Impossible Puzzle
soft demand (-29.9% this quarter) — Impossible Puzzle doesn't clear our bar today.
Flapen Score
Is Impossible Puzzle profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Impossible Puzzle is a £130K/yr Amazon United Kingdom market (311K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Impossible Puzzle: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -29.9% over the last 90 days and 3.6% of searches end in a purchase.
£130K
revenue / yr
Who owns the niche?
The top 5 brands hold 82% of demand, so 18% of the market is open.
18%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 80 products
Top Impossible Puzzle products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Jigsaw Puzzles 500 Pieces for Adults Puzzles for adults 500 Piece Puzzle Educational Games -Sea Turtle Puzzle Gifts
- Price
- £8.94
- Rating
- 4.6/5
- Reviews
- 417
- Age
- 2y ago
Ravensburger Happy Days Collection No.1 Look North 4x 500 Piece Jigsaw Puzzle for Adults and Kids Age 10 Years Up
- Price
- £20.01
- Rating
- 4.7/5
- Reviews
- 1,173
- Age
- 7y ago
Gibsons Wish You Were Here 4 x 500 Piece Jigsaw Puzzle Set for Adults Multi-Box Holiday Puzzle Collection by Trevor Mitchell Premium Sustainable Puzzles
- Price
- £20.87
- Rating
- 4.6/5
- Reviews
- 1,426
- Age
- 4y ago
HUADADA 500 Piece Jigsaw Puzzles for Adults Puzzle game 500 piece difficult jigsaw puzzles for adults Family Decoration Puzzle-Romantic Street(No partitioned areas on the back)
- Price
- £8.34
- Rating
- 4.8/5
- Reviews
- 131
- Age
- 5mo ago
Gibsons Daily Deliveries 4 x 500 Piece Jigsaw Puzzle Set for Adults Four Charming Nostalgic Countryside Scenes by Trevor Mitchell Village Life Collection Premium MultiBox Puzzle Gift Set
- Price
- £21.77
- Rating
- 4.6/5
- Reviews
- 1,434
- Age
- 4mo ago
Trending
90-day click momentum
Puzzles 500 Pieces for Adults jigsaw puzzles for adults 500 Piece Puzzle Classic Educational Games Beautiful Decoration Puzzle for Women Gifts for Men-Ice Cream Truck
- Price
- £8.75
- Rating
- 4.7/5
- Reviews
- 24
- Age
- 2mo ago
500 piece jigsaw puzzles for adults 500 Piece Jigsaw Puzzles Challenging Game for The Whole for Women Gifts for Men Educational Games:Enchanted Treehouse
- Price
- £8.71
- Rating
- 4.5/5
- Reviews
- 17
- Age
- 2mo ago
Puzzles 500 Pieces for Adults jigsaw puzzles for adults 500 Piece Puzzle Classic Educational Games Beautiful Decoration Puzzle for Women Gifts for Men-Magic Laboratory
- Price
- £8.91
- Rating
- 4.7/5
- Reviews
- 24
- Age
- 3mo ago
500 piece jigsaw puzzles for adults 500 Piece Jigsaw Puzzles Jigsaw Puzzles For Adults 500 Challenging Game for The Whole for Women Gifts for Men Educational Games:Cozy Kitchen
- Price
- £8.57
- Rating
- 4.5/5
- Reviews
- 17
- Age
- 2mo ago
The House of Puzzles Life in the Country 4 x 500 Piece Jigsaw Multipack
- Price
- £20.80
- Rating
- 4.8/5
- Reviews
- 455
- Age
- 4mo ago
Newest
by launch date500 piece jigsaw puzzles for adults 500 Piece Jigsaw Puzzles Jigsaw Puzzles For Adults 500 Challenging Game for The Whole for Women Gifts for Men Educational Games:Cozy Kitchen
- Price
- £8.57
- Rating
- 4.5/5
- Reviews
- 17
- Age
- 2mo ago
500 piece jigsaw puzzles for adults 500 Piece Jigsaw Puzzles Challenging Game for The Whole for Women Gifts for Men Educational Games:Enchanted Treehouse
- Price
- £8.71
- Rating
- 4.5/5
- Reviews
- 17
- Age
- 2mo ago
Puzzles 500 Pieces for Adults jigsaw puzzles for adults 500 Piece Puzzle Classic Educational Games Beautiful Decoration Puzzle for Women Gifts for Men-Ice Cream Truck
- Price
- £8.75
- Rating
- 4.7/5
- Reviews
- 24
- Age
- 2mo ago
Puzzles 500 Pieces for Adults jigsaw puzzles for adults 500 Piece Puzzle Classic Educational Games Beautiful Decoration Puzzle for Women Gifts for Men-Magic Laboratory
- Price
- £8.91
- Rating
- 4.7/5
- Reviews
- 24
- Age
- 3mo ago
Gibsons Daily Deliveries 4 x 500 Piece Jigsaw Puzzle Set for Adults Four Charming Nostalgic Countryside Scenes by Trevor Mitchell Village Life Collection Premium MultiBox Puzzle Gift Set
- Price
- £21.77
- Rating
- 4.6/5
- Reviews
- 1,434
- Age
- 4mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
Brands
15 flat
Sellers
73
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
24%
Top 20: 60%
Open market
13%
- Gibsons25%
- Ravensburger24%
- Besdretor16%
- The House of Puzzles9%
- HUADADA9%
- Clementoni5%
- Open — no brand owns it (9 brands, 13%)
Impossible Puzzle demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 4.3×
Top Impossible Puzzle search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- 500 piece jigsaw puzzles102K/yr
- jigsaw puzzles for adults 50066K/yr
- 500 piece jigsaw36K/yr
- jigsaw puzzle 500 piece28K/yr
- puzzle 500 pieces21K/yr
- jigsaw puzzles 500 pieces15K/yr
- jigsaw 50013K/yr
- jigsaw 500 pieces13K/yr
- jigsaw puzzle 50011K/yr
- puzzels5K/yr
What reviews say buyers love and hate about Impossible Puzzle
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Good Quality”
“Fun for the entire family”
“Good price”
“lots of colours”
“The size is ideal”
What buyers complain about
50% of reviews“I would say it's not fit for purpose”
“Poor quality and colours not very vibrant”
“Hard”
“Not all the prices in the box :/ Took me a couple of weeks doing a little at a time then”
“Found hard different shapes”
Impossible Puzzle return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
62%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Impossible Puzzle questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
