harry potter sorting hat
Skip itSoft demand (-44.4% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great£6.79–£50.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£14.80avg listing price — sweet spot $15–$100
Review moat
Good1,295.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad81%top-5 click share — a locked-up shelf
Market size
Bad£15K£15K/yr · 40K searches
Growth
Bad-44.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, harry potter sorting hat is a £15K/yr Amazon United Kingdom market (40K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
harry potter sorting hat market data
- Units sold / yr
- 1K–2K
- avg 100–250/product
- Revenue / yr
- £19K–£22K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #1,170
- Page quality
- 0%
- Prime
- 50%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 50 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
115
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
6%
- Elope38%
- Wizarding World25%
- PIUMOJ11%
- I LOVE FANCY DRESS10%
- Bioworld6%
- LEGO5%
- Open — no brand owns it (2 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -44.4% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.5×
Top harry potter sorting hat search terms
- harry potter sorting hat15K/yr
- sorting hat15K/yr
- harry potter hat10K/yr
Top harry potter sorting hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Elope Harry Potter Sorting Hat Standard
Elope£7.624.7★1,402 rev
Wizarding World Talking Sorting Hat with 15 Phrases for Harry Potter Pretend Play Kids Fancy Dress Role Play Toys for Ages 5 and up Brown
Wizarding World£28.114.6★4,736 rev
PIUMOJ Witch Hat Harry Magic Sorting Hat Interactive Magic Choicer Halloween Wizard Cosplay Decoration for Festival Costume Brown
PIUMOJ£7.833.8★215 rev
Adults Wizards Hat - Pack of 1 - Brown Suede Feel Witch Hat with Pointed Top - Wizards Witch Halloween World Book Day Fancy Dress Accessory
I LOVE FANCY DRESS£6.793.7★191 rev
Officially Licensed Harry Potter Fleur Delacour Beauxbatons Academy Witch Hat Fancy Dress Costume Accessory (UK Alpha One Size)
Elope£13.184.8★1,102 rev
Newest
by launch date
LEGO Harry Potter Hogwarts Castle: Sorting Hat Ceremony Toy - Collectible Patronus Hermione & Draco Malfoy Minifigures with Wands & a Spinning Wheel - Gift for 7+ Year Old Girls & Boys - 76460
LEGO£8.59554 rev
Harry Potter Kids Beanie Hat & Gloves Set | Unisex Red & Yellow Knitted Winter Hat with Gryffindor Crest | One Size Pom Pom Beanie with Cold Weather Gloves for Boys & Girls | Wizard Movie Merchandise
Harry Potter£13.6954 rev
LEGO Harry Potter Talking Sorting Hat Set Model Kit for Adults to build with 31 Randomised Sounds and a Character Minifigure Wizarding World Gifts for Men Women Him or Her 76429
LEGO£50.721,527 rev
Adults Wizards Hat - Pack of 1 - Brown Suede Feel Witch Hat with Pointed Top - Wizards Witch Halloween World Book Day Fancy Dress Accessory
I LOVE FANCY DRESS£6.79191 rev
PIUMOJ Witch Hat Harry Magic Sorting Hat Interactive Magic Choicer Halloween Wizard Cosplay Decoration for Festival Costume Brown
PIUMOJ£7.83215 rev
Trending
90-day click momentum
Bioworld Harry Potter Hufflepuff Hogwarts Alumni Adjustable Baseball Cap - Official Merchandise - Great Gift for Teens or Adults Yellow
Bioworld£13.864.6★
Harry Potter Gryffindor Alumni Adjustable Cap Maroon
Bioworld£12.864.6★
GraduatePro Graduation Cap Hat for Adults 2026 Mortor Board Academic High School University with Black Tassel
GraduatePro£7.044.4★
Officially Licensed Harry Potter Fleur Delacour Beauxbatons Academy Witch Hat Fancy Dress Costume Accessory (UK Alpha One Size)
Elope£13.184.8★
Elope Harry Potter Sorting Hat Standard
Elope£7.624.7★
What buyers say about harry potter sorting hat
What buyers praise and complain about, mined from review topics.What buyers love
“Good price”
“is carring on collecting”
“Fun for fans”
“The quality is as always great”
“Good fit”
“Does the job”
“muy bueno para niños”
“Very easy to put together”
“This is a great build”
“Great gift for Harry Potter LEGO fans”
What buyers complain about
“probably a little expensive for what you get”
“Didn't read the instructions - which I think said 18+”
“a little small”
Top return reasons
Common questions
- Is harry potter sorting hat profitable to sell on Amazon United Kingdom?
- The niche generates £15K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -44.4%. Flapen's verdict: Skip it (33/100).
- How competitive is the harry potter sorting hat niche?
- 8 brands and 115 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in harry potter sorting hat?
- Top complaints mined from reviews: Value For Money, Instructions/User Manual/Troubleshooting, Size-Overall. The return rate is 1.4%.
- When does demand for harry potter sorting hat peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 7.5× the quietest.
- What does it cost to enter the harry potter sorting hat niche?
- Listings span £6.79–£50.72; the average listing price is £14.80 (sweet spot $15–$100). The average incumbent carries 1,295 reviews — the moat a new listing must climb.