Harry Potter Squishmallow
FailShoppers spend an estimated $32K a year here, so Harry Potter Squishmallow is a Fail.
- Flapen Score
- 42 / 100Ranks 971 of 1,773 Toys & Games niches · −2 vs the category median of 4442
- Market size
- £32K/yr89K searches / yr
- 90-day growth
- -29.3%search demand this quarter
- Competition
- 45%top-5 click share · 13 brands · 162 sellers
Flapen Score
Harry Potter Squishmallow against its category
The dotted line is the Toys & Games average. Past it, Harry Potter Squishmallow is stronger. Inside it, weaker.
Market
The Harry Potter Squishmallow market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Harry Potter Squishmallow 89K times last year and spent an estimated £32K. The top 5 brands take 86% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -29.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.
- Searches, last 12 months
- 89K
- Growth, 90 days vs prior 90
- -29.3%
- Conversion, latest week
- 2.8%
- Market size, estimated
- £32Ka year
- Peak month
- November6.2× the quietest month
- Top search term
- harry potter squishmallow39K searches a year
02 · Price
A sale here is worth £13.23.
Listings sell for £13.23 on average, from £5.94 to £44.43. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £13.23 that is £0 to £1K a year per listing.
- Average price
- £13.23under the $15 to $100 sweet spot
- Price range
- £5.94–£44.43
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #777 within Dolls & Accessories. It carries 448 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 97%
- Out of stock, average day
- 1.0%
- Average rank
- #777in Dolls & Accessories
- Average rating
- 4.68 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 448per listing
- Listings tracked
- 32
04 · Newcomers
2 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Harry Potter Squishmallow products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Squish-a-longs Harry Potter Mini-Squish + Accessory 12-Pack
- Price
- £9.91
- Rating
- 4.6/5
- Reviews
- 617
- Age
- 1y ago

Squishmallows Original Harry Potter 10-Inch Plush - Ultrasoft Official Harry Potter Plush (Medium-Sized)
- Price
- £14.18
- Rating
- 4.8/5
- Reviews
- 1,430
- Age
- 1y ago

Squishmallows Original 10-Inch Harry Potter Gryffindor Lion Medium-Sized Ultrasoft Plush Official Harry Potter Plush
- Price
- £9.04
- Rating
- 4.8/5
- Reviews
- 1,429
- Age
- 1y ago

Squish-a-longs Harry Potter Mini-Squish + Accessory 6-Pack - 6 Harry Potter Mini-SquishHermione Granger Chocolate Frog Mandrake accessories and more
- Price
- £5.94
- Rating
- 4.6/5
- Reviews
- 617
- Age
- 1y ago

Squishmallows Original Harry Potter 8-Inch Hedwig Holding Letter Plush - Ultrasoft Official Jazwares Plush (Little)
- Price
- £11.41
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 5mo ago
Trending
estimated 90-day click momentum
Harry Potter Boys Swimming Shorts Harry and Hedwig Swim Shorts Gryffindor Boys Swimming Trunks Ages 5 to 13 Years Multicolour 8-9 Years
- Price
- £9.17
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 5mo ago

Get Trend Squishmallows Girls Baseball Cap Sunglasses & Scrunchie Set Adjustable Hat 100% UV Shades Holiday Accessories (Pink Squishmallows)
- Price
- £14.05
- Rating
- 4.5/5
- Reviews
- 89
- Age
- 9mo ago

Harry Potter Womens Wearable Blanket Hoodie | Adults Gray Hooded Pullover with Hogwarts Graphic All Over Print | One Size Sherpa Lined Loungewear with Pockets | Classic Wizard Movie Merchandise Gift
- Price
- £31.60
- Rating
- 4.8/5
- Reviews
- 1,380
- Age
- 1y ago

Squishmallows Original Harry Potter 8-Inch Hedwig Holding Letter Plush - Ultrasoft Official Jazwares Plush (Little)
- Price
- £11.41
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 5mo ago

Care Bears x Harry Potter Gryffindor Tenderheart Bear 30cm Hoodie Plush Premium Hogwarts House Collectible Ages 4+ Red Gold
- Price
- £15.26
- Rating
- 4.9/5
- Reviews
- 776
- Age
- 6mo ago
Newest
by launch date
Squishmallows Original Harry Potter 8-Inch Hedwig Holding Letter Plush - Ultrasoft Official Jazwares Plush (Little)
- Price
- £11.41
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 5mo ago

Harry Potter Boys Swimming Shorts Harry and Hedwig Swim Shorts Gryffindor Boys Swimming Trunks Ages 5 to 13 Years Multicolour 8-9 Years
- Price
- £9.17
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 5mo ago

Care Bears x Harry Potter Gryffindor Tenderheart Bear 30cm Hoodie Plush Premium Hogwarts House Collectible Ages 4+ Red Gold
- Price
- £15.26
- Rating
- 4.9/5
- Reviews
- 776
- Age
- 6mo ago

Care Bears x Harry Potter Hufflepuff Love-A-Lot Bear 30cm Hoodie Plush Premium Hogwarts House Collectible Ages 4+ Yellow and Black
- Price
- £14.78
- Rating
- 4.9/5
- Reviews
- 776
- Age
- 6mo ago

Get Trend Squishmallows Girls Baseball Cap Sunglasses & Scrunchie Set Adjustable Hat 100% UV Shades Holiday Accessories (Pink Squishmallows)
- Price
- £14.05
- Rating
- 4.5/5
- Reviews
- 89
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
162
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
45%
Top 20: 87%
Open market
11%
- Squishmallows39%
- Squish-a-longs31%
- Rainbow Designs7%
- Harry Potter5%
- TY4%
- Jazwares3%
- Open — no brand owns it (7 brands, 11%)
Demand
Harry Potter Squishmallow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.2×
Search terms
Top Harry Potter Squishmallow search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- harry potter squishmallow39K/yr
- harry potter plush15K/yr
- squishmallow harry potter13K/yr
- harry potter plushies5K/yr
- squishmallows harry potter4K/yr
- harry potter squishmallows8K/yr
- harry potter squishmallows uk5K/yr
Reviews and returns
What reviews say buyers love and hate about Harry Potter Squishmallow
We read the reviews and the return reasons for every product selling here.
“hard”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Harry Potter Squishmallow questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









