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Hornby Tt120

Fail

The top 5 brands take 100% of clicks, so Hornby Tt120 is a Fail.

Flapen Score
41
41 / 100
Ranks 1,034 of 1,773 Toys & Games niches · −3 vs the category median of 44
Market size
£35K/yr101K searches / yr
90-day growth
-16.2%search demand this quarter
Competition
34%top-5 click share · 4 brands · 18 sellers

Flapen Score

Hornby Tt120 against its category

The dotted line is the Toys & Games average. Past it, Hornby Tt120 is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hornby Tt120 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hornby Tt120 101K times last year and spent an estimated £35K. All 4 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
-16.2%
Conversion, latest week
0.5%
Market size, estimated
£35Ka year
Top search term
hornby tt12047K searches a year

02 · Price

A sale here is worth £69.73.

Listings sell for £69.73 on average, from £1.65 to £236.98. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £69.73 that is £0 to £7K a year per listing.

Average price
£69.73inside the $15 to $100 sweet spot
Price range
£1.65–£236.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 25.5% of listings are out of stock. The average listing ranks #58 within Hobbies. It carries 28 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
89%
Out of stock, average day
25.5%
Average rank
#58in Hobbies
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
28per listing
Listings tracked
47

04 · Newcomers

Amazon counts 2 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Hornby Tt120 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£4K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

4 flat

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

34%

Top 20: 78%

Open market

0%

  • Hornby96%
  • Generic2%
  • Faller1%
  • Amazon Basics1%
  • Open — no brand owns it (0%)

Demand

Hornby Tt120 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26JanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 2.0× · 7 of 12 months tracked

Search terms

Top Hornby Tt120 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hornby tt12047K/yr
  • tt12029K/yr
  • hornby tt9K/yr
  • tt120 locomotives8K/yr
  • t gauge train sets uk5K/yr
  • hornby tt120 train sets4K/yr

Reviews and returns

What reviews say buyers love and hate about Hornby Tt120

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%−0.06

Its a very large table

Too small

These are much smaller than the OO gauge which is what I thought I was buying

Value For Money18%+0.28

this expensive product is rubbish

very pricey for what it is

Touch/Button Controls9%−0.08

Control not working

Functionality-Overall9%−0.08

the controller doesnt work

Assembly/Installation9%−0.08

Couldnt set up

Love

Quality-Overall28%+1.13

Quality item with great detail

Exceptional model great detail and free running

Good item

Advertised Vs Actual Product19%+1.97

Does the job

As described

Exactly what it should

Value For Money19%+0.28

so worth it x

Great value

also a great price from amazon

Design-Overall13%+0.60

Excellent model

nice detail, stands well

the excellent decoration -

Size-Overall8%−0.06

Fits perfectly

Fits the station just right

Return

2.0% Return rate 34% Fixable by listing

Size-Overall25%▁▁▅█▅▂

Its a very large table

Too small

These are much smaller than the OO gauge which is what I thought I was buying

Defective Material/Parts21%█▅▄▁▃▃
Functionality-Overall14%▆█▇▁▃▄

the controller doesnt work

Noise Level9%▁█▁▇▆▁
Advertised Vs Actual Product5%▁▁▁▁▁█

FAQ

Common Hornby Tt120 questions

Answered from the same tracked data.