Hot Wheels Dinosaur
FailDemand is soft, at -46.3% this quarter, so Hot Wheels Dinosaur is a Fail.
- Flapen Score
- 33 / 100Ranks 1,488 of 1,773 Toys & Games niches · −11 vs the category median of 4433
- Market size
- £40K/yr53K searches / yr
- 90-day growth
- -46.3%search demand this quarter
- Competition
- 76%top-5 click share · 7 brands · 149 sellers
Flapen Score
Hot Wheels Dinosaur against its category
The dotted line is the Toys & Games average. Past it, Hot Wheels Dinosaur is stronger. Inside it, weaker.
Market
The Hot Wheels Dinosaur market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hot Wheels Dinosaur 53K times last year and spent an estimated £40K. The top 5 brands take 97% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 33 out of 100, a Fail.
01 · Demand
3.3% of searches ended in a purchase last week.
Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -46.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.
- Searches, last 12 months
- 53K
- Growth, 90 days vs prior 90
- -46.3%
- Conversion, latest week
- 3.3%
- Market size, estimated
- £40Ka year
- Peak month
- November6.8× the quietest month
- Top search term
- hot wheels dinosaur22K searches a year
02 · Price
A sale here is worth £23.08.
Listings sell for £23.08 on average, from £7.89 to £71.74. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £23.08 that is £2K to £6K a year per listing.
- Average price
- £23.08inside the $15 to $100 sweet spot
- Price range
- £7.89–£71.74
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£6K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #343 within Dolls & Accessories. It carries 5,285 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 100%
- Out of stock, average day
- 9.0%
- Average rank
- #343in Dolls & Accessories
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,285per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Hot Wheels Dinosaur products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hot Wheels City Ultimate T-Rex Transporter & 2 Die-Cast Toy Cars
- Price
- £36.33
- Rating
- 4.7/5
- Reviews
- 19,841
- Age
- 3y ago
Hot Wheels City T-Rex Chomp Down Track Set & 1 Toy Car
- Price
- £21.29
- Rating
- 4.5/5
- Reviews
- 6,878
- Age
- 3y ago
Hot Wheels City T-Rex Blaze Battle & 1:64 Scale Die-Cast Toy Car
- Price
- £21.34
- Rating
- 4.5/5
- Reviews
- 6,878
- Age
- 1y ago
Hot Wheels Ultimate Garage Playset & 2 Cars
- Price
- £71.74
- Rating
- 4.6/5
- Reviews
- 26,039
- Age
- 6y ago
Hot Wheels City Ultimate Dual Dragon Transporter & 2 Die-Cast Cars
- Price
- £28.96
- Rating
- 4.8/5
- Reviews
- 1,225
- Age
- 1y ago
Trending
90-day click momentum
Libomzee Dinosaur Transporter Truck Toys for 3 4 5 6 7 8 Year Old Kids
- Price
- £16.46
- Rating
- 3.8/5
- Reviews
- 11
- Age
- 5mo ago
Dinosaur Transporter Toy for Kids 3 Years Old Foldable Race Truck Set with 6 Racing Cars 114cm Ejection Folding Race Track Carrier Truck Toys Christmas Birthday Presents for Boys Girls Age 3+
- Price
- £15.22
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 11mo ago
Dinosaur Transport Truck Toys Cars for Boys 62 Inch Foldable Race Track Toy with 6 Racing Cars Portable Carrier Vehicles Toys Gifts for Kids Age 3 4 5 6 7 8 9 Year Olds Girls Birthday/Christmas
- Price
- £17.06
- Rating
- 4.3/5
- Reviews
- 118
- Age
- 1y ago
Hot Wheels Toy Cars RacerVerse 4-Pack of Die-Cast Vehicles Featuring Jurassic World Characters Charlie Owen Dilophosaurus & Allosaurus as Drivers HKD32
- Price
- £25.74
- Rating
- 4.8/5
- Reviews
- 230
- Age
- 7mo ago
SHAWE Dinosaur Transporter Truck Toys for Boys Age 3-8 Foldable Sliding Race Track Toy with 6 Racing Cars Swallowing Action Transformable Carrier Truck Car Toy Gifts for Kids 3 4 5 6 Years Old
- Price
- £13.94
- Rating
- 4.2/5
- Reviews
- 171
- Age
- 1y ago
Newest
by launch dateLibomzee Dinosaur Transporter Truck Toys for 3 4 5 6 7 8 Year Old Kids
- Price
- £16.46
- Rating
- 3.8/5
- Reviews
- 11
- Age
- 5mo ago
Hot Wheels Toy Cars RacerVerse 4-Pack of Die-Cast Vehicles Featuring Jurassic World Characters Charlie Owen Dilophosaurus & Allosaurus as Drivers HKD32
- Price
- £25.74
- Rating
- 4.8/5
- Reviews
- 230
- Age
- 7mo ago
Dinosaur Transporter Toy for Kids 3 Years Old Foldable Race Truck Set with 6 Racing Cars 114cm Ejection Folding Race Track Carrier Truck Toys Christmas Birthday Presents for Boys Girls Age 3+
- Price
- £15.22
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 11mo ago
Hot Wheels City Ultimate Dual Dragon Transporter & 2 Die-Cast Cars
- Price
- £28.96
- Rating
- 4.8/5
- Reviews
- 1,225
- Age
- 1y ago
TERRAMUS Dinosaur Toys for 3 4 5 6 Year Olds Boys Gifts 3-In-1 Ejection Folding Transport Truck with 8 Race Cars for 3 4 5 6 Year Olds Kids Portable Dinosaur Toy with Sound Best Gift Vehicles Set
- Price
- £19.69
- Rating
- 4.3/5
- Reviews
- 84
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
149
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
1%
- Hot Wheels87%
- FATE TO FATE3%
- SHAWE3%
- EUTOYZ2%
- Libomzee2%
- TERRAMUS2%
- Open — no brand owns it (1 brand, 1%)
Demand
Hot Wheels Dinosaur search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.8×
Search terms
Top Hot Wheels Dinosaur search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hot wheels dinosaur22K/yr
- dinosaur hot wheels8K/yr
- dinosaur hotwheels3K/yr
- hot wheels t rex5K/yr
- hot wheels dinosaur transporter5K/yr
- hot wheels trex5K/yr
- hot wheels dinosaur track3K/yr
- hot wheels t rex transporter3K/yr
Reviews and returns
What reviews say buyers love and hate about Hot Wheels Dinosaur
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Item didnt function as it should
Even adults trying could not manage it
Does not work well
it was much bigger then thought
Very small
A lot smaller than it looks in the illustration
Very flimsy and cheap looking for such a great brand it looks bad
Its nice enough, it isnt quite as sturdy as some of the other hot wheels car carriers that we have
complicated assembly
Cheap looking
Not very well built
Love
Great toy
Lots of fun
fun for kids
Good value
worth every penny
Great Value
It is well made
Lots of fun to be had with this toy, good quality
Great product
it feels pretty sturdy
Good sturdy track that you can take anywhere
Sturdy
the overall design is great
Built really well
Return
1.3% Return rate 17% Fixable by listing
Item didnt function as it should
Item didnt function as it should
Even adults trying could not manage it
Does not work well
Cheap looking
Not very well built
it was much bigger then thought
Very small
A lot smaller than it looks in the illustration
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hot Wheels Dinosaur questions
Answered from the same tracked data.