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Imaginext

Fail

The top 5 brands take 99% of clicks, so Imaginext is a Fail.

Flapen Score
40
40 / 100
Ranks 1,079 of 1,773 Toys & Games niches · −4 vs the category median of 44
Market size
£25K/yr174K searches / yr
90-day growth
-24.0%search demand this quarter
Competition
35%top-5 click share · 6 brands · 162 sellers

Flapen Score

Imaginext against its category

The dotted line is the Toys & Games average. Past it, Imaginext is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Imaginext market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Imaginext 174K times last year and spent an estimated £25K. The top 5 brands take 99% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
174K
Growth, 90 days vs prior 90
-24.0%
Conversion, latest week
0.6%
Market size, estimated
£25Ka year
Peak month
December4.4× the quietest month
Top search term
imaginext93K searches a year

02 · Price

A sale here is worth £22.40.

Listings sell for £22.40 on average, from £7.44 to £81.14. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £22.40 that is £0 to £2K a year per listing.

Average price
£22.40inside the $15 to $100 sweet spot
Price range
£7.44–£81.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

11% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #1,323 within Play Figures. It carries 587 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
11%
Prime listings
77%
Out of stock, average day
5.1%
Average rank
#1,323in Play Figures
Average rating
4.69 starsAmazon United Kingdom average 4.36 stars
Average reviews
587per listing
Listings tracked
44

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Imaginext products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£749£1K£2K£3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

162

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

35%

Top 20: 79%

Open market

0%

  • Fisher-Price66%
  • Imaginext30%
  • DC Comics1%
  • Textiles 4 Home1%
  • Sonic The Hedgehog1%
  • Disney1%
  • Open — no brand owns it (0%)

Demand

Imaginext search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Imaginext search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • imaginext93K/yr
  • imaginext batman34K/yr
  • imaginext dc8K/yr
  • batman robot8K/yr
  • batman imaginext8K/yr
  • imaginext dc super friends10K/yr
  • dc super friends6K/yr
  • imaginext figures7K/yr

Reviews and returns

What reviews say buyers love and hate about Imaginext

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money33%−0.08

don't think it is worth the money

Not worth money

Size-Overall17%+0.79

Big

Degree Of Motion17%−0.06

Doesn't move and cheaply made

Durability17%−0.06

Kept falling apart

Audio Quality8%−0.02

the sound does not work

Sound doesnt work

Love

Value For Money33%−0.08

Awesome price

Good value for money

Great value for money

Fun/Entertainment Experience24%+1.51

Such a cool toy

has had a lot of fun with this

Great toy

Quality-Overall17%+1.53

Great quality and great price, excellent toy

Good quality

Excellent quality product with lots of features at a good value price

Size-Overall6%+0.79

good size

Great action figure not too small like others I have ordered my son loved it

Advertised Vs Actual Product4%+0.30

Just what I needed

Return

0.9% Return rate 27% Fixable by listing

Size-Overall27%█▅▆▁▁▁

Big

Product Condition27%▁▅▆▁▁█
Gifting Purpose13%█▁▆▁▁▁
Defective Material/Parts13%▁▁▁▁█▅
Scratch Resistance13%▁█▁▁▁▁

FAQ

Common Imaginext questions

Answered from the same tracked data.