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Harry Potter Squishmallow

Fail

Shoppers spend an estimated $32K a year here, so Harry Potter Squishmallow is a Fail.

Flapen Score
42
42 / 100
Ranks 971 of 1,773 Toys & Games niches · −2 vs the category median of 44
Market size
£32K/yr89K searches / yr
90-day growth
-29.3%search demand this quarter
Competition
45%top-5 click share · 13 brands · 162 sellers

Flapen Score

Harry Potter Squishmallow against its category

The dotted line is the Toys & Games average. Past it, Harry Potter Squishmallow is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Harry Potter Squishmallow market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Harry Potter Squishmallow 89K times last year and spent an estimated £32K. The top 5 brands take 86% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -29.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
-29.3%
Conversion, latest week
2.8%
Market size, estimated
£32Ka year
Peak month
November6.2× the quietest month
Top search term
harry potter squishmallow39K searches a year

02 · Price

A sale here is worth £13.23.

Listings sell for £13.23 on average, from £5.94 to £44.43. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £13.23 that is £0 to £1K a year per listing.

Average price
£13.23under the $15 to $100 sweet spot
Price range
£5.94–£44.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #777 within Dolls & Accessories. It carries 448 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
97%
Out of stock, average day
1.0%
Average rank
#777in Dolls & Accessories
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
448per listing
Listings tracked
32

04 · Newcomers

2 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top Harry Potter Squishmallow products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

162

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

45%

Top 20: 87%

Open market

11%

  • Squishmallows39%
  • Squish-a-longs31%
  • Rainbow Designs7%
  • Harry Potter5%
  • TY4%
  • Jazwares3%
  • Open — no brand owns it (7 brands, 11%)

Demand

Harry Potter Squishmallow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.2×

Search terms

Top Harry Potter Squishmallow search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • harry potter squishmallow39K/yr
  • harry potter plush15K/yr
  • squishmallow harry potter13K/yr
  • harry potter plushies5K/yr
  • squishmallows harry potter4K/yr
  • harry potter squishmallows8K/yr
  • harry potter squishmallows uk5K/yr

Reviews and returns

What reviews say buyers love and hate about Harry Potter Squishmallow

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Value For Money”
40%of negative reviews mention “Hard Feel”
0.7%of orders come back
“hard”
A buyer, on “Hard Feel”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Harry Potter Squishmallow questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data