Harry Potter Sorting Hat
FailDemand is soft, at -44.4% this quarter, so Harry Potter Sorting Hat is a Fail.
- Flapen Score
- 33 / 100Ranks 1,488 of 1,773 Toys & Games niches · −11 vs the category median of 4433
- Market size
- £15K/yr40K searches / yr
- 90-day growth
- -44.4%search demand this quarter
- Competition
- 81%top-5 click share · 8 brands · 115 sellers
Flapen Score
Harry Potter Sorting Hat against its category
The dotted line is the Toys & Games average. Past it, Harry Potter Sorting Hat is stronger. Inside it, weaker.
Market
The Harry Potter Sorting Hat market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Harry Potter Sorting Hat 40K times last year and spent an estimated £15K. The top 5 brands take 89% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 33 out of 100, a Fail.
01 · Demand
2.5% of searches ended in a purchase last week.
Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -44.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.
- Searches, last 12 months
- 40K
- Growth, 90 days vs prior 90
- -44.4%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £15Ka year
- Peak month
- December7.5× the quietest month
- Top search term
- harry potter sorting hat15K searches a year
02 · Price
A sale here is worth £14.80.
Listings sell for £14.80 on average, from £6.79 to £50.72. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At £14.80 that is £1K to £4K a year per listing.
- Average price
- £14.80under the $15 to $100 sweet spot
- Price range
- £6.79–£50.72
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£4K
- Returns
- 1.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,170 within Building & Construction Toys. It carries 1,295 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 50%
- Out of stock, average day
- 0.0%
- Average rank
- #1,170in Building & Construction Toys
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,295per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Harry Potter Sorting Hat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Elope Harry Potter Sorting Hat Standard
- Price
- £7.62
- Rating
- 4.7/5
- Reviews
- 1,402
- Age
- 15y ago
Wizarding World Talking Sorting Hat with 15 Phrases for Harry Potter Pretend Play Kids Fancy Dress Role Play Toys for Ages 5 and up Brown
- Price
- £28.11
- Rating
- 4.6/5
- Reviews
- 4,736
- Age
- 5y ago
PIUMOJ Witch Hat Harry Magic Sorting Hat Interactive Magic Choicer Halloween Wizard Cosplay Decoration for Festival Costume Brown
- Price
- £7.83
- Rating
- 3.8/5
- Reviews
- 215
- Age
- 3y ago
Adults Wizards Hat - Pack of 1 - Brown Suede Feel Witch Hat with Pointed Top - Wizards Witch Halloween World Book Day Fancy Dress Accessory
- Price
- £6.79
- Rating
- 3.7/5
- Reviews
- 191
- Age
- 3y ago
Officially Licensed Harry Potter Fleur Delacour Beauxbatons Academy Witch Hat Fancy Dress Costume Accessory (UK Alpha One Size)
- Price
- £13.18
- Rating
- 4.8/5
- Reviews
- 1,102
- Age
- 7y ago
Trending
90-day click momentum
Bioworld Harry Potter Hufflepuff Hogwarts Alumni Adjustable Baseball Cap - Official Merchandise - Great Gift for Teens or Adults Yellow
- Price
- £13.86
- Rating
- 4.6/5
- Reviews
- 76
- Age
- 5y ago
Harry Potter Gryffindor Alumni Adjustable Cap Maroon
- Price
- £12.86
- Rating
- 4.6/5
- Reviews
- 76
- Age
- 5y ago
GraduatePro Graduation Cap Hat for Adults 2026 Mortor Board Academic High School University with Black Tassel
- Price
- £7.04
- Rating
- 4.4/5
- Reviews
- 5,233
- Age
- 8y ago
Officially Licensed Harry Potter Fleur Delacour Beauxbatons Academy Witch Hat Fancy Dress Costume Accessory (UK Alpha One Size)
- Price
- £13.18
- Rating
- 4.8/5
- Reviews
- 1,102
- Age
- 7y ago
Elope Harry Potter Sorting Hat Standard
- Price
- £7.62
- Rating
- 4.7/5
- Reviews
- 1,402
- Age
- 15y ago
Newest
by launch date
LEGO Harry Potter Hogwarts Castle: Sorting Hat Ceremony Toy - Collectible Patronus Hermione & Draco Malfoy Minifigures with Wands & a Spinning Wheel - Gift for 7+ Year Old Girls & Boys - 76460
- Price
- £8.59
- Rating
- 4.8/5
- Reviews
- 554
- Age
- 6mo ago
Harry Potter Kids Beanie Hat & Gloves Set | Unisex Red & Yellow Knitted Winter Hat with Gryffindor Crest | One Size Pom Pom Beanie with Cold Weather Gloves for Boys & Girls | Wizard Movie Merchandise
- Price
- £13.69
- Rating
- 4.7/5
- Reviews
- 54
- Age
- 1y ago
LEGO Harry Potter Talking Sorting Hat Set Model Kit for Adults to build with 31 Randomised Sounds and a Character Minifigure Wizarding World Gifts for Men Women Him or Her 76429
- Price
- £50.72
- Rating
- 4.8/5
- Reviews
- 1,527
- Age
- 2y ago
Adults Wizards Hat - Pack of 1 - Brown Suede Feel Witch Hat with Pointed Top - Wizards Witch Halloween World Book Day Fancy Dress Accessory
- Price
- £6.79
- Rating
- 3.7/5
- Reviews
- 191
- Age
- 3y ago
PIUMOJ Witch Hat Harry Magic Sorting Hat Interactive Magic Choicer Halloween Wizard Cosplay Decoration for Festival Costume Brown
- Price
- £7.83
- Rating
- 3.8/5
- Reviews
- 215
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
115
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
6%
- Elope38%
- Wizarding World25%
- PIUMOJ11%
- I LOVE FANCY DRESS10%
- Bioworld6%
- LEGO5%
- Open — no brand owns it (2 brands, 6%)
Demand
Harry Potter Sorting Hat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.5×
Search terms
Top Harry Potter Sorting Hat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- harry potter sorting hat15K/yr
- sorting hat15K/yr
- harry potter hat10K/yr
Reviews and returns
What reviews say buyers love and hate about Harry Potter Sorting Hat
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
probably a little expensive for what you get
only thing for me is that the price is slightly on the higher end for what you actually get
Bit expensive
Didn't read the instructions - which I think said 18+
a little small
Love
Good price
Excellent value
Nice good value set
is carring on collecting
Lovely little lego set
Overall, a brilliant set for fans and collectors
Fun for fans
Great fun
Really good fun
The quality is as always great
on the whole decent
Very nice product
Good fit
Life size
Return
1.4% Return rate 50% Fixable by listing
a little small
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Harry Potter Sorting Hat questions
Answered from the same tracked data.