Hot Wires
FailThe top 5 products take 100% of clicks, so Hot Wires is a Fail.
- Flapen Score
- 30 / 100Ranks 1,617 of 1,773 Toys & Games niches · −14 vs the category median of 4430
- Market size
- £8K/yr14K searches / yr
- 90-day growth
- -34.7%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 15 sellers
Flapen Score
Hot Wires against its category
The dotted line is the Toys & Games average. Past it, Hot Wires is stronger. Inside it, weaker.
Market
The Hot Wires market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hot Wires 14K times last year and spent an estimated £8K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 30 out of 100, a Fail.
01 · Demand
1.9% of searches ended in a purchase last week.
Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -34.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8K a year.
- Searches, last 12 months
- 14K
- Growth, 90 days vs prior 90
- -34.7%
- Conversion, latest week
- 1.9%
- Market size, estimated
- £8Ka year
- Peak month
- December10.6× the quietest month
- Top search term
- hot wires5K searches a year
02 · Price
A sale here is worth £30.97.
Listings sell for £30.97 on average, from £18.66 to £39.74. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 100 to 250 of them. At £30.97 that is £3K to £8K a year per listing.
- Average price
- £30.97inside the $15 to $100 sweet spot
- Price range
- £18.66–£39.74
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£8K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #791 within Learning & Education. It carries 1,131 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 75%
- Out of stock, average day
- 3.9%
- Average rank
- #791in Learning & Education
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,131per listing
- Listings tracked
- 4
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Hot Wires products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
John Adams Hot Wires | Plug & Play Electronics Set With 100 Experiments | Perfect For Children Ages 8+ | Make Experiment & Play With This Science & STEM Toy | Batteries Not Included | Easy To Use
- Price
- £39.74
- Rating
- 4.7/5
- Reviews
- 2,751
- Age
- 24y ago

Science Kidz Electronics Kit - Electric Circuits - 188 Science Experiments
- Price
- £18.66
- Rating
- 4.7/5
- Reviews
- 1,639
- Age
- 5y ago

John Adams Hot Wires - Ultimate Electronic Starter Kit
- Price
- £37.23
- Rating
- 4.1/5
- Reviews
- 88
- Age
- 14y ago

Bright Panda Electric Circuit Kits for Children Educational STEM Toys with 100+ Science Experiments for Kids Build Your Own Science Kit Combine Kits for Endless Fun (Explorer Advanced Set)
- Price
- £28.24
- Rating
- 4.5/5
- Reviews
- 46
- Age
- 11mo ago
Trending
90-day click momentum
Bright Panda Electric Circuit Kits for Children Educational STEM Toys with 100+ Science Experiments for Kids Build Your Own Science Kit Combine Kits for Endless Fun (Explorer Advanced Set)
- Price
- £28.24
- Rating
- 4.5/5
- Reviews
- 46
- Age
- 11mo ago

John Adams Hot Wires - Ultimate Electronic Starter Kit
- Price
- £37.23
- Rating
- 4.1/5
- Reviews
- 88
- Age
- 14y ago

Science Kidz Electronics Kit - Electric Circuits - 188 Science Experiments
- Price
- £18.66
- Rating
- 4.7/5
- Reviews
- 1,639
- Age
- 5y ago

John Adams Hot Wires | Plug & Play Electronics Set With 100 Experiments | Perfect For Children Ages 8+ | Make Experiment & Play With This Science & STEM Toy | Batteries Not Included | Easy To Use
- Price
- £39.74
- Rating
- 4.7/5
- Reviews
- 2,751
- Age
- 24y ago
Newest
by launch date
Bright Panda Electric Circuit Kits for Children Educational STEM Toys with 100+ Science Experiments for Kids Build Your Own Science Kit Combine Kits for Endless Fun (Explorer Advanced Set)
- Price
- £28.24
- Rating
- 4.5/5
- Reviews
- 46
- Age
- 11mo ago

Science Kidz Electronics Kit - Electric Circuits - 188 Science Experiments
- Price
- £18.66
- Rating
- 4.7/5
- Reviews
- 1,639
- Age
- 5y ago

John Adams Hot Wires - Ultimate Electronic Starter Kit
- Price
- £37.23
- Rating
- 4.1/5
- Reviews
- 88
- Age
- 14y ago

John Adams Hot Wires | Plug & Play Electronics Set With 100 Experiments | Perfect For Children Ages 8+ | Make Experiment & Play With This Science & STEM Toy | Batteries Not Included | Easy To Use
- Price
- £39.74
- Rating
- 4.7/5
- Reviews
- 2,751
- Age
- 24y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
15
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- John Adams76%
- Science Kidz21%
- Bright Panda3%
Demand
Hot Wires search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 10.6×
Search terms
Top Hot Wires search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hot wires5K/yr
- hot wires electronics set for kids5K/yr
- hotwires4K/yr
Reviews and returns
What reviews say buyers love and hate about Hot Wires
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke after 5 months
Multiple components do not work
Phototransistor, 2 out of 3 integrated circuits, touch sensor, and piezo switch don't work
Also the sounds from the sound module are super loud and annoying
The video explaining the product on the Amazon page was somewhat confusing
Love
so much fun
Good toy
this has kept him highly entertained
Good educational toy
Educational
Its a fantastic educational gift
Its a fantastic educational gift
Great present
Good for 4+ A gift to friends kid
Good quality
Great item
Good quality and very interesting if your child likes science
Instructions are clear
Lovely toy sturdy box good instruction manual
Instructions are quite easy to understand
Return
1.1% Return rate 13% Fixable by listing
Multiple components do not work
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hot Wires questions
Answered from the same tracked data.









