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Harry Potter Accessories

Fail

Demand is soft, at -87.9% this quarter, so Harry Potter Accessories is a Fail.

Flapen Score
29
29 / 100
Ranks 1,651 of 1,773 Toys & Games niches · −15 vs the category median of 44
Market size
£9K/yr41K searches / yr
90-day growth
-87.9%search demand this quarter
Competition
73%top-5 click share · 9 brands · 36 sellers

Flapen Score

Harry Potter Accessories against its category

The dotted line is the Toys & Games average. Past it, Harry Potter Accessories is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Harry Potter Accessories market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Harry Potter Accessories 41K times last year and spent an estimated £9K. The top 5 brands take 86% of clicks. Demand peaks in Mar. Flapen scores it 29 out of 100, a Fail.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -87.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £9K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-87.9%
Conversion, latest week
2.0%
Market size, estimated
£9Ka year
Peak month
March17.3× the quietest month
Top search term
harry potter accessories22K searches a year

02 · Price

A sale here is worth £10.50.

Listings sell for £10.50 on average, from £2.93 to £31.60. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £10.50 that is £0 to £1K a year per listing.

Average price
£10.50under the $15 to $100 sweet spot
Price range
£2.93–£31.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #727 within Dress-Up Accessories. It carries 706 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
83%
Out of stock, average day
13.1%
Average rank
#727in Dress-Up Accessories
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
706per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Harry Potter Accessories products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£436£873£1K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 rising

Sellers

36

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

10%

  • Aomig33%
  • Rubies16%
  • UAVAUI15%
  • DABAOOU11%
  • AAA Merchandise10%
  • GrassVillage4%
  • Open — no brand owns it (3 brands, 10%)

Demand

Harry Potter Accessories search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '25Spike '25Spike '26Prime Day '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Mar · busiest ÷ quietest = 17.3×

Search terms

Top Harry Potter Accessories search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • harry potter accessories22K/yr
  • harry potter accessories kids6K/yr
  • harry potter glasses and wand6K/yr
  • harry potter scar4K/yr
  • harry potter wand and glasses4K/yr

Reviews and returns

What reviews say buyers love and hate about Harry Potter Accessories

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Design-Overall20%−0.23

I really dont think this design is good for kids

Size-Overall15%−0.28

so it was far too long for my child

The hat however is quite small definitely not for adult or teen heads

Quality-Overall10%+0.84

not an excellent quality item

Thickness7%−0.02

the scarf very thin

Strength5%+0.23

though it felt a little flimsy

Love

Value For Money33%+3.02

Good value

Grandson loved his Harry Potter good value

Excellent value for money

Quality-Overall19%+0.84

All so well made

No complaints

Good quality

Size-Overall10%−0.28

The sizing is spot on

large enough for adults

The fit was very versatile because nothing is really sized

Color4%−0.03

The colours are bright and bold, and they feel ok for basic costume props

The colours and overall design look fantastic and really bring the whole costume together

Durability4%−0.03

The quality of the items are fairly strong a durable

durable, especially considering how many items you get in the set

Return

1.8% Return rate 51% Fixable by listing

Size-Overall47%▁▇▄▁█▄

so it was far too long for my child

The hat however is quite small definitely not for adult or teen heads

Quality-Overall27%▁▄▅▁▁█

not an excellent quality item

Defective Material/Parts7%▁▁█▁▁▁
Material Quality4%▁▁█▁▁▁
Length2%▁▁█▁▁▁

FAQ

Common Harry Potter Accessories questions

Answered from the same tracked data.