Hey Clay
FailThe top 5 brands take 100% of clicks, so Hey Clay is a Fail.
- Flapen Score
- 38 / 100Ranks 1,216 of 1,773 Toys & Games niches · −6 vs the category median of 4438
- Market size
- £72K/yr89K searches / yr
- 90-day growth
- -31.7%search demand this quarter
- Competition
- 64%top-5 click share · 3 brands · 35 sellers
Flapen Score
Hey Clay against its category
The dotted line is the Toys & Games average. Past it, Hey Clay is stronger. Inside it, weaker.
Market
The Hey Clay market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hey Clay 89K times last year and spent an estimated £72K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 7.6% of those searches ended in a purchase.
Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -31.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.
- Searches, last 12 months
- 89K
- Growth, 90 days vs prior 90
- -31.7%
- Conversion, latest week
- 7.6%
- Market size, estimated
- £72Ka year
- Peak month
- November4.6× the quietest month
- Top search term
- hey clay70K searches a year
02 · Price
A sale here is worth £10.68.
Listings sell for £10.68 on average, from £4.99 to £17.58. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £10.68 that is £3K to £5K a year per listing.
- Average price
- £10.68under the $15 to $100 sweet spot
- Price range
- £4.99–£17.58
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
47% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #187 within Arts & Crafts. It carries 365 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 47%
- Prime listings
- 100%
- Out of stock, average day
- 4.3%
- Average rank
- #187in Arts & Crafts
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 365per listing
- Listings tracked
- 15
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Hey Clay products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Hey Clay Air-Dry Clay - Animals
- Price
- £11.49
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 4y ago

HEY CLAY Rainbow Unicorns Set - Air-Dry Clay Kit for Kids - Creative Set Boys and Girls Age 3+
- Price
- £13.43
- Rating
- 4.5/5
- Reviews
- 50
- Age
- 1y ago

HEY CLAY Minions Set 15 Cans of Air Dry Clay with Sculpting Tools
- Price
- £12.76
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 2y ago

HEY CLAY Rainbow Unicorns - Colourful Modelling Set for Children with Air-Drying Clay 6 Cans with Fun Interactive Instructions (Brighty Cloudy Sparky)
- Price
- £8.41
- Rating
- 4.0/5
- Reviews
- 31
- Age
- 2y ago

HEY CLAY - Colorful Modeling Air Dry Clay for Kids - Forest Animals Set - Air Dry Clay Kit 15 Cans and Sculpting Tools with Fun Interactive Instructions App - 15022
- Price
- £15.24
- Rating
- 4.6/5
- Reviews
- 52
- Age
- 1y ago
Trending
estimated 90-day click momentum
HEY CLAY Rainbow Unicorns - Colourful Modelling Set for Children with Air-Drying Clay 6 Cans with Fun Interactive Instructions (Brighty Cloudy Sparky)
- Price
- £8.41
- Rating
- 4.0/5
- Reviews
- 31
- Age
- 2y ago

HEY CLAY - Colorful Modeling Air Dry Clay for Kids - Forest Animals Set - Air Dry Clay Kit 15 Cans and Sculpting Tools with Fun Interactive Instructions App - 15022
- Price
- £15.24
- Rating
- 4.6/5
- Reviews
- 52
- Age
- 1y ago

Hey Clay Farm Birds: Duck Goose Hen Set - Colourful Modeling Kids - Air Dry Clay Kit 6 cans with Fun Interactive Instructions App
- Price
- £6.26
- Rating
- 4.5/5
- Reviews
- 224
- Age
- 3y ago

Hey Clay Air-Dry Clay - Animals
- Price
- £11.49
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 4y ago

Hey Clay Dinos Set - Colourful Modeling Kids - Air Dry Clay Kit 15 cans and Sculpting Tools with Fun Interactive Instructions App
- Price
- £15.47
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 4y ago
Newest
by launch date
HEY CLAY Bijou - Clay Kit for Accessories Creation - Air Dry Clay with Tools and Fun Interactive App for Kids 3+ (Sweet Rings)
- Price
- £4.99
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 9mo ago

QMay 32 Colors Air Dry Clay Kit Ultra Light Modeling Clay for Kids
- Price
- £8.59
- Rating
- 4.5/5
- Reviews
- 115
- Age
- 1y ago

HEY CLAY Rainbow Unicorns Set - Air-Dry Clay Kit for Kids - Creative Set Boys and Girls Age 3+
- Price
- £13.43
- Rating
- 4.5/5
- Reviews
- 50
- Age
- 1y ago

HEY CLAY - Colorful Modeling Air Dry Clay for Kids - Forest Animals Set - Air Dry Clay Kit 15 Cans and Sculpting Tools with Fun Interactive Instructions App - 15022
- Price
- £15.24
- Rating
- 4.6/5
- Reviews
- 52
- Age
- 1y ago

Hey Clay Dog Story 3 Pack - Bull Terrier Shepherd Yorkie
- Price
- £8.13
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
35
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 100%
Open market
0%
- HEY CLAY96%
- ESSENSON2%
- QMay2%
Demand
Hey Clay search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.6×
Search terms
Top Hey Clay search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hey clay70K/yr
- hey clay sets for kids16K/yr
- hey clay minions2K/yr
Reviews and returns
What reviews say buyers love and hate about Hey Clay
We read the reviews and the return reasons for every product selling here.
“Too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hey Clay questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









