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Hasbro

Fail

Shoppers spend only $34K a year here, so Hasbro is a Fail.

Flapen Score
43
43 / 100
Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 44
Market size
£34K/yr196K searches / yr
90-day growth
-8.4%search demand this quarter
Competition
28%top-5 click share · 16 brands · 481 sellers

Flapen Score

Hasbro against its category

The dotted line is the Toys & Games average. Past it, Hasbro is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hasbro market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hasbro 196K times last year and spent an estimated £34K. The top 5 brands take 91% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
196K
Growth, 90 days vs prior 90
-8.4%
Conversion, latest week
1.4%
Market size, estimated
£34Ka year
Peak month
December8.3× the quietest month
Top search term
hasbro gaming60K searches a year

02 · Price

A sale here is worth £12.93.

Listings sell for £12.93 on average, from £3.57 to £83.15. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.93 that is £0 to £1K a year per listing.

Average price
£12.93under the $15 to $100 sweet spot
Price range
£3.57–£83.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #105 within Games & Accessories. It carries 4,510 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
96%
Out of stock, average day
0.1%
Average rank
#105in Games & Accessories
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,510per listing
Listings tracked
56

04 · Newcomers

Amazon counts 3 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
57 months

Products

Top Hasbro products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

£0£689£1K£2K£3K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

481

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

28%

Top 20: 71%

Open market

8%

  • Hasbro Gaming72%
  • Monopoly7%
  • Ideal6%
  • abeec4%
  • Juegos Mattel3%
  • Toyrific2%
  • Open — no brand owns it (10 brands, 8%)

Demand

Hasbro search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 8.3×

Search terms

Top Hasbro search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hasbro gaming60K/yr
  • hasbro34K/yr
  • classic board games41K/yr
  • hasbro games36K/yr
  • classic games9K/yr
  • retro board games10K/yr
  • hasbro board games7K/yr

Reviews and returns

What reviews say buyers love and hate about Hasbro

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall21%−0.08

Bad quality

Poor Quality Control

Returned as poor quality, felt flimsy

Strength9%−0.05

Too flimsy

Flimsy

flimsy box

Size-Overall9%−0.03

Box is small

and they are short

Too small

Value For Money5%+0.22

Was a bit expensive

Definitely not worth the price

A bit overpriced

Functionality-Overall3%−0.02

Doesnt work at all

it doesn't work well

App will load but does not work when you start playing the game.

Love

Fun/Entertainment Experience50%+3.76

Fun for all

Fun for the Whole Family

Fun family game

Quality-Overall10%−0.08

Amazing quality

the bag is of decent quality

Good quality cards

Value For Money7%+0.22

Good price

Excellent value

excellent value

Ease Of Use4%+0.09

easy to follow

Easy to use

Easy to learn

Trivia Games4%+0.21

Love this game, very entertaining and fun every time we play

Good game for all the family, some thought provoking questions, some humorous

A timeless family game thats just as enjoyable today as ever

Return

0.7% Return rate 34% Fixable by listing

Size-Overall20%▆▇▆▆▆█

Box is small

and they are short

Too small

Defective Material/Parts12%█▅▅▆▅▆
Gifting Purpose12%▆▆█▄▅▇
Quality-Overall9%▅█▅▇▅▄

Bad quality

Poor Quality Control

Returned as poor quality, felt flimsy

Advertised Vs Actual Product7%█▅▅▇█▃

FAQ

Common Hasbro questions

Answered from the same tracked data.