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Hedwig Lego

Fail

The top 5 brands take 100% of clicks, so Hedwig Lego is a Fail.

Flapen Score
34
34 / 100
Ranks 1,428 of 1,773 Toys & Games niches · −10 vs the category median of 44
Market size
£125K/yr37K searches / yr
90-day growth
-30.1%search demand this quarter
Competition
93%top-5 click share · 3 brands · 192 sellers

Flapen Score

Hedwig Lego against its category

The dotted line is the Toys & Games average. Past it, Hedwig Lego is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hedwig Lego market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hedwig Lego 37K times last year and spent an estimated £125K. All 3 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -30.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £125K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-30.1%
Conversion, latest week
5.0%
Market size, estimated
£125Ka year
Top search term
hedwig lego16K searches a year

02 · Price

A sale here is worth £67.29.

Listings sell for £67.29 on average, from £8.52 to £293.89. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At £67.29 that is £7K to £17K a year per listing.

Average price
£67.29inside the $15 to $100 sweet spot
Price range
£8.52–£293.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
£7K–£17K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,008 within Building & Construction Toys. It carries 1,668 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,008in Building & Construction Toys
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,668per listing
Listings tracked
8

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Hedwig Lego products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 93% of clicks. A locked shelf that new listings rarely crack.

£0£12K£25K£37K£50K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

192

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

93%

Top 20: 100%

Open market

0%

  • LEGO95%
  • LocoLee3%
  • BrickBling2%
  • Open — no brand owns it (0%)

Demand

Hedwig Lego search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '26FebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 2.2× · 6 of 12 months tracked

Search terms

Top Hedwig Lego search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hedwig lego16K/yr
  • lego hedwig9K/yr
  • harry potter lego hedwig5K/yr
  • lego harry potter hedwig3K/yr
  • harry potter hedwig lego3K/yr

Reviews and returns

What reviews say buyers love and hate about Hedwig Lego

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Design-Overall”
31%of negative reviews mention “Size-Overall”
1.1%of orders come back
“Too small”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Hedwig Lego questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data