heroquest
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible£26.37avg listing price — sweet spot $15–$100
Price range
Great£11.80–£70.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good626.38avg incumbent reviews — the moat a new listing must climb
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Okay£122K£122K/yr · 202K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-23.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, heroquest is a £122K/yr Amazon United Kingdom market (202K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
heroquest market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- £132K–£158K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #636
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 19%
- Out of stock
- 3.9%
- Avg brand age
- 43 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
2 falling
Sellers
107
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
0%
- Hasbro Gaming77%
- Avalon Hill23%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
Top heroquest search terms
- heroquest131K/yr
- hero quest37K/yr
- heroquest expansion17K/yr
- hero quest expansion pack8K/yr
- hero quest board game7K/yr
- avalon hill2K/yr
Top heroquest products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Avalon Hill HeroQuest Game System Fantasy Miniature Dungeon Crawler Tabletop Adventure Game Ages 14 And Up 2-5 Players
Hasbro Gaming£51.974.8★1,305 rev
Avalon Hill HeroQuest Jungles of Delthrak Quest Pack Requires HeroQuest Game System to Play Roleplaying Games - English Version
Hasbro Gaming£20.324.8★729 rev
Avalon Hill HeroQuest Wizards of Morcar Quest Pack (Requires HeroQuest Game System) - English Version Blue Red Black
Avalon Hill£33.354.8★143 rev
Avalon Hill HeroQuest First Light Game System Board Game - English Version
Hasbro Gaming£22.554.7★175 rev
Avalon Hill Heroquest Against the Ogre Horde Quest Pack Roleplaying Game Requires HeroQuest Game System to Play - English Version
Hasbro Gaming£23.894.8★516 rev
Newest
by launch date
Avalon Hill HeroQuest Wizards of Morcar Quest Pack (HeroQuest Game System Required) - French Version
Avalon Hill£29.3914 rev
Avalon Hill HeroQuest Wizards of Morcar Quest Pack (Requires HeroQuest Game System) - English Version Blue Red Black
Avalon Hill£33.35143 rev
Avalon Hill HeroQuest Joe Manganiellos The Crypt of Perpetual Darkness Quest Pack (Requires HeroQuest Game System) - English Version
Hasbro Gaming£20.65321 rev
Avalon Hill HeroQuest First Light Game System Board Game - English Version
Hasbro Gaming£22.55175 rev
Avalon Hill HeroQuest Jungles of Delthrak Quest Pack Requires HeroQuest Game System to Play Roleplaying Games - English Version
Hasbro Gaming£20.32729 rev
Trending
90-day click momentum
Avalon Hill HeroQuest Prophecy of Telor Quest Pack Requires HeroQuest Game System to Play
Hasbro Gaming£21.544.8★
Avalon Hill HeroQuest Wizards of Morcar Quest Pack (HeroQuest Game System Required) - French Version
Avalon Hill£29.394.6★
Avalon Hill HeroQuest Jungles of Delthrak Quest Pack Requires HeroQuest Game System to Play Roleplaying Games - English Version
Hasbro Gaming£20.324.8★
Hasbro Gaming HeroQuest Hero Collection Path of The Wandering Monk Figures | Includes 2 Detailed Miniatures | Requires HeroQuest Game System to Play (Sold Separately) | Ages 14 and Up
Avalon Hill£12.884.7★
Avalon Hill Heroquest Against the Ogre Horde Quest Pack Roleplaying Game Requires HeroQuest Game System to Play - English Version
Hasbro Gaming£23.894.8★
What buyers say about heroquest
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality figures, scenario booklet and accessories”
“All in all the product price point is very good”
“Good quality game pieces, scenario booklet and accessories”
“Heroquest is epic”
“amazing game”
“Great expansion”
“Great addon”
“Cool spin on the HeroQuest brand, edgy design and interesting artwork”
“Good miniatures, interesting quests, and good value”
“easy to use”
What buyers complain about
“And the walls come crumbling down”
“only downside is that the new tiles/'rooms' are quite thin, bendy, board, would have preferred them to be thicker and more robust”
“I hate the rubbery materials used for the figures”
“bigger”
Top return reasons
Common questions
- Is heroquest profitable to sell on Amazon United Kingdom?
- The niche generates £122K/yr across 16 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -23.4%. Flapen's verdict: Skip it (40/100).
- How competitive is the heroquest niche?
- 2 brands and 107 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in heroquest?
- Top complaints mined from reviews: Strength, Thickness, Material Quality. The return rate is 0.9%.
- When does demand for heroquest peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.
- What does it cost to enter the heroquest niche?
- Listings span £11.80–£70.82; the average listing price is £26.37 (sweet spot $15–$100). The average incumbent carries 626 reviews — the moat a new listing must climb.