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Hover Football

Fail

Prices span $4.48–$16.24, mostly outside the sweet spot, so Hover Football is a Fail.

Flapen Score
47
47 / 100
Top 38% of 1,773 Toys & Games niches · +3 vs the category median of 44
Market size
£48K/yr58K searches / yr
90-day growth
-15.3%search demand this quarter
Competition
62%top-5 click share · 20 brands · 31 sellers

Flapen Score

Hover Football against its category

The dotted line is the Toys & Games average. Past it, Hover Football is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hover Football market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hover Football 58K times last year and spent an estimated £48K. The top 5 brands take 64% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

7.6% of searches ended in a purchase last week.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
-15.3%
Conversion, latest week
7.6%
Market size, estimated
£48Ka year
Peak month
December8.5× the quietest month
Top search term
hover football38K searches a year

02 · Price

A sale here is worth £10.78.

Listings sell for £10.78 on average, from £4.48 to £16.24. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £10.78 that is £3K to £5K a year per listing.

Average price
£10.78under the $15 to $100 sweet spot
Price range
£4.48–£16.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #94 within Sports Toys & Outdoor. It carries 476 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#94in Sports Toys & Outdoor
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
476per listing
Listings tracked
25

04 · Newcomers

Amazon counts 2 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
2Amazon's first-year sales bar
Average brand age
30 months

Products

Top Hover Football products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

31

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

62%

Top 20: 94%

Open market

31%

  • SIMPIM20%
  • Cemirk16%
  • Growsland12%
  • TODARRUN11%
  • Hy-Pro6%
  • JRD&BS WINL4%

Demand

Hover Football search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.5×

Search terms

Top Hover Football search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hover football38K/yr
  • hover football for kids8K/yr
  • air football5K/yr
  • hover soccer ball4K/yr
  • floating football3K/yr

Reviews and returns

What reviews say buyers love and hate about Hover Football

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability17%−0.25

Broke easily

Broke after a couple of days

broke within 2 minutes

Quality-Overall10%−0.09

the overall build quality feels quite cheap

Poor quality

Average

Battery Life8%−0.04

The battery discharged in an hour

the drain on the battery is quite high

Kids love it however doesnt hold its battery for long

Value For Money6%+0.51

Too costly

waste of money

Which would make things a bit expensive

Charging4%−0.06

the football will not take any charge when connected with the USB cable provided

The hover ball is also not rechargeable as expected

Stopped working/charging after 2 months

Love

Fun/Entertainment Experience29%+1.62

Fun game

Very entertaining

Great fun

Value For Money8%+0.51

Worth the money

Good value for money

Good price

Suitable For Indoor8%+0.59

It is also easy to use indoors

Good for indoor play

especially for indoor use

Quality-Overall6%−0.09

It's well made

the quality feels perfectly decent

Very good strong quality good price very big strong battery

Size-Overall5%+0.41

The size is good

It measures a very practical ninety centimetres in length

The size is just right for small spaces

Return

1.4% Return rate 12% Fixable by listing

Functionality-Overall18%▄▇▄▁█▆
Quality-Overall11%▄▆▂█▄█

the overall build quality feels quite cheap

Poor quality

Average

Defective Material/Parts10%▁▄▇█▄▃
Battery Inclusion7%▇█▅▆▆▁
Charging7%█▃▃▅▂▂

the football will not take any charge when connected with the USB cable provided

The hover ball is also not rechargeable as expected

Stopped working/charging after 2 months

FAQ

Common Hover Football questions

Answered from the same tracked data.