- Flapen Score
- 39 / 100Ranks 1,153 of 1,773 Toys & Games niches · −5 vs the category median of 4439
- Market size
- £10K/yr17K searches / yr
- 90-day growth
- +18.0%search demand this quarter
- Competition
- 72%top-5 click share · 9 brands · 86 sellers
Flapen Score
Hei Hei against its category
The dotted line is the Toys & Games average. Past it, Hei Hei is stronger. Inside it, weaker.
Market
The Hei Hei market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hei Hei 17K times last year and spent an estimated £10K. The top 5 brands take 88% of clicks. Demand peaks in Mar–Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
4.8% of searches ended in a purchase last week.
Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £10K a year.
- Searches, last 12 months
- 17K
- Growth, 90 days vs prior 90
- +18.0%
- Conversion, latest week
- 4.8%
- Market size, estimated
- £10Ka year
- Peak month
- December2.9× the quietest month
- Top search term
- hei hei10K searches a year
02 · Price
A sale here is worth £12.39.
Listings sell for £12.39 on average, from £8.18 to £20.44. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £12.39 that is £0 to £1K a year per listing.
- Average price
- £12.39under the $15 to $100 sweet spot
- Price range
- £8.18–£20.44
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #2,558 within Building & Construction Toys. It carries 911 reviews at 4.75 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 13.9%
- Average rank
- #2,558in Building & Construction Toys
- Average rating
- 4.75 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 911per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 0 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Hei Hei products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Simba Disney HEI HEI plush soft toy figure 25cm tall Moana 2. Suitable from the first months of life
- Price
- £11.84
- Rating
- 4.6/5
- Reviews
- 373
- Age
- 1y ago

EDisney Tshirt Moana Girls Tshirt 3 Pack with Pua and HEI HEI Summer Clothes for Girls 3-4 Years Multicoloured
- Price
- £14.47
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

BWWKTOP Chicken Hei Hei Tote Bag Hei Hei Fans Gift Hei Hei Mood Shoulder Bag Hei Hei Merchandise Hei Hei Mood 37cm(14.56inch) *32cm(12.59 inch) * 0.47 inches
- Price
- £12.29
- Rating
- 4.9/5
- Reviews
- 41
- Age
- 2y ago

Disney Store Official Hei Hei Small Soft Toy Moana Colourful Chicken Teddy with Fluffy Feathers and Shiny Feet Cuddly Plush Sidekick 32cm / 12
- Price
- £17.36
- Rating
- 4.6/5
- Reviews
- 816
- Age
- 1y ago

Moana 2 Disney Squeeze & Scream HeiHei Toy
- Price
- £12.79
- Rating
- 4.6/5
- Reviews
- 8,548
- Age
- 9y ago
Trending
90-day click momentum
EDisney Tshirt Moana Girls Tshirt 3 Pack with Pua and HEI HEI Summer Clothes for Girls 3-4 Years Multicoloured
- Price
- £14.47
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Disney Girls Moana Pyjamas Pjs Nightwear Top Trousers Short Sleeve HeiHei Pua 7-8 Years Coral
- Price
- £8.49
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 10mo ago

Disney Classic Squishmallows 8 20cm Plush Toys With Embroidered Features - (Hei Hei)
- Price
- £12.92
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 9mo ago

Disney Girls Moana Pyjamas Pjs Nightwear Top Trousers Short Sleeve HeiHei Pua 6-7 Years Coral
- Price
- £8.93
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 10mo ago

Girls Disney Moana Heihei Pua Nightdress Nightie Pyjamas 9-10 Years
- Price
- £8.18
- Rating
- 4.7/5
- Reviews
- 28
- Age
- 1y ago
Newest
by launch date
EDisney Tshirt Moana Girls Tshirt 3 Pack with Pua and HEI HEI Summer Clothes for Girls 3-4 Years Multicoloured
- Price
- £14.47
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Funko POP! Disney: Moana - Hei Hei with Coconut
- Price
- £12.15
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

Jay Franco Disney Moana Hei Hei Hooded Towel 56 x 130cm Kids Super Soft Bath Towel Beach Pool & Travel Official Licensed Product Orange
- Price
- £11.04
- Rating
- 4.6/5
- Reviews
- 173
- Age
- 6mo ago

Disney Classic Squishmallows 8 20cm Plush Toys With Embroidered Features - (Hei Hei)
- Price
- £12.92
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 9mo ago

Disney Girls Moana Pyjamas Pjs Nightwear Top Trousers Short Sleeve HeiHei Pua 7-8 Years Coral
- Price
- £8.49
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
9 flat
Sellers
86
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
8%
- Disney35%
- Simba25%
- BWWKTOP12%
- Disney Store10%
- AKTAP6%
- Just Play4%
- Open — no brand owns it (3 brands, 8%)
Demand
Hei Hei search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Nov, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Hei Hei search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hei hei10K/yr
- hei hei plush3K/yr
- moana chicken2K/yr
- moana hey hey chicken1K/yr
- hei hei moana toy67/yr
Reviews and returns
What reviews say buyers love and hate about Hei Hei
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
When I opened the box I was confused why it was hard
It was a hard sharp lump of plastic covered in soft material
Lego is expensive
But it is quite flimsy as the legs are thin
realised I'd accidentally bought a noisy toy
Love
Good quality
Great product
great value for money paid
Good value
Such agreat value for money
Brilliant, looks just like the picture
very true to description
This is hilarious
LOVELY TOY
this toy did not disappoint
A good size
Its a good size
Return
0.9% Return rate 38% Fixable by listing
realised I'd accidentally bought a noisy toy
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hei Hei questions
Answered from the same tracked data.









