How competitive is the Incoherent Game niche on Amazon United Kingdom?

2 brands and 12 sellers compete in Incoherent Game on Amazon United Kingdom. The top 5 Incoherent Game products take 100% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Incoherent Game niche?

Incoherent Game sells for £13.53 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £10.77–£17.34. The average incumbent carries 7,252 reviews — the moat a new listing must climb.

Incoherent Game

a concentrated shelf (top 5 take 100% of clicks) — Incoherent Game doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Incoherent Game profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Incoherent Game is a £111K/yr Amazon United Kingdom market (147K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 30/100.

Incoherent Game: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -36.7% over the last 90 days and 5.6% of searches end in a purchase.

£111K

revenue / yr

Units sold / yr5K

Search volume / yr-36.7%147K

Conversion rate5.6%

Avg price£13.53

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 12

Top-5 product click share100%

Open market0%

Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 3 products

Top Incoherent Game products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

WHAT DO YOU MEME? Incohearent - The Party Card Game Where You Compete to Guess The Gibberish

Price: £12.49
Rating: 4.4/5
Reviews: 18,931
Age: 7y ago

What Do You Meme? Incohearent Expension Pack NSFW

Price: £10.77
Rating: 4.6/5
Reviews: 2,078
Age: 5y ago

Lucky Egg Misheard Music Game Guess the Song or Artist w/ 500 Lyrical Nonsense Cards Hilarious Family Games for Kids and Adults Play in Teams Fun Music Games for Karaoke & Party Entertainment

Price: £17.34
Rating: 4.7/5
Reviews: 748
Age: 1y ago

Newest

by launch date

Lucky Egg Misheard Music Game Guess the Song or Artist w/ 500 Lyrical Nonsense Cards Hilarious Family Games for Kids and Adults Play in Teams Fun Music Games for Karaoke & Party Entertainment

Price: £17.34
Rating: 4.7/5
Reviews: 748
Age: 1y ago

What Do You Meme? Incohearent Expension Pack NSFW

Price: £10.77
Rating: 4.6/5
Reviews: 2,078
Age: 5y ago

WHAT DO YOU MEME? Incohearent - The Party Card Game Where You Compete to Guess The Gibberish

Price: £12.49
Rating: 4.4/5
Reviews: 18,931
Age: 7y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

WHAT DO YOU MEME?96%
Lucky Egg4%

Incoherent Game demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume147KCVR5.6%Products3Brands2Top 5 Brands100%OOS Rate10.6%Rating4.6★Reviews7,252Avg BSR#84

Top Incoherent Game search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

incohearent card game71K/yr -29.8%9.7% conv.
incoherent card game22K/yr -31.1%9.5% conv.
guess the gibberish13K/yr -36.6%2.1% conv.
incoherent9K/yr -32.8%6.8% conv.
incoherent game8K/yr -44.1%8.8% conv.
incohearent6K/yr -49.7%9.4% conv.
gibberish card game9K/yr -64.7%7.3% conv.
incohearent family game3K/yr -74.1%2.9% conv.
incohearent game3K/yr -69.9%0.0% conv.
incohearent card game adult3K/yr -98.3%0.0% conv.

What reviews say buyers love and hate about Incoherent Game

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews

Fun/Entertainment Experience87%

“Fun game”

Quality-Overall5%

“good quality”

Trivia Games3%

“fun game good in a group of friends”

Value For Money2%

“Good value for money”

Ease Of Use2%

“easy to take anywhere”

What buyers complain about

75% of reviews

Fun/Entertainment Experience50%

“Not as fun as looked”

Value For Money25%

“However, I have since found this game cheaper on other sites”

Incoherent Game return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

22%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gifting Purpose

38%

2Advertised Vs Actual Product

19%

3Fun/Entertainment Experience

10%

4Adhesion/Stickiness

5Product Condition

Common Incoherent Game questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Incoherent Game 30/100 on Amazon United Kingdom — Skip it. The niche generates £111K/yr across 3 tracked products. Search demand moved -36.7% over the last 90 days.

Incoherent Game buyers on Amazon United Kingdom complain most about Fun/Entertainment Experience, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.7%.