Heroquest
brand-locked demand (top 5 brands take 100% of clicks) — Heroquest doesn't clear our bar today.
Flapen Score
Is Heroquest profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Heroquest is a £122K/yr Amazon United Kingdom market (202K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Heroquest: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -23.4% over the last 90 days and 2.3% of searches end in a purchase.
£122K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 16 products
Top Heroquest products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Avalon Hill HeroQuest Game System Fantasy Miniature Dungeon Crawler Tabletop Adventure Game Ages 14 And Up 2-5 Players
- Price
- £51.97
- Rating
- 4.8/5
- Reviews
- 1,305
- Age
- 4y ago
Avalon Hill HeroQuest Jungles of Delthrak Quest Pack Requires HeroQuest Game System to Play Roleplaying Games - English Version
- Price
- £20.32
- Rating
- 4.8/5
- Reviews
- 729
- Age
- 2y ago
Avalon Hill HeroQuest Wizards of Morcar Quest Pack (Requires HeroQuest Game System) - English Version Blue Red Black
- Price
- £33.35
- Rating
- 4.8/5
- Reviews
- 143
- Age
- 9mo ago
Avalon Hill HeroQuest First Light Game System Board Game - English Version
- Price
- £22.55
- Rating
- 4.7/5
- Reviews
- 175
- Age
- 1y ago
Avalon Hill Heroquest Against the Ogre Horde Quest Pack Roleplaying Game Requires HeroQuest Game System to Play - English Version
- Price
- £23.89
- Rating
- 4.8/5
- Reviews
- 516
- Age
- 2y ago
Trending
90-day click momentum
Avalon Hill HeroQuest Prophecy of Telor Quest Pack Requires HeroQuest Game System to Play
- Price
- £21.54
- Rating
- 4.8/5
- Reviews
- 500
- Age
- 2y ago
Avalon Hill HeroQuest Wizards of Morcar Quest Pack (HeroQuest Game System Required) - French Version
- Price
- £29.39
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 9mo ago
Avalon Hill HeroQuest Jungles of Delthrak Quest Pack Requires HeroQuest Game System to Play Roleplaying Games - English Version
- Price
- £20.32
- Rating
- 4.8/5
- Reviews
- 729
- Age
- 2y ago
Hasbro Gaming HeroQuest Hero Collection Path of The Wandering Monk Figures | Includes 2 Detailed Miniatures | Requires HeroQuest Game System to Play (Sold Separately) | Ages 14 and Up
- Price
- £12.88
- Rating
- 4.7/5
- Reviews
- 562
- Age
- 2y ago
Avalon Hill Heroquest Against the Ogre Horde Quest Pack Roleplaying Game Requires HeroQuest Game System to Play - English Version
- Price
- £23.89
- Rating
- 4.8/5
- Reviews
- 516
- Age
- 2y ago
Newest
by launch dateAvalon Hill HeroQuest Wizards of Morcar Quest Pack (HeroQuest Game System Required) - French Version
- Price
- £29.39
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 9mo ago
Avalon Hill HeroQuest Wizards of Morcar Quest Pack (Requires HeroQuest Game System) - English Version Blue Red Black
- Price
- £33.35
- Rating
- 4.8/5
- Reviews
- 143
- Age
- 9mo ago
Avalon Hill HeroQuest Joe Manganiellos The Crypt of Perpetual Darkness Quest Pack (Requires HeroQuest Game System) - English Version
- Price
- £20.65
- Rating
- 4.7/5
- Reviews
- 321
- Age
- 1y ago
Avalon Hill HeroQuest First Light Game System Board Game - English Version
- Price
- £22.55
- Rating
- 4.7/5
- Reviews
- 175
- Age
- 1y ago
Avalon Hill HeroQuest Jungles of Delthrak Quest Pack Requires HeroQuest Game System to Play Roleplaying Games - English Version
- Price
- £20.32
- Rating
- 4.8/5
- Reviews
- 729
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
Brands
2 falling
Sellers
107
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
0%
- Hasbro Gaming77%
- Avalon Hill23%
Heroquest demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
Top Heroquest search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- heroquest131K/yr
- hero quest37K/yr
- heroquest expansion17K/yr
- hero quest expansion pack8K/yr
- hero quest board game7K/yr
- avalon hill2K/yr
What reviews say buyers love and hate about Heroquest
What buyers mention most, as a share of all reviews.
What buyers love
97% of reviews“Good quality figures, scenario booklet and accessories”
“All in all the product price point is very good”
“Good quality game pieces, scenario booklet and accessories”
“Heroquest is epic”
“amazing game”
What buyers complain about
100% of reviews“And the walls come crumbling down”
“only downside is that the new tiles/'rooms' are quite thin, bendy, board, would have preferred them to be thicker and more robust”
“I hate the rubbery materials used for the figures”
“bigger”
Heroquest return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
12%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Heroquest questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
