Skip to content

Harry Potter Squishmallow

Fail

Shoppers spend only $32K a year here, so Harry Potter Squishmallow is a Fail.

Flapen Score
42
42 / 100
Ranks 971 of 1,773 Toys & Games niches · −2 vs the category median of 44
Market size
£32K/yr89K searches / yr
90-day growth
-29.3%search demand this quarter
Competition
45%top-5 click share · 13 brands · 162 sellers

Flapen Score

Harry Potter Squishmallow against its category

The dotted line is the Toys & Games average. Past it, Harry Potter Squishmallow is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Harry Potter Squishmallow market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Harry Potter Squishmallow 89K times last year and spent an estimated £32K. The top 5 brands take 86% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -29.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
-29.3%
Conversion, latest week
2.8%
Market size, estimated
£32Ka year
Peak month
November6.2× the quietest month
Top search term
harry potter squishmallow39K searches a year

02 · Price

A sale here is worth £13.23.

Listings sell for £13.23 on average, from £5.94 to £44.43. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £13.23 that is £0 to £1K a year per listing.

Average price
£13.23under the $15 to $100 sweet spot
Price range
£5.94–£44.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #777 within Dolls & Accessories. It carries 448 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
97%
Out of stock, average day
1.0%
Average rank
#777in Dolls & Accessories
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
448per listing
Listings tracked
32

04 · Newcomers

Amazon counts 2 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top Harry Potter Squishmallow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

162

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

45%

Top 20: 87%

Open market

11%

  • Squishmallows39%
  • Squish-a-longs31%
  • Rainbow Designs7%
  • Harry Potter5%
  • TY4%
  • Jazwares3%
  • Open — no brand owns it (7 brands, 11%)

Demand

Harry Potter Squishmallow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.2×

Search terms

Top Harry Potter Squishmallow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • harry potter squishmallow39K/yr
  • harry potter plush15K/yr
  • squishmallow harry potter13K/yr
  • harry potter plushies5K/yr
  • squishmallows harry potter4K/yr
  • harry potter squishmallows8K/yr
  • harry potter squishmallows uk5K/yr

Reviews and returns

What reviews say buyers love and hate about Harry Potter Squishmallow

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Hard Feel40%−0.09

hard

Not squishy at all

Size-Overall30%+0.54

Bigger than expected

Slightly smaller than a standard care bear

Ease Of Use20%−0.05

not easy peel

Love

Value For Money23%−0.01

Good value for money

Worth the money

it was good value

Quality-Overall22%+1.47

well made x

Good quality

Fantastic product

Gifting Purpose16%+0.96

Cute gift

such an amazing gift

Was a gift

Collectibles13%+0.75

Beautiful presented bear

Excellent collection

good for collecters

Soft Feel7%

My daughter loved it very soft good quality

The plush itself is soft, well-made, and perfect for display or cuddling

Absolutely wonderful soft toy

Return

0.7% Return rate 52% Fixable by listing

Size-Overall40%▁▆█▆▃█

Bigger than expected

Slightly smaller than a standard care bear

Value For Money17%█▂▁▁▂▃
Advertised Vs Actual Product12%▁▅█▆▁▁
Gifting Purpose12%▁▁▅▆█▁
Adhesion/Stickiness5%▁▁▁▆▁█

FAQ

Common Harry Potter Squishmallow questions

Answered from the same tracked data.