Is harry potter advent calendar 2023 profitable to sell on Amazon United Kingdom?

The niche generates £21K/yr across 9 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +13.5%. Flapen's verdict: Skip it (38/100).

How competitive is the harry potter advent calendar 2023 niche?

7 brands and 60 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 89% of demand.

When does demand for harry potter advent calendar 2023 peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 215.0× the quietest.

What does it cost to enter the harry potter advent calendar 2023 niche?

Listings span £4.30–£41.63; the average listing price is £25.47 (sweet spot $15–$100). The average incumbent carries 1,847 reviews — the moat a new listing must climb.

harry potter advent calendar 2023

Skip it

Weak search conversion (0.3%) — this niche doesn't clear our bar today.

Avg price

Incredible£25.47

avg listing price — sweet spot $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Price range

Good£4.30–£41.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,846.67

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+13.5%

90-day search growth — must beat 0% to launch

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Competition

Bad79%

top-5 click share — a locked-up shelf

Market size

Bad£21K

£21K/yr · 260K searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United Kingdom niche tracking, harry potter advent calendar 2023 is a £21K/yr Amazon United Kingdom market (260K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 38/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

harry potter advent calendar 2023 market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: £102K–£127K; units × avg price
Conversion rate: 0.3%
Avg BSR: #156
Page quality: 0%
Prime: 89%
Sponsored: 56%
Out of stock: 4.3%
Avg brand age: 37 months
Avg seller age: 183 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Harry Potter30%
LEGO17%
Paladone16%
Funko14%
Schleich12%
Get Trend6%
Open — no brand owns it (1 brand, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +13.5% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 215.0×

Open Trend

Top harry potter advent calendar 2023 search terms

harry potter advent calendar166K/yr +35.1%0.5% conv.
harry potter advent6K/yr +29.7%0.0% conv.
advent calendar harry potter15K/yr -45.7%0.0% conv.
harry potter funko pop advent calendar4K/yr -16.1%0.0% conv.
harry potter advent calendar 202560K/yr -61.0%0.0% conv.
advent calendar 2025 harry potter9K/yr -100.0%0.0% conv.

All search terms

Top harry potter advent calendar 2023 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Harry Potter Advent Calendar 2025 Girls with Stationery Socks & Accessories 24 Days Magical Christmas Countdown Calendar Gifts for Kids Teens Women (Brown Case)

Harry Potter£32.174.3★3,553 rev

LEGO Harry Potter Advent Calendar 2025 for 7+ Year Old Boys & Girls - Christmas Countdown Toy with 24 Surprises incl. 8 Minifigures in Festive Jumpers & Mini Builds - Gift Idea - 76456

LEGO£19.954.7★4,729 rev

Funko Advent Calendar: Harry Potter 2022 - Rubeus Hagrid - 24 Days Of Surprise - Collectable Vinyl Mini Figures - Mystery Box - Gift Idea - Holiday Xmas for Girls Boys & Kids - Christmas Countdown

Funko£30.514.4★3,686 rev

Schleich Harry Potter Advent Calendar - 24 PC Harry Potter Mini Figurine Set - Wizarding World Collectible Figures for Kids and Adults - Christmas Holiday Countdown Calendar - Ages 6+ | 99175

Schleich£41.634.7★469 rev

Paladone£35.854.0★163 rev

Newest

by launch date

Profusion Cosmetics Harry Potter Holiday | Hogwarts Holiday Countdown 12 Days Advent Calendar

Profusion Cosmetics£15.800 rev

2mo ago

Harry Potter Advent Calendar 2025 Girls with Stationery Socks & Accessories 24 Days Magical Christmas Countdown Calendar Gifts for Kids Teens Women (Brown Case)

Harry Potter£32.173,553 rev

10mo ago

LEGO Harry Potter Advent Calendar 2025 for 7+ Year Old Boys & Girls - Christmas Countdown Toy with 24 Surprises incl. 8 Minifigures in Festive Jumpers & Mini Builds - Gift Idea - 76456

LEGO£19.954,729 rev

11mo ago

Harry Potter Advent Calendar 2025 for Girls Teens Jewellery Christmas Countdown Calendar Bracelet & Charms Xmas Festive Gifts for Her (Burgundy Harry Potter)

Get Trend£17.11426 rev

1y ago

Paladone£35.85163 rev

1y ago

What buyers say about harry potter advent calendar 2023

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience29%

“Lots of fun on the Christmas mornings”

Collectibles17%

“Good Advent calendar”

Gifting Purpose17%

“Fantastic gift”

Quality-Overall13%

“Good quality”

Value For Money13%

“Great price”

Advertised Vs Actual Product8%

“Just what I was looking for”

Assembly/Installation4%

“the pieces are easy to assemble”

Top return reasons

Defective Material/Parts100%

Common questions

Is harry potter advent calendar 2023 profitable to sell on Amazon United Kingdom?: The niche generates £21K/yr across 9 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +13.5%. Flapen's verdict: Skip it (38/100).
How competitive is the harry potter advent calendar 2023 niche?: 7 brands and 60 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 89% of demand.
When does demand for harry potter advent calendar 2023 peak?: Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 215.0× the quietest.
What does it cost to enter the harry potter advent calendar 2023 niche?: Listings span £4.30–£41.63; the average listing price is £25.47 (sweet spot $15–$100). The average incumbent carries 1,847 reviews — the moat a new listing must climb.