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Harry Potter Costume

soft demand (-93.4% this quarter) — Harry Potter Costume doesn't clear our bar today.

Flapen Score

49
Skip it
Market size 36Growth 0Conversion 24Competition 79Returns 55Price range 73Avg price 78Brand share 81Review moat 71Quality gap 45
This niche Category average

Is Harry Potter Costume profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Harry Potter Costume is a £180K/yr Amazon United Kingdom market (574K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Mar–Oct. Verdict: Skip it — 49/100.

Harry Potter Costume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -93.4% over the last 90 days and 1.9% of searches end in a purchase.

£180K

revenue / yr

Units sold / yr15K
Search volume / yr-93.4%574K
Conversion rate1.9%
Avg price£16.26

Who owns the niche?

The top 5 brands hold 54% of demand, so 46% of the market is open.

46%

open market share

Brands · sellers21 · 62
Top-5 product click share36%
Open market46%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 48 products

Sponsored placement69%
New entrants (1y)10· 0 succeeded
Avg rating4.5★
Avg reviews665

Top Harry Potter Costume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

£0£5K£11K£16K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

62

Top-5 brand share

54%

Top 20: 100%

Top-5 click share

36%

Top 20: 78%

Open market

39%

  • Rubies22%
  • amscan10%
  • DABAOOU8%
  • Sekepingo7%
  • AUYAO7%
  • Mineup6%

Harry Potter Costume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume574KCVR1.9%Products48Brands21Top 5 Brands54%OOS Rate8.3%Rating4.5★Reviews665Avg BSR#905
200K150KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Oct · busiest ÷ quietest = 34.7×

Top Harry Potter Costume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • harry potter costume300K/yr
  • harry potter costume kids114K/yr
  • harry potter cloak18K/yr
  • harry potter robe15K/yr
  • harry potter outfit13K/yr
  • harry potter dress up12K/yr
  • gryffindor robe16K/yr
  • harry potter cape9K/yr
  • harry potter fancy dress6K/yr
  • harry potter costumes8K/yr

What reviews say buyers love and hate about Harry Potter Costume

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Quality-Overall31%

Amazing quality

Value For Money20%

good value for what it was intended for

Size-Overall14%

size is good

Advertised Vs Actual Product7%

complete the look

Material Quality4%

Polyester as expected

What buyers complain about

65% of reviews
Quality-Overall21%

Cheap looking

Size-Overall12%

It is very, very long

Advertised Vs Actual Product7%

picture is misleading - accessories not included

Stitch/Finish/Polish4%

Very disappointed with the stitching

Ease Of Cleaning4%

once applied they need a good scrub to remove

Harry Potter Costume return rate & reasons

Why buyers send it back, as a share of all return requests.

2.8%

Return rate

74%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
68%
2Quality-Overall
13%
3Material Quality
4%
4Advertised Vs Actual Product
2%
5Value For Money
2%

Common Harry Potter Costume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Harry Potter Costume 49/100 on Amazon United Kingdom — Skip it. The niche generates £180K/yr across 48 tracked products. 0 of 10 products launched in the last 360 days are still selling. Search demand moved -93.4% over the last 90 days.
Search demand for Harry Potter Costume on Amazon United Kingdom peaks in Mar–Oct, where the busiest month runs 34.7× the quietest.