Hasbro
FailShoppers spend an estimated $34K a year here, so Hasbro is a Fail.
- Flapen Score
- 43 / 100Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 4443
- Market size
- £34K/yr196K searches / yr
- 90-day growth
- -8.4%search demand this quarter
- Competition
- 28%top-5 click share · 16 brands · 481 sellers
Flapen Score
Hasbro against its category
The dotted line is the Toys & Games average. Past it, Hasbro is stronger. Inside it, weaker.
Market
The Hasbro market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hasbro 196K times last year and spent an estimated £34K. The top 5 brands take 91% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.
- Searches, last 12 months
- 196K
- Growth, 90 days vs prior 90
- -8.4%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £34Ka year
- Peak month
- December8.3× the quietest month
- Top search term
- hasbro gaming60K searches a year
02 · Price
A sale here is worth £12.93.
Listings sell for £12.93 on average, from £3.57 to £83.15. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.93 that is £0 to £1K a year per listing.
- Average price
- £12.93under the $15 to $100 sweet spot
- Price range
- £3.57–£83.15
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #105 within Games & Accessories. It carries 4,510 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 96%
- Out of stock, average day
- 0.1%
- Average rank
- #105in Games & Accessories
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,510per listing
- Listings tracked
- 56
04 · Newcomers
3 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Hasbro products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Operation Electronic Board Game with All-in-One Carrying Case - English Version 2-4 Players 6 Years
- Price
- £13.07
- Rating
- 4.7/5
- Reviews
- 245
- Age
- 1y ago

Official Hasbro Games Jenga Game with Digital Die
- Price
- £9.53
- Rating
- 4.8/5
- Reviews
- 2,979
- Age
- 1y ago

Hasbro Gaming Battleship Strategy Game Travel Toys for Kids 2 Player Portable Fun Grab and Go Ages 7+
- Price
- £5.00
- Rating
- 4.4/5
- Reviews
- 126
- Age
- 2y ago

Hasbro Gaming Guess Who? Board Games for Kids Fun Family Game for 2 Players Party Games Ages 6+
- Price
- £8.60
- Rating
- 4.7/5
- Reviews
- 1,207
- Age
- 3y ago

Ideal Classic Games Compendium: Over 100 classic family games Classic Board Games For 1+ Players Ages 4+ Assorted Colourslime Green
- Price
- £17.56
- Rating
- 4.7/5
- Reviews
- 2,198
- Age
- 15y ago
Trending
estimated 90-day click momentum
Official Hasbro Games Connect 4 Game (2025 Edition) | All-in-1 Storage Carrying Case Score Tracker | Ages 6+ | 2 Players | Family Games for Children - English Version
- Price
- £8.71
- Rating
- 4.7/5
- Reviews
- 1,438
- Age
- 8mo ago

Hasbro Gaming Connect 4 Travel Board Game Travel Games for Kids 2 Player Portable Strategy Fun Grab and Go Ages 6+
- Price
- £4.78
- Rating
- 4.5/5
- Reviews
- 87
- Age
- 2y ago

Official Hasbro Games Jenga Game with Digital Die
- Price
- £9.53
- Rating
- 4.8/5
- Reviews
- 2,979
- Age
- 1y ago

Hasbro Gaming Connect 4 Travel Board Game Travel Games for Kids 2 Player Portable Strategy Fun Grab and Go Ages 6+
- Price
- £5.02
- Rating
- 3.8/5
- Reviews
- 52
- Age
- 2y ago

Hasbro Gaming Battleship Strategy Game Travel Toys for Kids 2 Player Portable Fun Grab and Go Ages 7+
- Price
- £5.00
- Rating
- 4.4/5
- Reviews
- 126
- Age
- 2y ago
Newest
by launch date
Official Hasbro Games Connect 4 Game (2025 Edition) | All-in-1 Storage Carrying Case Score Tracker | Ages 6+ | 2 Players | Family Games for Children - English Version
- Price
- £8.71
- Rating
- 4.7/5
- Reviews
- 1,438
- Age
- 8mo ago

Operation Electronic Board Game with All-in-One Carrying Case - English Version 2-4 Players 6 Years
- Price
- £13.07
- Rating
- 4.7/5
- Reviews
- 245
- Age
- 1y ago

Official Hasbro Games Jenga Game with Digital Die
- Price
- £9.53
- Rating
- 4.8/5
- Reviews
- 2,979
- Age
- 1y ago

Hasbro Gaming Hungry Hungry Hippos: Teenage Mutant Ninja Turtles Edition Board Game Board Games for Kids Family Fun for 2+ Players
- Price
- £11.87
- Rating
- 4.9/5
- Reviews
- 73
- Age
- 1y ago

Hasbro Gaming Battleship Strategy Game Travel Toys for Kids 2 Player Portable Fun Grab and Go Ages 7+
- Price
- £5.00
- Rating
- 4.4/5
- Reviews
- 126
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 28% of clicks, no more. An open shelf where new products get seen.
Brands
16 falling
Sellers
481
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
28%
Top 20: 71%
Open market
8%
- Hasbro Gaming72%
- Monopoly7%
- Ideal6%
- abeec4%
- Juegos Mattel3%
- Toyrific2%
- Open — no brand owns it (10 brands, 8%)
Demand
Hasbro search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 8.3×
Search terms
Top Hasbro search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hasbro gaming60K/yr
- hasbro34K/yr
- classic board games41K/yr
- hasbro games36K/yr
- classic games9K/yr
- retro board games10K/yr
- hasbro board games7K/yr
Reviews and returns
What reviews say buyers love and hate about Hasbro
We read the reviews and the return reasons for every product selling here.
“Bad quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hasbro questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









