Heroquest
FailThe top 5 brands take 100% of clicks, so Heroquest is a Fail.
- Flapen Score
- 40 / 100Ranks 1,079 of 1,773 Toys & Games niches · −4 vs the category median of 4440
- Market size
- £122K/yr202K searches / yr
- 90-day growth
- -23.4%search demand this quarter
- Competition
- 58%top-5 click share · 2 brands · 107 sellers
Flapen Score
Heroquest against its category
The dotted line is the Toys & Games average. Past it, Heroquest is stronger. Inside it, weaker.
Market
The Heroquest market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Heroquest 202K times last year and spent an estimated £122K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
2.3% of searches ended in a purchase last week.
Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £122K a year.
- Searches, last 12 months
- 202K
- Growth, 90 days vs prior 90
- -23.4%
- Conversion, latest week
- 2.3%
- Market size, estimated
- £122Ka year
- Peak month
- December3.7× the quietest month
- Top search term
- heroquest131K searches a year
02 · Price
A sale here is worth £26.37.
Listings sell for £26.37 on average, from £11.80 to £70.82. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £26.37 that is £7K to £13K a year per listing.
- Average price
- £26.37inside the $15 to $100 sweet spot
- Price range
- £11.80–£70.82
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £7K–£13K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
19% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #636 within Games & Accessories. It carries 626 reviews at 4.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 19%
- Prime listings
- 88%
- Out of stock, average day
- 3.9%
- Average rank
- #636in Games & Accessories
- Average rating
- 4.74 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 626per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Heroquest products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Avalon Hill HeroQuest Game System Fantasy Miniature Dungeon Crawler Tabletop Adventure Game Ages 14 And Up 2-5 Players
- Price
- £51.97
- Rating
- 4.8/5
- Reviews
- 1,305
- Age
- 4y ago

Avalon Hill HeroQuest Jungles of Delthrak Quest Pack Requires HeroQuest Game System to Play Roleplaying Games - English Version
- Price
- £20.32
- Rating
- 4.8/5
- Reviews
- 729
- Age
- 2y ago

Avalon Hill HeroQuest Wizards of Morcar Quest Pack (Requires HeroQuest Game System) - English Version Blue Red Black
- Price
- £33.35
- Rating
- 4.8/5
- Reviews
- 143
- Age
- 9mo ago

Avalon Hill HeroQuest First Light Game System Board Game - English Version
- Price
- £22.55
- Rating
- 4.7/5
- Reviews
- 175
- Age
- 1y ago

Avalon Hill Heroquest Against the Ogre Horde Quest Pack Roleplaying Game Requires HeroQuest Game System to Play - English Version
- Price
- £23.89
- Rating
- 4.8/5
- Reviews
- 516
- Age
- 2y ago
Trending
90-day click momentum
Avalon Hill HeroQuest Prophecy of Telor Quest Pack Requires HeroQuest Game System to Play
- Price
- £21.54
- Rating
- 4.8/5
- Reviews
- 500
- Age
- 2y ago

Avalon Hill HeroQuest Wizards of Morcar Quest Pack (HeroQuest Game System Required) - French Version
- Price
- £29.39
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 9mo ago

Avalon Hill HeroQuest Jungles of Delthrak Quest Pack Requires HeroQuest Game System to Play Roleplaying Games - English Version
- Price
- £20.32
- Rating
- 4.8/5
- Reviews
- 729
- Age
- 2y ago

Hasbro Gaming HeroQuest Hero Collection Path of The Wandering Monk Figures | Includes 2 Detailed Miniatures | Requires HeroQuest Game System to Play (Sold Separately) | Ages 14 and Up
- Price
- £12.88
- Rating
- 4.7/5
- Reviews
- 562
- Age
- 2y ago

Avalon Hill Heroquest Against the Ogre Horde Quest Pack Roleplaying Game Requires HeroQuest Game System to Play - English Version
- Price
- £23.89
- Rating
- 4.8/5
- Reviews
- 516
- Age
- 2y ago
Newest
by launch date
Avalon Hill HeroQuest Wizards of Morcar Quest Pack (HeroQuest Game System Required) - French Version
- Price
- £29.39
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 9mo ago

Avalon Hill HeroQuest Wizards of Morcar Quest Pack (Requires HeroQuest Game System) - English Version Blue Red Black
- Price
- £33.35
- Rating
- 4.8/5
- Reviews
- 143
- Age
- 9mo ago

Avalon Hill HeroQuest Joe Manganiellos The Crypt of Perpetual Darkness Quest Pack (Requires HeroQuest Game System) - English Version
- Price
- £20.65
- Rating
- 4.7/5
- Reviews
- 321
- Age
- 1y ago

Avalon Hill HeroQuest First Light Game System Board Game - English Version
- Price
- £22.55
- Rating
- 4.7/5
- Reviews
- 175
- Age
- 1y ago

Avalon Hill HeroQuest Jungles of Delthrak Quest Pack Requires HeroQuest Game System to Play Roleplaying Games - English Version
- Price
- £20.32
- Rating
- 4.8/5
- Reviews
- 729
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 falling
Sellers
107
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
0%
- Hasbro Gaming77%
- Avalon Hill23%
Demand
Heroquest search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
Search terms
Top Heroquest search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- heroquest131K/yr
- hero quest37K/yr
- heroquest expansion17K/yr
- hero quest expansion pack8K/yr
- hero quest board game7K/yr
- avalon hill2K/yr
Reviews and returns
What reviews say buyers love and hate about Heroquest
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
And the walls come crumbling down
only downside is that the new tiles/'rooms' are quite thin, bendy, board, would have preferred them to be thicker and more robust
I hate the rubbery materials used for the figures
bigger
Love
Good quality figures, scenario booklet and accessories
dice are fantastic additions to your collection
Makes a great addition to any collection or collectors heroquest expansion library
All in all the product price point is very good
Great value
Good price
Good quality game pieces, scenario booklet and accessories
High quality revive of the first version of this expansion
Good quality
Heroquest is epic
It very cleverly allows you to play the original quests only - or play a much fuller
Game great to play
amazing game
Myself and my 6 year old son absolutely love it the app for the phone take away the gamemaster portion and makes it very easy to start playing
Fun to play
Return
0.9% Return rate 12% Fixable by listing
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heroquest questions
Answered from the same tracked data.









