How competitive is the Harry Potter Chess Set niche on Amazon United Kingdom?

4 brands and 67 sellers compete in Harry Potter Chess Set on Amazon United Kingdom. The top 5 Harry Potter Chess Set products take 90% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Harry Potter Chess Set?

Harry Potter Chess Set buyers on Amazon United Kingdom complain most about Strength, Magnetic Strength/Adsorption, Shape/Style, the themes mined from the niche's reviews. Its return rate is 1.1%.

What does it cost to enter the Harry Potter Chess Set niche?

Harry Potter Chess Set sells for £84.63 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £9.66–£245.52. The average incumbent carries 2,295 reviews — the moat a new listing must climb.

Harry Potter Chess Set

brand-locked demand (top 5 brands take 100% of clicks) — Harry Potter Chess Set doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

This niche Category average

Is Harry Potter Chess Set profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Harry Potter Chess Set is a £63K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 30/100.

Harry Potter Chess Set: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -16.6% over the last 90 days and 1.4% of searches end in a purchase.

£63K

revenue / yr

Units sold / yr1K

Search volume / yr-16.6%52K

Conversion rate1.4%

Avg price£84.63

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 67

Top-5 product click share90%

Open market0%

Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 9 products

Top Harry Potter Chess Set products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Harry Potter - Wizards Chess Set - The Noble Collection

Price: £38.06
Rating: 4.6/5
Reviews: 16,707
Age: 11y ago

Harry Potter Electronic Chess Board Game. GoChess Mini Wizard. Light-Up Chess Set for Adults & Kids. All Skill Levels & Online Play App for Harry Potter Fans Smart Board Games Lovers

Price: £207.30
Rating: 4.6/5
Reviews: 86
Age: 8mo ago

Lexibook Harry Potter Magnetic Chess Board CGM300HP

Price: £31.26
Rating: 4.6/5
Reviews: 493
Age: 3y ago

Lexibook Harry Potter Magnetic Chess Board CGM300HPLXB

Price: £39.76
Rating: 4.3/5
Reviews: 43
Age: 9mo ago

The Noble Collection Harry Potter Wizard Chess Set - 32 Detailed Playing Pieces - Officially Licensed Harry Potter Film Set Movie Props Toys Gifts

Price: £51.19
Rating: 4.5/5
Reviews: 541
Age: 8y ago

Newest

by launch date

Harry Potter Electronic Chess Board Game. GoChess Mini Wizard. Light-Up Chess Set for Adults & Kids. All Skill Levels & Online Play App for Harry Potter Fans Smart Board Games Lovers

Price: £207.30
Rating: 4.6/5
Reviews: 86
Age: 8mo ago

Lexibook Harry Potter Magnetic Chess Board CGM300HPLXB

Price: £39.76
Rating: 4.3/5
Reviews: 43
Age: 9mo ago

Lexibook Harry Potter Magnetic Chess Board CGM300HP

Price: £31.26
Rating: 4.6/5
Reviews: 493
Age: 3y ago

Lexibook Harry Potter Electronic Chess Game CG3000HPLXB

Price: £97.12
Rating: 4.4/5
Reviews: 16
Age: 3y ago

Harry Potter: Wizarding World Checkers | Checkers & Draughts Sets | For 2 Players | Ages 6+

Price: £9.66
Rating: 4.3/5
Reviews: 121
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

The Noble Collection43%
LEXIBOOK36%
GoCube20%
Goliath1%

Harry Potter Chess Set demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume52KCVR1.4%Products9Brands4Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews2,295Avg BSR#884

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.8×

Top Harry Potter Chess Set search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

harry potter chess set34K/yr -12.0%1.5% conv.
harry potter chess14K/yr -27.9%1.2% conv.
harry potter wizard chess set4K/yr -12.6%1.6% conv.

What reviews say buyers love and hate about Harry Potter Chess Set

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Quality-Overall60%

“great product”

Design-Overall17%

“gorgeous design”

Magnetic Strength/Adsorption10%

“It is a wonderful set the board is magnetic”

Strength7%

“Very sturdy”

Value For Money7%

“Worth the extra money”

What buyers complain about

100% of reviews

Strength50%

“fragile figurines”

Magnetic Strength/Adsorption25%

“a lot of the magnets fall off”

Shape/Style25%

“Would have preferred the pieces to be straight”

Harry Potter Chess Set return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

17%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall

25%

2Advertised Vs Actual Product

17%

3Functionality-Overall

17%

4Value For Money

17%

5Defective Material/Parts

Common Harry Potter Chess Set questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Harry Potter Chess Set 30/100 on Amazon United Kingdom — Skip it. The niche generates £63K/yr across 9 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -16.6% over the last 90 days.