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Hermione Granger Wand

Fail

Demand is soft, at -81.3% this quarter, so Hermione Granger Wand is a Fail.

Flapen Score
37
37 / 100
Ranks 1,274 of 1,773 Toys & Games niches · −7 vs the category median of 44
Market size
£19K/yr26K searches / yr
90-day growth
-81.3%search demand this quarter
Competition
69%top-5 click share · 12 brands · 59 sellers

Flapen Score

Hermione Granger Wand against its category

The dotted line is the Toys & Games average. Past it, Hermione Granger Wand is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hermione Granger Wand market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hermione Granger Wand 26K times last year and spent an estimated £19K. The top 5 brands take 77% of clicks. Demand peaks in Mar–Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -81.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
-81.3%
Conversion, latest week
5.6%
Market size, estimated
£19Ka year
Peak month
March8.5× the quietest month
Top search term
hermione granger wand17K searches a year

02 · Price

A sale here is worth £12.93.

Listings sell for £12.93 on average, from £4.19 to £28.30. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £12.93 that is £1K to £3K a year per listing.

Average price
£12.93under the $15 to $100 sweet spot
Price range
£4.19–£28.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 16.9% of listings are out of stock. The average listing ranks #133 within Dress-Up Accessories. It carries 957 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
94%
Out of stock, average day
16.9%
Average rank
#133in Dress-Up Accessories
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
957per listing
Listings tracked
17

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Hermione Granger Wand products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

59

Est. top-5 brand share

77%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

17%

  • Wizarding World24%
  • WOW! STUFF18%
  • The Noble Collection15%
  • WDKXCN12%
  • Rubies8%
  • WOW! PODS5%
  • Open — no brand owns it (6 brands, 17%)

Demand

Hermione Granger Wand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Oct, Nov, Dec · busiest ÷ quietest = 8.5×

Reviews and returns

What reviews say buyers love and hate about Hermione Granger Wand

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Charging”
1.5%of orders come back
“as soon as runs out of charge cant be charged again”
A buyer, on “Charging”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Hermione Granger Wand questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data