- Flapen Score
- 35 / 100Ranks 1,375 of 1,773 Toys & Games niches · −9 vs the category median of 4435
- Market size
- £27K/yr50K searches / yr
- 90-day growth
- -26.8%search demand this quarter
- Competition
- 88%top-5 click share · 9 brands · 22 sellers
Flapen Score
Horse Mask against its category
The dotted line is the Toys & Games average. Past it, Horse Mask is stronger. Inside it, weaker.
Market
The Horse Mask market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Horse Mask 50K times last year and spent an estimated £27K. The top 5 brands take 88% of clicks. Demand peaks in Oct–Nov. Flapen scores it 35 out of 100, a Fail.
01 · Demand
4.9% of searches ended in a purchase last week.
Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -26.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.
- Searches, last 12 months
- 50K
- Growth, 90 days vs prior 90
- -26.8%
- Conversion, latest week
- 4.9%
- Market size, estimated
- £27Ka year
- Peak month
- October4.7× the quietest month
- Top search term
- horse mask29K searches a year
02 · Price
A sale here is worth £11.07.
Listings sell for £11.07 on average, from £7.34 to £25.07. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £11.07 that is £3K to £6K a year per listing.
- Average price
- £11.07under the $15 to $100 sweet spot
- Price range
- £7.34–£25.07
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 3.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 36.5% of listings are out of stock. The average listing ranks #743 within Dress-Up Accessories. It carries 686 reviews at 3.97 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 78%
- Out of stock, average day
- 36.5%
- Average rank
- #743in Dress-Up Accessories
- Average rating
- 3.97 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 686per listing
- Listings tracked
- 9
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Horse Mask products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Supmaker Halloween Mask Horse Head Mask Deluxe Novelty Halloween Costume Party Latex Animal Head Mask
- Price
- £8.28
- Rating
- 4.1/5
- Reviews
- 4,007
- Age
- 9y ago

molezu Brown Horse Head Mask for Adults Funny Animal Costume Mask for Halloween Parties Festivals and Cosplay
- Price
- £9.52
- Rating
- 4.2/5
- Reviews
- 748
- Age
- 8y ago

PHIEZC Horse Mask Halloween Latex Animal Mask for Christmas Party Decoration Adult
- Price
- £9.14
- Rating
- 3.5/5
- Reviews
- 151
- Age
- 2y ago

Active Star Animal Full Head Masks Adults Realistic Latex Husky Dog Monkey Donkey Eagle Horse Funny Scary Fancy Dress Costume Accessory For Halloween Party Cosplay (Horse Face Mask)
- Price
- £10.25
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 5mo ago

Smiffys Horse Hat Brown with Mane Party Animals Fancy Dress Animal Dress Up Hats
- Price
- £7.34
- Rating
- 4.2/5
- Reviews
- 320
- Age
- 13y ago
Trending
90-day click momentum
Animal Full Head Masks - Funny Scary Latex Husky Dog Eagle Monkey Donkey Horse Realistic Mask Fancy Dress For Halloween Party Costume Accessories Brown Horse Mask
- Price
- £8.30
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago

Active Star Animal Full Head Masks Adults Realistic Latex Husky Dog Monkey Donkey Eagle Horse Funny Scary Fancy Dress Costume Accessory For Halloween Party Cosplay (Horse Face Mask)
- Price
- £10.25
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 5mo ago

molezu Brown Horse Head Mask for Adults Funny Animal Costume Mask for Halloween Parties Festivals and Cosplay
- Price
- £9.52
- Rating
- 4.2/5
- Reviews
- 748
- Age
- 8y ago

NIDHFG 1 Piece Of Horse Head Hood Role-Playing Props Creative Funny Head Hood Party Dressing Supplies Photo Props.
- Price
- £8.99
- Rating
- 2.9/5
- Reviews
- 2
- Age
- 1y ago

Forum Black Medieval Gothic Horse Mask One Size Fits Most
- Price
- £25.07
- Rating
- 4.2/5
- Reviews
- 112
- Age
- 2y ago
Newest
by launch date
Active Star Animal Full Head Masks Adults Realistic Latex Husky Dog Monkey Donkey Eagle Horse Funny Scary Fancy Dress Costume Accessory For Halloween Party Cosplay (Horse Face Mask)
- Price
- £10.25
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 5mo ago

Animal Full Head Masks - Funny Scary Latex Husky Dog Eagle Monkey Donkey Horse Realistic Mask Fancy Dress For Halloween Party Costume Accessories Brown Horse Mask
- Price
- £8.30
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago

NIDHFG 1 Piece Of Horse Head Hood Role-Playing Props Creative Funny Head Hood Party Dressing Supplies Photo Props.
- Price
- £8.99
- Rating
- 2.9/5
- Reviews
- 2
- Age
- 1y ago

PHIEZC Horse Mask Halloween Latex Animal Mask for Christmas Party Decoration Adult
- Price
- £9.14
- Rating
- 3.5/5
- Reviews
- 151
- Age
- 2y ago

Forum Black Medieval Gothic Horse Mask One Size Fits Most
- Price
- £25.07
- Rating
- 4.2/5
- Reviews
- 112
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
22
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
8%
- Supmaker43%
- molezu18%
- PHIEZC17%
- Active Star6%
- Smiffys3%
- NIDHFG3%
- Open — no brand owns it (3 brands, 8%)
Demand
Horse Mask search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 4.7×
Search terms
Top Horse Mask search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- horse mask29K/yr
- horse head8K/yr
- horse head mask8K/yr
- horse mask adult3K/yr
- bojack horseman costume3K/yr
Reviews and returns
What reviews say buyers love and hate about Horse Mask
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Does not match the item shown
Not the best
To small
It also smells quite bad
Maybe I am allergic to part of it
Irritating
Love
Great quality and has got a few laughs
Amazing and PERFECT
We had so much fun with these, made well and have put up with a lot of activities
good laugh
funny
respect their gentle ways
Return
3.5% Return rate 60% Fixable by listing
To small
Not the best
Does not match the item shown
It also smells quite bad
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Horse Mask questions
Answered from the same tracked data.









