Hatchimals

Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -41.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months

210K

Growth, 90 days vs prior 90

-41.0%

Conversion, latest week

1.0%

Market size, estimated

£43Ka year

Top search term

hatchimals154K searches a year

Listings sell for £20.17 on average, from £5.53 to £79.84. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £20.17 that is £5K to £10K a year per listing.

Average price

£20.17inside the $15 to $100 sweet spot

Price range

£5.53–£79.84

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

250–500

Revenue per listing a year

£5K–£10K

Returns

1.6%of orders · Amazon United Kingdom median 0.6%

13% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #475 within Electronic Toys. It carries 1,243 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

13%

Prime listings

88%

Out of stock, average day

0.4%

Average rank

#475in Electronic Toys

Average rating

4.58 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,243per listing

Listings tracked

16

The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

28 months