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Harry Potter Sorting Hat

Fail

Demand is soft, at -44.4% this quarter, so Harry Potter Sorting Hat is a Fail.

Flapen Score
33
33 / 100
Ranks 1,488 of 1,773 Toys & Games niches · −11 vs the category median of 44
Market size
£15K/yr40K searches / yr
90-day growth
-44.4%search demand this quarter
Competition
81%top-5 click share · 8 brands · 115 sellers

Flapen Score

Harry Potter Sorting Hat against its category

The dotted line is the Toys & Games average. Past it, Harry Potter Sorting Hat is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Harry Potter Sorting Hat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Harry Potter Sorting Hat 40K times last year and spent an estimated £15K. The top 5 brands take 89% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -44.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-44.4%
Conversion, latest week
2.5%
Market size, estimated
£15Ka year
Peak month
December7.5× the quietest month
Top search term
harry potter sorting hat15K searches a year

02 · Price

A sale here is worth £14.80.

Listings sell for £14.80 on average, from £6.79 to £50.72. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At £14.80 that is £1K to £4K a year per listing.

Average price
£14.80under the $15 to $100 sweet spot
Price range
£6.79–£50.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,170 within Building & Construction Toys. It carries 1,295 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
50%
Out of stock, average day
0.0%
Average rank
#1,170in Building & Construction Toys
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,295per listing
Listings tracked
12

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Harry Potter Sorting Hat products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.

£0£2K£3K£5K£6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

115

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

81%

Top 20: 100%

Open market

6%

  • Elope38%
  • Wizarding World25%
  • PIUMOJ11%
  • I LOVE FANCY DRESS10%
  • Bioworld6%
  • LEGO5%
  • Open — no brand owns it (2 brands, 6%)

Demand

Harry Potter Sorting Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.5×

Search terms

Top Harry Potter Sorting Hat search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • harry potter sorting hat15K/yr
  • sorting hat15K/yr
  • harry potter hat10K/yr

Reviews and returns

What reviews say buyers love and hate about Harry Potter Sorting Hat

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Value For Money”
40%of negative reviews mention “Value For Money”
1.4%of orders come back
“probably a little expensive for what you get”
A buyer, on “Value For Money”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Harry Potter Sorting Hat questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data