highway rat costume
Skip itSoft demand (-96.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible43.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great£15.38avg listing price — sweet spot $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Price range
Good£9.94–£24.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad77%top-5 click share — a locked-up shelf
Market size
Bad£13K£13K/yr · 53K searches
Growth
Bad-96.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, highway rat costume is a £13K/yr Amazon United Kingdom market (53K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 34/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
highway rat costume market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- £31K–£38K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #2,614
- Page quality
- 0%
- Prime
- 58%
- Sponsored
- 58%
- Out of stock
- 15.4%
- Avg brand age
- 23 months
- Avg seller age
- 206 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
10
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
4%
- Gruffalo30%
- iZoeL27%
- Blues Group19%
- Creerluces8%
- Soireeparty7%
- I LOVE FANCY DRESS4%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -96.8% search growth over the last 90 days.Peak months: Feb, Mar · busiest ÷ quietest = 70.7×
Top highway rat costume search terms
- highway rat costume42K/yr
- highway rat costume age 3-44K/yr
- the highway rat costume6K/yr
Top highway rat costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
iZoeL Rat Costume for Boys Girls Rat World Book Day Costumes for Kids 2026 - Hero Man Character WBD Fancy Dress for Childrens Robber Pirate Carnival Cos Party
iZoeL£14.344.1★86 rev
Blues Group Officially Licensed Highway Rat With Mask Hat and Sword Unisex Kids Costume | World Book Day Dress-Up and Fancy Dress | Ages 38 | (3-4 Years)
Blues Group£21.464.9★13 rev
Gruffalo The Highway Rat Kids Beige Graphic Tee | Short Sleeve Crew Neck Top with Pirate Rat Character Print | Give Me Your Pastries Cartoon Illustration Merch
Gruffalo£10.105.0★7 rev
Gruffalo The Highway Rat Kids Beige Graphic Tee | Short Sleeve Crew Neck Top with Pirate Rat Character Print | Give Me Your Pastries Cartoon Illustration Merch
Gruffalo£9.945.0★7 rev
Creerluces Rat Costume Set for World Book Day Costume Boys and Girls Black Cape Felt Hat Inflatable Horse Black Belt for Character Rat Cosplay Accessories World Book Day Fancy Dress
Creerluces£13.564.2★5 rev
Newest
by launch date
Childs Highway Rat Costume Accessory Set - Black Tricorn Hat with Red Feather Black Cape Eye Mask Mouse Nose Toy Sword and Pink Tail - Kids Storybook Character Fancy Dress for World Book Day
I LOVE FANCY DRESS£15.872 rev
Soireeparty Highwayman Costume Fancy Dress Set Kids Black Cape Kit with Tricorn Hat Feather Eye Mask Belt Cosplay Accessories for World Book Day Party
Soireeparty£10.751 rev
Gruffalo The Highway Rat Kids Beige Graphic Tee | Short Sleeve Crew Neck Top with Pirate Rat Character Print | Give Me Your Pastries Cartoon Illustration Merch
Gruffalo£10.107 rev
Gruffalo The Highway Rat Kids Beige Graphic Tee | Short Sleeve Crew Neck Top with Pirate Rat Character Print | Give Me Your Pastries Cartoon Illustration Merch
Gruffalo£9.947 rev
Gruffalo The Highway Rat Kids Light Blue Long Sleeve Pyjama Set | Crew Neck Cartoon Character Nightwear | Long Leg PJs with Front Branding | Merch
Gruffalo£12.246 rev
Trending
90-day click momentumGruffalo The Highway Rat Kids Beige Graphic Tee | Short Sleeve Crew Neck Top with Pirate Rat Character Print | Give Me Your Pastries Cartoon Illustration Merch
Gruffalo£10.105.0★
Gruffalo The Highway Rat Kids Beige Graphic Tee | Short Sleeve Crew Neck Top with Pirate Rat Character Print | Give Me Your Pastries Cartoon Illustration Merch
Gruffalo£9.945.0★
Soireeparty Highwayman Costume Fancy Dress Set Kids Black Cape Kit with Tricorn Hat Feather Eye Mask Belt Cosplay Accessories for World Book Day Party
Soireeparty£10.751.0★
Gruffalo The Highway Rat Kids Light Blue Long Sleeve Pyjama Set | Crew Neck Cartoon Character Nightwear | Long Leg PJs with Front Branding | Merch
Gruffalo£12.244.8★
Childs Highway Rat Costume Accessory Set - Black Tricorn Hat with Red Feather Black Cape Eye Mask Mouse Nose Toy Sword and Pink Tail - Kids Storybook Character Fancy Dress for World Book Day
I LOVE FANCY DRESS£15.875.0★
What buyers say about highway rat costume
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Looks how it is advertised”
“Good value for money”
“Fitted well”
What buyers complain about
“Not great quality”
“Arrived damaged and poppers not working”
“but once inflated the bung keeps coming out and the sword deflates”
“Hat is already broken as the poppers wont stick”
“didnt fit my five year old very well”
“The rest of the items were made of cheap plastic”
“The cape is just a thin bit of material”
“Definitely not worth £20”
Top return reasons
Common questions
- Is highway rat costume profitable to sell on Amazon United Kingdom?
- The niche generates £13K/yr across 12 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -96.8%. Flapen's verdict: Skip it (34/100).
- How competitive is the highway rat costume niche?
- 8 brands and 10 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in highway rat costume?
- Top complaints mined from reviews: Quality-Overall, Defective Material/Parts, Inflation/Deflation. The return rate is 2.2%.
- When does demand for highway rat costume peak?
- Demand peaks in Feb–Mar; the busiest month runs 70.7× the quietest.
- What does it cost to enter the highway rat costume niche?
- Listings span £9.94–£24.40; the average listing price is £15.38 (sweet spot $15–$100). The average incumbent carries 43 reviews — the moat a new listing must climb.