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Hasbro

Fail

Shoppers spend an estimated $34K a year here, so Hasbro is a Fail.

Flapen Score
43
43 / 100
Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 44
Market size
£34K/yr196K searches / yr
90-day growth
-8.4%search demand this quarter
Competition
28%top-5 click share · 16 brands · 481 sellers

Flapen Score

Hasbro against its category

The dotted line is the Toys & Games average. Past it, Hasbro is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hasbro market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hasbro 196K times last year and spent an estimated £34K. The top 5 brands take 91% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
196K
Growth, 90 days vs prior 90
-8.4%
Conversion, latest week
1.4%
Market size, estimated
£34Ka year
Peak month
December8.3× the quietest month
Top search term
hasbro gaming60K searches a year

02 · Price

A sale here is worth £12.93.

Listings sell for £12.93 on average, from £3.57 to £83.15. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.93 that is £0 to £1K a year per listing.

Average price
£12.93under the $15 to $100 sweet spot
Price range
£3.57–£83.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #105 within Games & Accessories. It carries 4,510 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
96%
Out of stock, average day
0.1%
Average rank
#105in Games & Accessories
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,510per listing
Listings tracked
56

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
57 months

Products

Top Hasbro products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 28% of clicks, no more. An open shelf where new products get seen.

£0£689£1K£2K£3K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

481

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

28%

Top 20: 71%

Open market

8%

  • Hasbro Gaming72%
  • Monopoly7%
  • Ideal6%
  • abeec4%
  • Juegos Mattel3%
  • Toyrific2%
  • Open — no brand owns it (10 brands, 8%)

Demand

Hasbro search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 8.3×

Search terms

Top Hasbro search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hasbro gaming60K/yr
  • hasbro34K/yr
  • classic board games41K/yr
  • hasbro games36K/yr
  • classic games9K/yr
  • retro board games10K/yr
  • hasbro board games7K/yr

Reviews and returns

What reviews say buyers love and hate about Hasbro

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Fun/Entertainment Experience”
21%of negative reviews mention “Quality-Overall”
0.7%of orders come back
“Bad quality”
A buyer, on “Quality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Hasbro questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data