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Harry Potter Game

Fail

Demand is soft, at -35.4% this quarter, so Harry Potter Game is a Fail.

Flapen Score
44
44 / 100
Ranks 850 of 1,773 Toys & Games niches · on the category median
Market size
£66K/yr103K searches / yr
90-day growth
-35.4%search demand this quarter
Competition
46%top-5 click share · 13 brands · 165 sellers

Flapen Score

Harry Potter Game against its category

The dotted line is the Toys & Games average. Past it, Harry Potter Game is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Harry Potter Game market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Harry Potter Game 103K times last year and spent an estimated £66K. The top 5 brands take 69% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -35.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
-35.4%
Conversion, latest week
3.4%
Market size, estimated
£66Ka year
Peak month
December7.7× the quietest month
Top search term
harry potter game31K searches a year

02 · Price

A sale here is worth £18.61.

Listings sell for £18.61 on average, from £2.93 to £207.30. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £18.61 that is £2K to £5K a year per listing.

Average price
£18.61inside the $15 to $100 sweet spot
Price range
£2.93–£207.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #654 within Games & Accessories. It carries 2,795 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
100%
Out of stock, average day
10.0%
Average rank
#654in Games & Accessories
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,795per listing
Listings tracked
26

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Harry Potter Game products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

165

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

46%

Top 20: 94%

Open market

22%

  • Winning Moves15%
  • Monopoly15%
  • Paladone15%
  • Goliath14%
  • Top Trumps9%
  • Cartamundi9%

Demand

Harry Potter Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.7×

Search terms

Top Harry Potter Game search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • harry potter game31K/yr
  • harry potter games29K/yr
  • harry potter board game17K/yr
  • harry potter guess who7K/yr
  • harry potter card game4K/yr
  • harry potter games for kids8K/yr
  • harry potter board games6K/yr

Reviews and returns

What reviews say buyers love and hate about Harry Potter Game

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Fun/Entertainment Experience40%−0.19

boring

Its a pretty boring game

Kids got bored quickly

Quality-Overall20%−0.01

Not good quality

Strength20%−0.04

fragile figurines

But the pieces themselves are very fragile, be careful

Instructions/User Manual/Troubleshooting10%−0.04

The instructions are quite complex

Love

Fun/Entertainment Experience41%−0.19

Good fun

Fun and easy to play

really fun game

Quality-Overall17%−0.01

Good quality

great product

Good quality and sturdy

Value For Money15%+2.32

The price was so affordable I could afford two

Great value for money

Excellent price

Gifting Purpose7%+1.01

Present for granddaughter

Great gift for 10 yr old

My granddaughters were thrilled with this present

Advertised Vs Actual Product4%−0.01

Exactly what it is

Almost the same

Return

0.8% Return rate 27% Fixable by listing

Gifting Purpose18%▁▁▅▁█▇
Size-Overall13%█▁▁▃▁▁
Advertised Vs Actual Product10%▁▁█▁▁▄
Defective Material/Parts10%▅▁▆█▁▅
Functionality-Overall9%▁█▅█▁▅

FAQ

Common Harry Potter Game questions

Answered from the same tracked data.