Hot Wheels F1
FailThe top 5 brands take 100% of clicks, so Hot Wheels F1 is a Fail.
- Flapen Score
- 37 / 100Ranks 1,274 of 1,773 Toys & Games niches · −7 vs the category median of 4437
- Market size
- £82K/yr226K searches / yr
- 90-day growth
- -13.9%search demand this quarter
- Competition
- 60%top-5 click share · 3 brands · 157 sellers
Flapen Score
Hot Wheels F1 against its category
The dotted line is the Toys & Games average. Past it, Hot Wheels F1 is stronger. Inside it, weaker.
Market
The Hot Wheels F1 market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hot Wheels F1 226K times last year and spent an estimated £82K. All 3 brands take every click. Flapen scores it 37 out of 100, a Fail.
01 · Demand
2.6% of searches ended in a purchase last week.
Shoppers searched for this 226K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.
- Searches, last 12 months
- 226K
- Growth, 90 days vs prior 90
- -13.9%
- Conversion, latest week
- 2.6%
- Market size, estimated
- £82Ka year
- Top search term
- hot wheels f173K searches a year
02 · Price
A sale here is worth £13.62.
Listings sell for £13.62 on average, from £6.53 to £46.24. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £13.62 that is £3K to £7K a year per listing.
- Average price
- £13.62under the $15 to $100 sweet spot
- Price range
- £6.53–£46.24
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£7K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
53% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #193 within Hobbies. It carries 2,274 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 94%
- Out of stock, average day
- 0.0%
- Average rank
- #193in Hobbies
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,274per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 8 of last year's 12 launches as successful.
12 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Hot Wheels F1 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hot Wheels 1:64 Scale 5-Pack Formula 1 Die-Cast Toy Cars
- Price
- £6.70
- Rating
- 4.8/5
- Reviews
- 996
- Age
- 6mo ago

Hot Wheels Premium McLaren Formula 1 Team (#81) Vehicle
- Price
- £6.66
- Rating
- 4.6/5
- Reviews
- 128
- Age
- 8mo ago

Hot Wheels Premium Formula 1 Mercedes-AMG PETRONAS Toy Race Car
- Price
- £6.78
- Rating
- 4.6/5
- Reviews
- 103
- Age
- 8mo ago

Hot Wheels Formula 1 Grand Prix Circuit & 3 Cars (Teams May Vary)
- Price
- £46.24
- Rating
- 4.7/5
- Reviews
- 475
- Age
- 1y ago

Hot Wheels Premium McLaren Mastercard Formula 1 Team Race Car
- Price
- £6.98
- Rating
- 4.7/5
- Reviews
- 124
- Age
- 8mo ago
Trending
90-day click momentum
Hot Wheels Formula 1 2025 10-Pack
- Price
- £23.21
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago

Hot Wheels Premium Formula 1 Carlos Sainz Race Car in 1:64 Scale
- Price
- £6.53
- Rating
- 4.1/5
- Reviews
- 37
- Age
- 4mo ago

Hot Wheels Racing Bulls Formula 1 Team - Formula 1 2/5 - JJJ35 - Short Card - F1 Racing Car - Mattel 2026 (68/250) - 1:64
- Price
- £11.27
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago

Hot Wheels McLAREN Formula 1 Team - Formula 1/5 - JJH95 - Short Card - F1 Racing Car - Mattel 2026-1:64
- Price
- £10.93
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 5mo ago
![Hot Wheels Scuderia Ferrari HP [Red] Formula 1 3/5 120/250-1:64 Scale Diecast Toy Vehicle](https://m.media-amazon.com/images/I/41dZthkWmoL.jpg)
Hot Wheels Scuderia Ferrari HP [Red] Formula 1 3/5 120/250-1:64 Scale Diecast Toy Vehicle
- Price
- £16.66
- Rating
- 4.8/5
- Reviews
- 29
- Age
- 3mo ago
Newest
by launch date
Hot Wheels Formula 1 2025 10-Pack
- Price
- £23.21
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago
![Hot Wheels Scuderia Ferrari HP [Red] Formula 1 3/5 120/250-1:64 Scale Diecast Toy Vehicle](https://m.media-amazon.com/images/I/41dZthkWmoL.jpg)
Hot Wheels Scuderia Ferrari HP [Red] Formula 1 3/5 120/250-1:64 Scale Diecast Toy Vehicle
- Price
- £16.66
- Rating
- 4.8/5
- Reviews
- 29
- Age
- 3mo ago

Hot Wheels Premium Formula 1 Carlos Sainz Race Car in 1:64 Scale
- Price
- £6.53
- Rating
- 4.1/5
- Reviews
- 37
- Age
- 4mo ago

Hot Wheels Formula 1 Premium Oracle Red Bull Racing (#1)
- Price
- £8.46
- Rating
- 4.1/5
- Reviews
- 62
- Age
- 4mo ago

Hot Wheels McLAREN Formula 1 Team - Formula 1/5 - JJH95 - Short Card - F1 Racing Car - Mattel 2026-1:64
- Price
- £10.93
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 rising
Sellers
157
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
0%
- Hot Wheels94%
- Bburago3%
- Mattel2%
- Open — no brand owns it (0%)
Demand
Hot Wheels F1 search demand
Weekly searches over the year. Pick a range.
Search terms
Top Hot Wheels F1 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hot wheels f173K/yr
- f1 hotwheels32K/yr
- hotwheels f131K/yr
- f1 hot wheels17K/yr
- hot wheels formula 131K/yr
- hot wheels f1 cars13K/yr
- hot wheels premium f17K/yr
- formula 1 hot wheels6K/yr
- hot wheels mclaren f14K/yr
- hot wheels f1 20255K/yr
Reviews and returns
What reviews say buyers love and hate about Hot Wheels F1
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Good to was a bit to expensive
complete waste of money
expensive
Broken in 1 week
Hot wheels quality – shame that its one mould for all five cars
Misleading
it is loud
Love
Good quality product
A quality toy at a very reasonable price
Good variety
Good Price
Good Value for Money
Great deal
Great item, for a gift
Great Gift
Perfect present the recipient was very pleased
Great to collect
Great little Formula One set for collectors and display
Good addition to my grandson's collection and he loves it, would reccomend
Hot Wheels cars have always been a lot of fun to play with
Good fun
his friends with hours of fun watching the cars wizzing round
Return
0.9% Return rate 47% Fixable by listing
Misleading
Good to was a bit to expensive
complete waste of money
expensive
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hot Wheels F1 questions
Answered from the same tracked data.









