Hobby Horse

Shoppers searched for this 223K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £126K a year.

Searches, last 12 months

223K

Growth, 90 days vs prior 90

+8.5%

Conversion, latest week

2.6%

Market size, estimated

£126Ka year

Peak month

December2.2× the quietest month

Top search term

hobby horse189K searches a year

Listings sell for £22.02 on average, from £4.95 to £97.90. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £22.02 that is £2K to £6K a year per listing.

Average price

£22.02inside the $15 to $100 sweet spot

Price range

£4.95–£97.90

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

£2K–£6K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

82% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #188 within Baby & Toddler Toys. It carries 160 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

75%

Out of stock, average day

10.3%

Average rank

#188in Baby & Toddler Toys

Average rating

4.50 starsAmazon United Kingdom average 4.36 stars

Average reviews

160per listing

Listings tracked

51

21 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

21

Successful launches

0Amazon's first-year sales bar

Average brand age

31 months