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Hug a Lumps

Fail

The top 5 brands take 100% of clicks, so Hug a Lumps is a Fail.

Flapen Score
27
27 / 100
Ranks 1,710 of 1,773 Toys & Games niches · −17 vs the category median of 44
Market size
£44K/yr209K searches / yr
90-day growth
-35.9%search demand this quarter
Competition
66%top-5 click share · 3 brands · 10 sellers

Flapen Score

Hug a Lumps against its category

The dotted line is the Toys & Games average. Past it, Hug a Lumps is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hug a Lumps market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hug a Lumps 209K times last year and spent an estimated £44K. All 3 brands take every click. Flapen scores it 27 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -35.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
209K
Growth, 90 days vs prior 90
-35.9%
Conversion, latest week
1.8%
Market size, estimated
£44Ka year
Top search term
hug a lumps159K searches a year

02 · Price

A sale here is worth £11.96.

Listings sell for £11.96 on average, from £9.54 to £16.56. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £11.96 that is £1K to £3K a year per listing.

Average price
£11.96under the $15 to $100 sweet spot
Price range
£9.54–£16.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

13% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #467 within Dolls & Accessories. It carries 279 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
80%
Out of stock, average day
7.4%
Average rank
#467in Dolls & Accessories
Average rating
4.71 starsAmazon United Kingdom average 4.36 stars
Average reviews
279per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Hug a Lumps products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

3 flat

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Hug-A-Lumps96%
  • Xfrog3%
  • MyrkalaToy1%
  • Open — no brand owns it (0%)

Demand

Hug a Lumps search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 4.8× · 8 of 12 months tracked

Search terms

Top Hug a Lumps search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hug a lumps159K/yr
  • hug a lump39K/yr
  • hug-a-lumps11K/yr

Reviews and returns

What reviews say buyers love and hate about Hug a Lumps

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Weight Heavy18%−0.06

Quite weighty,

Weighted teddy

Size-Overall13%+0.46

Much bigger than I thought

bigger than expected

It's actually bigger in size than I'd imagined

Love

Quality-Overall18%−0.01

It is very well made

Great quality

Cute & well made

Soft Feel17%

So soft

Soft toy

They're super soft to touch

Weight Light12%−0.03

the weight is really comforting

not heavy in weight great size can bring it anywhere

a really nice weight

Color6%+0.48

The colours are so so pretty

the colours are beautiful

I love the colour

Advertised Vs Actual Product6%+0.46

Exactly as described

Just as their photo

exactly what he wanted

Return

2.0% Return rate 65% Fixable by listing

Size-Overall52%▁▆▅██▇

Much bigger than I thought

bigger than expected

It's actually bigger in size than I'd imagined

Advertised Vs Actual Product10%▁▃▆▁▁█
Weight Heavy7%▁▅▁█▁▃

Quite weighty,

Weighted teddy

Stitch/Finish/Polish6%▁▄█▁▁▁
Quality-Overall6%▁▁█▁▁▁

FAQ

Common Hug a Lumps questions

Answered from the same tracked data.