Is ice cream bath toy profitable to sell on Amazon United Kingdom?

The niche generates £18K/yr across 10 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +17.3%. Flapen's verdict: Skip it (43/100).

How competitive is the ice cream bath toy niche?

6 brands and 42 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in ice cream bath toy?

Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 0.9%.

When does demand for ice cream bath toy peak?

Demand peaks in Nov–Dec; the busiest month runs 4.6× the quietest.

What does it cost to enter the ice cream bath toy niche?

Listings span £5.58–£19.43; the average listing price is £11.61 (sweet spot $15–$100). The average incumbent carries 186 reviews — the moat a new listing must climb.

ice cream bath toy

Skip it

A small market ($18K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Review moat

Great185.9

avg incumbent reviews — the moat a new listing must climb

Conversion

Great8.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Okay+17.3%

90-day search growth — must beat 0% to launch

Avg price

Okay£11.61

avg listing price — sweet spot $15–$100

Price range

Okay£5.58–£19.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad84%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand

Market size

Bad£18K

£18K/yr · 19K searches

According to Flapen's Amazon United Kingdom niche tracking, ice cream bath toy is a £18K/yr Amazon United Kingdom market (19K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

ice cream bath toy market data

Units sold / yr: 1K–1K; avg 250–500/product
Revenue / yr: £12K–£15K; units × avg price
Conversion rate: 8.2%
Avg BSR: #616
Page quality: 0%
Prime: 50%
Sponsored: 90%
Out of stock: 15.4%
Avg brand age: 17 months
Avg seller age: 197 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

Toomies55%
FILOEEX15%
Nuby14%
Generic10%
Giwoatln4%
Zhajipai3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 78 weeks — +17.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.6×

Open Trend

Top ice cream bath toy search terms

ice cream bath toy12K/yr +34.0%3.8% conv.
bath ice cream foam maker6K/yr -7.2%4.2% conv.
tomy toomies foam cone factory479/yr -18.5%14.7% conv.
tomy toomies deluxe foam cone factory bath toy193/yr -82.6%0.0% conv.

All search terms

Top ice cream bath toy products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)7 products missing review or click data not plotted

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Toomies Foam Cone Factory Deluxe - Ice Cream Foam Maker Baby Bath Toys - Wall Mounted Bubble Bath Toys for Kids - Pretend Play Water Toys - Toddler and Baby Sensory Toys - Plus 18 Month Old Toys

Toomies£13.374.1★523 rev

Nuby Ice Cream Shop Bubble Maker Baby Bath Toy for Early Development 3Y+

Nuby£7.754.2★22 rev

Toomies Bath Barista - Pretend Cafe Baby Bath Toys - Wall Mounted Bubble Bath Play Kitchen Toddler Toys - Kids Kitchen Set Includes 3 Cups 1 Jug 1 Shaker - +18 Months Boys Toys & Girls Toys

Toomies£15.144.7★1,314 rev

Ice Cream Bath Toys Bath Ice Cream Foam Maker Baths Bubble Ic Creamm Machine Creams Themed Baths Toys Sensory Play Ices Creams Bathing Toy Bathtub Shower Play Water Toy Bathroom Shower Room (B)

FILOEEX£18.080.0★0 rev

Ice Cream Bath Toys Bath Ice Cream Foam Maker Baths Bubble Ic Creamm Machine Creams Themed Baths Toys Sensory Play Ices Creams Bathing Toy Bathtub Shower Play Water Toy Bathroom Shower Room (A)

FILOEEX£19.430.0★0 rev

Newest

by launch date

Ice Cream Bath Toy Funny Ice Cream Kids Bath Bubble Machine 2026 New Bubble Maker Baths Toys with Ices Creams Cones Wall Mounted Cute Ices Creams Foam Maker Water Toys for Kids 3+ Year Old

Generic£5.580 rev

2mo ago

Bath Bubble Ice Cream Maker Bath Toy - 2026 New Ice Cream Foam Machine Car Bathing Toys With Powerful Suction Ice-Cream Bathing Toy For 3 4 5 6 7 8 Years Old Boys Girls

Generic£11.020 rev

3mo ago

Ice Cream Bath Toys Bath Ice Cream Foam Maker Baths Bubble Ic Creamm Machine Creams Themed Baths Toys Sensory Play Ices Creams Bathing Toy Bathtub Shower Play Water Toy Bathroom Shower Room (B)

FILOEEX£18.080 rev

4mo ago

Ice Cream Bath Toys Bath Ice Cream Foam Maker Baths Bubble Ic Creamm Machine Creams Themed Baths Toys Sensory Play Ices Creams Bathing Toy Bathtub Shower Play Water Toy Bathroom Shower Room (A)

FILOEEX£19.430 rev

4mo ago

Ice Cream Bath Toy Bath Bubble Machine Bubble Ice Cream Maker Toy Interactive Shower Toys Suction Cup With 4 Bucket 23x8x20.5cm For Kids Girls Boys Home Pool Shower Indoor Playtime

Zhajipai£5.920 rev

5mo ago

What buyers say about ice cream bath toy

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience52%

“Good fun”

Gifting Purpose5%

“One year old gift”

Durability4%

“Its a sturdy item - well made”

Quality-Overall4%

“Good product”

Adhesion/Stickiness3%

“It sticks really well the the side of the bath on our tiles”

Add-Ons/Attachments3%

“Easy to attach at the side of the bath”

Value For Money3%

“Was happy with the sale price too”

Color3%

“The colours are bright”

Advertised Vs Actual Product2%

“it works exactly how it's described”

Strength2%

“sturdy”

What buyers complain about

Durability46%

“Broke after one use”

Functionality-Overall11%

“Not working”

Quality-Overall5%

“Extremely poor quality”

Adhesion/Stickiness5%

“Doesnt stick”

Grip5%

“the whole thing kept sliding down”

Water Resistance4%

“Not good for a water toy”

Material Quality3%

“Terrible construction with cheap plastic materials”

Fun/Entertainment Experience3%

“boring”

Ease Of Cleaning1%

“theres no way to clean the insides”

Smell1%

“its now starting to smell so have had to stop using it which is a shame”

Top return reasons

Functionality-Overall34%

Defective Material/Parts23%

Leak-Proof12%

Durability10%

Gifting Purpose5%

Product Condition4%

Water Resistance3%

Value For Money2%

Quality-Overall1%

Add-Ons/Attachments1%

Common questions

Is ice cream bath toy profitable to sell on Amazon United Kingdom?: The niche generates £18K/yr across 10 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +17.3%. Flapen's verdict: Skip it (43/100).
How competitive is the ice cream bath toy niche?: 6 brands and 42 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in ice cream bath toy?: Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 0.9%.
When does demand for ice cream bath toy peak?: Demand peaks in Nov–Dec; the busiest month runs 4.6× the quietest.
What does it cost to enter the ice cream bath toy niche?: Listings span £5.58–£19.43; the average listing price is £11.61 (sweet spot $15–$100). The average incumbent carries 186 reviews — the moat a new listing must climb.