Horse Toys

Shoppers searched for this 316K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £111K a year.

Searches, last 12 months

316K

Growth, 90 days vs prior 90

-9.2%

Conversion, latest week

1.7%

Market size, estimated

£111Ka year

Peak month

December2.9× the quietest month

Top search term

horse toys112K searches a year

Listings sell for £21.25 on average, from £4.21 to £157.13. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £21.25 that is £0 to £2K a year per listing.

Average price

£21.25inside the $15 to $100 sweet spot

Price range

£4.21–£157.13

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

64% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #612 within Play Figures. It carries 1,502 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

98%

Out of stock, average day

2.8%

Average rank

#612in Play Figures

Average rating

4.57 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,502per listing

Listings tracked

90

11 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

3Amazon's first-year sales bar

Average brand age

39 months