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Hermione Granger Costume

Fail

Demand is soft, at -95.5% this quarter, so Hermione Granger Costume is a Fail.

Flapen Score
36
36 / 100
Ranks 1,322 of 1,773 Toys & Games niches · −8 vs the category median of 44
Market size
£24K/yr278K searches / yr
90-day growth
-95.5%search demand this quarter
Competition
48%top-5 click share · 11 brands · 40 sellers

Flapen Score

Hermione Granger Costume against its category

The dotted line is the Toys & Games average. Past it, Hermione Granger Costume is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hermione Granger Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hermione Granger Costume 278K times last year and spent an estimated £24K. The top 5 brands take 88% of clicks. Demand peaks in Mar–Oct. Flapen scores it 36 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 278K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -95.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months
278K
Growth, 90 days vs prior 90
-95.5%
Conversion, latest week
0.6%
Market size, estimated
£24Ka year
Peak month
March48.0× the quietest month
Top search term
hermione granger costume158K searches a year

02 · Price

A sale here is worth £13.43.

Listings sell for £13.43 on average, from £10.13 to £24.87. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £13.43 that is £1K to £3K a year per listing.

Average price
£13.43under the $15 to $100 sweet spot
Price range
£10.13–£24.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
2.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

52% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #1,330 within Fancy Dress. It carries 714 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
89%
Out of stock, average day
12.2%
Average rank
#1,330in Fancy Dress
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
714per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Hermione Granger Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£4K£5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

40

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

48%

Top 20: 93%

Open market

9%

  • Rubies62%
  • amscan12%
  • Amazluck6%
  • Harry Potter4%
  • Wieerda3%
  • Kodepro3%
  • Open — no brand owns it (5 brands, 9%)

Demand

Hermione Granger Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Oct · busiest ÷ quietest = 48.0×

Search terms

Top Hermione Granger Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hermione granger costume158K/yr
  • hermione granger costume girls48K/yr
  • hermione costume17K/yr
  • hermione granger costume kids12K/yr
  • harry potter costume girls8K/yr
  • harry potter hermione costume6K/yr
  • harry potter girls costume5K/yr
  • ginny weasley costume6K/yr
  • girls harry potter costume5K/yr
  • hermione costume girls7K/yr

Reviews and returns

What reviews say buyers love and hate about Hermione Granger Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall17%+1.17

Bit pricey for the quality

not an excellent quality item

Such a shame as otherwise I would say quality was good

Size-Overall16%−0.28

size issue

so it was far too long for my child

The hat however is quite small definitely not for adult or teen heads

Advertised Vs Actual Product9%−0.06

Not as described

Material Quality9%−0.04

Cheap material

Adhesion/Stickiness5%+0.25

Just that the stickers did not stick to the skin

Love

Quality-Overall26%+1.17

All so well made

Good quality

No complaints

Size-Overall24%−0.28

size is good

Very pleased with the size

size is good to x

Value For Money15%+2.05

Good value

Great set, good value

Great value for money

Advertised Vs Actual Product7%−0.06

Did the job

As described

asides that everything was just as described in the pic

Material Quality6%−0.04

Polyester as expected

Good material

Great material

Return

2.8% Return rate 78% Fixable by listing

Size-Overall71%▁█▇▇▆▄

size issue

so it was far too long for my child

The hat however is quite small definitely not for adult or teen heads

Quality-Overall10%▁▂▃▂▄█

Bit pricey for the quality

not an excellent quality item

Such a shame as otherwise I would say quality was good

Material Quality3%▁█▄▁▆▁

Cheap material

Advertised Vs Actual Product3%▁▃▄▇▄█

Not as described

Value For Money2%▁▁█▁▁▁

FAQ

Common Hermione Granger Costume questions

Answered from the same tracked data.