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Indiana Jones Figure

Fail

The top 5 brands take 100% of clicks, so Indiana Jones Figure is a Fail.

Flapen Score
35
35 / 100
Ranks 1,375 of 1,773 Toys & Games niches · −9 vs the category median of 44
Market size
£4K/yr26K searches / yr
90-day growth
-16.0%search demand this quarter
Competition
52%top-5 click share · 2 brands · 65 sellers

Flapen Score

Indiana Jones Figure against its category

The dotted line is the Toys & Games average. Past it, Indiana Jones Figure is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Indiana Jones Figure market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Indiana Jones Figure 26K times last year and spent an estimated £4K. All 2 brands take every click. Demand peaks in Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
-16.0%
Conversion, latest week
0.9%
Market size, estimated
£4Ka year
Peak month
December2.6× the quietest month
Top search term
indiana jones figure13K searches a year

02 · Price

A sale here is worth £16.59.

Listings sell for £16.59 on average, from £5.76 to £39.00. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £16.59 that is £0 to £2K a year per listing.

Average price
£16.59inside the $15 to $100 sweet spot
Price range
£5.76–£39.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

13% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #2,991 within Play Figures. It carries 288 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#2,991in Play Figures
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
288per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Indiana Jones Figure products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£158£316£474£6311101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

65

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

52%

Top 20: 100%

Open market

0%

  • Hasbro66%
  • INDIANA JONES34%

Demand

Indiana Jones Figure search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.6×

Search terms

Top Indiana Jones Figure search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • indiana jones figure13K/yr
  • indiana jones adventure series6K/yr
  • indiana jones figures3K/yr
  • hasbro indiana jones2K/yr
  • indiana jones toys2K/yr
  • indiana jones action figure919/yr

Reviews and returns

What reviews say buyers love and hate about Indiana Jones Figure

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Quality-Overall33%

Good quality

Good quality item

Great item

Gifting Purpose33%

Great gift for 'Indie' fans

Advertised Vs Actual Product17%

Item as listed

Value For Money17%

reasonable price

Return

1.5% Return rate 20% Fixable by listing

Defective Material/Parts40%▁▁█▁▁▁
Advertised Vs Actual Product20%▁▁▁▁█▁
Print Quality20%▁▁▁▁▁█
Quality-Overall20%▁█▁▁▁▁

FAQ

Common Indiana Jones Figure questions

Answered from the same tracked data.