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Hey Clay

Fail

The top 5 brands take 100% of clicks, so Hey Clay is a Fail.

Flapen Score
38
38 / 100
Ranks 1,216 of 1,773 Toys & Games niches · −6 vs the category median of 44
Market size
£72K/yr89K searches / yr
90-day growth
-31.7%search demand this quarter
Competition
64%top-5 click share · 3 brands · 35 sellers

Flapen Score

Hey Clay against its category

The dotted line is the Toys & Games average. Past it, Hey Clay is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hey Clay market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hey Clay 89K times last year and spent an estimated £72K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -31.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
-31.7%
Conversion, latest week
7.6%
Market size, estimated
£72Ka year
Peak month
November4.6× the quietest month
Top search term
hey clay70K searches a year

02 · Price

A sale here is worth £10.68.

Listings sell for £10.68 on average, from £4.99 to £17.58. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £10.68 that is £3K to £5K a year per listing.

Average price
£10.68under the $15 to $100 sweet spot
Price range
£4.99–£17.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #187 within Arts & Crafts. It carries 365 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#187in Arts & Crafts
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
365per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Hey Clay products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£22K£29K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

35

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 100%

Open market

0%

  • HEY CLAY96%
  • ESSENSON2%
  • QMay2%

Demand

Hey Clay search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Hey Clay search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hey clay70K/yr
  • hey clay sets for kids16K/yr
  • hey clay minions2K/yr

Reviews and returns

What reviews say buyers love and hate about Hey Clay

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Fun/Entertainment Experience”
28%of negative reviews mention “Size-Overall”
0.4%of orders come back
“Too small”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Hey Clay questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data