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Indiana Jones Figure

Fail

The top 5 brands take 100% of clicks, so Indiana Jones Figure is a Fail.

Flapen Score
35
35 / 100
Ranks 1,375 of 1,773 Toys & Games niches · −9 vs the category median of 44
Market size
£4K/yr26K searches / yr
90-day growth
-16.0%search demand this quarter
Competition
52%top-5 click share · 2 brands · 65 sellers

Flapen Score

Indiana Jones Figure against its category

The dotted line is the Toys & Games average. Past it, Indiana Jones Figure is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Indiana Jones Figure market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Indiana Jones Figure 26K times last year and spent an estimated £4K. All 2 brands take every click. Demand peaks in Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
-16.0%
Conversion, latest week
0.9%
Market size, estimated
£4Ka year
Peak month
December2.6× the quietest month
Top search term
indiana jones figure13K searches a year

02 · Price

A sale here is worth £16.59.

Listings sell for £16.59 on average, from £5.76 to £39.00. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £16.59 that is £0 to £2K a year per listing.

Average price
£16.59inside the $15 to $100 sweet spot
Price range
£5.76–£39.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

13% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #2,991 within Play Figures. It carries 288 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#2,991in Play Figures
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
288per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Indiana Jones Figure products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.

£0£158£316£474£6311101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

65

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

52%

Top 20: 100%

Open market

0%

  • Hasbro66%
  • INDIANA JONES34%

Demand

Indiana Jones Figure search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.6×

Search terms

Top Indiana Jones Figure search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • indiana jones figure13K/yr
  • indiana jones adventure series6K/yr
  • indiana jones figures3K/yr
  • hasbro indiana jones2K/yr
  • indiana jones toys2K/yr
  • indiana jones action figure919/yr

Reviews and returns

What reviews say buyers love and hate about Indiana Jones Figure

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
1.5%of orders come back
“Good quality”
A buyer, on “Quality-Overall”33% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

FAQ

Common Indiana Jones Figure questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data