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Harry Potter Chess Set

Fail

The top 5 brands take 100% of clicks, so Harry Potter Chess Set is a Fail.

Flapen Score
30
30 / 100
Ranks 1,617 of 1,773 Toys & Games niches · −14 vs the category median of 44
Market size
£63K/yr52K searches / yr
90-day growth
-16.6%search demand this quarter
Competition
90%top-5 click share · 4 brands · 67 sellers

Flapen Score

Harry Potter Chess Set against its category

The dotted line is the Toys & Games average. Past it, Harry Potter Chess Set is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Harry Potter Chess Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Harry Potter Chess Set 52K times last year and spent an estimated £63K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-16.6%
Conversion, latest week
1.4%
Market size, estimated
£63Ka year
Peak month
December6.8× the quietest month
Top search term
harry potter chess set34K searches a year

02 · Price

A sale here is worth £84.63.

Listings sell for £84.63 on average, from £9.66 to £245.52. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At £84.63 that is £8K to £21K a year per listing.

Average price
£84.63inside the $15 to $100 sweet spot
Price range
£9.66–£245.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
100–250
Revenue per listing a year
£8K–£21K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

44% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #884 within Games & Accessories. It carries 2,295 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#884in Games & Accessories
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,295per listing
Listings tracked
9

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Harry Potter Chess Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

£0£6K£13K£19K£25K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

67

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • The Noble Collection43%
  • LEXIBOOK36%
  • GoCube20%
  • Goliath1%

Demand

Harry Potter Chess Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.8×

Search terms

Top Harry Potter Chess Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • harry potter chess set34K/yr
  • harry potter chess14K/yr
  • harry potter wizard chess set4K/yr

Reviews and returns

What reviews say buyers love and hate about Harry Potter Chess Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength50%−0.08

fragile figurines

But the pieces themselves are very fragile, be careful

Magnetic Strength/Adsorption25%−0.10

a lot of the magnets fall off

Shape/Style25%−0.12

Would have preferred the pieces to be straight

Love

Quality-Overall60%+3.93

great product

Good quality my friend loved this present

Really good quality, no QC issues

Design-Overall17%+0.71

gorgeous design

the pieces are fantastic in every detail

Magnetic Strength/Adsorption10%−0.10

It is a wonderful set the board is magnetic

Strength7%−0.08

Very sturdy

Value For Money7%+0.26

Worth the extra money

Return

1.1% Return rate 17% Fixable by listing

Quality-Overall25%▁█▁▁█▁
Advertised Vs Actual Product17%▁▁▆▁▁█
Functionality-Overall17%▁▅▁▁▁█
Value For Money17%▁▁▆▁█▁
Defective Material/Parts8%▁█▁▁▁▁

FAQ

Common Harry Potter Chess Set questions

Answered from the same tracked data.