- Flapen Score
- 27 / 100Ranks 1,710 of 1,773 Toys & Games niches · −17 vs the category median of 4427
- Market size
- £44K/yr209K searches / yr
- 90-day growth
- -35.9%search demand this quarter
- Competition
- 66%top-5 click share · 3 brands · 10 sellers
Flapen Score
Hug a Lumps against its category
The dotted line is the Toys & Games average. Past it, Hug a Lumps is stronger. Inside it, weaker.
Market
The Hug a Lumps market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hug a Lumps 209K times last year and spent an estimated £44K. All 3 brands take every click. Flapen scores it 27 out of 100, a Fail.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -35.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.
- Searches, last 12 months
- 209K
- Growth, 90 days vs prior 90
- -35.9%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £44Ka year
- Top search term
- hug a lumps159K searches a year
02 · Price
A sale here is worth £11.96.
Listings sell for £11.96 on average, from £9.54 to £16.56. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £11.96 that is £1K to £3K a year per listing.
- Average price
- £11.96under the $15 to $100 sweet spot
- Price range
- £9.54–£16.56
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 2.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
13% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #467 within Dolls & Accessories. It carries 279 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 13%
- Prime listings
- 80%
- Out of stock, average day
- 7.4%
- Average rank
- #467in Dolls & Accessories
- Average rating
- 4.71 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 279per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 0 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top Hug a Lumps products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hug-A-Lumps High Land Cow (Medium) Holly by ZURU Cuddly Squishy Weighted Plush
- Price
- £10.75
- Rating
- 4.7/5
- Reviews
- 549
- Age
- 1y ago

Hug-A-Lumps Capybara (Medium) Connie by ZURU Cuddly Squishy Weighted Plush
- Price
- £11.09
- Rating
- 4.6/5
- Reviews
- 156
- Age
- 1y ago

Hug-A-Lumps Kitty Collection Medium Weighted Plush (Myrtle) by ZURU 1.5kg/3.3lbs Super-Soft Cuddly Squishy Stuffed Animal for Kids Tweens Teens & Adults
- Price
- £12.68
- Rating
- 4.8/5
- Reviews
- 65
- Age
- 8mo ago

Hug-A-Lumps Panda (Medium) PETE by ZURU Cuddly Squishy Weighted Plush
- Price
- £10.12
- Rating
- 4.7/5
- Reviews
- 549
- Age
- 1y ago

Hug-A-Lumps Easter Goose 1.5kg Weighted Plush (Mav) by ZURU Cuddly Comfort Companion Easter Gift for Kids & Adults
- Price
- £11.25
- Rating
- 4.7/5
- Reviews
- 697
- Age
- 2y ago
Trending
90-day click momentum
Hug-A-Lumps Love (Small) 2 PACK by ZURU
- Price
- £16.56
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1w ago

Hug-A-Lumps (Medium HARLEY by ZURU
- Price
- £12.22
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4w ago

Hug-A-Lumps High Land Cow (Medium) Holly by ZURU Cuddly Squishy Weighted Plush
- Price
- £10.75
- Rating
- 4.7/5
- Reviews
- 549
- Age
- 1y ago

MyrkalaToy 70 cm Stuffed White Goose Hug a Lumps Animal Goose Plush Huge Cute Doll Toy with Long Neck Soft Fluffy Swan Sleeping Comforting Hugging Pillow for Bedroom Car and Gift Giving
- Price
- £13.52
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Hug-A-Lumps Kitty Collection Medium Weighted Plush (Myrtle) by ZURU 1.5kg/3.3lbs Super-Soft Cuddly Squishy Stuffed Animal for Kids Tweens Teens & Adults
- Price
- £12.68
- Rating
- 4.8/5
- Reviews
- 65
- Age
- 8mo ago
Newest
by launch date
Hug-A-Lumps Love (Small) 2 PACK by ZURU
- Price
- £16.56
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1w ago

Hug-A-Lumps (Medium HARLEY by ZURU
- Price
- £12.22
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4w ago

MyrkalaToy 70 cm Stuffed White Goose Hug a Lumps Animal Goose Plush Huge Cute Doll Toy with Long Neck Soft Fluffy Swan Sleeping Comforting Hugging Pillow for Bedroom Car and Gift Giving
- Price
- £13.52
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Hug-A-Lumps Kitty Collection Medium Weighted Plush (Coco) by ZURU 1.5kg/3.3lbs Super-Soft Cuddly Squishy Stuffed Animal for Kids Tweens Teens & Adults
- Price
- £11.67
- Rating
- 4.8/5
- Reviews
- 65
- Age
- 8mo ago

Hug-A-Lumps Kitty Collection Medium Weighted Plush (Myrtle) by ZURU 1.5kg/3.3lbs Super-Soft Cuddly Squishy Stuffed Animal for Kids Tweens Teens & Adults
- Price
- £12.68
- Rating
- 4.8/5
- Reviews
- 65
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 flat
Sellers
10
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Hug-A-Lumps96%
- Xfrog3%
- MyrkalaToy1%
- Open — no brand owns it (0%)
Demand
Hug a Lumps search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 4.8× · 8 of 12 months tracked
Search terms
Top Hug a Lumps search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hug a lumps159K/yr
- hug a lump39K/yr
- hug-a-lumps11K/yr
Reviews and returns
What reviews say buyers love and hate about Hug a Lumps
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Quite weighty,
Weighted teddy
Much bigger than I thought
bigger than expected
It's actually bigger in size than I'd imagined
Love
It is very well made
Great quality
Cute & well made
So soft
Soft toy
They're super soft to touch
the weight is really comforting
not heavy in weight great size can bring it anywhere
a really nice weight
The colours are so so pretty
the colours are beautiful
I love the colour
Exactly as described
Just as their photo
exactly what he wanted
Return
2.0% Return rate 65% Fixable by listing
Much bigger than I thought
bigger than expected
It's actually bigger in size than I'd imagined
Quite weighty,
Weighted teddy
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hug a Lumps questions
Answered from the same tracked data.









