Helicopter Toy
MaybeThe products selling today average only 4.0★. But shoppers spend an estimated $58K a year here, so Helicopter Toy is a Maybe.
- Flapen Score
- 55 / 100Top 16% of 1,773 Toys & Games niches · +11 vs the category median of 4455
- Market size
- £58K/yr129K searches / yr
- 90-day growth
- +5.3%search demand this quarter
- Competition
- 47%top-5 click share · 20 brands · 57 sellers
Flapen Score
Helicopter Toy against its category
The dotted line is the Toys & Games average. Past it, Helicopter Toy is stronger. Inside it, weaker.
Market
The Helicopter Toy market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Helicopter Toy 129K times last year and spent an estimated £58K. The top 5 brands take 57% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.
- Searches, last 12 months
- 129K
- Growth, 90 days vs prior 90
- +5.3%
- Conversion, latest week
- 2.8%
- Market size, estimated
- £58Ka year
- Peak month
- December3.3× the quietest month
- Top search term
- helicopter toy87K searches a year
02 · Price
A sale here is worth £15.84.
Listings sell for £15.84 on average, from £4.71 to £32.43. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £15.84 that is £2K to £4K a year per listing.
- Average price
- £15.84inside the $15 to $100 sweet spot
- Price range
- £4.71–£32.43
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 2.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #50 within Play Figures. It carries 538 reviews at 4.03 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 13.9%
- Average rank
- #50in Play Figures
- Average rating
- 4.03 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 538per listing
- Listings tracked
- 34
04 · Newcomers
0 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Helicopter Toy products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Motor Zone John Adams | 18.5cm Helicopter with lights and sound | Kids Play Emergency Vehicles | Batteries included | Ages 3+
- Price
- £8.35
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 1y ago

HERSITY Childrens Helicopter Toy for 3 Year Old Boys Kids Play Vehicles
- Price
- £15.32
- Rating
- 4.5/5
- Reviews
- 1,502
- Age
- 6y ago

Driven by Battat Rescue Helicopter Toy with Lights and Sound Trucks Micro
- Price
- £5.99
- Rating
- 4.1/5
- Reviews
- 1,327
- Age
- 7y ago

VTech Toot-Toot Drivers Helicopter Pretend Play Vehicle with Lights Phrases and Songs Interactive Toddler Toy 12 Months 2 3 4 Plus English Version
- Price
- £6.55
- Rating
- 4.7/5
- Reviews
- 872
- Age
- 2y ago

TERRAMUS Remote Control Helicopter for Kids Altitude Hold RC Helicopters with Gyro LED Light 2.4GHz Radio Controlled Aircraft Indoor Toy with 3.5 Channel High&Low Speed Gift for Boys Beginner
- Price
- £18.37
- Rating
- 4.0/5
- Reviews
- 193
- Age
- 1y ago
Trending
estimated 90-day click momentum
victob Helicopter Toy for Kids with Lights & Sounds Automatic Bump & Go Action 360 Rotation Airplane Toys Birthday Gifts for Boys Girls 3 4 5 6 Years Old Red
- Price
- £9.41
- Rating
- 4.1/5
- Reviews
- 47
- Age
- 7mo ago

victob Helicopter Toy for Toddlers with Lights and Music 360 Rotating Airplane Toy for Kids Bump-and-Go Action Birthday Gift for Boys Girls Ages 3-7 Green
- Price
- £10.36
- Rating
- 4.3/5
- Reviews
- 15
- Age
- 7mo ago

victob Helicopter Toy for Toddlers with Lights and Music 360 Rotating Airplane Toy for Kids Bump-and-Go Action Birthday Gift for Boys Girls Ages 3-7 Blue
- Price
- £10.08
- Rating
- 4.3/5
- Reviews
- 15
- Age
- 7mo ago

TERRAMUS Remote Control Helicopter for Kids 2.4G Altitude Hold RC Helicopters with LED Light & Gyro Radio Controlled Aircraft Indoor Toy with 3.5 Channel High Low Speed for Boys Beginner
- Price
- £19.83
- Rating
- 4.0/5
- Reviews
- 193
- Age
- 1y ago

DEERC Black Hawk RC Helicopter Remote Control Helicopter with Red Scorpion Tail Design 24 Mins Flight (2 Batteries) Helicopters Toy for Kids LED Lights Altitude Hold Birthday Gift for Boys 8-12
- Price
- £30.32
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 9mo ago
Newest
by launch date
victob Helicopter Toy for Toddlers with Lights and Music 360 Rotating Airplane Toy for Kids Bump-and-Go Action Birthday Gift for Boys Girls Ages 3-7 Green
- Price
- £10.36
- Rating
- 4.3/5
- Reviews
- 15
- Age
- 7mo ago

victob Helicopter Toy for Toddlers with Lights and Music 360 Rotating Airplane Toy for Kids Bump-and-Go Action Birthday Gift for Boys Girls Ages 3-7 Blue
- Price
- £10.08
- Rating
- 4.3/5
- Reviews
- 15
- Age
- 7mo ago

victob Helicopter Toy with Flashing Lights & Sounds Bump & Go Action Airplane Toy 360 Rotation Toy Helicopter for Kids Ages 38 Christmas Birthday Gifts for Boys Girls 4 5 6 7 Years Old Green
- Price
- £9.46
- Rating
- 4.1/5
- Reviews
- 47
- Age
- 7mo ago

victob Helicopter Toy for Kids with Lights & Sounds Automatic Bump & Go Action 360 Rotation Airplane Toys Birthday Gifts for Boys Girls 3 4 5 6 Years Old Red
- Price
- £9.41
- Rating
- 4.1/5
- Reviews
- 47
- Age
- 7mo ago

DEERC Black Hawk RC Helicopter Remote Control Helicopter with Red Scorpion Tail Design 24 Mins Flight (2 Batteries) Helicopters Toy for Kids LED Lights Altitude Hold Birthday Gift for Boys 8-12
- Price
- £30.32
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 flat
Sellers
57
Est. top-5 brand share
57%
Top 20: 100%
Est. top-5 click share
47%
Top 20: 91%
Open market
36%
- HERSITY15%
- Motor Zone12%
- Driven by Battat11%
- VATOS10%
- victob9%
- TERRAMUS7%
Demand
Helicopter Toy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.3×
Search terms
Top Helicopter Toy search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- helicopter toy87K/yr
- toy helicopter21K/yr
- toy helicopter for 2 year old4K/yr
- helicopter toy for 2 year old5K/yr
- toy helicopters for 3 year old4K/yr
- kids helicopter toy4K/yr
- helicopter toy for 3 year old4K/yr
Reviews and returns
What reviews say buyers love and hate about Helicopter Toy
We read the reviews and the return reasons for every product selling here.
“Lack of durability”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Helicopter Toy questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









