harry potter doll
Skip itA small market ($27K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Price range
Good£2.40–£36.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.10avg listing price — sweet spot $15–$100
Review moat
Okay1,953.38avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-27.3%90-day search growth — must beat 0% to launch
Market size
Bad£27K£27K/yr · 101K searches
According to Flapen's Amazon United Kingdom niche tracking, harry potter doll is a £27K/yr Amazon United Kingdom market (101K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
harry potter doll market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £26K–£33K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #877
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 56%
- Out of stock
- 4.1%
- Avg brand age
- 37 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
9 falling
Sellers
261
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
38%
Top 20: 75%
Open market
6%
- Mattel50%
- Schleich20%
- Wizarding World10%
- Harry Potter7%
- Jada4%
- Funko3%
- Open — no brand owns it (3 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.3% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.7×
Top harry potter doll search terms
- harry potter figures36K/yr
- harry potter dolls29K/yr
- harry potter doll17K/yr
- schleich harry potter8K/yr
- harry potter figurines5K/yr
- harry potter figure6K/yr
Top harry potter doll products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mattel Harry Potter Toys Harry Potter Fashion Doll
Mattel£11.014.7★1,990 rev
Mattel Harry Potter Toys Hermione Granger Fashion Doll
Mattel£11.514.7★1,990 rev
Mattel Harry Potter Toys Ron Weasley Fashion Doll
Mattel£10.964.7★1,990 rev
Harry Potter Collectible Doll (10.5 Inch) with Hogwarts Uniform Gryffindor Robe and Wand FYM50
Mattel£13.404.7★6,339 rev
Harry Potter - Draco Malfoy /Toys
Harry Potter£12.734.8★610 rev
Newest
by launch dateMattel Harry Potter Toys Harry Potter Fashion Doll
Mattel£11.011,990 rev
Mattel Harry Potter Toys Hermione Granger Fashion Doll
Mattel£11.511,990 rev
Mattel Harry Potter Toys Ron Weasley Fashion Doll
Mattel£10.961,990 rev
Squish-a-longs Harry Potter Mini-Squish + Accessory 12-Pack
Squish-a-longs£9.91617 rev
HARRY POTTER 2.5 INCH 4-PACK (WAVE 2) Die-cast Figures playset gift pack. Display collect and play toys for Kids and Adults
Jada£13.501 rev
Trending
90-day click momentum
Wizarding World Harry Potter Collectible 8 inch Doll in Hogwarts Gryffindor Uniform with Accessories Kids Toys for Girls and Boys Ages 5 and Up
Wizarding World£8.494.7★
HARRY POTTER 2.5 INCH 4-PACK (WAVE 2) Die-cast Figures playset gift pack. Display collect and play toys for Kids and Adults
Jada£13.505.0★
Mattel Harry Potter Toys Ron Weasley Fashion Doll
Mattel£10.964.7★
Mattel Harry Potter Toys Harry Potter Fashion Doll
Mattel£11.014.7★
Wizarding World Harry Potter 20-cm Hermione Granger Doll 9-Piece Yule Ball Gift Set with Doll Accessories Kids Toys for Ages 6 and up
Wizarding World£7.544.8★
What buyers say about harry potter doll
What buyers praise and complain about, mined from review topics.What buyers love
“It looks well made”
“Worth the money”
“Great gift although I think bit exspensive”
“True to photo”
“Beautiful well made collectible”
“Because his headsculpt is so wonderful”
“The size and the likeness is good”
“Great toy”
“Painted well”
“HIGHLY ACCURATE”
What buyers complain about
“Larger than I expected”
“Poor quality product”
“hard”
“they come apart easily”
“I wouldn't pay the full price though”
“had to be balanced leaving against the cake”
“Wonder if they only get ones not good enough for display”
Top return reasons
Common questions
- Is harry potter doll profitable to sell on Amazon United Kingdom?
- The niche generates £27K/yr across 45 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -27.3%. Flapen's verdict: Skip it (39/100).
- How competitive is the harry potter doll niche?
- 9 brands and 261 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in harry potter doll?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Hard Feel. The return rate is 0.9%.
- When does demand for harry potter doll peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 3.7× the quietest.
- What does it cost to enter the harry potter doll niche?
- Listings span £2.40–£36.15; the average listing price is £13.10 (sweet spot $15–$100). The average incumbent carries 1,953 reviews — the moat a new listing must climb.