Skip to content

Hot Wheels F1

Fail

The top 5 brands take 100% of clicks, so Hot Wheels F1 is a Fail.

Flapen Score
37
37 / 100
Ranks 1,274 of 1,773 Toys & Games niches · −7 vs the category median of 44
Market size
£82K/yr226K searches / yr
90-day growth
-13.9%search demand this quarter
Competition
60%top-5 click share · 3 brands · 157 sellers

Flapen Score

Hot Wheels F1 against its category

The dotted line is the Toys & Games average. Past it, Hot Wheels F1 is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hot Wheels F1 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hot Wheels F1 226K times last year and spent an estimated £82K. All 3 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 226K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.

Searches, last 12 months
226K
Growth, 90 days vs prior 90
-13.9%
Conversion, latest week
2.6%
Market size, estimated
£82Ka year
Top search term
hot wheels f173K searches a year

02 · Price

A sale here is worth £13.62.

Listings sell for £13.62 on average, from £6.53 to £46.24. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £13.62 that is £3K to £7K a year per listing.

Average price
£13.62under the $15 to $100 sweet spot
Price range
£6.53–£46.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

53% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #193 within Hobbies. It carries 2,274 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#193in Hobbies
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,274per listing
Listings tracked
17

04 · Newcomers

8 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
8Amazon's first-year sales bar
Average brand age
26 months

Products

Top Hot Wheels F1 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£33K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

157

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 100%

Open market

0%

  • Hot Wheels94%
  • Bburago3%
  • Mattel2%
  • Open — no brand owns it (0%)

Demand

Hot Wheels F1 search demand

Weekly searches over the year. Pick a range.

4K3KSpike '26Prime Day '26Apr '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Hot Wheels F1 search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hot wheels f173K/yr
  • f1 hotwheels32K/yr
  • hotwheels f131K/yr
  • f1 hot wheels17K/yr
  • hot wheels formula 131K/yr
  • hot wheels f1 cars13K/yr
  • hot wheels premium f17K/yr
  • formula 1 hot wheels6K/yr
  • hot wheels mclaren f14K/yr
  • hot wheels f1 20255K/yr

Reviews and returns

What reviews say buyers love and hate about Hot Wheels F1

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
38%of negative reviews mention “Value For Money”
0.9%of orders come back
“Good to was a bit to expensive”
A buyer, on “Value For Money”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Hot Wheels F1 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data