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Hive Game

Fail

The top 5 products take 100% of clicks, so Hive Game is a Fail.

Flapen Score
39
39 / 100
Ranks 1,153 of 1,773 Toys & Games niches · −5 vs the category median of 44
Market size
£70K/yr46K searches / yr
90-day growth
+13.6%search demand this quarter
Competition
100%top-5 click share · 2 brands · 5 sellers

Flapen Score

Hive Game against its category

The dotted line is the Toys & Games average. Past it, Hive Game is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hive Game market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hive Game 46K times last year and spent an estimated £70K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

8.5% of searches ended in a purchase last week.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
+13.6%
Conversion, latest week
8.5%
Market size, estimated
£70Ka year
Peak month
December3.8× the quietest month
Top search term
hive game28K searches a year

02 · Price

A sale here is worth £17.76.

Listings sell for £17.76 on average, from £14.08 to £21.03. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 1,000 to 1,250 of them. At £17.76 that is £18K to £22K a year per listing.

Average price
£17.76inside the $15 to $100 sweet spot
Price range
£14.08–£21.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
1,000–1,250
Revenue per listing a year
£18K–£22K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #270 within Games & Accessories. It carries 1,899 reviews at 4.77 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#270in Games & Accessories
Average rating
4.77 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,899per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£14K£28K£42K£56K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Hive95%
  • Huch & Friends5%
  • Open — no brand owns it (0%)

Demand

Hive Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Hive Game search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hive game28K/yr
  • hive pocket6K/yr
  • hive board game8K/yr
  • hive pocket game4K/yr

Reviews and returns

What reviews say buyers love and hate about Hive Game

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Portability50%+4.90

simple strategy game for two players - in a highly portable version

Ease Of Use13%−0.03

easy to learn to play

Fun/Entertainment Experience13%−0.03

Cute game, easy to learn to play

Simple game, fun to play

interesting enough to have done competitive games

Size-Overall13%−0.03

Perfect size for travelling

Quality-Overall13%−0.03

Tiles are good quality however

Return

0.8% Return rate 33% Fixable by listing

Quality-Overall33%▁▁▁▁█▁
Size-Overall33%▁▁▁▁▁█
Portability33%▁▁▁█▁▁

FAQ

Common Hive Game questions

Answered from the same tracked data.