Harry Potter Costume

Shoppers searched for this 574K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -93.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £180K a year.

Searches, last 12 months

574K

Growth, 90 days vs prior 90

-93.4%

Conversion, latest week

1.9%

Market size, estimated

£180Ka year

Peak month

March34.7× the quietest month

Top search term

harry potter costume300K searches a year

Listings sell for £16.26 on average, from £5.22 to £41.23. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £16.26 that is £4K to £8K a year per listing.

Average price

£16.26inside the $15 to $100 sweet spot

Price range

£5.22–£41.23

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

£4K–£8K

Returns

2.8%of orders · Amazon United Kingdom median 0.6%

69% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #905 within Fancy Dress. It carries 665 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

94%

Out of stock, average day

8.3%

Average rank

#905in Fancy Dress

Average rating

4.48 starsAmazon United Kingdom average 4.36 stars

Average reviews

665per listing

Listings tracked

48

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

0Amazon's first-year sales bar

Average brand age

46 months