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Hive Game

a concentrated shelf (top 5 take 100% of clicks) — Hive Game doesn't clear our bar today.

Flapen Score

39
Skip it
Market size 17Growth 42Conversion 81Competition 0Returns 96Price range 84Avg price 82Brand share 0Review moat 46Quality gap 14
This niche Category average

Is Hive Game profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hive Game is a £70K/yr Amazon United Kingdom market (46K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.

Hive Game: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +13.6% over the last 90 days and 8.5% of searches end in a purchase.

£70K

revenue / yr

Units sold / yr4K
Search volume / yr+13.6%46K
Conversion rate8.5%
Avg price£17.76

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers2 · 5
Top-5 product click share100%
Open market0%
Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 3 products

Sponsored placement0%
New entrants (1y)0· 0 succeeded
Avg rating4.8★
Avg reviews1,899

Top Hive Game products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

£0£14K£28K£42K£56K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Hive95%
  • Huch & Friends5%
  • Open — no brand owns it (0%)

Hive Game demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume46KCVR8.5%Products3Brands2Top 5 Brands100%OOS Rate2.6%Rating4.8★Reviews1,899Avg BSR#270
3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.8×

Top Hive Game search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • hive game28K/yr
  • hive pocket6K/yr
  • hive board game8K/yr
  • hive pocket game4K/yr

What reviews say buyers love and hate about Hive Game

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Portability50%

simple strategy game for two players - in a highly portable version

Ease Of Use13%

easy to learn to play

Fun/Entertainment Experience13%

Cute game, easy to learn to play

Size-Overall13%

Perfect size for travelling

Quality-Overall13%

Tiles are good quality however

Hive Game return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

33%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall
33%
2Size-Overall
33%
3Portability
33%

Common Hive Game questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hive Game 39/100 on Amazon United Kingdom — Skip it. The niche generates £70K/yr across 3 tracked products. Search demand moved +13.6% over the last 90 days.
Search demand for Hive Game on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 3.8× the quietest.