Harry Potter Doll
FailShoppers spend only $27K a year here, so Harry Potter Doll is a Fail.
- Flapen Score
- 39 / 100Ranks 1,153 of 1,773 Toys & Games niches · −5 vs the category median of 4439
- Market size
- £27K/yr101K searches / yr
- 90-day growth
- -27.3%search demand this quarter
- Competition
- 38%top-5 click share · 9 brands · 261 sellers
Flapen Score
Harry Potter Doll against its category
The dotted line is the Toys & Games average. Past it, Harry Potter Doll is stronger. Inside it, weaker.
Market
The Harry Potter Doll market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Harry Potter Doll 101K times last year and spent an estimated £27K. The top 5 brands take 91% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
2.1% of searches ended in a purchase last week.
Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -27.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.
- Searches, last 12 months
- 101K
- Growth, 90 days vs prior 90
- -27.3%
- Conversion, latest week
- 2.1%
- Market size, estimated
- £27Ka year
- Peak month
- November3.7× the quietest month
- Top search term
- harry potter figures36K searches a year
02 · Price
A sale here is worth £13.10.
Listings sell for £13.10 on average, from £2.40 to £36.15. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £13.10 that is £0 to £1K a year per listing.
- Average price
- £13.10under the $15 to $100 sweet spot
- Price range
- £2.40–£36.15
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
56% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #877 within Dolls & Accessories. It carries 1,953 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 98%
- Out of stock, average day
- 4.1%
- Average rank
- #877in Dolls & Accessories
- Average rating
- 4.70 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,953per listing
- Listings tracked
- 45
04 · Newcomers
Amazon counts 3 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Harry Potter Doll products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mattel Harry Potter Toys Harry Potter Fashion Doll
- Price
- £11.01
- Rating
- 4.7/5
- Reviews
- 1,990
- Age
- 11mo ago

Mattel Harry Potter Toys Hermione Granger Fashion Doll
- Price
- £11.51
- Rating
- 4.7/5
- Reviews
- 1,990
- Age
- 11mo ago

Mattel Harry Potter Toys Ron Weasley Fashion Doll
- Price
- £10.96
- Rating
- 4.7/5
- Reviews
- 1,990
- Age
- 11mo ago

Harry Potter Collectible Doll (10.5 Inch) with Hogwarts Uniform Gryffindor Robe and Wand FYM50
- Price
- £13.40
- Rating
- 4.7/5
- Reviews
- 6,339
- Age
- 8y ago

Harry Potter - Draco Malfoy /Toys
- Price
- £12.73
- Rating
- 4.8/5
- Reviews
- 610
- Age
- 3y ago
Trending
90-day click momentum
Wizarding World Harry Potter Collectible 8 inch Doll in Hogwarts Gryffindor Uniform with Accessories Kids Toys for Girls and Boys Ages 5 and Up
- Price
- £8.49
- Rating
- 4.7/5
- Reviews
- 7,384
- Age
- 5y ago

HARRY POTTER 2.5 INCH 4-PACK (WAVE 2) Die-cast Figures playset gift pack. Display collect and play toys for Kids and Adults
- Price
- £13.50
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Mattel Harry Potter Toys Ron Weasley Fashion Doll
- Price
- £10.96
- Rating
- 4.7/5
- Reviews
- 1,990
- Age
- 11mo ago

Mattel Harry Potter Toys Harry Potter Fashion Doll
- Price
- £11.01
- Rating
- 4.7/5
- Reviews
- 1,990
- Age
- 11mo ago

Wizarding World Harry Potter 20-cm Hermione Granger Doll 9-Piece Yule Ball Gift Set with Doll Accessories Kids Toys for Ages 6 and up
- Price
- £7.54
- Rating
- 4.8/5
- Reviews
- 193
- Age
- 2y ago
Newest
by launch date
Mattel Harry Potter Toys Harry Potter Fashion Doll
- Price
- £11.01
- Rating
- 4.7/5
- Reviews
- 1,990
- Age
- 11mo ago

Mattel Harry Potter Toys Hermione Granger Fashion Doll
- Price
- £11.51
- Rating
- 4.7/5
- Reviews
- 1,990
- Age
- 11mo ago

Mattel Harry Potter Toys Ron Weasley Fashion Doll
- Price
- £10.96
- Rating
- 4.7/5
- Reviews
- 1,990
- Age
- 11mo ago

Squish-a-longs Harry Potter Mini-Squish + Accessory 12-Pack
- Price
- £9.91
- Rating
- 4.6/5
- Reviews
- 617
- Age
- 1y ago

HARRY POTTER 2.5 INCH 4-PACK (WAVE 2) Die-cast Figures playset gift pack. Display collect and play toys for Kids and Adults
- Price
- £13.50
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
9 falling
Sellers
261
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
38%
Top 20: 75%
Open market
6%
- Mattel50%
- Schleich20%
- Wizarding World10%
- Harry Potter7%
- Jada4%
- Funko3%
- Open — no brand owns it (3 brands, 6%)
Demand
Harry Potter Doll search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.7×
Search terms
Top Harry Potter Doll search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- harry potter figures36K/yr
- harry potter dolls29K/yr
- harry potter doll17K/yr
- schleich harry potter8K/yr
- harry potter figurines5K/yr
- harry potter figure6K/yr
Reviews and returns
What reviews say buyers love and hate about Harry Potter Doll
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Larger than I expected
Small
Smaller than expected
Poor quality product
Really bad quality product
hard
they come apart easily
which snapped of quite quick
I wouldn't pay the full price though
Love
It looks well made
Good Quality
Great quality figure
Worth the money
Good value considering Harry
Good for price
Great gift although I think bit exspensive
Perfect deliver, perfect present
Great gift
True to photo
Product is as described
Exactly as per the photo
Beautiful well made collectible
A lovely addition to any Harry Potter collection
Overall, it's an easy recommendation for Harry Potter fans and collectors alike
Return
0.9% Return rate 38% Fixable by listing
Larger than I expected
Small
Smaller than expected
I wouldn't pay the full price though
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Harry Potter Doll questions
Answered from the same tracked data.









