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harry potter puzzle

Skip it

Soft demand (-45.0% this quarter) — this niche doesn't clear our bar today.

Market size 10Growth 2Conversion 36Competition 71Returns 97Price range 55Avg price 46Brand share 31Review moat 66Quality gap 27

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Review moat

Good862.83

avg incumbent reviews — the moat a new listing must climb

Price range

Good£5.83–£26.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£11.47

avg listing price — sweet spot $15–$100

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad£40K

£40K/yr · 122K searches

Growth

Bad-45.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, harry potter puzzle is a £40K/yr Amazon United Kingdom market (122K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

harry potter puzzle market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
£34K–£46K
units × avg price
Conversion rate
2.9%
Avg BSR
#1,893
Page quality
0%
Prime
86%
Sponsored
34%
Out of stock
0.0%
Avg brand age
42 months
Avg seller age
183 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

87

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

43%

Top 20: 92%

Open market

10%

  • Clementoni38%
  • Schmidt17%
  • The Noble Collection14%
  • Ravensburger12%
  • Top Trumps6%
  • MOJIGE4%
  • Open — no brand owns it (6 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 100 weeks — -45.0% search growth over the last 90 days.
12K8KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.6×

Top harry potter puzzle search terms

  • harry potter puzzle43K/yr
  • harry potter jigsaw42K/yr
  • harry potter jigsaw 1000 piece14K/yr
  • harry potter puzzle 1000 pieces9K/yr
  • harry potter jigsaw puzzle9K/yr
  • harry potter puzzles4K/yr
All search terms

Top harry potter puzzle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%£1K6%£2K9%£4K12%£5K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about harry potter puzzle

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall27%

“Great quality too - not flimsy pieces”

Fun/Entertainment Experience23%

“Beautiful puzzles”

Color14%

“Good colour”

Gifting Purpose11%

“Enjoyable gift”

Value For Money9%

“Great value for money”

Assembly/Installation5%

“this one was lovely to put together”

Design-Overall5%

“Lovely design”

Correct Contents2%

“the pieces fit nicely”

Size-Overall2%

“the pieces fit nicely”

Display Size1%

“Full size insert makes it easier to see small intricate details”

What buyers complain about

Value For Money20%

“Not worth the money”

Print Quality20%

“Awful print quality”

Color10%

“So many areas of pure grey/black”

Fun/Entertainment Experience10%

“Not a fun puzzle to solve”

Noise Level10%

“Well it can't him quiet for a few hours”

Size-Overall5%

“it's absolutely massive”

Top return reasons

Defective Material/Parts24%
Quality-Overall18%
Product Condition13%
Gifting Purpose13%
Fun/Entertainment Experience8%
Advertised Vs Actual Product8%
Design-Overall4%
Print Quality4%
Hard Feel4%
Size-Overall2%

Common questions

Is harry potter puzzle profitable to sell on Amazon United Kingdom?
The niche generates £40K/yr across 29 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -45.0%. Flapen's verdict: Skip it (40/100).
How competitive is the harry potter puzzle niche?
12 brands and 87 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in harry potter puzzle?
Top complaints mined from reviews: Value For Money, Print Quality, Color. The return rate is 0.7%.
When does demand for harry potter puzzle peak?
Demand peaks in Nov–Dec; the busiest month runs 9.6× the quietest.
What does it cost to enter the harry potter puzzle niche?
Listings span £5.83–£26.01; the average listing price is £11.47 (sweet spot $15–$100). The average incumbent carries 863 reviews — the moat a new listing must climb.