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Harry Potter Puzzle

soft demand (-45.0% this quarter) — Harry Potter Puzzle doesn't clear our bar today.

Flapen Score

40
Skip it
Market size 10Growth 2Conversion 36Competition 71Returns 97Price range 55Avg price 46Brand share 31Review moat 66Quality gap 27
This niche Category average

Is Harry Potter Puzzle profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Harry Potter Puzzle is a £40K/yr Amazon United Kingdom market (122K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.

Harry Potter Puzzle: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -45.0% over the last 90 days and 2.9% of searches end in a purchase.

£40K

revenue / yr

Units sold / yr4K
Search volume / yr-45.0%122K
Conversion rate2.9%
Avg price£11.47

Who owns the niche?

The top 5 brands hold 87% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers12 · 87
Top-5 product click share43%
Open market14%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 29 products

Sponsored placement34%
New entrants (1y)1· 0 succeeded
Avg rating4.6★
Avg reviews863

Top Harry Potter Puzzle products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

£0£1K£2K£4K£5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

87

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

43%

Top 20: 92%

Open market

10%

  • Clementoni38%
  • Schmidt17%
  • The Noble Collection14%
  • Ravensburger12%
  • Top Trumps6%
  • MOJIGE4%
  • Open — no brand owns it (6 brands, 10%)

Harry Potter Puzzle demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume122KCVR2.9%Products29Brands12Top 5 Brands87%OOS Rate0.0%Rating4.6★Reviews863Avg BSR#1,893
12K8KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.6×

Top Harry Potter Puzzle search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • harry potter puzzle43K/yr
  • harry potter jigsaw42K/yr
  • harry potter jigsaw 1000 piece14K/yr
  • harry potter puzzle 1000 pieces9K/yr
  • harry potter jigsaw puzzle9K/yr
  • harry potter puzzles4K/yr

What reviews say buyers love and hate about Harry Potter Puzzle

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews
Quality-Overall27%

Great quality too - not flimsy pieces

Fun/Entertainment Experience23%

Beautiful puzzles

Color14%

Good colour

Gifting Purpose11%

Enjoyable gift

Value For Money9%

Great value for money

What buyers complain about

75% of reviews
Value For Money20%

Not worth the money

Print Quality20%

Awful print quality

Color10%

So many areas of pure grey/black

Fun/Entertainment Experience10%

Not a fun puzzle to solve

Noise Level10%

Well it can't him quiet for a few hours

Harry Potter Puzzle return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

11%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defective Material/Parts
24%
2Quality-Overall
18%
3Product Condition
13%
4Gifting Purpose
13%
5Fun/Entertainment Experience
8%

Common Harry Potter Puzzle questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Harry Potter Puzzle 40/100 on Amazon United Kingdom — Skip it. The niche generates £40K/yr across 29 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -45.0% over the last 90 days.
Search demand for Harry Potter Puzzle on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 9.6× the quietest.