Impossible Puzzle

Shoppers searched for this 311K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -29.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £130K a year.

Searches, last 12 months

311K

Growth, 90 days vs prior 90

-29.9%

Conversion, latest week

3.6%

Market size, estimated

£130Ka year

Peak month

December4.3× the quietest month

Top search term

500 piece jigsaw puzzles102K searches a year

Listings sell for £11.45 on average, from £3.74 to £22.36. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £11.45 that is £1K to £3K a year per listing.

Average price

£11.45under the $15 to $100 sweet spot

Price range

£3.74–£22.36

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

81% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #457 within Jigsaws & Puzzles. It carries 367 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

89%

Out of stock, average day

6.8%

Average rank

#457in Jigsaws & Puzzles

Average rating

4.62 starsAmazon United Kingdom average 4.36 stars

Average reviews

367per listing

Listings tracked

80

36 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

36

Successful launches

3Amazon's first-year sales bar

Average brand age

42 months