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Hungry Hippos

Fail

The top 5 brands take 100% of clicks, so Hungry Hippos is a Fail.

Flapen Score
33
33 / 100
Ranks 1,488 of 1,773 Toys & Games niches · −11 vs the category median of 44
Market size
£167K/yr162K searches / yr
90-day growth
-15.5%search demand this quarter
Competition
94%top-5 click share · 4 brands · 68 sellers

Flapen Score

Hungry Hippos against its category

The dotted line is the Toys & Games average. Past it, Hungry Hippos is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hungry Hippos market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hungry Hippos 162K times last year and spent an estimated £167K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 9.7% of those searches ended in a purchase.

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £167K a year.

Searches, last 12 months
162K
Growth, 90 days vs prior 90
-15.5%
Conversion, latest week
9.7%
Market size, estimated
£167Ka year
Peak month
December9.7× the quietest month
Top search term
hungry hippos113K searches a year

02 · Price

A sale here is worth £10.61.

Listings sell for £10.61 on average, from £4.96 to £15.84. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,500 to 2,000 of them. At £10.61 that is £16K to £21K a year per listing.

Average price
£10.61under the $15 to $100 sweet spot
Price range
£4.96–£15.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,500–2,000
Revenue per listing a year
£16K–£21K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #526 within Games & Accessories. It carries 8,887 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#526in Games & Accessories
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,887per listing
Listings tracked
7

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Hungry Hippos products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 94% of clicks. A locked shelf that new listings rarely crack.

£0£25K£50K£75K£100K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

68

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

94%

Top 20: 100%

Open market

0%

  • Hasbro Gaming78%
  • Toyrific12%
  • BLOOOK7%
  • TOMY3%
  • Open — no brand owns it (0%)

Demand

Hungry Hippos search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 9.7×

Search terms

Top Hungry Hippos search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hungry hippos113K/yr
  • hungry hippos game kids32K/yr
  • hungry hippo8K/yr
  • hungry hungry hippos4K/yr
  • hungry hippos game5K/yr

Reviews and returns

What reviews say buyers love and hate about Hungry Hippos

We read the reviews and the return reasons for every product selling here.

60%of positive reviews mention “Fun/Entertainment Experience”
39%of negative reviews mention “Quality-Overall”
1.3%of orders come back
“Poor quality product”
A buyer, on “Quality-Overall”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Hungry Hippos questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data