Is harry potter squishmallow profitable to sell on Amazon United Kingdom?

The niche generates £32K/yr across 32 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is -29.3%. Flapen's verdict: Skip it (42/100).

How competitive is the harry potter squishmallow niche?

13 brands and 162 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in harry potter squishmallow?

Top complaints mined from reviews: Hard Feel, Size-Overall, Ease Of Use. The return rate is 0.7%.

When does demand for harry potter squishmallow peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 6.2× the quietest.

What does it cost to enter the harry potter squishmallow niche?

Listings span £5.94–£44.43; the average listing price is £13.23 (sweet spot $15–$100). The average incumbent carries 448 reviews — the moat a new listing must climb.

harry potter squishmallow

Skip it

A small market ($32K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Review moat

Great448.47

avg incumbent reviews — the moat a new listing must climb

Price range

Great£5.94–£44.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Avg price

Good£13.23

avg listing price — sweet spot $15–$100

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-29.3%

90-day search growth — must beat 0% to launch

Market size

Bad£32K

£32K/yr · 89K searches

According to Flapen's Amazon United Kingdom niche tracking, harry potter squishmallow is a £32K/yr Amazon United Kingdom market (89K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

harry potter squishmallow market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: £40K–£53K; units × avg price
Conversion rate: 2.8%
Avg BSR: #777
Page quality: 0%
Prime: 97%
Sponsored: 81%
Out of stock: 1.0%
Avg brand age: 40 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

162

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

45%

Top 20: 87%

Open market

11%

Squishmallows39%
Squish-a-longs31%
Rainbow Designs7%
Harry Potter5%
TY4%
Jazwares3%
Open — no brand owns it (7 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -29.3% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.2×

Open Trend

Top harry potter squishmallow search terms

harry potter squishmallow39K/yr -32.6%3.0% conv.
harry potter plush15K/yr -17.8%1.2% conv.
squishmallow harry potter13K/yr -35.8%3.8% conv.
harry potter plushies5K/yr -21.1%0.9% conv.
squishmallows harry potter4K/yr -4.0%5.3% conv.
harry potter squishmallows8K/yr -40.4%3.4% conv.
harry potter squishmallows uk5K/yr -61.0%1.7% conv.

All search terms

Top harry potter squishmallow products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Squish-a-longs Harry Potter Mini-Squish + Accessory 12-Pack

Squish-a-longs£9.914.6★617 rev

Squishmallows Original Harry Potter 10-Inch Plush - Ultrasoft Official Harry Potter Plush (Medium-Sized)

Squishmallows£14.184.8★1,430 rev

Squishmallows Original 10-Inch Harry Potter Gryffindor Lion Medium-Sized Ultrasoft Plush Official Harry Potter Plush

Squishmallows£9.044.8★1,429 rev

Squish-a-longs Harry Potter Mini-Squish + Accessory 6-Pack - 6 Harry Potter Mini-SquishHermione Granger Chocolate Frog Mandrake accessories and more

Squish-a-longs£5.944.6★617 rev

Squishmallows Original Harry Potter 8-Inch Hedwig Holding Letter Plush - Ultrasoft Official Jazwares Plush (Little)

Squishmallows£11.414.5★11 rev

Newest

by launch date

Squishmallows Original Harry Potter 8-Inch Hedwig Holding Letter Plush - Ultrasoft Official Jazwares Plush (Little)

Squishmallows£11.4111 rev

5mo ago

Harry Potter Boys Swimming Shorts Harry and Hedwig Swim Shorts Gryffindor Boys Swimming Trunks Ages 5 to 13 Years Multicolour 8-9 Years

Harry Potter£9.1719 rev

5mo ago

Care Bears x Harry Potter Gryffindor Tenderheart Bear 30cm Hoodie Plush Premium Hogwarts House Collectible Ages 4+ Red Gold

Care Bears£15.26776 rev

6mo ago

Care Bears x Harry Potter Hufflepuff Love-A-Lot Bear 30cm Hoodie Plush Premium Hogwarts House Collectible Ages 4+ Yellow and Black

Care Bears£14.78776 rev

6mo ago

Get Trend Squishmallows Girls Baseball Cap Sunglasses & Scrunchie Set Adjustable Hat 100% UV Shades Holiday Accessories (Pink Squishmallows)

Get Trend£14.0589 rev

9mo ago

What buyers say about harry potter squishmallow

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money23%

“Good value for money”

Quality-Overall22%

“well made x”

Gifting Purpose16%

“Cute gift”

Collectibles13%

“Beautiful presented bear”

Soft Feel7%

“My daughter loved it very soft good quality”

Advertised Vs Actual Product4%

“Received as advertised”

Fun/Entertainment Experience4%

“Lots of fun”

Size-Overall3%

“Considering its size”

Durability2%

“It feels durable”

Creativity2%

“there are loads of things to entertain the little one in imaginative play for hours”

What buyers complain about

Hard Feel40%

“hard”

Size-Overall30%

“Bigger than expected”

Ease Of Use20%

“not easy peel”

Top return reasons

Size-Overall40%

Value For Money17%

Advertised Vs Actual Product12%

Gifting Purpose12%

Adhesion/Stickiness5%

Defective Material/Parts5%

Functionality-Overall2%

Mechanism Issues2%

Scratch Resistance2%

Drop/Impact Protection2%

Common questions

Is harry potter squishmallow profitable to sell on Amazon United Kingdom?: The niche generates £32K/yr across 32 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is -29.3%. Flapen's verdict: Skip it (42/100).
How competitive is the harry potter squishmallow niche?: 13 brands and 162 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in harry potter squishmallow?: Top complaints mined from reviews: Hard Feel, Size-Overall, Ease Of Use. The return rate is 0.7%.
When does demand for harry potter squishmallow peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 6.2× the quietest.
What does it cost to enter the harry potter squishmallow niche?: Listings span £5.94–£44.43; the average listing price is £13.23 (sweet spot $15–$100). The average incumbent carries 448 reviews — the moat a new listing must climb.