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Incoherent Game

Fail

The top 5 products take 100% of clicks, so Incoherent Game is a Fail.

Flapen Score
30
30 / 100
Ranks 1,617 of 1,773 Toys & Games niches · −14 vs the category median of 44
Market size
£111K/yr147K searches / yr
90-day growth
-36.7%search demand this quarter
Competition
100%top-5 click share · 2 brands · 12 sellers

Flapen Score

Incoherent Game against its category

The dotted line is the Toys & Games average. Past it, Incoherent Game is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Incoherent Game market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Incoherent Game 147K times last year and spent an estimated £111K. All 2 brands take every click. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 147K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -36.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £111K a year.

Searches, last 12 months
147K
Growth, 90 days vs prior 90
-36.7%
Conversion, latest week
5.6%
Market size, estimated
£111Ka year
Top search term
incohearent card game71K searches a year

02 · Price

A sale here is worth £13.53.

Listings sell for £13.53 on average, from £10.77 to £17.34. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At £13.53 that is £7K to £10K a year per listing.

Average price
£13.53under the $15 to $100 sweet spot
Price range
£10.77–£17.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
500–750
Revenue per listing a year
£7K–£10K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #84 within Games & Accessories. It carries 7,252 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
10.6%
Average rank
#84in Games & Accessories
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,252per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Incoherent Game products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£22K£44K£67K£89K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 rising

Sellers

12

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • WHAT DO YOU MEME?96%
  • Lucky Egg4%

Demand

Incoherent Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 57.7× · 9 of 12 months tracked

Search terms

Top Incoherent Game search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • incohearent card game71K/yr
  • incoherent card game22K/yr
  • guess the gibberish13K/yr
  • incoherent9K/yr
  • incoherent game8K/yr
  • incohearent6K/yr
  • gibberish card game9K/yr
  • incohearent family game3K/yr
  • incohearent game3K/yr
  • incohearent card game adult3K/yr

Reviews and returns

What reviews say buyers love and hate about Incoherent Game

We read the reviews and the return reasons for every product selling here.

87%of positive reviews mention “Fun/Entertainment Experience”
50%of negative reviews mention “Fun/Entertainment Experience”
0.7%of orders come back
“Not as fun as looked”
A buyer, on “Fun/Entertainment Experience”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Incoherent Game questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data