harry potter accessories
Skip itSoft demand (-87.9% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Good706.17avg incumbent reviews — the moat a new listing must climb
Price range
Good£2.93–£31.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.50avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Competition
Bad73%top-5 click share — a locked-up shelf
Market size
Bad£9K£9K/yr · 41K searches
Growth
Bad-87.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, harry potter accessories is a £9K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Mar. Verdict: Skip it — 29/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
harry potter accessories market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £26K–£32K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #727
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 50%
- Out of stock
- 13.1%
- Avg brand age
- 45 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 rising
Sellers
36
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
10%
- Aomig33%
- Rubies16%
- UAVAUI15%
- DABAOOU11%
- AAA Merchandise10%
- GrassVillage4%
- Open — no brand owns it (3 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 73 weeks — -87.9% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 17.3×
Top harry potter accessories search terms
- harry potter accessories22K/yr
- harry potter accessories kids6K/yr
- harry potter glasses and wand6K/yr
- harry potter scar4K/yr
- harry potter wand and glasses4K/yr
Top harry potter accessories products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aomig Wizard School Tie Wizard Striped Tie for World Book Day Party Costume School Uniform Neckties for boys and girls Cosplay Tie for Halloween Christmas Fancy Dress Costume Accessory (Red)
Aomig£2.934.2★82 rev
UAVAUI Wizard Costume Set 6 PCS Cosplay Accessories Magic Wand and Glasses Knitted Scarf Wizard Necklace for Wizard Cosplay Fancy Dress Outfit Accessories for School Event World Book Day
UAVAUI£7.484.4★17 rev
Aomig Wizard Costume Accessories Set Red and Gold Wizard Stripe Headband Tie Glasses School Uniform Neckties Retro Round Glasses Headband for Halloween Christmas Fancy Dress Costume Accessory
Aomig£5.394.5★39 rev
Rubies Official Harry Potter Tie Kids Fancy Dress Halloween
Rubies£4.134.4★2,205 rev
DABAOOU 7pcs Wizard Costume Accessories Set Halloween Fancy Dress Outfit
DABAOOU£11.744.7★26 rev
Newest
by launch date
Nhemeylp 2PCS Magic Wand Halloween Dress Up Accessory for Sorcerers Apprentices and Witches Wizard Wand for Carnival Cosplay and Parties Wizard Prop for Teens and Adults Wizard Costume Accessory
Nhemeylp£4.192 rev
DABAOOU 7pcs Wizard Costume Accessories Set Halloween Fancy Dress Outfit
DABAOOU£11.7426 rev
Aomig Wizard Costume Accessories Set Red and Gold Wizard Stripe Headband Tie Glasses School Uniform Neckties Retro Round Glasses Headband for Halloween Christmas Fancy Dress Costume Accessory
Aomig£5.3939 rev
AAA Merchandise Harry Potter Slytherin Scarf - Thin Stripes Knitted House Crest Design - Boxed Wizarding World Costume Accessory - HP Gifts for Men Women Adults Kids
AAA Merchandise£18.991 rev
UAVAUI Wizard Costume Set 6 PCS Cosplay Accessories Magic Wand and Glasses Knitted Scarf Wizard Necklace for Wizard Cosplay Fancy Dress Outfit Accessories for School Event World Book Day
UAVAUI£7.4817 rev
Trending
90-day click momentumNhemeylp 2PCS Magic Wand Halloween Dress Up Accessory for Sorcerers Apprentices and Witches Wizard Wand for Carnival Cosplay and Parties Wizard Prop for Teens and Adults Wizard Costume Accessory
Nhemeylp£4.195.0★
Aomig Wizard School Tie Wizard Striped Tie for World Book Day Party Costume School Uniform Neckties for boys and girls Cosplay Tie for Halloween Christmas Fancy Dress Costume Accessory (Red)
Aomig£2.934.2★
AAA Merchandise Harry Potter Slytherin Scarf - Thin Stripes Knitted House Crest Design - Boxed Wizarding World Costume Accessory - HP Gifts for Men Women Adults Kids
AAA Merchandise£18.995.0★
Harry Potter Womens Wearable Blanket Hoodie | Adults Gray Hooded Pullover with Hogwarts Graphic All Over Print | One Size Sherpa Lined Loungewear with Pockets | Classic Wizard Movie Merchandise Gift
Harry Potter£31.604.8★
AAA Merchandise Harry Potter Gryffindor Scarf - Bold Striped Design with House Crest - Burgundy and Gold Knitted Winter Accessory - HP Gifts for Men Women Adults Kids
AAA Merchandise£17.450.0★
What buyers say about harry potter accessories
What buyers praise and complain about, mined from review topics.What buyers love
“Good value”
“All so well made”
“The sizing is spot on”
“The colours are bright and bold, and they feel ok for basic costume props”
“The quality of the items are fairly strong a durable”
“The colours and overall design look fantastic and really bring the whole costume together”
“was far more comfortable”
“Present for grandson”
“£10.99, voucher £10.44 at time of review, makes this a full of fun costume for a teen upwards”
“The wand and glasses are lightweight and safe for kids to handle, and the hat actually keeps its shape better than I expected”
What buyers complain about
“I really dont think this design is good for kids”
“so it was far too long for my child”
“not an excellent quality item”
“the scarf very thin”
“though it felt a little flimsy”
Top return reasons
Common questions
- Is harry potter accessories profitable to sell on Amazon United Kingdom?
- The niche generates £9K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -87.9%. Flapen's verdict: Skip it (29/100).
- How competitive is the harry potter accessories niche?
- 9 brands and 36 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in harry potter accessories?
- Top complaints mined from reviews: Design-Overall, Size-Overall, Quality-Overall. The return rate is 1.8%.
- When does demand for harry potter accessories peak?
- Demand peaks in Mar; the busiest month runs 17.3× the quietest.
- What does it cost to enter the harry potter accessories niche?
- Listings span £2.93–£31.60; the average listing price is £10.50 (sweet spot $15–$100). The average incumbent carries 706 reviews — the moat a new listing must climb.