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Hornby Tt120

Fail

The top 5 brands take 100% of clicks, so Hornby Tt120 is a Fail.

Flapen Score
41
41 / 100
Ranks 1,034 of 1,773 Toys & Games niches · −3 vs the category median of 44
Market size
£35K/yr101K searches / yr
90-day growth
-16.2%search demand this quarter
Competition
34%top-5 click share · 4 brands · 18 sellers

Flapen Score

Hornby Tt120 against its category

The dotted line is the Toys & Games average. Past it, Hornby Tt120 is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hornby Tt120 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hornby Tt120 101K times last year and spent an estimated £35K. All 4 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
-16.2%
Conversion, latest week
0.5%
Market size, estimated
£35Ka year
Top search term
hornby tt12047K searches a year

02 · Price

A sale here is worth £69.73.

Listings sell for £69.73 on average, from £1.65 to £236.98. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £69.73 that is £0 to £7K a year per listing.

Average price
£69.73inside the $15 to $100 sweet spot
Price range
£1.65–£236.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 25.5% of listings are out of stock. The average listing ranks #58 within Hobbies. It carries 28 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
89%
Out of stock, average day
25.5%
Average rank
#58in Hobbies
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
28per listing
Listings tracked
47

04 · Newcomers

2 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Hornby Tt120 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.

£0£1K£2K£3K£4K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

4 flat

Sellers

18

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

34%

Top 20: 78%

Open market

0%

  • Hornby96%
  • Generic2%
  • Faller1%
  • Amazon Basics1%
  • Open — no brand owns it (0%)

Demand

Hornby Tt120 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26JanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 2.0× · 7 of 12 months tracked

Search terms

Top Hornby Tt120 search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hornby tt12047K/yr
  • tt12029K/yr
  • hornby tt9K/yr
  • tt120 locomotives8K/yr
  • t gauge train sets uk5K/yr
  • hornby tt120 train sets4K/yr

Reviews and returns

What reviews say buyers love and hate about Hornby Tt120

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Size-Overall”
2.0%of orders come back
“Its a very large table”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Hornby Tt120 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data