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Ice Cream Bath Toy

Fail

Shoppers spend only $18K a year here, so Ice Cream Bath Toy is a Fail.

Flapen Score
43
43 / 100
Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 44
Market size
£18K/yr19K searches / yr
90-day growth
+17.3%search demand this quarter
Competition
84%top-5 click share · 6 brands · 42 sellers

Flapen Score

Ice Cream Bath Toy against its category

The dotted line is the Toys & Games average. Past it, Ice Cream Bath Toy is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ice Cream Bath Toy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ice Cream Bath Toy 19K times last year and spent an estimated £18K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

8.2% of searches ended in a purchase last week.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.2% of those searches ended in a purchase. Searches in the last 90 days moved +17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
+17.3%
Conversion, latest week
8.2%
Market size, estimated
£18Ka year
Peak month
December4.6× the quietest month
Top search term
ice cream bath toy12K searches a year

02 · Price

A sale here is worth £11.61.

Listings sell for £11.61 on average, from £5.58 to £19.43. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 250 to 500 of them. At £11.61 that is £3K to £6K a year per listing.

Average price
£11.61under the $15 to $100 sweet spot
Price range
£5.58–£19.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #616 within Baby & Toddler Toys. It carries 186 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
50%
Out of stock, average day
15.4%
Average rank
#616in Baby & Toddler Toys
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
186per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 17 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
17 months

Products

Top Ice Cream Bath Toy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£3K£5K£8K£11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)7 products missing review or click data not plotted

Brands

6 rising

Sellers

42

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Toomies55%
  • FILOEEX15%
  • Nuby14%
  • Generic10%
  • Giwoatln4%
  • Zhajipai3%
  • Open — no brand owns it (0%)

Demand

Ice Cream Bath Toy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Ice Cream Bath Toy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ice cream bath toy12K/yr
  • bath ice cream foam maker6K/yr
  • tomy toomies foam cone factory479/yr
  • tomy toomies deluxe foam cone factory bath toy193/yr

Reviews and returns

What reviews say buyers love and hate about Ice Cream Bath Toy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability46%

Broke after one use

Stopped working after one use

Broke after a month

Functionality-Overall11%

Not working

its already not working

Quality-Overall5%

Extremely poor quality

Faulty and poor quality

Adhesion/Stickiness5%

Doesnt stick

Grip5%

the whole thing kept sliding down

Love

Fun/Entertainment Experience52%

Good fun

Really fun toy

Brilliant toy

Gifting Purpose5%

One year old gift

Great present

Great gift for a one year old birthday

Durability4%

Its a sturdy item - well made

Easy to fix to the wall and very durable

its still in perfect condition

Quality-Overall4%

Good product

Great quality at a reasonable price

feels much better quality because of that

Adhesion/Stickiness3%

It sticks really well the the side of the bath on our tiles

It sticks well to our tiles

toy sticks well to tiles

Return

0.9% Return rate 0% Fixable by listing

Functionality-Overall34%█▅▃▅▃▅

Not working

its already not working

Defective Material/Parts23%▁▂▅▆▅█
Leak-Proof12%█▃▇▃▆▁
Durability10%▁▁▃▄█▃

Broke after one use

Stopped working after one use

Broke after a month

Gifting Purpose5%▁█▄▁▃▄

FAQ

Common Ice Cream Bath Toy questions

Answered from the same tracked data.