Highway Rat Costume

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -96.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.

Searches, last 12 months

53K

Growth, 90 days vs prior 90

-96.8%

Conversion, latest week

1.7%

Market size, estimated

£13Ka year

Peak month

March70.7× the quietest month

Top search term

highway rat costume42K searches a year

Listings sell for £15.38 on average, from £9.94 to £24.40. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £15.38 that is £2K to £4K a year per listing.

Average price

£15.38inside the $15 to $100 sweet spot

Price range

£9.94–£24.40

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–3K

Units per listing a year

100–250

Revenue per listing a year

£2K–£4K

Returns

2.2%of orders · Amazon United Kingdom median 0.6%

58% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #2,614 within Fancy Dress. It carries 43 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

58%

Prime listings

58%

Out of stock, average day

15.4%

Average rank

#2,614in Fancy Dress

Average rating

4.27 starsAmazon United Kingdom average 4.36 stars

Average reviews

43per listing

Listings tracked

12

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

0Amazon's first-year sales bar

Average brand age

23 months