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Harry Potter Costume Adult

Fail

Demand is soft, at -81.9% this quarter, so Harry Potter Costume Adult is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 44
Market size
£62K/yr129K searches / yr
90-day growth
-81.9%search demand this quarter
Competition
47%top-5 click share · 20 brands · 47 sellers

Flapen Score

Harry Potter Costume Adult against its category

The dotted line is the Toys & Games average. Past it, Harry Potter Costume Adult is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Harry Potter Costume Adult market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Harry Potter Costume Adult 129K times last year and spent an estimated £62K. The top 5 brands take 58% of clicks. Demand peaks in Mar–Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -81.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
129K
Growth, 90 days vs prior 90
-81.9%
Conversion, latest week
2.8%
Market size, estimated
£62Ka year
Peak month
October11.5× the quietest month
Top search term
harry potter costume adult45K searches a year

02 · Price

A sale here is worth £17.31.

Listings sell for £17.31 on average, from £6.90 to £31.60. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £17.31 that is £0 to £2K a year per listing.

Average price
£17.31inside the $15 to $100 sweet spot
Price range
£6.90–£31.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
4.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 25.4% of listings are out of stock. The average listing ranks #1,234 within Fancy Dress. It carries 209 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
88%
Out of stock, average day
25.4%
Average rank
#1,234in Fancy Dress
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
209per listing
Listings tracked
34

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Harry Potter Costume Adult products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

47

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

47%

Top 20: 87%

Open market

35%

  • DABAOOU13%
  • Rubies13%
  • REDSTAR12%
  • Harry Potter10%
  • Kitimi9%
  • Kodepro8%

Demand

Harry Potter Costume Adult search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 11.5×

Search terms

Top Harry Potter Costume Adult search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • harry potter costume adult45K/yr
  • harry potter fancy dress adults10K/yr
  • harry potter adult costume11K/yr
  • adult harry potter costume12K/yr
  • harry potter outfit adult6K/yr
  • harry potter robe adult5K/yr
  • harry potter cloak adult5K/yr
  • hermione granger costume adult15K/yr
  • gryffindor robe adult5K/yr
  • harry potter costume adult women8K/yr

Reviews and returns

What reviews say buyers love and hate about Harry Potter Costume Adult

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.33

It is very, very long

Definitely smaller than that

so it was far too long for my child

Quality-Overall19%+0.38

Cheap looking

Not made very well

The quality was awful

Thickness6%−0.10

Very thin material

the scarf very thin

Adhesion/Stickiness4%+0.21

Just that the stickers did not stick to the skin

Material Quality3%−0.04

The wand and glasses are cheap plastic

Made from a lightweight felt material which will pick up every bit of dirt and dust going and probably rip quite quickly

Love

Quality-Overall29%+0.38

All so well made

No complaints

Good quality

Value For Money23%+2.17

Great value for money

Great set, good value

Good value

Size-Overall13%−0.33

Fit beautifully

large enough for adults

a great costume, Fits me and I am plus size,

Advertised Vs Actual Product6%+0.47

complete the look

Did the job

Everything came in as described

Design-Overall4%−0.16

The colours and overall design look fantastic and really bring the whole costume together

what a great bit of attention to detail

The scarf and tie are also a nice touch and does help complete the wizard look

Return

4.0% Return rate 69% Fixable by listing

Size-Overall63%▆█▆▅▅▄

It is very, very long

Definitely smaller than that

so it was far too long for my child

Quality-Overall16%▁▂▅▇▇█

Cheap looking

Not made very well

The quality was awful

Advertised Vs Actual Product4%█▄▂▅▅▁
Material Quality3%▁▁▂▁▅█

The wand and glasses are cheap plastic

Made from a lightweight felt material which will pick up every bit of dirt and dust going and probably rip quite quickly

Functionality-Overall2%▁▁▇▁█▁

FAQ

Common Harry Potter Costume Adult questions

Answered from the same tracked data.