impossible puzzle
Skip itSoft demand (-29.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Great24%top-5 click share — an open shelf
Review moat
Great367.1avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.45avg listing price — sweet spot $15–$100
Price range
Okay£3.74–£22.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Okay£130K£130K/yr · 311K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-29.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, impossible puzzle is a £130K/yr Amazon United Kingdom market (311K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
impossible puzzle market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- £115K–£143K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #457
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 81%
- Out of stock
- 6.8%
- Avg brand age
- 42 months
- Avg seller age
- 186 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
15 flat
Sellers
73
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
24%
Top 20: 60%
Open market
13%
- Gibsons25%
- Ravensburger24%
- Besdretor16%
- The House of Puzzles9%
- HUADADA9%
- Clementoni5%
- Open — no brand owns it (9 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -29.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.3×
Top impossible puzzle search terms
- 500 piece jigsaw puzzles102K/yr
- jigsaw puzzles for adults 50066K/yr
- 500 piece jigsaw36K/yr
- jigsaw puzzle 500 piece28K/yr
- puzzle 500 pieces21K/yr
- jigsaw puzzles 500 pieces15K/yr
- jigsaw 50013K/yr
- jigsaw 500 pieces13K/yr
- jigsaw puzzle 50011K/yr
- puzzels5K/yr
Top impossible puzzle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jigsaw Puzzles 500 Pieces for Adults Puzzles for adults 500 Piece Puzzle Educational Games -Sea Turtle Puzzle Gifts
Besdretor£8.944.6★417 rev
Ravensburger Happy Days Collection No.1 Look North 4x 500 Piece Jigsaw Puzzle for Adults and Kids Age 10 Years Up
Ravensburger£20.014.7★1,173 rev
Gibsons Wish You Were Here 4 x 500 Piece Jigsaw Puzzle Set for Adults Multi-Box Holiday Puzzle Collection by Trevor Mitchell Premium Sustainable Puzzles
Gibsons£20.874.6★1,426 rev
HUADADA 500 Piece Jigsaw Puzzles for Adults Puzzle game 500 piece difficult jigsaw puzzles for adults Family Decoration Puzzle-Romantic Street(No partitioned areas on the back)
HUADADA£8.344.8★131 rev
Gibsons Daily Deliveries 4 x 500 Piece Jigsaw Puzzle Set for Adults Four Charming Nostalgic Countryside Scenes by Trevor Mitchell Village Life Collection Premium MultiBox Puzzle Gift Set
Gibsons£21.774.6★1,434 rev
Newest
by launch date
500 piece jigsaw puzzles for adults 500 Piece Jigsaw Puzzles Jigsaw Puzzles For Adults 500 Challenging Game for The Whole for Women Gifts for Men Educational Games:Cozy Kitchen
MOJIGE£8.5717 rev
500 piece jigsaw puzzles for adults 500 Piece Jigsaw Puzzles Challenging Game for The Whole for Women Gifts for Men Educational Games:Enchanted Treehouse
MOJIGE£8.7117 rev
Puzzles 500 Pieces for Adults jigsaw puzzles for adults 500 Piece Puzzle Classic Educational Games Beautiful Decoration Puzzle for Women Gifts for Men-Ice Cream Truck
Besdretor£8.7524 rev
Puzzles 500 Pieces for Adults jigsaw puzzles for adults 500 Piece Puzzle Classic Educational Games Beautiful Decoration Puzzle for Women Gifts for Men-Magic Laboratory
Besdretor£8.9124 rev
Gibsons Daily Deliveries 4 x 500 Piece Jigsaw Puzzle Set for Adults Four Charming Nostalgic Countryside Scenes by Trevor Mitchell Village Life Collection Premium MultiBox Puzzle Gift Set
Gibsons£21.771,434 rev
Trending
90-day click momentumPuzzles 500 Pieces for Adults jigsaw puzzles for adults 500 Piece Puzzle Classic Educational Games Beautiful Decoration Puzzle for Women Gifts for Men-Ice Cream Truck
Besdretor£8.754.7★
500 piece jigsaw puzzles for adults 500 Piece Jigsaw Puzzles Challenging Game for The Whole for Women Gifts for Men Educational Games:Enchanted Treehouse
MOJIGE£8.714.5★
Puzzles 500 Pieces for Adults jigsaw puzzles for adults 500 Piece Puzzle Classic Educational Games Beautiful Decoration Puzzle for Women Gifts for Men-Magic Laboratory
Besdretor£8.914.7★
500 piece jigsaw puzzles for adults 500 Piece Jigsaw Puzzles Jigsaw Puzzles For Adults 500 Challenging Game for The Whole for Women Gifts for Men Educational Games:Cozy Kitchen
MOJIGE£8.574.5★
The House of Puzzles Life in the Country 4 x 500 Piece Jigsaw Multipack
The House of Puzzles£20.804.8★
What buyers say about impossible puzzle
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“Fun for the entire family”
“Good price”
“lots of colours”
“The size is ideal”
“All pieces present”
“The design is so beautiful”
“Very sturdy”
“Easy”
“it was a gift for a relative”
What buyers complain about
“I would say it's not fit for purpose”
“Poor quality and colours not very vibrant”
“Hard”
“Not all the prices in the box :/ Took me a couple of weeks doing a little at a time then”
“Found hard different shapes”
“Quality of pieces not brilliant”
“The product listing make several claims”
“very disappointed bought this for a gift”
“The picture's colours are bit washy”
“If you buy a puzzle make sure you assemble it within in 6 months”
Top return reasons
Common questions
- Is impossible puzzle profitable to sell on Amazon United Kingdom?
- The niche generates £130K/yr across 80 tracked products. 3 of 36 products launched in the last 360 days are still selling. 90-day search growth is -29.9%. Flapen's verdict: Skip it (48/100).
- How competitive is the impossible puzzle niche?
- 15 brands and 73 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in impossible puzzle?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Hard Feel. The return rate is 0.7%.
- When does demand for impossible puzzle peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.3× the quietest.
- What does it cost to enter the impossible puzzle niche?
- Listings span £3.74–£22.36; the average listing price is £11.45 (sweet spot $15–$100). The average incumbent carries 367 reviews — the moat a new listing must climb.