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Horrible Histories Board Game

Fail

The top 5 brands take 100% of clicks, so Horrible Histories Board Game is a Fail.

Flapen Score
32
32 / 100
Ranks 1,533 of 1,773 Toys & Games niches · −12 vs the category median of 44
Market size
£21K/yr21K searches / yr
90-day growth
-27.0%search demand this quarter
Competition
96%top-5 click share · 5 brands · 48 sellers

Flapen Score

Horrible Histories Board Game against its category

The dotted line is the Toys & Games average. Past it, Horrible Histories Board Game is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Horrible Histories Board Game market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Horrible Histories Board Game 21K times last year and spent an estimated £21K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

10.2% of searches ended in a purchase last week.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
-27.0%
Conversion, latest week
10.2%
Market size, estimated
£21Ka year
Peak month
December8.5× the quietest month
Top search term
horrible histories board game15K searches a year

02 · Price

A sale here is worth £9.81.

Listings sell for £9.81 on average, from £4.13 to £25.28. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 500 to 750 of them. At £9.81 that is £5K to £7K a year per listing.

Average price
£9.81under the $15 to $100 sweet spot
Price range
£4.13–£25.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #737 within Games & Accessories. It carries 433 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#737in Games & Accessories
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
433per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Horrible Histories Board Game products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£12K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

48

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Paul Lamond57%
  • University Games20%
  • Horrible Histories12%
  • Winning Moves8%
  • Top Trumps4%

Demand

Horrible Histories Board Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.5×

Reviews and returns

What reviews say buyers love and hate about Horrible Histories Board Game

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Fun/Entertainment Experience40%

Great game and fun for all

Fantastic game

Brilliant game

Developmental Needs20%0.00

Good for kids

Trivia Games20%

Awesome board game for the whole family

Value For Money10%

Worth every penny

Educational-Overall10%

Fun and educational

Return

0.6% Return rate 100% Fixable by listing

Advertised Vs Actual Product100%▁▁▁▁█▁

FAQ

Common Horrible Histories Board Game questions

Answered from the same tracked data.