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Harry Potter Game

soft demand (-35.4% this quarter) — Harry Potter Game doesn't clear our bar today.

Flapen Score

44
Skip it
Market size 16Growth 7Conversion 43Competition 66Returns 96Price range 42Avg price 84Brand share 60Review moat 37Quality gap 24
This niche Category average

Is Harry Potter Game profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Harry Potter Game is a £66K/yr Amazon United Kingdom market (103K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Harry Potter Game: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -35.4% over the last 90 days and 3.4% of searches end in a purchase.

£66K

revenue / yr

Units sold / yr4K
Search volume / yr-35.4%103K
Conversion rate3.4%
Avg price£18.61

Who owns the niche?

The top 5 brands hold 69% of demand, so 31% of the market is open.

31%

open market share

Brands · sellers13 · 165
Top-5 product click share46%
Open market31%
Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement58%
New entrants (1y)1· 1 succeeded
Avg rating4.6★
Avg reviews2,795

Top Harry Potter Game products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£5K£8K£11K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

165

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

46%

Top 20: 94%

Open market

22%

  • Winning Moves15%
  • Monopoly15%
  • Paladone15%
  • Goliath14%
  • Top Trumps9%
  • Cartamundi9%

Harry Potter Game demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume103KCVR3.4%Products26Brands13Top 5 Brands69%OOS Rate10.0%Rating4.6★Reviews2,795Avg BSR#654
9K7KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.7×

Top Harry Potter Game search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • harry potter game31K/yr
  • harry potter games29K/yr
  • harry potter board game17K/yr
  • harry potter guess who7K/yr
  • harry potter card game4K/yr
  • harry potter games for kids8K/yr
  • harry potter board games6K/yr

What reviews say buyers love and hate about Harry Potter Game

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews
Fun/Entertainment Experience41%

Good fun

Quality-Overall17%

Good quality

Value For Money15%

The price was so affordable I could afford two

Gifting Purpose7%

Present for granddaughter

Advertised Vs Actual Product4%

Exactly what it is

What buyers complain about

90% of reviews
Fun/Entertainment Experience40%

boring

Quality-Overall20%

Not good quality

Strength20%

fragile figurines

Instructions/User Manual/Troubleshooting10%

The instructions are quite complex

Harry Potter Game return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

27%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gifting Purpose
18%
2Size-Overall
13%
3Advertised Vs Actual Product
10%
4Defective Material/Parts
10%
5Functionality-Overall
9%

Common Harry Potter Game questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Harry Potter Game 44/100 on Amazon United Kingdom — Skip it. The niche generates £66K/yr across 26 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -35.4% over the last 90 days.
Search demand for Harry Potter Game on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 7.7× the quietest.