Harry Potter Wand
FailDemand is soft, at -49.3% this quarter, so Harry Potter Wand is a Fail.
- Flapen Score
- 45 / 100Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 4445
- Market size
- £119K/yr276K searches / yr
- 90-day growth
- -49.3%search demand this quarter
- Competition
- 56%top-5 click share · 14 brands · 79 sellers
Flapen Score
Harry Potter Wand against its category
The dotted line is the Toys & Games average. Past it, Harry Potter Wand is stronger. Inside it, weaker.
Market
The Harry Potter Wand market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Harry Potter Wand 276K times last year and spent an estimated £119K. The top 5 brands take 70% of clicks. Demand peaks in Mar–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
3.1% of searches ended in a purchase last week.
Shoppers searched for this 276K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -49.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £119K a year.
- Searches, last 12 months
- 276K
- Growth, 90 days vs prior 90
- -49.3%
- Conversion, latest week
- 3.1%
- Market size, estimated
- £119Ka year
- Peak month
- December5.0× the quietest month
- Top search term
- harry potter wand222K searches a year
02 · Price
A sale here is worth £14.05.
Listings sell for £14.05 on average, from £4.19 to £31.60. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £14.05 that is £7K to £11K a year per listing.
- Average price
- £14.05under the $15 to $100 sweet spot
- Price range
- £4.19–£31.60
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £7K–£11K
- Returns
- 1.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #201 within Dress-Up Accessories. It carries 1,490 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 95%
- Out of stock, average day
- 10.9%
- Average rank
- #201in Dress-Up Accessories
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,490per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 1 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Harry Potter Wand products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
WOW! STUFF Harry Potter Lumos Wand 7 Light-Up | Official Wizarding World Gifts Toys and Collectables | Role Play or Dress-up Costume Accessory for Fans Girls and Boys Ages 3+ to Adult
- Price
- £11.96
- Rating
- 4.4/5
- Reviews
- 6,270
- Age
- 6y ago
Official Wizarding World 12-inch Harry Potter Wand with Authentic Details Kids Dress Up Toys for Pretend Play for Girls and Boys Ages 6 and up
- Price
- £7.42
- Rating
- 4.5/5
- Reviews
- 2,225
- Age
- 5y ago
Sfunpu Light Up Magic Wand with SoundsWizard Wands 15 Magical Gift for Children and Adults on Birthday Halloween Christmas
- Price
- £6.93
- Rating
- 4.2/5
- Reviews
- 37
- Age
- 10mo ago
Nhemeylp 2PCS Magic Wand Halloween Dress Up Accessory for Sorcerers Apprentices and Witches Wizard Wand for Carnival Cosplay and Parties Wizard Prop for Teens and Adults Wizard Costume Accessory
- Price
- £4.19
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago
WDKXCN Harry Potter Wand 35CM Glowing Magic Wand USB Charging Gift Box Spell Card Station Ticket Necklace
- Price
- £16.71
- Rating
- 4.5/5
- Reviews
- 105
- Age
- 1y ago
Trending
90-day click momentum
Harry Wand Exquisite Wands in Gift Box with Spell Chart Station Ticket Map and Holder 35CM Magic With Resin Handcrafted Wizard Wand Prop for Party Cosplay Accessory Halloween Decoration
- Price
- £10.57
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Tries 1Pack Wizards Wand Night Light Rechargeable Magnetic Wall Sconce
- Price
- £26.96
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago
WOW! STUFF Harry Potter Light Up Magic Wand Harry Potter Movie Replica Resin with LED Colour Changing App & Magic Chart Size Approx. 35.0 cm Battery Operated
- Price
- £10.55
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 1y ago
Nhemeylp 2PCS Magic Wand Halloween Dress Up Accessory for Sorcerers Apprentices and Witches Wizard Wand for Carnival Cosplay and Parties Wizard Prop for Teens and Adults Wizard Costume Accessory
- Price
- £4.19
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago
Harry Potter Womens Wearable Blanket Hoodie | Adults Gray Hooded Pullover with Hogwarts Graphic All Over Print | One Size Sherpa Lined Loungewear with Pockets | Classic Wizard Movie Merchandise Gift
- Price
- £31.60
- Rating
- 4.8/5
- Reviews
- 1,380
- Age
- 1y ago
Newest
by launch dateHarry Wand Exquisite Wands in Gift Box with Spell Chart Station Ticket Map and Holder 35CM Magic With Resin Handcrafted Wizard Wand Prop for Party Cosplay Accessory Halloween Decoration
- Price
- £10.57
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Aitsite Magic Wands 35CM Wizard Wands Glow USB Charging Light Up wand Magic Wand in Gift Box with Spell Card Station Ticket and Necklace Bracelet Official
- Price
- £14.08
- Rating
- 4.2/5
- Reviews
- 21
- Age
- 6mo ago
Tries 1Pack Wizards Wand Night Light Rechargeable Magnetic Wall Sconce
- Price
- £26.96
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago
Nhemeylp 2PCS Magic Wand Halloween Dress Up Accessory for Sorcerers Apprentices and Witches Wizard Wand for Carnival Cosplay and Parties Wizard Prop for Teens and Adults Wizard Costume Accessory
- Price
- £4.19
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago
Sfunpu Light Up Magic Wand with SoundsWizard Wands 15 Magical Gift for Children and Adults on Birthday Halloween Christmas
- Price
- £6.93
- Rating
- 4.2/5
- Reviews
- 37
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
79
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
56%
Top 20: 98%
Open market
24%
- WOW! STUFF27%
- Wizarding World20%
- Aitsite8%
- Sfunpu7%
- Nhemeylp7%
- WDKXCN6%
Demand
Harry Potter Wand search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Oct, Nov, Dec · busiest ÷ quietest = 5.0×
Search terms
Top Harry Potter Wand search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- harry potter wand222K/yr
- harry potter wands34K/yr
- wand harry potter6K/yr
- harry potter light up wand5K/yr
- harry potter magic wand5K/yr
- magic wand harry potter4K/yr
Reviews and returns
What reviews say buyers love and hate about Harry Potter Wand
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
I think it's it's a bit cheaply made
I would much rather have one of this high quality for around £30 than a £15 one which is very low in detail or even the correct size
Definitely not worth the money I ran out of time to ask for refund
Broke in 2 days
Lasted 2 days before they end broke
It makes noise
Doesn't work
Love
Really good little gadget
Good quality
Overall, really pleased with it
good for how cheap they were
Good price
was definitely worth the money
The soft light is good for night time without being too harsh
Lovely Little Night Light
Innovative & useful night light
Excellent toy, lots of fun for youngsters
Fun
Excellent toy for imaginative youngsters
Highly durable, incrediblely movie accurate from look to colour
Long lasting
Return
1.8% Return rate 33% Fixable by listing
Doesn't work
I think it's it's a bit cheaply made
I would much rather have one of this high quality for around £30 than a £15 one which is very low in detail or even the correct size
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Bug Hunting Kits for Children
£112K/yr+112.3%
Toys for 1 Year Old Boys
£1.9M/yr+8.5%
Travel Games
£499K/yr+76.0%
Remote Control Boat
£245K/yr+82.2%
Sand Pit
£246K/yr+75.0%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Harry Potter Wand questions
Answered from the same tracked data.