Highland Cow Teddy
MaybeThe top 5 brands take only 49% of clicks. But demand is soft, at -17.8% this quarter, so Highland Cow Teddy is a Maybe.
- Flapen Score
- 53 / 100Top 21% of 1,773 Toys & Games niches · +9 vs the category median of 4453
- Market size
- £108K/yr253K searches / yr
- 90-day growth
- -17.8%search demand this quarter
- Competition
- 46%top-5 click share · 27 brands · 82 sellers
Flapen Score
Highland Cow Teddy against its category
The dotted line is the Toys & Games average. Past it, Highland Cow Teddy is stronger. Inside it, weaker.
Market
The Highland Cow Teddy market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Highland Cow Teddy 253K times last year and spent an estimated £108K. The top 5 brands take 49% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
3.4% of searches ended in a purchase last week.
Shoppers searched for this 253K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £108K a year.
- Searches, last 12 months
- 253K
- Growth, 90 days vs prior 90
- -17.8%
- Conversion, latest week
- 3.4%
- Market size, estimated
- £108Ka year
- Peak month
- December3.3× the quietest month
- Top search term
- highland cow teddy107K searches a year
02 · Price
A sale here is worth £12.67.
Listings sell for £12.67 on average, from £5.82 to £29.21. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £12.67 that is £3K to £6K a year per listing.
- Average price
- £12.67under the $15 to $100 sweet spot
- Price range
- £5.82–£29.21
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 1.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 15.1% of listings are out of stock. The average listing ranks #1,531 within Dolls & Accessories. It carries 948 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 95%
- Out of stock, average day
- 15.1%
- Average rank
- #1,531in Dolls & Accessories
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 948per listing
- Listings tracked
- 37
04 · Newcomers
Amazon counts 0 of last year's 17 launches as successful.
17 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 16 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 17
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 16 months
Products
Top Highland Cow Teddy products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
CREJOHY Highland Cow Plush Toy 11in Highland Fluffy Cow Plush Cuddly Toys Scottish Highland Cow Teddy Stuffed Soft Toys for Boys Girls Kids Birthday Gifts Age 3+
- Price
- £12.21
- Rating
- 4.0/5
- Reviews
- 383
- Age
- 3y ago
Brown Highland Cow Teddy Plush Teddy Plush Stuffed Doll for Birthday Gifts
- Price
- £9.75
- Rating
- 3.6/5
- Reviews
- 17
- Age
- 11mo ago
ZBATHTOY Highland Cow Teddy 11in Highland Cow Plush Toy Gifts for Boys Girls Kids Stuffed Animal Soft Toys for Boys Girls Kids Birthday Present Gifts Age 3+ (b)
- Price
- £10.79
- Rating
- 3.2/5
- Reviews
- 63
- Age
- 3y ago
Numyawl Highland Cow Teddy 20 cm Soft Plush Toy Bear for Kids and Adults
- Price
- £11.69
- Rating
- 3.9/5
- Reviews
- 50
- Age
- 1y ago
Highland Cow Teddy Brown Highland Cow Plush Toy Super Soft Plush Doll for Kids and Collectors 25 cm Farm Animal Stuffed Toy for Play and Decor
- Price
- £10.86
- Rating
- 3.4/5
- Reviews
- 33
- Age
- 11mo ago
Trending
90-day click momentum
EujRcf Highland Cow Teddy with Two Keyrings 25 cm Highland Cow Plush Toy
- Price
- £9.94
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
MSISILY Wearable Blanket with Sleeves Highland Cow Blanket Soft Snuggle Blanket Birthday Gifts for Women
- Price
- £25.20
- Rating
- 4.4/5
- Reviews
- 551
- Age
- 3y ago
Highland Cow Teddy Super Soft PP Cotton Highland Cow Plush Realistic Design Toy for Boys Girls Kids Collectors Farmhouse Home Decor Birthday Present Brown 28CM Large Hug Cow (Style 1)
- Price
- £9.34
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 8mo ago
Qubitly Lying Highland Cow Plush PP Cotton Material Highland Cow Plushie for Playing and Decoration High Land Cow Cuddly Toy for Child Brother Sister Girlfriend High Land Cattle Lovers
- Price
- £8.82
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
JynxtoyZeal 38cm Highland Cow Stuffed Animals Plush Toy Hochlandskühe Teddy Stuffed Soft Cow Plushies Farm Toy for Farm Home Decor
- Price
- £12.24
- Rating
- 2.6/5
- Reviews
- 5
- Age
- 7mo ago
Newest
by launch dateEujRcf Highland Cow Teddy with Two Keyrings 25 cm Highland Cow Plush Toy
- Price
- £9.94
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
Mewaii Weighted Highland Cow Teddy Gifts for Girls & Kids 26cm
- Price
- £20.09
- Rating
- 4.4/5
- Reviews
- 131
- Age
- 5mo ago
Qubitly Lying Highland Cow Plush PP Cotton Material Highland Cow Plushie for Playing and Decoration High Land Cow Cuddly Toy for Child Brother Sister Girlfriend High Land Cattle Lovers
- Price
- £8.82
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
JynxtoyZeal 38cm Highland Cow Stuffed Animals Plush Toy Hochlandskühe Teddy Stuffed Soft Cow Plushies Farm Toy for Farm Home Decor
- Price
- £12.24
- Rating
- 2.6/5
- Reviews
- 5
- Age
- 7mo ago
rafrtcl Plush Highland Cow Stuffed Animal 13.5 inch Plushie Doll Christmas Birthday Gift for Kids Boys and Girls
- Price
- £9.09
- Rating
- 4.5/5
- Reviews
- 40
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
27 rising
Sellers
82
Top-5 brand share
49%
Top 20: 95%
Top-5 click share
46%
Top 20: 86%
Open market
44%
- CREJOHY13%
- Living Nature10%
- iuiiaii10%
- ZBATHTOY9%
- Numyawl8%
- OUOZZZ7%
Demand
Highland Cow Teddy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.3×
Search terms
Top Highland Cow Teddy search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- highland cow teddy107K/yr
- highland cow plush32K/yr
- highland cow ornament26K/yr
- highland cow toy20K/yr
- highland cow ornaments for home9K/yr
- highland cow soft toy10K/yr
- highland cow stuffed animal7K/yr
- cow ornaments8K/yr
- mini highland cow6K/yr
- large highland cow teddy7K/yr
Reviews and returns
What reviews say buyers love and hate about Highland Cow Teddy
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Extremely poor quality
the build quality is extremely poor
Medium quality
Not as described
Looks nothing like the photo
different than the picture
the fur is so long
Its bigger than I thought it was going to be
Really small
I did think it was slightly expensive
poor considering the price
not worth price
Description says its weighted - wonder what that means - its not weighted like a door stop
The first thing I noticed was the weight
This is NOT weighted
Love
I am very happy with the look, feel and quality of the cow
Beautiful quality
It looks well made
Soft, cosy plush that feels a bit special
The material feels soft
Soft and snuggly
Great usable gift
Great gift
Valentine present
Not too expensive either
Good price too
Great value
Nice size
Quite big size
The size is good for carrying around
Return
1.6% Return rate 42% Fixable by listing
Extremely poor quality
the build quality is extremely poor
Medium quality
Not as described
Looks nothing like the photo
different than the picture
the fur is so long
Its bigger than I thought it was going to be
Really small
Abysmal quality, the eyes are nowhere near symmetrically placed and the stitching is horrendous
Some of the stitching
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Highland Cow Teddy questions
Answered from the same tracked data.