Is indominus rex profitable to sell on Amazon United Kingdom?

The niche generates £11K/yr across 15 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +1.3%. Flapen's verdict: Skip it (38/100).

How competitive is the indominus rex niche?

9 brands and 80 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in indominus rex?

Top complaints mined from reviews: Size-Overall, Material Quality, Value For Money. The return rate is 1.2%.

When does demand for indominus rex peak?

Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the indominus rex niche?

Listings span £7.15–£53.51; the average listing price is £28.85 (sweet spot $15–$100). The average incumbent carries 1,665 reviews — the moat a new listing must climb.

indominus rex

Skip it

A small market ($11K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible£28.85

avg listing price — sweet spot $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Price range

Great£7.15–£53.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,664.6

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+1.3%

90-day search growth — must beat 0% to launch

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Competition

Bad71%

top-5 click share — a locked-up shelf

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad£11K

£11K/yr · 74K searches

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, indominus rex is a £11K/yr Amazon United Kingdom market (74K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

indominus rex market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: £22K–£29K; units × avg price
Conversion rate: 0.5%
Avg BSR: #336
Page quality: 0%
Prime: 80%
Sponsored: 53%
Out of stock: 3.2%
Avg brand age: 35 months
Avg seller age: 171 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

Jurassic World29%
Mattel25%
SASKATE22%
SIENON7%
BIROHOSR6%
Fisher-Price6%
Open — no brand owns it (3 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Open Trend

Top indominus rex search terms

indominus rex48K/yr +15.4%0.7% conv.
indominus rex jurassic world10K/yr -41.9%0.9% conv.
jurassic world indominus rex7K/yr +17.3%0.2% conv.
indominus rex toys8K/yr -62.9%0.0% conv.

All search terms

Top indominus rex products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mattel Jurassic World Hammond Collection Indominus Rex Dinosaur Figure

Jurassic World£50.354.0★38 rev

SASKATE Realistic Jurassic Indominus Rex Plastic Jurassic Indominus Rex Action Figures Open Mouth King Kong Dinosaur World Animals Model Kid Toy Gift for Christmas Birthday

SASKATE£22.014.2★50 rev

Jurassic World Indominus Rex Dinosaur Toy with Lights Sounds Chomp and Side to Side Neck Motion Camouflage N Battle I-Rex Digital Play HNT64

Mattel£53.514.8★1,917 rev

SIENON Large Dinosaur Toy Tyrannosaurs Rex 34CM Realistic Jurassic Indominus Toy Figure Plastic Hand-Painted T-Rex Model Educational Dino Playset for Kids Party Cake Decorations

SIENON£17.844.6★753 rev

Jurassic World 6 INDOMINUS REX

Jurassic World£19.033.6★309 rev

Newest

by launch date

Mattel Jurassic World Hammond Collection Indominus Rex Dinosaur Figure

Jurassic World£50.3538 rev

2mo ago

PPYQD Tyrannosaurus Rex Model 21CM Dinosaur Plastic Model Realistic Dinosaur for Collectors Cake Decoration Party

PPYQD£9.792 rev

7mo ago

BIROHOSR 4PCS Dinosaur Toys Set Realistic Dinosaur Figures with Movable Mouth King Kong T-Rex Indominus Rex Velociraptor T-Rex Action Figures Solid Plastic Dinosaur Playset

BIROHOSR£24.1117 rev

10mo ago

Mattel Jurassic World Rebirth Distortus Rex Rumble N Rampage Dinosaur Action Figure 22 Inch with 2 Attack Actions Content-Accurate Digital Play JJP79

Mattel£36.211,811 rev

1y ago

Mattel Jurassic World Bite N Blast Mosasaurus & Mini Dinosaur

Mattel£29.404,925 rev

1y ago

What buyers say about indominus rex

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall39%

“Good quality and value arrived quickly”

Fun/Entertainment Experience15%

“Amazing toy”

Value For Money11%

“Great value for money”

Design-Overall9%

“Extremely good on how good the design was”

Collectibles3%

“Absolutely incredible Hammond Collection figure from Mattel”

Degree Of Motion2%

“The movement is good aswell”

Size-Overall2%

“Sized large enough to eat other dinos”

Strength2%

“All in all a very sturdy, fun, giant dinosaur to play with”

What buyers complain about

Size-Overall26%

“joints are loose”

Material Quality13%

“Also not a great manufacturing as most dont stand straight”

Value For Money10%

“its not worth buying sooo expensive”

Accuracy-Overall6%

“slight inaccuracies which are frustrating on an 'Premium Adult Collectible'”

Weight Heavy3%

“weight of the toy does make it difficult for smaller kids to play with it”

Top return reasons

Defective Material/Parts22%

Size-Overall19%

Battery Inclusion11%

Value For Money9%

Advertised Vs Actual Product6%

Quality-Overall4%

Design-Overall3%

Sharpness3%

Add-Ons/Attachments3%

Gifting Purpose3%

Common questions

Is indominus rex profitable to sell on Amazon United Kingdom?: The niche generates £11K/yr across 15 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +1.3%. Flapen's verdict: Skip it (38/100).
How competitive is the indominus rex niche?: 9 brands and 80 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in indominus rex?: Top complaints mined from reviews: Size-Overall, Material Quality, Value For Money. The return rate is 1.2%.
When does demand for indominus rex peak?: Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.
What does it cost to enter the indominus rex niche?: Listings span £7.15–£53.51; the average listing price is £28.85 (sweet spot $15–$100). The average incumbent carries 1,665 reviews — the moat a new listing must climb.