Harry Potter Wand

Shoppers searched for this 276K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -49.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £119K a year.

Searches, last 12 months

276K

Growth, 90 days vs prior 90

-49.3%

Conversion, latest week

3.1%

Market size, estimated

£119Ka year

Peak month

December5.0× the quietest month

Top search term

harry potter wand222K searches a year

Listings sell for £14.05 on average, from £4.19 to £31.60. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £14.05 that is £7K to £11K a year per listing.

Average price

£14.05under the $15 to $100 sweet spot

Price range

£4.19–£31.60

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

£7K–£11K

Returns

1.8%of orders · Amazon United Kingdom median 0.6%

73% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #201 within Dress-Up Accessories. It carries 1,490 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

95%

Out of stock, average day

10.9%

Average rank

#201in Dress-Up Accessories

Average rating

4.35 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,490per listing

Listings tracked

22

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

35 months