hive game
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Price range
Great£14.08–£21.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£17.76avg listing price — sweet spot $15–$100
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,898.67avg incumbent reviews — the moat a new listing must climb
Growth
Okay+13.6%90-day search growth — must beat 0% to launch
Market size
Bad£70K£70K/yr · 46K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, hive game is a £70K/yr Amazon United Kingdom market (46K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
hive game market data
- Units sold / yr
- 3K–4K
- avg 1,000–1,250/product
- Revenue / yr
- £53K–£71K
- units × avg price
- Conversion rate
- 8.5%
- Avg BSR
- #270
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 2.6%
- Avg brand age
- 52 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Hive95%
- Huch & Friends5%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.8×
Top hive game search terms
- hive game28K/yr
- hive pocket6K/yr
- hive board game8K/yr
- hive pocket game4K/yr
Top hive game products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch dateWhat buyers say about hive game
What buyers praise and complain about, mined from review topics.What buyers love
“simple strategy game for two players - in a highly portable version”
“easy to learn to play”
“Cute game, easy to learn to play”
“Perfect size for travelling”
“Tiles are good quality however”
Top return reasons
Common questions
- Is hive game profitable to sell on Amazon United Kingdom?
- The niche generates £70K/yr across 3 tracked products. 90-day search growth is +13.6%. Flapen's verdict: Skip it (39/100).
- How competitive is the hive game niche?
- 2 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- When does demand for hive game peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.8× the quietest.
- What does it cost to enter the hive game niche?
- Listings span £14.08–£21.03; the average listing price is £17.76 (sweet spot $15–$100). The average incumbent carries 1,899 reviews — the moat a new listing must climb.