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Harry Potter Top Trumps

brand-locked demand (top 5 brands take 100% of clicks) — Harry Potter Top Trumps doesn't clear our bar today.

Flapen Score

31
Skip it
Market size 7Growth 26Conversion 85Competition 9Returns 98Price range 0Avg price 19Brand share 0Review moat 77Quality gap 21
This niche Category average

Is Harry Potter Top Trumps profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Harry Potter Top Trumps is a £27K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 31/100.

Harry Potter Top Trumps: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +0.7% over the last 90 days and 9.4% of searches end in a purchase.

£27K

revenue / yr

Units sold / yr5K
Search volume / yr+0.7%42K
Conversion rate9.4%
Avg price£6.90

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers1 · 52
Top-5 product click share89%
Open market0%
Avg brand age148 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 9 products

Sponsored placement89%
New entrants (1y)2· 0 succeeded
Avg rating4.7★
Avg reviews467

Top Harry Potter Top Trumps products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

1 flat

Sellers

52

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Top Trumps100%

Harry Potter Top Trumps demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume42KCVR9.4%Products9Brands1Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews467Avg BSR#987
3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.3×

What reviews say buyers love and hate about Harry Potter Top Trumps

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Fun/Entertainment Experience54%

Good fun

Quality-Overall17%

Great quality

Advertised Vs Actual Product13%

Exactly what it is

Gifting Purpose6%

Present for granddaughter

Value For Money6%

Value for money

What buyers complain about

100% of reviews
Fun/Entertainment Experience100%

Kids got bored quickly

Harry Potter Top Trumps return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

20%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gifting Purpose
40%
2Quality-Overall
20%
3Adhesion/Stickiness
20%
4Advertised Vs Actual Product
20%

Common Harry Potter Top Trumps questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Harry Potter Top Trumps 31/100 on Amazon United Kingdom — Skip it. The niche generates £27K/yr across 9 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +0.7% over the last 90 days.
Search demand for Harry Potter Top Trumps on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 5.3× the quietest.