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Harry Potter Doll

Fail

Shoppers spend only $27K a year here, so Harry Potter Doll is a Fail.

Flapen Score
39
39 / 100
Ranks 1,153 of 1,773 Toys & Games niches · −5 vs the category median of 44
Market size
£27K/yr101K searches / yr
90-day growth
-27.3%search demand this quarter
Competition
38%top-5 click share · 9 brands · 261 sellers

Flapen Score

Harry Potter Doll against its category

The dotted line is the Toys & Games average. Past it, Harry Potter Doll is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Harry Potter Doll market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Harry Potter Doll 101K times last year and spent an estimated £27K. The top 5 brands take 91% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -27.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
-27.3%
Conversion, latest week
2.1%
Market size, estimated
£27Ka year
Peak month
November3.7× the quietest month
Top search term
harry potter figures36K searches a year

02 · Price

A sale here is worth £13.10.

Listings sell for £13.10 on average, from £2.40 to £36.15. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £13.10 that is £0 to £1K a year per listing.

Average price
£13.10under the $15 to $100 sweet spot
Price range
£2.40–£36.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #877 within Dolls & Accessories. It carries 1,953 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
98%
Out of stock, average day
4.1%
Average rank
#877in Dolls & Accessories
Average rating
4.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,953per listing
Listings tracked
45

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
37 months

Products

Top Harry Potter Doll products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

261

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

38%

Top 20: 75%

Open market

6%

  • Mattel50%
  • Schleich20%
  • Wizarding World10%
  • Harry Potter7%
  • Jada4%
  • Funko3%
  • Open — no brand owns it (3 brands, 6%)

Demand

Harry Potter Doll search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Harry Potter Doll search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • harry potter figures36K/yr
  • harry potter dolls29K/yr
  • harry potter doll17K/yr
  • schleich harry potter8K/yr
  • harry potter figurines5K/yr
  • harry potter figure6K/yr

Reviews and returns

What reviews say buyers love and hate about Harry Potter Doll

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%−0.07

Larger than I expected

Small

Smaller than expected

Quality-Overall13%−0.04

Poor quality product

Really bad quality product

Hard Feel13%+0.28

hard

Durability8%−0.02

they come apart easily

which snapped of quite quick

Value For Money6%+1.61

I wouldn't pay the full price though

Love

Quality-Overall22%−0.04

It looks well made

Good Quality

Great quality figure

Value For Money17%+1.61

Worth the money

Good value considering Harry

Good for price

Gifting Purpose15%+1.23

Great gift although I think bit exspensive

Perfect deliver, perfect present

Great gift

Advertised Vs Actual Product11%+0.10

True to photo

Product is as described

Exactly as per the photo

Collectibles8%+0.57

Beautiful well made collectible

A lovely addition to any Harry Potter collection

Overall, it's an easy recommendation for Harry Potter fans and collectors alike

Return

0.9% Return rate 38% Fixable by listing

Size-Overall30%▁█▆█▄▇

Larger than I expected

Small

Smaller than expected

Gifting Purpose18%▅▁▃█▇▇
Value For Money11%▇█▃▁▆▆

I wouldn't pay the full price though

Defective Material/Parts11%▇█▄▆▆▆
Advertised Vs Actual Product6%▁▁▅▁█▁

FAQ

Common Harry Potter Doll questions

Answered from the same tracked data.