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Hover Football

Fail

Prices span $4.48–$16.24, mostly outside the sweet spot, so Hover Football is a Fail.

Flapen Score
47
47 / 100
Top 38% of 1,773 Toys & Games niches · +3 vs the category median of 44
Market size
£48K/yr58K searches / yr
90-day growth
-15.3%search demand this quarter
Competition
62%top-5 click share · 20 brands · 31 sellers

Flapen Score

Hover Football against its category

The dotted line is the Toys & Games average. Past it, Hover Football is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hover Football market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hover Football 58K times last year and spent an estimated £48K. The top 5 brands take 64% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
-15.3%
Conversion, latest week
7.6%
Market size, estimated
£48Ka year
Peak month
December8.5× the quietest month
Top search term
hover football38K searches a year

02 · Price

A sale here is worth £10.78.

Listings sell for £10.78 on average, from £4.48 to £16.24. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £10.78 that is £3K to £5K a year per listing.

Average price
£10.78under the $15 to $100 sweet spot
Price range
£4.48–£16.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #94 within Sports Toys & Outdoor. It carries 476 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#94in Sports Toys & Outdoor
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
476per listing
Listings tracked
25

04 · Newcomers

2 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
2Amazon's first-year sales bar
Average brand age
30 months

Products

Top Hover Football products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

31

Est. top-5 brand share

64%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 94%

Open market

31%

  • SIMPIM20%
  • Cemirk16%
  • Growsland12%
  • TODARRUN11%
  • Hy-Pro6%
  • JRD&BS WINL4%

Demand

Hover Football search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.5×

Search terms

Top Hover Football search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hover football38K/yr
  • hover football for kids8K/yr
  • air football5K/yr
  • hover soccer ball4K/yr
  • floating football3K/yr

Reviews and returns

What reviews say buyers love and hate about Hover Football

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Fun/Entertainment Experience”
17%of negative reviews mention “Durability”
1.4%of orders come back
“Broke easily”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Hover Football questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data