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Horse Racing Game

Fail

Shoppers spend only $9K a year here, so Horse Racing Game is a Fail.

Flapen Score
44
44 / 100
Ranks 850 of 1,773 Toys & Games niches · on the category median
Market size
£9K/yr51K searches / yr
90-day growth
-26.9%search demand this quarter
Competition
66%top-5 click share · 15 brands · 59 sellers

Flapen Score

Horse Racing Game against its category

The dotted line is the Toys & Games average. Past it, Horse Racing Game is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Horse Racing Game market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Horse Racing Game 51K times last year and spent an estimated £9K. The top 5 brands take 69% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -26.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £9K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
-26.9%
Conversion, latest week
0.9%
Market size, estimated
£9Ka year
Peak month
December13.0× the quietest month
Top search term
horse racing game34K searches a year

02 · Price

A sale here is worth £21.11.

Listings sell for £21.11 on average, from £7.85 to £39.21. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £21.11 that is £0 to £2K a year per listing.

Average price
£21.11inside the $15 to $100 sweet spot
Price range
£7.85–£39.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #1,898 within Games & Accessories. It carries 194 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
76%
Out of stock, average day
12.2%
Average rank
#1,898in Games & Accessories
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
194per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Horse Racing Game products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£914£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 rising

Sellers

59

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

26%

  • xinrongda25%
  • Cheatwell Games20%
  • Nicear11%
  • Trrymbbe7%
  • Rascals6%
  • Talking Tables6%

Demand

Horse Racing Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Spike '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 13.0×

Search terms

Top Horse Racing Game search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • horse racing game34K/yr
  • racing games6K/yr
  • horse racing games6K/yr
  • racing game5K/yr

Reviews and returns

What reviews say buyers love and hate about Horse Racing Game

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Battery Inclusion25%−0.10

Difficult to put batteries in

Ease Of Use13%−0.05

very fiddly to put on

Value For Money13%−0.11

Poor value

Color8%−0.03

The only thing I would say is the colour of the horses, three are 3 blue, dark, light and aqua which is not ideal for children

Instructions/User Manual/Troubleshooting6%+0.19

the instructions could be a little more clearer

Love

Fun/Entertainment Experience60%+4.42

Great fun

Great little game

Really a good family game

Quality-Overall12%−0.03

Item build and parts are of good quality and the game is easy to use

Good Quality Horse Racing Game

Great quality

Ease Of Use8%−0.05

the game is easy to use

Simple to play

This is a great game easy to use

Value For Money7%−0.11

The whole thing was cheaper than buying just the horses so win-win

good value for money

Brilliantly made worth every penny

Advertised Vs Actual Product5%−0.02

Exceeded my expectations

It is good fun

Return

1.2% Return rate 19% Fixable by listing

Quality-Overall14%▁▁█▁▅▁
Gifting Purpose14%▁▁▁▁█▁
Noise Level9%▁▁█▁▁▁
Assembly/Installation9%▁▁▁▁▁█
Instructions/User Manual/Troubleshooting9%▁▁▁▁▁█

the instructions could be a little more clearer

FAQ

Common Horse Racing Game questions

Answered from the same tracked data.