hei hei
Skip itA small market ($10K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Good910.93avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.39avg listing price — sweet spot $15–$100
Growth
Okay+18.0%90-day search growth — must beat 0% to launch
Price range
Okay£8.18–£20.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad£10K£10K/yr · 17K searches
According to Flapen's Amazon United Kingdom niche tracking, hei hei is a £10K/yr Amazon United Kingdom market (17K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Mar–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
hei hei market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- £9K–£12K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #2,558
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 13.9%
- Avg brand age
- 34 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 flat
Sellers
86
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
8%
- Disney35%
- Simba25%
- BWWKTOP12%
- Disney Store10%
- AKTAP6%
- Just Play4%
- Open — no brand owns it (3 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 77 weeks — +18.0% search growth over the last 90 days.Peak months: Mar, Nov, Dec · busiest ÷ quietest = 2.9×
Top hei hei search terms
- hei hei10K/yr
- hei hei plush3K/yr
- moana chicken2K/yr
- moana hey hey chicken1K/yr
- hei hei moana toy67/yr
Top hei hei products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Simba Disney HEI HEI plush soft toy figure 25cm tall Moana 2. Suitable from the first months of life
Simba£11.844.6★373 rev
EDisney Tshirt Moana Girls Tshirt 3 Pack with Pua and HEI HEI Summer Clothes for Girls 3-4 Years Multicoloured
Disney£14.470.0★0 rev
BWWKTOP Chicken Hei Hei Tote Bag Hei Hei Fans Gift Hei Hei Mood Shoulder Bag Hei Hei Merchandise Hei Hei Mood 37cm(14.56inch) *32cm(12.59 inch) * 0.47 inches
BWWKTOP£12.294.9★41 rev
Disney Store Official Hei Hei Small Soft Toy Moana Colourful Chicken Teddy with Fluffy Feathers and Shiny Feet Cuddly Plush Sidekick 32cm / 12
Disney Store£17.364.6★816 rev
Moana 2 Disney Squeeze & Scream HeiHei Toy
Disney£12.794.6★8,548 rev
Newest
by launch dateEDisney Tshirt Moana Girls Tshirt 3 Pack with Pua and HEI HEI Summer Clothes for Girls 3-4 Years Multicoloured
Disney£14.470 rev
Funko POP! Disney: Moana - Hei Hei with Coconut
Funko£12.152 rev
Jay Franco Disney Moana Hei Hei Hooded Towel 56 x 130cm Kids Super Soft Bath Towel Beach Pool & Travel Official Licensed Product Orange
Jay Franco£11.04173 rev
Disney Classic Squishmallows 8 20cm Plush Toys With Embroidered Features - (Hei Hei)
Disney£12.921 rev
Disney Girls Moana Pyjamas Pjs Nightwear Top Trousers Short Sleeve HeiHei Pua 7-8 Years Coral
Disney£8.4910 rev
Trending
90-day click momentumEDisney Tshirt Moana Girls Tshirt 3 Pack with Pua and HEI HEI Summer Clothes for Girls 3-4 Years Multicoloured
Disney£14.470.0★
Disney Girls Moana Pyjamas Pjs Nightwear Top Trousers Short Sleeve HeiHei Pua 7-8 Years Coral
Disney£8.494.8★
Disney Classic Squishmallows 8 20cm Plush Toys With Embroidered Features - (Hei Hei)
Disney£12.925.0★
Disney Girls Moana Pyjamas Pjs Nightwear Top Trousers Short Sleeve HeiHei Pua 6-7 Years Coral
Disney£8.934.8★
Girls Disney Moana Heihei Pua Nightdress Nightie Pyjamas 9-10 Years
Disney£8.184.7★
What buyers say about hei hei
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“great value for money paid”
“Brilliant, looks just like the picture”
“This is hilarious”
“A good size”
“nice to display”
“Makes exactly the same noises as in the movie which my kids find hilarious”
“Looks great built”
“Makes exactly the same noises as in the movie which my kids find hilarious”
“It's soft, colourful and has endured huge amounts of abuse and still sqwarks and dances”
What buyers complain about
“When I opened the box I was confused why it was hard”
“Lego is expensive”
“But it is quite flimsy as the legs are thin”
“realised I'd accidentally bought a noisy toy”
Top return reasons
Common questions
- Is hei hei profitable to sell on Amazon United Kingdom?
- The niche generates £10K/yr across 15 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +18.0%. Flapen's verdict: Skip it (39/100).
- How competitive is the hei hei niche?
- 9 brands and 86 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in hei hei?
- Top complaints mined from reviews: Hard Feel, Value For Money, Strength. The return rate is 0.9%.
- When does demand for hei hei peak?
- Demand peaks in Mar–Nov–Dec; the busiest month runs 2.9× the quietest.
- What does it cost to enter the hei hei niche?
- Listings span £8.18–£20.44; the average listing price is £12.39 (sweet spot $15–$100). The average incumbent carries 911 reviews — the moat a new listing must climb.