Harry Potter Sorting Hat
soft demand (-44.4% this quarter) — Harry Potter Sorting Hat doesn't clear our bar today.
Flapen Score
Is Harry Potter Sorting Hat profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Harry Potter Sorting Hat is a £15K/yr Amazon United Kingdom market (40K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 33/100.
Harry Potter Sorting Hat: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -44.4% over the last 90 days and 2.5% of searches end in a purchase.
£15K
revenue / yr
Who owns the niche?
The top 5 brands hold 89% of demand, so 11% of the market is open.
11%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 12 products
Top Harry Potter Sorting Hat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Elope Harry Potter Sorting Hat Standard
- Price
- £7.62
- Rating
- 4.7/5
- Reviews
- 1,402
- Age
- 15y ago
Wizarding World Talking Sorting Hat with 15 Phrases for Harry Potter Pretend Play Kids Fancy Dress Role Play Toys for Ages 5 and up Brown
- Price
- £28.11
- Rating
- 4.6/5
- Reviews
- 4,736
- Age
- 5y ago
PIUMOJ Witch Hat Harry Magic Sorting Hat Interactive Magic Choicer Halloween Wizard Cosplay Decoration for Festival Costume Brown
- Price
- £7.83
- Rating
- 3.8/5
- Reviews
- 215
- Age
- 3y ago
Adults Wizards Hat - Pack of 1 - Brown Suede Feel Witch Hat with Pointed Top - Wizards Witch Halloween World Book Day Fancy Dress Accessory
- Price
- £6.79
- Rating
- 3.7/5
- Reviews
- 191
- Age
- 3y ago
Officially Licensed Harry Potter Fleur Delacour Beauxbatons Academy Witch Hat Fancy Dress Costume Accessory (UK Alpha One Size)
- Price
- £13.18
- Rating
- 4.8/5
- Reviews
- 1,102
- Age
- 7y ago
Trending
90-day click momentum
Bioworld Harry Potter Hufflepuff Hogwarts Alumni Adjustable Baseball Cap - Official Merchandise - Great Gift for Teens or Adults Yellow
- Price
- £13.86
- Rating
- 4.6/5
- Reviews
- 76
- Age
- 5y ago
Harry Potter Gryffindor Alumni Adjustable Cap Maroon
- Price
- £12.86
- Rating
- 4.6/5
- Reviews
- 76
- Age
- 5y ago
GraduatePro Graduation Cap Hat for Adults 2026 Mortor Board Academic High School University with Black Tassel
- Price
- £7.04
- Rating
- 4.4/5
- Reviews
- 5,233
- Age
- 8y ago
Officially Licensed Harry Potter Fleur Delacour Beauxbatons Academy Witch Hat Fancy Dress Costume Accessory (UK Alpha One Size)
- Price
- £13.18
- Rating
- 4.8/5
- Reviews
- 1,102
- Age
- 7y ago
Elope Harry Potter Sorting Hat Standard
- Price
- £7.62
- Rating
- 4.7/5
- Reviews
- 1,402
- Age
- 15y ago
Newest
by launch date
LEGO Harry Potter Hogwarts Castle: Sorting Hat Ceremony Toy - Collectible Patronus Hermione & Draco Malfoy Minifigures with Wands & a Spinning Wheel - Gift for 7+ Year Old Girls & Boys - 76460
- Price
- £8.59
- Rating
- 4.8/5
- Reviews
- 554
- Age
- 6mo ago
Harry Potter Kids Beanie Hat & Gloves Set | Unisex Red & Yellow Knitted Winter Hat with Gryffindor Crest | One Size Pom Pom Beanie with Cold Weather Gloves for Boys & Girls | Wizard Movie Merchandise
- Price
- £13.69
- Rating
- 4.7/5
- Reviews
- 54
- Age
- 1y ago
LEGO Harry Potter Talking Sorting Hat Set Model Kit for Adults to build with 31 Randomised Sounds and a Character Minifigure Wizarding World Gifts for Men Women Him or Her 76429
- Price
- £50.72
- Rating
- 4.8/5
- Reviews
- 1,527
- Age
- 2y ago
Adults Wizards Hat - Pack of 1 - Brown Suede Feel Witch Hat with Pointed Top - Wizards Witch Halloween World Book Day Fancy Dress Accessory
- Price
- £6.79
- Rating
- 3.7/5
- Reviews
- 191
- Age
- 3y ago
PIUMOJ Witch Hat Harry Magic Sorting Hat Interactive Magic Choicer Halloween Wizard Cosplay Decoration for Festival Costume Brown
- Price
- £7.83
- Rating
- 3.8/5
- Reviews
- 215
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
Brands
8 falling
Sellers
115
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
6%
- Elope38%
- Wizarding World25%
- PIUMOJ11%
- I LOVE FANCY DRESS10%
- Bioworld6%
- LEGO5%
- Open — no brand owns it (2 brands, 6%)
Harry Potter Sorting Hat demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.5×
Top Harry Potter Sorting Hat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- harry potter sorting hat15K/yr
- sorting hat15K/yr
- harry potter hat10K/yr
What reviews say buyers love and hate about Harry Potter Sorting Hat
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“Good price”
“is carring on collecting”
“Fun for fans”
“The quality is as always great”
“Good fit”
What buyers complain about
52% of reviews“probably a little expensive for what you get”
“Didn't read the instructions - which I think said 18+”
“a little small”
Harry Potter Sorting Hat return rate & reasons
Why buyers send it back, as a share of all return requests.
1.4%
Return rate
50%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Harry Potter Sorting Hat questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
