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Harry Potter Advent Calendar 2023

Fail

Buyers convert on only 0.3% of searches, so Harry Potter Advent Calendar 2023 is a Fail.

Flapen Score
38
38 / 100
Ranks 1,216 of 1,773 Toys & Games niches · −6 vs the category median of 44
Market size
£21K/yr260K searches / yr
90-day growth
+13.5%search demand this quarter
Competition
79%top-5 click share · 7 brands · 60 sellers

Flapen Score

Harry Potter Advent Calendar 2023 against its category

The dotted line is the Toys & Games average. Past it, Harry Potter Advent Calendar 2023 is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Harry Potter Advent Calendar 2023 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Harry Potter Advent Calendar 2023 260K times last year and spent an estimated £21K. The top 5 brands take 89% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 260K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.

Searches, last 12 months
260K
Growth, 90 days vs prior 90
+13.5%
Conversion, latest week
0.3%
Market size, estimated
£21Ka year
Peak month
November215.0× the quietest month
Top search term
harry potter advent calendar166K searches a year

02 · Price

A sale here is worth £25.47.

Listings sell for £25.47 on average, from £4.30 to £41.63. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £25.47 that is £3K to £6K a year per listing.

Average price
£25.47inside the $15 to $100 sweet spot
Price range
£4.30–£41.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£3K–£6K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #156 within Toy Advent Calendars. It carries 1,847 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
89%
Out of stock, average day
4.3%
Average rank
#156in Toy Advent Calendars
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,847per listing
Listings tracked
9

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Harry Potter Advent Calendar 2023 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.

£0£2K£4K£6K£8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 falling

Sellers

60

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

79%

Top 20: 100%

Open market

5%

  • Harry Potter30%
  • LEGO17%
  • Paladone16%
  • Funko14%
  • Schleich12%
  • Get Trend6%
  • Open — no brand owns it (1 brand, 5%)

Demand

Harry Potter Advent Calendar 2023 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 215.0×

Search terms

Top Harry Potter Advent Calendar 2023 search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • harry potter advent calendar166K/yr
  • harry potter advent6K/yr
  • advent calendar harry potter15K/yr
  • harry potter funko pop advent calendar4K/yr
  • harry potter advent calendar 202560K/yr
  • advent calendar 2025 harry potter9K/yr

Reviews and returns

What reviews say buyers love and hate about Harry Potter Advent Calendar 2023

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Fun/Entertainment Experience”
1.1%of orders come back
“Lots of fun on the Christmas mornings”
A buyer, on “Fun/Entertainment Experience”29% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Harry Potter Advent Calendar 2023 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data