Skip to content

Hedwig Lego

Fail

The top 5 brands take 100% of clicks, so Hedwig Lego is a Fail.

Flapen Score
34
34 / 100
Ranks 1,428 of 1,773 Toys & Games niches · −10 vs the category median of 44
Market size
£125K/yr37K searches / yr
90-day growth
-30.1%search demand this quarter
Competition
93%top-5 click share · 3 brands · 192 sellers

Flapen Score

Hedwig Lego against its category

The dotted line is the Toys & Games average. Past it, Hedwig Lego is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hedwig Lego market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hedwig Lego 37K times last year and spent an estimated £125K. All 3 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -30.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £125K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-30.1%
Conversion, latest week
5.0%
Market size, estimated
£125Ka year
Top search term
hedwig lego16K searches a year

02 · Price

A sale here is worth £67.29.

Listings sell for £67.29 on average, from £8.52 to £293.89. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At £67.29 that is £7K to £17K a year per listing.

Average price
£67.29inside the $15 to $100 sweet spot
Price range
£8.52–£293.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
£7K–£17K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,008 within Building & Construction Toys. It carries 1,668 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,008in Building & Construction Toys
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,668per listing
Listings tracked
8

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Hedwig Lego products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

£0£12K£25K£37K£50K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

192

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • LEGO95%
  • LocoLee3%
  • BrickBling2%
  • Open — no brand owns it (0%)

Demand

Hedwig Lego search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '26FebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 2.2× · 6 of 12 months tracked

Search terms

Top Hedwig Lego search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hedwig lego16K/yr
  • lego hedwig9K/yr
  • harry potter lego hedwig5K/yr
  • lego harry potter hedwig3K/yr
  • harry potter hedwig lego3K/yr

Reviews and returns

What reviews say buyers love and hate about Hedwig Lego

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall31%−0.04

Too small

I went with this one because its smaller

Was tiny

Value For Money11%−0.01

Expensive

Its expensive

Good to build buy not worth the cost

Durability6%−0.01

the base breaks

Love

Design-Overall16%−0.01

it looks fabulous

This makes the construction both fun

Good to build

Fun/Entertainment Experience11%+1.09

Brilliant set very entertaining

Great fun

Good fun to build

Collectibles11%+1.09

Collectors item indeed

Great collectors piece

looks great in a collection of harry potter lego

Gifting Purpose10%−0.01

Good little gift

Great birthday gift

Nice Lego set, great gift

Ease Of Use7%−0.02

Easy five stars

Easy to do

Its now stands on a table mat easier to move about no detriment to the looks

Return

1.1% Return rate 11% Fixable by listing

Gifting Purpose53%█▅▃▃▆▅
Product Condition10%▁▁█▁▁▆
Defective Material/Parts7%▁▁▃█▃▁
Advertised Vs Actual Product6%▁▁██▁▁
Value For Money5%▁█▂▁▁▂

Expensive

Its expensive

Good to build buy not worth the cost

FAQ

Common Hedwig Lego questions

Answered from the same tracked data.