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Indominus Rex

Fail

Shoppers spend only $11K a year here, so Indominus Rex is a Fail.

Flapen Score
38
38 / 100
Ranks 1,216 of 1,773 Toys & Games niches · −6 vs the category median of 44
Market size
£11K/yr74K searches / yr
90-day growth
+1.3%search demand this quarter
Competition
71%top-5 click share · 9 brands · 80 sellers

Flapen Score

Indominus Rex against its category

The dotted line is the Toys & Games average. Past it, Indominus Rex is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Indominus Rex market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Indominus Rex 74K times last year and spent an estimated £11K. The top 5 brands take 89% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
+1.3%
Conversion, latest week
0.5%
Market size, estimated
£11Ka year
Peak month
December2.4× the quietest month
Top search term
indominus rex48K searches a year

02 · Price

A sale here is worth £28.85.

Listings sell for £28.85 on average, from £7.15 to £53.51. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £28.85 that is £0 to £3K a year per listing.

Average price
£28.85inside the $15 to $100 sweet spot
Price range
£7.15–£53.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

53% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #336 within Dolls & Accessories. It carries 1,665 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
80%
Out of stock, average day
3.2%
Average rank
#336in Dolls & Accessories
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,665per listing
Listings tracked
15

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Indominus Rex products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

80

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

6%

  • Jurassic World29%
  • Mattel25%
  • SASKATE22%
  • SIENON7%
  • BIROHOSR6%
  • Fisher-Price6%
  • Open — no brand owns it (3 brands, 6%)

Demand

Indominus Rex search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Indominus Rex search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • indominus rex48K/yr
  • indominus rex jurassic world10K/yr
  • jurassic world indominus rex7K/yr
  • indominus rex toys8K/yr

Reviews and returns

What reviews say buyers love and hate about Indominus Rex

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall26%−0.11

joints are loose

The T rex is gigantic

quite small

Material Quality13%−0.13

Also not a great manufacturing as most dont stand straight

Value For Money10%

its not worth buying sooo expensive

Over priced

Accuracy-Overall6%+0.42

slight inaccuracies which are frustrating on an 'Premium Adult Collectible'

Weight Heavy3%+0.21

weight of the toy does make it difficult for smaller kids to play with it

Love

Quality-Overall39%+0.62

Good quality and value arrived quickly

Great quality and looks realistic

Excellent quality

Fun/Entertainment Experience15%+2.29

Amazing toy

Hours of fun for my boys walking around eating other toys

Great toy

Value For Money11%

Great value for money

Amazing price

made well worth the money

Design-Overall9%+0.45

Extremely good on how good the design was

Love the design for the most parts

Collectibles3%+0.42

Absolutely incredible Hammond Collection figure from Mattel

Return

1.2% Return rate 30% Fixable by listing

Defective Material/Parts22%█▃▃▃▂▂
Size-Overall19%▁█▄▄▃▁

joints are loose

The T rex is gigantic

quite small

Battery Inclusion11%▁▁▁█▁▁
Value For Money9%▁▁█▁▁▁

its not worth buying sooo expensive

Over priced

Advertised Vs Actual Product6%▁▁▁▁█▇

FAQ

Common Indominus Rex questions

Answered from the same tracked data.