heat board game
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible£27.00avg listing price — sweet spot $15–$100
Price range
Incredible£15.80–£39.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great255.8avg incumbent reviews — the moat a new listing must climb
Returns
Great1.9%return rate — above 5% kills the launch gate
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-10.9%90-day search growth — must beat 0% to launch
Market size
Bad£23K£23K/yr · 20K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, heat board game is a £23K/yr Amazon United Kingdom market (20K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
heat board game market data
- Units sold / yr
- 1K–1K
- avg 250–500/product
- Revenue / yr
- £27K–£34K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #841
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 40%
- Out of stock
- 0.0%
- Avg brand age
- 49 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 rising
Sellers
32
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Asmodee82%
- Omshanti11%
- Days of Wonder7%
Demand
Weekly Amazon search volume, last 25 weeks — -10.9% search growth over the last 90 days.Top heat board game search terms
- heat board game10K/yr
- heat pedal to the metal board game7K/yr
- heat pedal to the metal3K/yr
Top heat board game products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Asmodee | Heat: Pedal to the Metal | The Racing Strategy Board Game for Families Adults & Teens | Thrilling Grand Prix Fun with a Brilliant Tactical Twist | 16 Players Ages 10+ 60 Minutes
Asmodee£39.114.6★998 rev
Omshanti Glideball Game - tabletop family fun for adults and kids - perfect dinner party game of skill - a unique gift
Omshanti£32.514.4★37 rev
Asmodee | Heat: Legends | Board Game Expansion | Ages 10+ | 1-6 Players | 30-60 Minutes Playing Time
Asmodee£15.804.5★13 rev
Days of Wonder | Heat - Tunnel Vision | Pedal to the Metal Expansion | Board Game | Ages 10+ | 1-6 Players | 60+ Minutes Playing Time
Asmodee£23.374.8★202 rev
Asmodee | Heat - Rocky Roads | Board Game Expansion | Ages 10+ | 1-7 Players | 30-60 Minutes Playing Time
Days of Wonder£24.205.0★29 rev
Newest
by launch dateAsmodee | Heat: Legends | Board Game Expansion | Ages 10+ | 1-6 Players | 30-60 Minutes Playing Time
Asmodee£15.8013 rev
Asmodee | Heat - Rocky Roads | Board Game Expansion | Ages 10+ | 1-7 Players | 30-60 Minutes Playing Time
Days of Wonder£24.2029 rev
Days of Wonder | Heat - Tunnel Vision | Pedal to the Metal Expansion | Board Game | Ages 10+ | 1-6 Players | 60+ Minutes Playing Time
Asmodee£23.37202 rev
Omshanti Glideball Game - tabletop family fun for adults and kids - perfect dinner party game of skill - a unique gift
Omshanti£32.5137 rev
Asmodee | Heat: Pedal to the Metal | The Racing Strategy Board Game for Families Adults & Teens | Thrilling Grand Prix Fun with a Brilliant Tactical Twist | 16 Players Ages 10+ 60 Minutes
Asmodee£39.11998 rev
Trending
90-day click momentumOmshanti Glideball Game - tabletop family fun for adults and kids - perfect dinner party game of skill - a unique gift
Omshanti£32.514.4★
Asmodee | Heat: Legends | Board Game Expansion | Ages 10+ | 1-6 Players | 30-60 Minutes Playing Time
Asmodee£15.804.5★
Asmodee | Heat - Rocky Roads | Board Game Expansion | Ages 10+ | 1-7 Players | 30-60 Minutes Playing Time
Days of Wonder£24.205.0★
Asmodee | Heat: Pedal to the Metal | The Racing Strategy Board Game for Families Adults & Teens | Thrilling Grand Prix Fun with a Brilliant Tactical Twist | 16 Players Ages 10+ 60 Minutes
Asmodee£39.114.6★
Days of Wonder | Heat - Tunnel Vision | Pedal to the Metal Expansion | Board Game | Ages 10+ | 1-6 Players | 60+ Minutes Playing Time
Asmodee£23.374.8★
What buyers say about heat board game
What buyers praise and complain about, mined from review topics.What buyers love
“Great game”
“I found the mat to be of decent quality”
“It's so so simple”
“should fit on most tables with ease”
“has high replay value”
“The game loop is tight and engaging, there are surprising upsets, and it rewards both risk taking and careful management”
“The game loop is tight and engaging, there are surprising upsets, and it rewards both risk taking and careful management”
What buyers complain about
“The instructions seem like a lot at first”
Top return reasons
Common questions
- Is heat board game profitable to sell on Amazon United Kingdom?
- The niche generates £23K/yr across 5 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.9%. Flapen's verdict: Skip it (33/100).
- How competitive is the heat board game niche?
- 3 brands and 32 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in heat board game?
- Top complaints mined from reviews: Instructions/User Manual/Troubleshooting. The return rate is 1.9%.
- What does it cost to enter the heat board game niche?
- Listings span £15.80–£39.11; the average listing price is £27.00 (sweet spot $15–$100). The average incumbent carries 256 reviews — the moat a new listing must climb.