harry potter chess set
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great£84.63avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,294.67avg incumbent reviews — the moat a new listing must climb
Price range
Okay£9.66–£245.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-16.6%90-day search growth — must beat 0% to launch
Market size
Bad£63K£63K/yr · 52K searches
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, harry potter chess set is a £63K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 30/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
harry potter chess set market data
- Units sold / yr
- 750–1K
- avg 100–250/product
- Revenue / yr
- £63K–£85K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #884
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 44%
- Out of stock
- 0.0%
- Avg brand age
- 56 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
67
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- The Noble Collection43%
- LEXIBOOK36%
- GoCube20%
- Goliath1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.6% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.8×
Top harry potter chess set search terms
- harry potter chess set34K/yr
- harry potter chess14K/yr
- harry potter wizard chess set4K/yr
Top harry potter chess set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Harry Potter - Wizards Chess Set - The Noble Collection
The Noble Collection£38.064.6★16,707 rev
Harry Potter Electronic Chess Board Game. GoChess Mini Wizard. Light-Up Chess Set for Adults & Kids. All Skill Levels & Online Play App for Harry Potter Fans Smart Board Games Lovers
GoCube£207.304.6★86 rev
Lexibook Harry Potter Magnetic Chess Board CGM300HP
LEXIBOOK£31.264.6★493 rev
Lexibook Harry Potter Magnetic Chess Board CGM300HPLXB
LEXIBOOK£39.764.3★43 rev
The Noble Collection Harry Potter Wizard Chess Set - 32 Detailed Playing Pieces - Officially Licensed Harry Potter Film Set Movie Props Toys Gifts
The Noble Collection£51.194.5★541 rev
Newest
by launch dateHarry Potter Electronic Chess Board Game. GoChess Mini Wizard. Light-Up Chess Set for Adults & Kids. All Skill Levels & Online Play App for Harry Potter Fans Smart Board Games Lovers
GoCube£207.3086 rev
Lexibook Harry Potter Magnetic Chess Board CGM300HPLXB
LEXIBOOK£39.7643 rev
Lexibook Harry Potter Magnetic Chess Board CGM300HP
LEXIBOOK£31.26493 rev
Lexibook Harry Potter Electronic Chess Game CG3000HPLXB
LEXIBOOK£97.1216 rev
Harry Potter: Wizarding World Checkers | Checkers & Draughts Sets | For 2 Players | Ages 6+
Goliath£9.66121 rev
Trending
90-day click momentumLexibook Harry Potter Electronic Chess Game CG3000HPLXB
LEXIBOOK£97.124.4★
Harry Potter Electronic Chess Board Game. GoChess Mini Wizard. Light-Up Chess Set for Adults & Kids. All Skill Levels & Online Play App for Harry Potter Fans Smart Board Games Lovers
GoCube£207.304.6★
The Noble Collection Harry Potter Wizard Chess Set - 32 Detailed Playing Pieces - Officially Licensed Harry Potter Film Set Movie Props Toys Gifts
The Noble Collection£51.194.5★
Lexibook Harry Potter Magnetic Chess Board CGM300HPLXB
LEXIBOOK£39.764.3★
The Noble Collection The Lord of the Rings Chess Set: Battle for Middle-Earth Board Game 2 Players Ages 8+
The Noble Collection£41.824.6★
What buyers say about harry potter chess set
What buyers praise and complain about, mined from review topics.What buyers love
“great product”
“gorgeous design”
“It is a wonderful set the board is magnetic”
“Very sturdy”
“Worth the extra money”
What buyers complain about
“fragile figurines”
“a lot of the magnets fall off”
“Would have preferred the pieces to be straight”
Top return reasons
Common questions
- Is harry potter chess set profitable to sell on Amazon United Kingdom?
- The niche generates £63K/yr across 9 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.6%. Flapen's verdict: Skip it (30/100).
- How competitive is the harry potter chess set niche?
- 4 brands and 67 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in harry potter chess set?
- Top complaints mined from reviews: Strength, Magnetic Strength/Adsorption, Shape/Style. The return rate is 1.1%.
- When does demand for harry potter chess set peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 6.8× the quietest.
- What does it cost to enter the harry potter chess set niche?
- Listings span £9.66–£245.52; the average listing price is £84.63 (sweet spot $15–$100). The average incumbent carries 2,295 reviews — the moat a new listing must climb.