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Hungry Hippos

Fail

The top 5 brands take 100% of clicks, so Hungry Hippos is a Fail.

Flapen Score
33
33 / 100
Ranks 1,488 of 1,773 Toys & Games niches · −11 vs the category median of 44
Market size
£167K/yr162K searches / yr
90-day growth
-15.5%search demand this quarter
Competition
94%top-5 click share · 4 brands · 68 sellers

Flapen Score

Hungry Hippos against its category

The dotted line is the Toys & Games average. Past it, Hungry Hippos is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hungry Hippos market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hungry Hippos 162K times last year and spent an estimated £167K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

9.7% of searches ended in a purchase last week.

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £167K a year.

Searches, last 12 months
162K
Growth, 90 days vs prior 90
-15.5%
Conversion, latest week
9.7%
Market size, estimated
£167Ka year
Peak month
December9.7× the quietest month
Top search term
hungry hippos113K searches a year

02 · Price

A sale here is worth £10.61.

Listings sell for £10.61 on average, from £4.96 to £15.84. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,500 to 2,000 of them. At £10.61 that is £16K to £21K a year per listing.

Average price
£10.61under the $15 to $100 sweet spot
Price range
£4.96–£15.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,500–2,000
Revenue per listing a year
£16K–£21K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #526 within Games & Accessories. It carries 8,887 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#526in Games & Accessories
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,887per listing
Listings tracked
7

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Hungry Hippos products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

£0£25K£50K£75K£100K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

68

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Hasbro Gaming78%
  • Toyrific12%
  • BLOOOK7%
  • TOMY3%
  • Open — no brand owns it (0%)

Demand

Hungry Hippos search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 9.7×

Search terms

Top Hungry Hippos search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hungry hippos113K/yr
  • hungry hippos game kids32K/yr
  • hungry hippo8K/yr
  • hungry hungry hippos4K/yr
  • hungry hippos game5K/yr

Reviews and returns

What reviews say buyers love and hate about Hungry Hippos

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall39%−0.25

Poor quality product

Cheaply made

Bad quality and unplayable

Functionality-Overall17%−0.12

Just wont pop up

Unfortunately this item doesnt work for us

One minute it works fine them the next go it wont pop up even with all swords in

Fun/Entertainment Experience10%+3.83

it wasn't that much fun

kids end up getting bored

Size-Overall10%−0.02

A little smaller than imagined

Smaller than I remember

Strength6%−0.03

really flimsy with very few balls

Flimsy and disappointing

Love

Fun/Entertainment Experience60%+3.83

Fun game

Fun for the family

Lots of fun

Gifting Purpose8%+0.26

Would recommend as a gift

What can you say excellent birthday present for my grandson

Xmas gift

Value For Money7%+0.39

great value for money

Good price

Well worth the money

Quality-Overall5%−0.25

great quality

Item was fine

Overall impressed

Advertised Vs Actual Product4%+0.12

As advertised

As described

Return

1.3% Return rate 7% Fixable by listing

Functionality-Overall54%█▆▄▇▇▆

Just wont pop up

Unfortunately this item doesnt work for us

One minute it works fine them the next go it wont pop up even with all swords in

Defective Material/Parts11%▇▆█▂██

Unfortunately this item doesnt work for us

Gifting Purpose9%▃██▅▅▅
Size-Overall6%▁▃█▂▁▃

A little smaller than imagined

Smaller than I remember

Quality-Overall6%▄█▁▄▆▄

Poor quality product

Cheaply made

Bad quality and unplayable

FAQ

Common Hungry Hippos questions

Answered from the same tracked data.