Hasbro
FailShoppers spend only $34K a year here, so Hasbro is a Fail.
- Flapen Score
- 43 / 100Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 4443
- Market size
- £34K/yr196K searches / yr
- 90-day growth
- -8.4%search demand this quarter
- Competition
- 28%top-5 click share · 16 brands · 481 sellers
Flapen Score
Hasbro against its category
The dotted line is the Toys & Games average. Past it, Hasbro is stronger. Inside it, weaker.
Market
The Hasbro market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hasbro 196K times last year and spent an estimated £34K. The top 5 brands take 91% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.
- Searches, last 12 months
- 196K
- Growth, 90 days vs prior 90
- -8.4%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £34Ka year
- Peak month
- December8.3× the quietest month
- Top search term
- hasbro gaming60K searches a year
02 · Price
A sale here is worth £12.93.
Listings sell for £12.93 on average, from £3.57 to £83.15. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.93 that is £0 to £1K a year per listing.
- Average price
- £12.93under the $15 to $100 sweet spot
- Price range
- £3.57–£83.15
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #105 within Games & Accessories. It carries 4,510 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 96%
- Out of stock, average day
- 0.1%
- Average rank
- #105in Games & Accessories
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,510per listing
- Listings tracked
- 56
04 · Newcomers
Amazon counts 3 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Hasbro products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Operation Electronic Board Game with All-in-One Carrying Case - English Version 2-4 Players 6 Years
- Price
- £13.07
- Rating
- 4.7/5
- Reviews
- 245
- Age
- 1y ago

Official Hasbro Games Jenga Game with Digital Die
- Price
- £9.53
- Rating
- 4.8/5
- Reviews
- 2,979
- Age
- 1y ago

Hasbro Gaming Battleship Strategy Game Travel Toys for Kids 2 Player Portable Fun Grab and Go Ages 7+
- Price
- £5.00
- Rating
- 4.4/5
- Reviews
- 126
- Age
- 2y ago

Hasbro Gaming Guess Who? Board Games for Kids Fun Family Game for 2 Players Party Games Ages 6+
- Price
- £8.60
- Rating
- 4.7/5
- Reviews
- 1,207
- Age
- 3y ago

Ideal Classic Games Compendium: Over 100 classic family games Classic Board Games For 1+ Players Ages 4+ Assorted Colourslime Green
- Price
- £17.56
- Rating
- 4.7/5
- Reviews
- 2,198
- Age
- 15y ago
Trending
90-day click momentum
Official Hasbro Games Connect 4 Game (2025 Edition) | All-in-1 Storage Carrying Case Score Tracker | Ages 6+ | 2 Players | Family Games for Children - English Version
- Price
- £8.71
- Rating
- 4.7/5
- Reviews
- 1,438
- Age
- 8mo ago

Hasbro Gaming Connect 4 Travel Board Game Travel Games for Kids 2 Player Portable Strategy Fun Grab and Go Ages 6+
- Price
- £4.78
- Rating
- 4.5/5
- Reviews
- 87
- Age
- 2y ago

Official Hasbro Games Jenga Game with Digital Die
- Price
- £9.53
- Rating
- 4.8/5
- Reviews
- 2,979
- Age
- 1y ago

Hasbro Gaming Connect 4 Travel Board Game Travel Games for Kids 2 Player Portable Strategy Fun Grab and Go Ages 6+
- Price
- £5.02
- Rating
- 3.8/5
- Reviews
- 52
- Age
- 2y ago

Hasbro Gaming Battleship Strategy Game Travel Toys for Kids 2 Player Portable Fun Grab and Go Ages 7+
- Price
- £5.00
- Rating
- 4.4/5
- Reviews
- 126
- Age
- 2y ago
Newest
by launch date
Official Hasbro Games Connect 4 Game (2025 Edition) | All-in-1 Storage Carrying Case Score Tracker | Ages 6+ | 2 Players | Family Games for Children - English Version
- Price
- £8.71
- Rating
- 4.7/5
- Reviews
- 1,438
- Age
- 8mo ago

Operation Electronic Board Game with All-in-One Carrying Case - English Version 2-4 Players 6 Years
- Price
- £13.07
- Rating
- 4.7/5
- Reviews
- 245
- Age
- 1y ago

Official Hasbro Games Jenga Game with Digital Die
- Price
- £9.53
- Rating
- 4.8/5
- Reviews
- 2,979
- Age
- 1y ago

Hasbro Gaming Hungry Hungry Hippos: Teenage Mutant Ninja Turtles Edition Board Game Board Games for Kids Family Fun for 2+ Players
- Price
- £11.87
- Rating
- 4.9/5
- Reviews
- 73
- Age
- 1y ago

Hasbro Gaming Battleship Strategy Game Travel Toys for Kids 2 Player Portable Fun Grab and Go Ages 7+
- Price
- £5.00
- Rating
- 4.4/5
- Reviews
- 126
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 28% of clicks. An open shelf where new products get seen.
Brands
16 falling
Sellers
481
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
28%
Top 20: 71%
Open market
8%
- Hasbro Gaming72%
- Monopoly7%
- Ideal6%
- abeec4%
- Juegos Mattel3%
- Toyrific2%
- Open — no brand owns it (10 brands, 8%)
Demand
Hasbro search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 8.3×
Search terms
Top Hasbro search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hasbro gaming60K/yr
- hasbro34K/yr
- classic board games41K/yr
- hasbro games36K/yr
- classic games9K/yr
- retro board games10K/yr
- hasbro board games7K/yr
Reviews and returns
What reviews say buyers love and hate about Hasbro
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bad quality
Poor Quality Control
Returned as poor quality, felt flimsy
Too flimsy
Flimsy
flimsy box
Box is small
and they are short
Too small
Was a bit expensive
Definitely not worth the price
A bit overpriced
Doesnt work at all
it doesn't work well
App will load but does not work when you start playing the game.
Love
Fun for all
Fun for the Whole Family
Fun family game
Amazing quality
the bag is of decent quality
Good quality cards
Good price
Excellent value
excellent value
easy to follow
Easy to use
Easy to learn
Love this game, very entertaining and fun every time we play
Good game for all the family, some thought provoking questions, some humorous
A timeless family game thats just as enjoyable today as ever
Return
0.7% Return rate 34% Fixable by listing
Box is small
and they are short
Too small
Bad quality
Poor Quality Control
Returned as poor quality, felt flimsy
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hasbro questions
Answered from the same tracked data.









