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Hermione Granger Wand

Fail

Demand is soft, at -81.3% this quarter, so Hermione Granger Wand is a Fail.

Flapen Score
37
37 / 100
Ranks 1,274 of 1,773 Toys & Games niches · −7 vs the category median of 44
Market size
£19K/yr26K searches / yr
90-day growth
-81.3%search demand this quarter
Competition
69%top-5 click share · 12 brands · 59 sellers

Flapen Score

Hermione Granger Wand against its category

The dotted line is the Toys & Games average. Past it, Hermione Granger Wand is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hermione Granger Wand market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hermione Granger Wand 26K times last year and spent an estimated £19K. The top 5 brands take 77% of clicks. Demand peaks in Mar–Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

5.6% of searches ended in a purchase last week.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -81.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
-81.3%
Conversion, latest week
5.6%
Market size, estimated
£19Ka year
Peak month
March8.5× the quietest month
Top search term
hermione granger wand17K searches a year

02 · Price

A sale here is worth £12.93.

Listings sell for £12.93 on average, from £4.19 to £28.30. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £12.93 that is £1K to £3K a year per listing.

Average price
£12.93under the $15 to $100 sweet spot
Price range
£4.19–£28.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 16.9% of listings are out of stock. The average listing ranks #133 within Dress-Up Accessories. It carries 957 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
94%
Out of stock, average day
16.9%
Average rank
#133in Dress-Up Accessories
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
957per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Hermione Granger Wand products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

59

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

17%

  • Wizarding World24%
  • WOW! STUFF18%
  • The Noble Collection15%
  • WDKXCN12%
  • Rubies8%
  • WOW! PODS5%
  • Open — no brand owns it (6 brands, 17%)

Demand

Hermione Granger Wand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Oct, Nov, Dec · busiest ÷ quietest = 8.5×

Reviews and returns

What reviews say buyers love and hate about Hermione Granger Wand

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging33%−0.45

as soon as runs out of charge cant be charged again

Certifications17%

This isn't an officially licensed product

Material Quality11%

in the hand it is quite clearly cheap plastic

Love

Quality-Overall47%

The other included extras are all quite good quality

Quality looking

Very well made and good value

Value For Money17%

Good value with some confusing theming

this is a great value option with the included extras

so they add some nice value to the item

Charging7%−0.45

Once charged with USB the light works well

Creativity7%+2.45

Excellent toy for imaginative youngsters

Fun/Entertainment Experience7%+2.45

Excellent toy, lots of fun for youngsters

Excellent toy for imaginative youngsters

Return

1.5% Return rate 31% Fixable by listing

Size-Overall25%▁▁█▄▅▃
Defective Material/Parts11%▁█▁▂▅▁
Quality-Overall11%▁▆█▁▆▁
Functionality-Overall8%█▃▁▁▁▅
Charging7%█▁▃▁▁▁

as soon as runs out of charge cant be charged again

FAQ

Common Hermione Granger Wand questions

Answered from the same tracked data.