Harry Potter Costume
FailDemand is soft, at -93.4% this quarter, so Harry Potter Costume is a Fail.
- Flapen Score
- 49 / 100Top 32% of 1,773 Toys & Games niches · +5 vs the category median of 4449
- Market size
- £180K/yr574K searches / yr
- 90-day growth
- -93.4%search demand this quarter
- Competition
- 36%top-5 click share · 21 brands · 62 sellers
Flapen Score
Harry Potter Costume against its category
The dotted line is the Toys & Games average. Past it, Harry Potter Costume is stronger. Inside it, weaker.
Market
The Harry Potter Costume market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Harry Potter Costume 574K times last year and spent an estimated £180K. The top 5 brands take 54% of clicks. Demand peaks in Mar–Oct. Flapen scores it 49 out of 100, a Fail.
01 · Demand
1.9% of searches ended in a purchase last week.
Shoppers searched for this 574K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -93.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £180K a year.
- Searches, last 12 months
- 574K
- Growth, 90 days vs prior 90
- -93.4%
- Conversion, latest week
- 1.9%
- Market size, estimated
- £180Ka year
- Peak month
- March34.7× the quietest month
- Top search term
- harry potter costume300K searches a year
02 · Price
A sale here is worth £16.26.
Listings sell for £16.26 on average, from £5.22 to £41.23. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £16.26 that is £4K to £8K a year per listing.
- Average price
- £16.26inside the $15 to $100 sweet spot
- Price range
- £5.22–£41.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£8K
- Returns
- 2.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
69% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #905 within Fancy Dress. It carries 665 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 94%
- Out of stock, average day
- 8.3%
- Average rank
- #905in Fancy Dress
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 665per listing
- Listings tracked
- 48
04 · Newcomers
Amazon counts 0 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Harry Potter Costume products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
amscan 9911797 Childs Harry Potter Wizard Kit Fancy Dress Book Week Halloween Costume Outfit (Age 10-12 years)
- Price
- £11.62
- Rating
- 4.6/5
- Reviews
- 1,099
- Age
- 5y ago

DABAOOU 7pcs Wizard Costume Accessories Set Halloween Fancy Dress Outfit
- Price
- £11.74
- Rating
- 4.7/5
- Reviews
- 26
- Age
- 8mo ago

Rubies Official Harry Potter Gryffindor Classic Robe Costume Childs Size Large Age 7-8 Years Halloween
- Price
- £12.64
- Rating
- 4.4/5
- Reviews
- 2,790
- Age
- 7y ago

Mineup 7 PCS Wizard Costume Set - Magic Robe Wand Scarf Glasses Tattoo Sticker Tie Hat - Accessories for Kids Halloween
- Price
- £19.77
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 1y ago

Harry Potter Deluxe Robe Large 7-8 years Multi-colored
- Price
- £9.99
- Rating
- 4.6/5
- Reviews
- 2,823
- Age
- 12y ago
Trending
90-day click momentum
Harry Potter Gryffindor Unisex Black Hooded Bathrobe | Cosy Fleece Long Sleeve Loungewear for Relaxation | Movie House Merch Merch - Medium
- Price
- £28.46
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 10mo ago

8PCS Wizard Cape Costume Accessories Set Fancy Dress Up Wizard Theme(125cm)
- Price
- £11.71
- Rating
- 4.5/5
- Reviews
- 22
- Age
- 11mo ago

Harry Potter Womens Wearable Blanket Hoodie | Adults Gray Hooded Pullover with Hogwarts Graphic All Over Print | One Size Sherpa Lined Loungewear with Pockets | Classic Wizard Movie Merchandise Gift
- Price
- £31.60
- Rating
- 4.8/5
- Reviews
- 1,380
- Age
- 1y ago

8PCS Wizard Cape Costume Accessories Set Fancy Dress Up Wizard Theme(115cm)
- Price
- £11.80
- Rating
- 4.5/5
- Reviews
- 22
- Age
- 11mo ago

DABAOOU 7pcs Wizard Costume Accessories Set Halloween Fancy Dress Outfit
- Price
- £11.74
- Rating
- 4.7/5
- Reviews
- 26
- Age
- 8mo ago
Newest
by launch date
UAVAUI Wizard Costume Set 8 PCS Wizard Robe with Magic Hat Stickers Necklace Spectacles Magic Wand and Scarf Halloween Costume Set for School Activities Party World Book Day Role-Playing
- Price
- £10.34
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 7mo ago

DABAOOU 7pcs Wizard Costume Accessories Set Halloween Fancy Dress Outfit
- Price
- £11.74
- Rating
- 4.7/5
- Reviews
- 26
- Age
- 8mo ago

Wizard Costume Accessories 8 Pcs Cosplay Accessories Set with Magic Cloak Magic Wand Hat Scarf Tie Necklace Glasses Tattoo Sticker Fancy Dress Set for Kids and Adult Halloween Party World Book Day
- Price
- £10.89
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 8mo ago

Harry Potter Gryffindor Unisex Black Hooded Bathrobe | Cosy Fleece Long Sleeve Loungewear for Relaxation | Movie House Merch Merch - Medium
- Price
- £28.46
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 10mo ago

8PCS Wizard Cape Costume Accessories Set Fancy Dress Up Wizard Theme(125cm)
- Price
- £11.71
- Rating
- 4.5/5
- Reviews
- 22
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
21 rising
Sellers
62
Top-5 brand share
54%
Top 20: 100%
Top-5 click share
36%
Top 20: 78%
Open market
39%
- Rubies22%
- amscan10%
- DABAOOU8%
- Sekepingo7%
- AUYAO7%
- Mineup6%
Demand
Harry Potter Costume search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Oct · busiest ÷ quietest = 34.7×
Search terms
Top Harry Potter Costume search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- harry potter costume300K/yr
- harry potter costume kids114K/yr
- harry potter cloak18K/yr
- harry potter robe15K/yr
- harry potter outfit13K/yr
- harry potter dress up12K/yr
- gryffindor robe16K/yr
- harry potter cape9K/yr
- harry potter fancy dress6K/yr
- harry potter costumes8K/yr
Reviews and returns
What reviews say buyers love and hate about Harry Potter Costume
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Cheap looking
Not made very well
The quality was awful
It is very, very long
very very long the robe
so it was far too long for my child
picture is misleading - accessories not included
Not as described
Very disappointed with the stitching
once applied they need a good scrub to remove
Love
Amazing quality
Really good quality costume
No complaints
good value for what it was intended for
Good value
Great value for money
size is good
a great costume, Fits me and I am plus size,
large enough for adults
complete the look
Did the job
As described
Polyester as expected
Good material
Lovely material
Return
2.8% Return rate 74% Fixable by listing
It is very, very long
very very long the robe
so it was far too long for my child
Cheap looking
Not made very well
The quality was awful
picture is misleading - accessories not included
Not as described
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Harry Potter Costume questions
Answered from the same tracked data.









