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Incoherent Game

Fail

The top 5 products take 100% of clicks, so Incoherent Game is a Fail.

Flapen Score
30
30 / 100
Ranks 1,617 of 1,773 Toys & Games niches · −14 vs the category median of 44
Market size
£111K/yr147K searches / yr
90-day growth
-36.7%search demand this quarter
Competition
100%top-5 click share · 2 brands · 12 sellers

Flapen Score

Incoherent Game against its category

The dotted line is the Toys & Games average. Past it, Incoherent Game is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Incoherent Game market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Incoherent Game 147K times last year and spent an estimated £111K. All 2 brands take every click. Flapen scores it 30 out of 100, a Fail.

01 · Demand

5.6% of searches ended in a purchase last week.

Shoppers searched for this 147K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -36.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £111K a year.

Searches, last 12 months
147K
Growth, 90 days vs prior 90
-36.7%
Conversion, latest week
5.6%
Market size, estimated
£111Ka year
Top search term
incohearent card game71K searches a year

02 · Price

A sale here is worth £13.53.

Listings sell for £13.53 on average, from £10.77 to £17.34. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At £13.53 that is £7K to £10K a year per listing.

Average price
£13.53under the $15 to $100 sweet spot
Price range
£10.77–£17.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
500–750
Revenue per listing a year
£7K–£10K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #84 within Games & Accessories. It carries 7,252 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
10.6%
Average rank
#84in Games & Accessories
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,252per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Incoherent Game products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£22K£44K£67K£89K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 rising

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • WHAT DO YOU MEME?96%
  • Lucky Egg4%

Demand

Incoherent Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 57.7× · 9 of 12 months tracked

Search terms

Top Incoherent Game search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • incohearent card game71K/yr
  • incoherent card game22K/yr
  • guess the gibberish13K/yr
  • incoherent9K/yr
  • incoherent game8K/yr
  • incohearent6K/yr
  • gibberish card game9K/yr
  • incohearent family game3K/yr
  • incohearent game3K/yr
  • incohearent card game adult3K/yr

Reviews and returns

What reviews say buyers love and hate about Incoherent Game

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Fun/Entertainment Experience50%+4.74

Not as fun as looked

Value For Money25%−0.06

However, I have since found this game cheaper on other sites

Love

Fun/Entertainment Experience87%+4.74

Fun game

Fun for all

Good fun

Quality-Overall5%−0.04

good quality

Good item

Trivia Games3%−0.10

fun game good in a group of friends

Value For Money2%−0.06

Good value for money

Ease Of Use2%+0.16

easy to take anywhere

Return

0.7% Return rate 22% Fixable by listing

Gifting Purpose38%▁█▅▃▃▅
Advertised Vs Actual Product19%▁▁▁██▁
Fun/Entertainment Experience10%▁▁█▅▁▁

Not as fun as looked

Adhesion/Stickiness5%▁▁▁▁█▁
Product Condition5%

FAQ

Common Incoherent Game questions

Answered from the same tracked data.