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Harry Potter Puzzle

Fail

Demand is soft, at -45.0% this quarter, so Harry Potter Puzzle is a Fail.

Flapen Score
40
40 / 100
Ranks 1,079 of 1,773 Toys & Games niches · −4 vs the category median of 44
Market size
£40K/yr122K searches / yr
90-day growth
-45.0%search demand this quarter
Competition
43%top-5 click share · 12 brands · 87 sellers

Flapen Score

Harry Potter Puzzle against its category

The dotted line is the Toys & Games average. Past it, Harry Potter Puzzle is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Harry Potter Puzzle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Harry Potter Puzzle 122K times last year and spent an estimated £40K. The top 5 brands take 87% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -45.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
-45.0%
Conversion, latest week
2.9%
Market size, estimated
£40Ka year
Peak month
December9.6× the quietest month
Top search term
harry potter puzzle43K searches a year

02 · Price

A sale here is worth £11.47.

Listings sell for £11.47 on average, from £5.83 to £26.01. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £11.47 that is £0 to £1K a year per listing.

Average price
£11.47under the $15 to $100 sweet spot
Price range
£5.83–£26.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

34% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,893 within Jigsaws & Puzzles. It carries 863 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
34%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#1,893in Jigsaws & Puzzles
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
863per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Harry Potter Puzzle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£4K£5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

87

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

43%

Top 20: 92%

Open market

10%

  • Clementoni38%
  • Schmidt17%
  • The Noble Collection14%
  • Ravensburger12%
  • Top Trumps6%
  • MOJIGE4%
  • Open — no brand owns it (6 brands, 10%)

Demand

Harry Potter Puzzle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.6×

Search terms

Top Harry Potter Puzzle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • harry potter puzzle43K/yr
  • harry potter jigsaw42K/yr
  • harry potter jigsaw 1000 piece14K/yr
  • harry potter puzzle 1000 pieces9K/yr
  • harry potter jigsaw puzzle9K/yr
  • harry potter puzzles4K/yr

Reviews and returns

What reviews say buyers love and hate about Harry Potter Puzzle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money20%−0.11

Not worth the money

Print Quality20%−0.16

Awful print quality

Color10%−0.04

So many areas of pure grey/black

Fun/Entertainment Experience10%+0.42

Not a fun puzzle to solve

Noise Level10%+0.11

Well it can't him quiet for a few hours

Love

Quality-Overall27%+2.32

Great quality too - not flimsy pieces

Good quality

High quality puzzle

Fun/Entertainment Experience23%+0.42

Beautiful puzzles

Enjoyable

Good game

Color14%−0.04

Good colour

Good quality pieces and brilliant colours

Great colour realy smashing puzzel

Gifting Purpose11%+1.06

Enjoyable gift

Great present

this was the perfect gift for anyone with an interest in it

Value For Money9%−0.11

Great value for money

Good value

is well worth the price

Return

0.7% Return rate 11% Fixable by listing

Defective Material/Parts24%▁▁▃▂▅█
Quality-Overall18%▁▁▁█▃▁
Product Condition13%▁▁█▁▇▁
Gifting Purpose13%▁▁▁▁▃█
Fun/Entertainment Experience8%▁▁▁▁█▁

Not a fun puzzle to solve

FAQ

Common Harry Potter Puzzle questions

Answered from the same tracked data.