hungry hippos
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.61avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£167K£167K/yr · 162K searches
Review moat
Bad8,887.43avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.5%90-day search growth — must beat 0% to launch
Price range
Bad£4.96–£15.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, hungry hippos is a £167K/yr Amazon United Kingdom market (162K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
hungry hippos market data
- Units sold / yr
- 10K–13K
- avg 1,500–2,000/product
- Revenue / yr
- £106K–£133K
- units × avg price
- Conversion rate
- 9.7%
- Avg BSR
- #526
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 0.0%
- Avg brand age
- 47 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
68
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- Hasbro Gaming78%
- Toyrific12%
- BLOOOK7%
- TOMY3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.5% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 9.7×
Top hungry hippos search terms
- hungry hippos113K/yr
- hungry hippos game kids32K/yr
- hungry hippo8K/yr
- hungry hungry hippos4K/yr
- hungry hippos game5K/yr
Top hungry hippos products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hungry Hungry Hippos Marble-Chomping Game for Kids Fast-Paced Family Board Game with 4 Hippos & Marbles Party Game for 24 Players Ages 4+ Perfect Fun for Families Who Love Classic Games
Hasbro Gaming£13.244.7★240 rev
Hasbro Gaming Hungry Hungry Hippos Travel Game Travel Games for Kids Portable Grab and Go Marble-Chomping Game for Ages 4+
Hasbro Gaming£4.964.1★43 rev
Toyrific | Hungry Frogs Complete Classic Family Board Game Interactive Fun Game 4 Player
Toyrific£8.324.4★1,257 rev
Dinosaur Hungry Hippo Game for Kids Hungry Dino Board Games Dinosaur Gifts Dino Toys Party Games for Ages 6 and Up for 2 to 4 Players
BLOOOK£15.844.6★6 rev
Hasbro Gaming Hungry Hungry Hippos: Teenage Mutant Ninja Turtles Edition Board Game Board Games for Kids Family Fun for 2+ Players
Hasbro Gaming£11.874.9★73 rev
Newest
by launch dateDinosaur Hungry Hippo Game for Kids Hungry Dino Board Games Dinosaur Gifts Dino Toys Party Games for Ages 6 and Up for 2 to 4 Players
BLOOOK£15.846 rev
Hasbro Gaming Hungry Hungry Hippos: Teenage Mutant Ninja Turtles Edition Board Game Board Games for Kids Family Fun for 2+ Players
Hasbro Gaming£11.8773 rev
Hasbro Gaming Hungry Hungry Hippos Travel Game Travel Games for Kids Portable Grab and Go Marble-Chomping Game for Ages 4+
Hasbro Gaming£4.9643 rev
Hungry Hungry Hippos Marble-Chomping Game for Kids Fast-Paced Family Board Game with 4 Hippos & Marbles Party Game for 24 Players Ages 4+ Perfect Fun for Families Who Love Classic Games
Hasbro Gaming£13.24240 rev
Hasbro Gaming Hungry Hungry Hippos Launchers Game for Children Aged 4 and Up Electronic Pre-School Game for 2-4 Players
Hasbro Gaming£12.42759 rev
Trending
90-day click momentumDinosaur Hungry Hippo Game for Kids Hungry Dino Board Games Dinosaur Gifts Dino Toys Party Games for Ages 6 and Up for 2 to 4 Players
BLOOOK£15.844.6★
Hasbro Gaming Hungry Hungry Hippos Travel Game Travel Games for Kids Portable Grab and Go Marble-Chomping Game for Ages 4+
Hasbro Gaming£4.964.1★
Hasbro Gaming Hungry Hungry Hippos: Teenage Mutant Ninja Turtles Edition Board Game Board Games for Kids Family Fun for 2+ Players
Hasbro Gaming£11.874.9★
Toyrific | Hungry Frogs Complete Classic Family Board Game Interactive Fun Game 4 Player
Toyrific£8.324.4★
Hasbro Gaming Hungry Hungry Hippos Launchers Game for Children Aged 4 and Up Electronic Pre-School Game for 2-4 Players
Hasbro Gaming£12.424.5★
What buyers say about hungry hippos
What buyers praise and complain about, mined from review topics.What buyers love
“Fun game”
“Would recommend as a gift”
“great value for money”
“great quality”
“As advertised”
“The durability of this is incredible”
“The game feels sturdy”
“Noisy, children love it”
“is very easy to assemble”
“A perfect size”
What buyers complain about
“Poor quality product”
“Just wont pop up”
“it wasn't that much fun”
“A little smaller than imagined”
“really flimsy with very few balls”
“Unfortunately this item doesnt work for us”
“It's not the same as it was”
“the pop up mechanism broke within 30 minutes and theres no way to dismantle and repair”
Top return reasons
Common questions
- Is hungry hippos profitable to sell on Amazon United Kingdom?
- The niche generates £167K/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.5%. Flapen's verdict: Skip it (33/100).
- How competitive is the hungry hippos niche?
- 4 brands and 68 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in hungry hippos?
- Top complaints mined from reviews: Quality-Overall, Functionality-Overall, Fun/Entertainment Experience. The return rate is 1.3%.
- When does demand for hungry hippos peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 9.7× the quietest.
- What does it cost to enter the hungry hippos niche?
- Listings span £4.96–£15.84; the average listing price is £10.61 (sweet spot $15–$100). The average incumbent carries 8,887 reviews — the moat a new listing must climb.