hasbro
Skip itA small market ($34K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Great28%top-5 click share — an open shelf
Price range
Great£3.57–£83.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.93avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,509.7avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-8.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£34K£34K/yr · 196K searches
According to Flapen's Amazon United Kingdom niche tracking, hasbro is a £34K/yr Amazon United Kingdom market (196K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
hasbro market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £39K–£52K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #105
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 79%
- Out of stock
- 0.1%
- Avg brand age
- 57 months
- Avg seller age
- 179 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
16 falling
Sellers
481
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
28%
Top 20: 71%
Open market
8%
- Hasbro Gaming72%
- Monopoly7%
- Ideal6%
- abeec4%
- Juegos Mattel3%
- Toyrific2%
- Open — no brand owns it (10 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 82 weeks — -8.4% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 8.3×
Top hasbro search terms
- hasbro gaming60K/yr
- hasbro34K/yr
- classic board games41K/yr
- hasbro games36K/yr
- classic games9K/yr
- retro board games10K/yr
- hasbro board games7K/yr
Top hasbro products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Operation Electronic Board Game with All-in-One Carrying Case - English Version 2-4 Players 6 Years
Hasbro Gaming£13.074.7★245 rev
Official Hasbro Games Jenga Game with Digital Die
Hasbro Gaming£9.534.8★2,979 rev
Hasbro Gaming Battleship Strategy Game Travel Toys for Kids 2 Player Portable Fun Grab and Go Ages 7+
Hasbro Gaming£5.004.4★126 rev
Hasbro Gaming Guess Who? Board Games for Kids Fun Family Game for 2 Players Party Games Ages 6+
Hasbro Gaming£8.604.7★1,207 rev
Ideal Classic Games Compendium: Over 100 classic family games Classic Board Games For 1+ Players Ages 4+ Assorted Colourslime Green
Ideal£17.564.7★2,198 rev
Newest
by launch date
Official Hasbro Games Connect 4 Game (2025 Edition) | All-in-1 Storage Carrying Case Score Tracker | Ages 6+ | 2 Players | Family Games for Children - English Version
Hasbro Gaming£8.711,438 rev
Operation Electronic Board Game with All-in-One Carrying Case - English Version 2-4 Players 6 Years
Hasbro Gaming£13.07245 rev
Official Hasbro Games Jenga Game with Digital Die
Hasbro Gaming£9.532,979 rev
Hasbro Gaming Hungry Hungry Hippos: Teenage Mutant Ninja Turtles Edition Board Game Board Games for Kids Family Fun for 2+ Players
Hasbro Gaming£11.8773 rev
Hasbro Gaming Battleship Strategy Game Travel Toys for Kids 2 Player Portable Fun Grab and Go Ages 7+
Hasbro Gaming£5.00126 rev
Trending
90-day click momentumOfficial Hasbro Games Connect 4 Game (2025 Edition) | All-in-1 Storage Carrying Case Score Tracker | Ages 6+ | 2 Players | Family Games for Children - English Version
Hasbro Gaming£8.714.7★
Hasbro Gaming Connect 4 Travel Board Game Travel Games for Kids 2 Player Portable Strategy Fun Grab and Go Ages 6+
Hasbro Gaming£4.784.5★
Official Hasbro Games Jenga Game with Digital Die
Hasbro Gaming£9.534.8★
Hasbro Gaming Connect 4 Travel Board Game Travel Games for Kids 2 Player Portable Strategy Fun Grab and Go Ages 6+
Monopoly£5.023.8★
Hasbro Gaming Battleship Strategy Game Travel Toys for Kids 2 Player Portable Fun Grab and Go Ages 7+
Hasbro Gaming£5.004.4★
What buyers say about hasbro
What buyers praise and complain about, mined from review topics.What buyers love
“Fun for all”
“Amazing quality”
“Good price”
“easy to follow”
“Love this game, very entertaining and fun every time we play”
“Advertising was great”
“Gift”
“Easy to carry around with you”
“Sturdy”
“Great size”
What buyers complain about
“Bad quality”
“Too flimsy”
“Box is small”
“Was a bit expensive”
“Doesnt work at all”
“definitely not as much fun”
“The Amazon delivery driver couldn't or didn't read the delivery instructions”
“Not well built”
“too much pressure in a bag could potentially break it”
“Very basic - cards need to be taken out”
Top return reasons
Common questions
- Is hasbro profitable to sell on Amazon United Kingdom?
- The niche generates £34K/yr across 56 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -8.4%. Flapen's verdict: Skip it (43/100).
- How competitive is the hasbro niche?
- 16 brands and 481 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in hasbro?
- Top complaints mined from reviews: Quality-Overall, Strength, Size-Overall. The return rate is 0.7%.
- When does demand for hasbro peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 8.3× the quietest.
- What does it cost to enter the hasbro niche?
- Listings span £3.57–£83.15; the average listing price is £12.93 (sweet spot $15–$100). The average incumbent carries 4,510 reviews — the moat a new listing must climb.