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Horrible Histories Board Game

brand-locked demand (top 5 brands take 100% of clicks) — Horrible Histories Board Game doesn't clear our bar today.

Flapen Score

32
Skip it
Market size 5Growth 12Conversion 88Competition 3Returns 97Price range 49Avg price 32Brand share 0Review moat 78Quality gap 22
This niche Category average

Is Horrible Histories Board Game profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Horrible Histories Board Game is a £21K/yr Amazon United Kingdom market (21K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 32/100.

Horrible Histories Board Game: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -27.0% over the last 90 days and 10.2% of searches end in a purchase.

£21K

revenue / yr

Units sold / yr3K
Search volume / yr-27.0%21K
Conversion rate10.2%
Avg price£9.81

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 48
Top-5 product click share96%
Open market0%
Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 6 products

Sponsored placement50%
New entrants (1y)0· 0 succeeded
Avg rating4.7★
Avg reviews433

Top Horrible Histories Board Game products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

£0£3K£6K£9K£12K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

48

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Paul Lamond57%
  • University Games20%
  • Horrible Histories12%
  • Winning Moves8%
  • Top Trumps4%

Horrible Histories Board Game demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume21KCVR10.2%Products6Brands5Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews433Avg BSR#737
2K1KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.5×

What reviews say buyers love and hate about Horrible Histories Board Game

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Fun/Entertainment Experience40%

Great game and fun for all

Developmental Needs20%

Good for kids

Trivia Games20%

Awesome board game for the whole family

Value For Money10%

Worth every penny

Educational-Overall10%

Fun and educational

Horrible Histories Board Game return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

100%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
100%

Common Horrible Histories Board Game questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Horrible Histories Board Game 32/100 on Amazon United Kingdom — Skip it. The niche generates £21K/yr across 6 tracked products. Search demand moved -27.0% over the last 90 days.
Search demand for Horrible Histories Board Game on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 8.5× the quietest.