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Harry Potter Costume

Fail

Demand is soft, at -93.4% this quarter, so Harry Potter Costume is a Fail.

Flapen Score
49
49 / 100
Top 32% of 1,773 Toys & Games niches · +5 vs the category median of 44
Market size
£180K/yr574K searches / yr
90-day growth
-93.4%search demand this quarter
Competition
36%top-5 click share · 21 brands · 62 sellers

Flapen Score

Harry Potter Costume against its category

The dotted line is the Toys & Games average. Past it, Harry Potter Costume is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Harry Potter Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Harry Potter Costume 574K times last year and spent an estimated £180K. The top 5 brands take 54% of clicks. Demand peaks in Mar–Oct. Flapen scores it 49 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 574K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -93.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £180K a year.

Searches, last 12 months
574K
Growth, 90 days vs prior 90
-93.4%
Conversion, latest week
1.9%
Market size, estimated
£180Ka year
Peak month
March34.7× the quietest month
Top search term
harry potter costume300K searches a year

02 · Price

A sale here is worth £16.26.

Listings sell for £16.26 on average, from £5.22 to £41.23. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £16.26 that is £4K to £8K a year per listing.

Average price
£16.26inside the $15 to $100 sweet spot
Price range
£5.22–£41.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
2.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #905 within Fancy Dress. It carries 665 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
94%
Out of stock, average day
8.3%
Average rank
#905in Fancy Dress
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
665per listing
Listings tracked
48

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Harry Potter Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£5K£11K£16K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

62

Top-5 brand share

54%

Top 20: 100%

Top-5 click share

36%

Top 20: 78%

Open market

39%

  • Rubies22%
  • amscan10%
  • DABAOOU8%
  • Sekepingo7%
  • AUYAO7%
  • Mineup6%

Demand

Harry Potter Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Oct · busiest ÷ quietest = 34.7×

Search terms

Top Harry Potter Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • harry potter costume300K/yr
  • harry potter costume kids114K/yr
  • harry potter cloak18K/yr
  • harry potter robe15K/yr
  • harry potter outfit13K/yr
  • harry potter dress up12K/yr
  • gryffindor robe16K/yr
  • harry potter cape9K/yr
  • harry potter fancy dress6K/yr
  • harry potter costumes8K/yr

Reviews and returns

What reviews say buyers love and hate about Harry Potter Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall21%+1.47

Cheap looking

Not made very well

The quality was awful

Size-Overall12%−0.05

It is very, very long

very very long the robe

so it was far too long for my child

Advertised Vs Actual Product7%−0.14

picture is misleading - accessories not included

Not as described

Stitch/Finish/Polish4%−0.08

Very disappointed with the stitching

Ease Of Cleaning4%−0.02

once applied they need a good scrub to remove

Love

Quality-Overall31%+1.47

Amazing quality

Really good quality costume

No complaints

Value For Money20%+1.59

good value for what it was intended for

Good value

Great value for money

Size-Overall14%−0.05

size is good

a great costume, Fits me and I am plus size,

large enough for adults

Advertised Vs Actual Product7%−0.14

complete the look

Did the job

As described

Material Quality4%

Polyester as expected

Good material

Lovely material

Return

2.8% Return rate 74% Fixable by listing

Size-Overall68%██▇▆▆▅

It is very, very long

very very long the robe

so it was far too long for my child

Quality-Overall13%▁▄▆█▇█

Cheap looking

Not made very well

The quality was awful

Material Quality4%▁▃▃▁▄█
Advertised Vs Actual Product2%▇▂▃▄█▅

picture is misleading - accessories not included

Not as described

Value For Money2%▁▁▃█▁▆

FAQ

Common Harry Potter Costume questions

Answered from the same tracked data.