incoherent game
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.53avg listing price — sweet spot $15–$100
Price range
Okay£10.77–£17.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay£111K£111K/yr · 147K searches
Review moat
Bad7,252.33avg incumbent reviews — the moat a new listing must climb
Growth
Bad-36.7%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, incoherent game is a £111K/yr Amazon United Kingdom market (147K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 30/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
incoherent game market data
- Units sold / yr
- 4K–5K
- avg 500–750/product
- Revenue / yr
- £54K–£68K
- units × avg price
- Conversion rate
- 5.6%
- Avg BSR
- #84
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 33%
- Out of stock
- 10.6%
- Avg brand age
- 51 months
- Avg seller age
- 194 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 rising
Sellers
12
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- WHAT DO YOU MEME?96%
- Lucky Egg4%
Demand
Weekly Amazon search volume, last 38 weeks — -36.7% search growth over the last 90 days.Top incoherent game search terms
- incohearent card game71K/yr
- incoherent card game22K/yr
- guess the gibberish13K/yr
- incoherent9K/yr
- incoherent game8K/yr
- incohearent6K/yr
- gibberish card game9K/yr
- incohearent family game3K/yr
- incohearent game3K/yr
- incohearent card game adult3K/yr
Top incoherent game products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WHAT DO YOU MEME? Incohearent - The Party Card Game Where You Compete to Guess The Gibberish
WHAT DO YOU MEME?£12.494.4★18,931 rev
What Do You Meme? Incohearent Expension Pack NSFW
WHAT DO YOU MEME?£10.774.6★2,078 rev
Lucky Egg Misheard Music Game Guess the Song or Artist w/ 500 Lyrical Nonsense Cards Hilarious Family Games for Kids and Adults Play in Teams Fun Music Games for Karaoke & Party Entertainment
Lucky Egg£17.344.7★748 rev
Newest
by launch dateLucky Egg Misheard Music Game Guess the Song or Artist w/ 500 Lyrical Nonsense Cards Hilarious Family Games for Kids and Adults Play in Teams Fun Music Games for Karaoke & Party Entertainment
Lucky Egg£17.34748 rev
What Do You Meme? Incohearent Expension Pack NSFW
WHAT DO YOU MEME?£10.772,078 rev
WHAT DO YOU MEME? Incohearent - The Party Card Game Where You Compete to Guess The Gibberish
WHAT DO YOU MEME?£12.4918,931 rev
Trending
90-day click momentumWhat Do You Meme? Incohearent Expension Pack NSFW
WHAT DO YOU MEME?£10.774.6★
WHAT DO YOU MEME? Incohearent - The Party Card Game Where You Compete to Guess The Gibberish
WHAT DO YOU MEME?£12.494.4★
Lucky Egg Misheard Music Game Guess the Song or Artist w/ 500 Lyrical Nonsense Cards Hilarious Family Games for Kids and Adults Play in Teams Fun Music Games for Karaoke & Party Entertainment
Lucky Egg£17.344.7★
What buyers say about incoherent game
What buyers praise and complain about, mined from review topics.What buyers love
“Fun game”
“good quality”
“fun game good in a group of friends”
“Good value for money”
“easy to take anywhere”
What buyers complain about
“Not as fun as looked”
“However, I have since found this game cheaper on other sites”
Top return reasons
Common questions
- Is incoherent game profitable to sell on Amazon United Kingdom?
- The niche generates £111K/yr across 3 tracked products. 90-day search growth is -36.7%. Flapen's verdict: Skip it (30/100).
- How competitive is the incoherent game niche?
- 2 brands and 12 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in incoherent game?
- Top complaints mined from reviews: Fun/Entertainment Experience, Value For Money. The return rate is 0.7%.
- What does it cost to enter the incoherent game niche?
- Listings span £10.77–£17.34; the average listing price is £13.53 (sweet spot $15–$100). The average incumbent carries 7,252 reviews — the moat a new listing must climb.