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Ice Cream Bath Toy

a small market ($18K/yr) — Ice Cream Bath Toy doesn't clear our bar today.

Flapen Score

43
Skip it
Market size 4Growth 47Conversion 80Competition 14Returns 96Price range 32Avg price 47Brand share 7Review moat 91Quality gap 70
This niche Category average

Is Ice Cream Bath Toy profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Ice Cream Bath Toy is a £18K/yr Amazon United Kingdom market (19K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.

Ice Cream Bath Toy: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +17.3% over the last 90 days and 8.2% of searches end in a purchase.

£18K

revenue / yr

Units sold / yr1K
Search volume / yr+17.3%19K
Conversion rate8.2%
Avg price£11.61

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

3%

open market share

Brands · sellers6 · 42
Top-5 product click share84%
Open market3%
Avg brand age17 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement90%
New entrants (1y)7· 0 succeeded
Avg rating4.3★
Avg reviews186

Top Ice Cream Bath Toy products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

£0£3K£5K£8K£11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)7 products missing review or click data not plotted

Brands

6 rising

Sellers

42

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Toomies55%
  • FILOEEX15%
  • Nuby14%
  • Generic10%
  • Giwoatln4%
  • Zhajipai3%
  • Open — no brand owns it (0%)

Ice Cream Bath Toy demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume19KCVR8.2%Products10Brands6Top 5 Brands97%OOS Rate15.4%Rating4.3★Reviews186Avg BSR#616
2K1KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 4.6×

Top Ice Cream Bath Toy search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • ice cream bath toy12K/yr
  • bath ice cream foam maker6K/yr
  • tomy toomies foam cone factory479/yr
  • tomy toomies deluxe foam cone factory bath toy193/yr

What reviews say buyers love and hate about Ice Cream Bath Toy

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Fun/Entertainment Experience52%

Good fun

Gifting Purpose5%

One year old gift

Durability4%

Its a sturdy item - well made

Quality-Overall4%

Good product

Adhesion/Stickiness3%

It sticks really well the the side of the bath on our tiles

What buyers complain about

84% of reviews
Durability46%

Broke after one use

Functionality-Overall11%

Not working

Quality-Overall5%

Extremely poor quality

Adhesion/Stickiness5%

Doesnt stick

Grip5%

the whole thing kept sliding down

Ice Cream Bath Toy return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
34%
2Defective Material/Parts
23%
3Leak-Proof
12%
4Durability
10%
5Gifting Purpose
5%

Common Ice Cream Bath Toy questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ice Cream Bath Toy 43/100 on Amazon United Kingdom — Skip it. The niche generates £18K/yr across 10 tracked products. 0 of 7 products launched in the last 360 days are still selling. Search demand moved +17.3% over the last 90 days.
Search demand for Ice Cream Bath Toy on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 4.6× the quietest.