Hasbro
a small market ($34K/yr) — Hasbro doesn't clear our bar today.
Flapen Score
Is Hasbro profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Hasbro is a £34K/yr Amazon United Kingdom market (196K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 43/100.
Hasbro: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -8.4% over the last 90 days and 1.4% of searches end in a purchase.
£34K
revenue / yr
Who owns the niche?
The top 5 brands hold 91% of demand, so 9% of the market is open.
9%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 56 products
Top Hasbro products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Operation Electronic Board Game with All-in-One Carrying Case - English Version 2-4 Players 6 Years
- Price
- £13.07
- Rating
- 4.7/5
- Reviews
- 245
- Age
- 1y ago
Official Hasbro Games Jenga Game with Digital Die
- Price
- £9.53
- Rating
- 4.8/5
- Reviews
- 2,979
- Age
- 1y ago
Hasbro Gaming Battleship Strategy Game Travel Toys for Kids 2 Player Portable Fun Grab and Go Ages 7+
- Price
- £5.00
- Rating
- 4.4/5
- Reviews
- 126
- Age
- 2y ago
Hasbro Gaming Guess Who? Board Games for Kids Fun Family Game for 2 Players Party Games Ages 6+
- Price
- £8.60
- Rating
- 4.7/5
- Reviews
- 1,207
- Age
- 3y ago
Ideal Classic Games Compendium: Over 100 classic family games Classic Board Games For 1+ Players Ages 4+ Assorted Colourslime Green
- Price
- £17.56
- Rating
- 4.7/5
- Reviews
- 2,198
- Age
- 15y ago
Trending
90-day click momentum
Official Hasbro Games Connect 4 Game (2025 Edition) | All-in-1 Storage Carrying Case Score Tracker | Ages 6+ | 2 Players | Family Games for Children - English Version
- Price
- £8.71
- Rating
- 4.7/5
- Reviews
- 1,438
- Age
- 8mo ago
Hasbro Gaming Connect 4 Travel Board Game Travel Games for Kids 2 Player Portable Strategy Fun Grab and Go Ages 6+
- Price
- £4.78
- Rating
- 4.5/5
- Reviews
- 87
- Age
- 2y ago
Official Hasbro Games Jenga Game with Digital Die
- Price
- £9.53
- Rating
- 4.8/5
- Reviews
- 2,979
- Age
- 1y ago
Hasbro Gaming Connect 4 Travel Board Game Travel Games for Kids 2 Player Portable Strategy Fun Grab and Go Ages 6+
- Price
- £5.02
- Rating
- 3.8/5
- Reviews
- 52
- Age
- 2y ago
Hasbro Gaming Battleship Strategy Game Travel Toys for Kids 2 Player Portable Fun Grab and Go Ages 7+
- Price
- £5.00
- Rating
- 4.4/5
- Reviews
- 126
- Age
- 2y ago
Newest
by launch dateOfficial Hasbro Games Connect 4 Game (2025 Edition) | All-in-1 Storage Carrying Case Score Tracker | Ages 6+ | 2 Players | Family Games for Children - English Version
- Price
- £8.71
- Rating
- 4.7/5
- Reviews
- 1,438
- Age
- 8mo ago
Operation Electronic Board Game with All-in-One Carrying Case - English Version 2-4 Players 6 Years
- Price
- £13.07
- Rating
- 4.7/5
- Reviews
- 245
- Age
- 1y ago
Official Hasbro Games Jenga Game with Digital Die
- Price
- £9.53
- Rating
- 4.8/5
- Reviews
- 2,979
- Age
- 1y ago
Hasbro Gaming Hungry Hungry Hippos: Teenage Mutant Ninja Turtles Edition Board Game Board Games for Kids Family Fun for 2+ Players
- Price
- £11.87
- Rating
- 4.9/5
- Reviews
- 73
- Age
- 1y ago
Hasbro Gaming Battleship Strategy Game Travel Toys for Kids 2 Player Portable Fun Grab and Go Ages 7+
- Price
- £5.00
- Rating
- 4.4/5
- Reviews
- 126
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
Brands
16 falling
Sellers
481
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
28%
Top 20: 71%
Open market
8%
- Hasbro Gaming72%
- Monopoly7%
- Ideal6%
- abeec4%
- Juegos Mattel3%
- Toyrific2%
- Open — no brand owns it (10 brands, 8%)
Hasbro demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 8.3×
Top Hasbro search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- hasbro gaming60K/yr
- hasbro34K/yr
- classic board games41K/yr
- hasbro games36K/yr
- classic games9K/yr
- retro board games10K/yr
- hasbro board games7K/yr
What reviews say buyers love and hate about Hasbro
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“Fun for all”
“Amazing quality”
“Good price”
“easy to follow”
“Love this game, very entertaining and fun every time we play”
What buyers complain about
59% of reviews“Bad quality”
“Too flimsy”
“Box is small”
“Was a bit expensive”
“Doesnt work at all”
Hasbro return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
34%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Hasbro questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
