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Harry Potter Miniverse

Fail

The top 5 brands take 100% of clicks, so Harry Potter Miniverse is a Fail.

Flapen Score
23
23 / 100
Ranks 1,753 of 1,773 Toys & Games niches · −21 vs the category median of 44
Market size
£5K/yr56K searches / yr
90-day growth
-34.9%search demand this quarter
Competition
95%top-5 click share · 5 brands · 71 sellers

Flapen Score

Harry Potter Miniverse against its category

The dotted line is the Toys & Games average. Past it, Harry Potter Miniverse is stronger. Inside it, weaker.

23Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Harry Potter Miniverse market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Harry Potter Miniverse 56K times last year and spent an estimated £5K. All 5 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 23 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -34.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-34.9%
Conversion, latest week
0.5%
Market size, estimated
£5Ka year
Peak month
December4.7× the quietest month
Top search term
harry potter miniverse17K searches a year

02 · Price

A sale here is worth £16.96.

Listings sell for £16.96 on average, from £5.34 to £30.99. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At £16.96 that is £8K to £13K a year per listing.

Average price
£16.96inside the $15 to $100 sweet spot
Price range
£5.34–£30.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
500–750
Revenue per listing a year
£8K–£13K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

29% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #206 within Building & Construction Toys. It carries 1,819 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#206in Building & Construction Toys
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,819per listing
Listings tracked
7

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Harry Potter Miniverse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

£0£679£1K£2K£3K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

71

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • MGA's Miniverse87%
  • Polly Pocket5%
  • Clementoni3%
  • The Carat Shop3%
  • Bitzee2%
  • Open — no brand owns it (0%)

Demand

Harry Potter Miniverse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.7×

Search terms

Top Harry Potter Miniverse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • harry potter miniverse17K/yr
  • miniverse harry potter12K/yr
  • harry potter mini5K/yr
  • mini verse harry potter8K/yr
  • mini brands harry potter5K/yr
  • harry potter mini verse5K/yr
  • make it mini harry potter4K/yr

Reviews and returns

What reviews say buyers love and hate about Harry Potter Miniverse

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money23%−0.02

Expensive

Not much to it for the money spent

The Terrarium was quite underwhelming for the price

Durability20%−0.08

it broke after few months

Not durable

not made to last

Quality-Overall14%−0.02

I would still have been really disappointed because it's very cheap looking

Rubbish

Its rubbish

Size-Overall9%−0.03

Smaller than you think

The plastic terrarium is very small

Adhesion/Stickiness9%−0.04

the self adhesive isnt fit for purpose

Love

Gifting Purpose25%+2.28

Xmas present

Great gift

Excellent Xmas present at a great price

Fun/Entertainment Experience23%+0.52

Good fun

kept her entertained for hours

Great little toy

Value For Money13%−0.02

Great value

good value for money

Good value

Collectibles10%+1.03

Potter Globe 🌍 Amazing amount of detail in such a small piece

A great collectors piece for both children and adults

Polly pocket Harry Potter collector playset

Quality-Overall9%−0.02

Good quality

the recipient was very happy with it looked good quality

Good quality and such fun

Return

1.4% Return rate 22% Fixable by listing

Functionality-Overall25%█▆▆▆▃█

Doesnt work

Size-Overall20%▄▅█▁▇▇

Smaller than you think

The plastic terrarium is very small

Defective Material/Parts13%▆▁▃▄█▄
Gifting Purpose10%▁▆▁█▃▁
Product Condition7%▁▁▄▁▃█

FAQ

Common Harry Potter Miniverse questions

Answered from the same tracked data.