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Harry Potter Costume Adult

soft demand (-81.9% this quarter) — Harry Potter Costume Adult doesn't clear our bar today.

Flapen Score

45
Skip it
Market size 16Growth 0Conversion 35Competition 63Returns 38Price range 67Avg price 81Brand share 77Review moat 90Quality gap 58
This niche Category average

Is Harry Potter Costume Adult profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Harry Potter Costume Adult is a £62K/yr Amazon United Kingdom market (129K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Mar–Oct–Nov. Verdict: Skip it — 45/100.

Harry Potter Costume Adult: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -81.9% over the last 90 days and 2.8% of searches end in a purchase.

£62K

revenue / yr

Units sold / yr4K
Search volume / yr-81.9%129K
Conversion rate2.8%
Avg price£17.31

Who owns the niche?

The top 5 brands hold 58% of demand, so 42% of the market is open.

42%

open market share

Brands · sellers20 · 47
Top-5 product click share47%
Open market42%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 34 products

Sponsored placement71%
New entrants (1y)8· 0 succeeded
Avg rating4.4★
Avg reviews209

Top Harry Potter Costume Adult products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£5K£7K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

47

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

47%

Top 20: 87%

Open market

35%

  • DABAOOU13%
  • Rubies13%
  • REDSTAR12%
  • Harry Potter10%
  • Kitimi9%
  • Kodepro8%

Harry Potter Costume Adult demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume129KCVR2.8%Products34Brands20Top 5 Brands58%OOS Rate25.4%Rating4.4★Reviews209Avg BSR#1,234
20K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 11.5×

Top Harry Potter Costume Adult search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • harry potter costume adult45K/yr
  • harry potter fancy dress adults10K/yr
  • harry potter adult costume11K/yr
  • adult harry potter costume12K/yr
  • harry potter outfit adult6K/yr
  • harry potter robe adult5K/yr
  • harry potter cloak adult5K/yr
  • hermione granger costume adult15K/yr
  • gryffindor robe adult5K/yr
  • harry potter costume adult women8K/yr

What reviews say buyers love and hate about Harry Potter Costume Adult

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Quality-Overall29%

All so well made

Value For Money23%

Great value for money

Size-Overall13%

Fit beautifully

Advertised Vs Actual Product6%

complete the look

Design-Overall4%

The colours and overall design look fantastic and really bring the whole costume together

What buyers complain about

63% of reviews
Size-Overall21%

It is very, very long

Quality-Overall19%

Cheap looking

Thickness6%

Very thin material

Adhesion/Stickiness4%

Just that the stickers did not stick to the skin

Material Quality3%

The wand and glasses are cheap plastic

Harry Potter Costume Adult return rate & reasons

Why buyers send it back, as a share of all return requests.

4.0%

Return rate

69%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
63%
2Quality-Overall
16%
3Advertised Vs Actual Product
4%
4Material Quality
3%
5Functionality-Overall
2%

Common Harry Potter Costume Adult questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Harry Potter Costume Adult 45/100 on Amazon United Kingdom — Skip it. The niche generates £62K/yr across 34 tracked products. 0 of 8 products launched in the last 360 days are still selling. Search demand moved -81.9% over the last 90 days.
Search demand for Harry Potter Costume Adult on Amazon United Kingdom peaks in Mar–Oct–Nov, where the busiest month runs 11.5× the quietest.