Skip to content

Harry Potter Top Trumps

Fail

The top 5 brands take 100% of clicks, so Harry Potter Top Trumps is a Fail.

Flapen Score
31
31 / 100
Ranks 1,575 of 1,773 Toys & Games niches · −13 vs the category median of 44
Market size
£27K/yr42K searches / yr
90-day growth
+0.7%search demand this quarter
Competition
89%top-5 click share · 1 brands · 52 sellers

Flapen Score

Harry Potter Top Trumps against its category

The dotted line is the Toys & Games average. Past it, Harry Potter Top Trumps is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Harry Potter Top Trumps market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Harry Potter Top Trumps 42K times last year and spent an estimated £27K. One brand takes every click. Demand peaks in Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 9.4% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
+0.7%
Conversion, latest week
9.4%
Market size, estimated
£27Ka year
Peak month
December5.3× the quietest month
Top search term
harry potter top trumps30K searches a year

02 · Price

A sale here is worth £6.90.

Listings sell for £6.90 on average, from £4.76 to £10.69. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £6.90 that is £2K to £3K a year per listing.

Average price
£6.90under the $15 to $100 sweet spot
Price range
£4.76–£10.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #987 within Games & Accessories. It carries 467 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#987in Games & Accessories
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
467per listing
Listings tracked
9

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 148 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
148 months

Products

Top Harry Potter Top Trumps products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 89% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

1 flat

Sellers

52

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

89%

Top 20: 100%

Open market

0%

  • Top Trumps100%

Demand

Harry Potter Top Trumps search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.3×

Reviews and returns

What reviews say buyers love and hate about Harry Potter Top Trumps

We read the reviews and the return reasons for every product selling here.

54%of positive reviews mention “Fun/Entertainment Experience”
100%of negative reviews mention “Fun/Entertainment Experience”
0.5%of orders come back
“Kids got bored quickly”
A buyer, on “Fun/Entertainment Experience”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

FAQ

Common Harry Potter Top Trumps questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data