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Hermione Granger Costume

Fail

Demand is soft, at -95.5% this quarter, so Hermione Granger Costume is a Fail.

Flapen Score
36
36 / 100
Ranks 1,322 of 1,773 Toys & Games niches · −8 vs the category median of 44
Market size
£24K/yr278K searches / yr
90-day growth
-95.5%search demand this quarter
Competition
48%top-5 click share · 11 brands · 40 sellers

Flapen Score

Hermione Granger Costume against its category

The dotted line is the Toys & Games average. Past it, Hermione Granger Costume is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hermione Granger Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hermione Granger Costume 278K times last year and spent an estimated £24K. The top 5 brands take 88% of clicks. Demand peaks in Mar–Oct. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 278K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -95.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months
278K
Growth, 90 days vs prior 90
-95.5%
Conversion, latest week
0.6%
Market size, estimated
£24Ka year
Peak month
March48.0× the quietest month
Top search term
hermione granger costume158K searches a year

02 · Price

A sale here is worth £13.43.

Listings sell for £13.43 on average, from £10.13 to £24.87. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £13.43 that is £1K to £3K a year per listing.

Average price
£13.43under the $15 to $100 sweet spot
Price range
£10.13–£24.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
2.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

52% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #1,330 within Fancy Dress. It carries 714 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
89%
Out of stock, average day
12.2%
Average rank
#1,330in Fancy Dress
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
714per listing
Listings tracked
27

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Hermione Granger Costume products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£4K£5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

40

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

48%

Top 20: 93%

Open market

9%

  • Rubies62%
  • amscan12%
  • Amazluck6%
  • Harry Potter4%
  • Wieerda3%
  • Kodepro3%
  • Open — no brand owns it (5 brands, 9%)

Demand

Hermione Granger Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Oct · busiest ÷ quietest = 48.0×

Search terms

Top Hermione Granger Costume search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hermione granger costume158K/yr
  • hermione granger costume girls48K/yr
  • hermione costume17K/yr
  • hermione granger costume kids12K/yr
  • harry potter costume girls8K/yr
  • harry potter hermione costume6K/yr
  • harry potter girls costume5K/yr
  • ginny weasley costume6K/yr
  • girls harry potter costume5K/yr
  • hermione costume girls7K/yr

Reviews and returns

What reviews say buyers love and hate about Hermione Granger Costume

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Quality-Overall”
2.8%of orders come back
“Bit pricey for the quality”
A buyer, on “Quality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Hermione Granger Costume questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data