Happy Puzzle Company
FailThe top 5 brands take 100% of clicks, so Happy Puzzle Company is a Fail.
- Flapen Score
- 34 / 100Ranks 1,428 of 1,773 Toys & Games niches · −10 vs the category median of 4434
- Market size
- £17K/yr39K searches / yr
- 90-day growth
- -30.8%search demand this quarter
- Competition
- 66%top-5 click share · 2 brands · 47 sellers
Flapen Score
Happy Puzzle Company against its category
The dotted line is the Toys & Games average. Past it, Happy Puzzle Company is stronger. Inside it, weaker.
Market
The Happy Puzzle Company market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Happy Puzzle Company 39K times last year and spent an estimated £17K. All 2 brands take every click. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -30.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.
- Searches, last 12 months
- 39K
- Growth, 90 days vs prior 90
- -30.8%
- Conversion, latest week
- 2.9%
- Market size, estimated
- £17Ka year
- Top search term
- happy puzzle company14K searches a year
02 · Price
A sale here is worth £15.02.
Listings sell for £15.02 on average, from £9.07 to £25.80. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £15.02 that is £0 to £2K a year per listing.
- Average price
- £15.02inside the $15 to $100 sweet spot
- Price range
- £9.07–£25.80
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #1,297 within Games & Accessories. It carries 935 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 94%
- Out of stock, average day
- 3.2%
- Average rank
- #1,297in Games & Accessories
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 935per listing
- Listings tracked
- 18
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Happy Puzzle Company products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
The Happy Puzzle Company - The Genius Square & Collection - Puzzle Challenges for Friends and Family Board Game Night - Logic STEM Educational Learning Resources (The Genius Square)
- Price
- £14.62
- Rating
- 4.8/5
- Reviews
- 7,847
- Age
- 6y ago

The Happy Puzzle Company The Genius Star Game - 165 000+ Puzzle Challenges for a Fun Family Board Game Night - Logic Puzzles STEM Educational Learning Resources - Smart Games for Kids & Adults Ages 8+
- Price
- £14.08
- Rating
- 4.8/5
- Reviews
- 2,609
- Age
- 4y ago

The Happy Puzzle Company The Genius Gems Game - 10 794 Puzzles - A Great Challenge for Friends and Family Board Game Night - Logic Puzzle Smart Games STEM Educational Learning Resources Ages 8+
- Price
- £15.22
- Rating
- 4.5/5
- Reviews
- 175
- Age
- 4y ago

The Happy Puzzle Company The Genius Connection Board Game STEM Logic Puzzle Challenges for Family Game Night Fun & Educational for Adults & Kids Ages 6+
- Price
- £16.87
- Rating
- 4.6/5
- Reviews
- 77
- Age
- 1y ago

The Happy Puzzle Company | True Genius Grecian Computer | Wood Brain Teaser Puzzle Based Ancient Artifacts | Learn Lateral Thinking & Problem Solving Skills | Ages 10+
- Price
- £12.48
- Rating
- 4.4/5
- Reviews
- 85
- Age
- 2y ago
Trending
estimated 90-day click momentum
The Happy Puzzle Company | 100 Coloured Circles Only The Ten That You Need Must Remain! | Use Logic & Spatial Awareness | 45 Multi-Level Logic Puzzles | Ages 8+
- Price
- £19.61
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 5y ago

The Happy Puzzle Company- Underground Gridzy. With the Transport for London logo. Friends and Family Board Game Night - Adults & Kids Smart Games Ages 7+
- Price
- £9.07
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 1y ago

SmartGames - Genius Connection 1 or 2 Player Battle Puzzle Game Ages 8+
- Price
- £17.98
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 10mo ago

SmartGames | IQ Puzzler Pro | Logic Puzzle Game | 120 Challenges | Single Player Brain Teaser | for Ages 6+ | Multilingual Version
- Price
- £9.07
- Rating
- 4.7/5
- Reviews
- 4,872
- Age
- 10y ago

The Happy Puzzle Company 30 Cubed Game - The Next Rubiks Cube? 45 Multi-Level Challenges for a Fun Family Board Game Night - Logic Puzzles STEM Educational Learning Resources - Kids Games Ages 6+
- Price
- £15.08
- Rating
- 4.4/5
- Reviews
- 158
- Age
- 8y ago
Newest
by launch date
SmartGames - Genius Connection 1 or 2 Player Battle Puzzle Game Ages 8+
- Price
- £17.98
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 10mo ago

The Happy Puzzle Company The Genius Connection Board Game STEM Logic Puzzle Challenges for Family Game Night Fun & Educational for Adults & Kids Ages 6+
- Price
- £16.87
- Rating
- 4.6/5
- Reviews
- 77
- Age
- 1y ago

The Happy Puzzle Company- Underground Gridzy. With the Transport for London logo. Friends and Family Board Game Night - Adults & Kids Smart Games Ages 7+
- Price
- £9.07
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 1y ago

The Happy Puzzle Company | True Genius Grecian Computer | Wood Brain Teaser Puzzle Based Ancient Artifacts | Learn Lateral Thinking & Problem Solving Skills | Ages 10+
- Price
- £12.48
- Rating
- 4.4/5
- Reviews
- 85
- Age
- 2y ago

The Happy Puzzle Company Itchy Feet Travel Themed Action Packed Card Swapping Game - Suitable For Up To 6 Players for ages 8+
- Price
- £11.13
- Rating
- 4.1/5
- Reviews
- 54
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 falling
Sellers
47
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
0%
- The Happy Puzzle Company96%
- SmartGames4%
- Open — no brand owns it (0%)
Demand
Happy Puzzle Company search demand
Weekly searches over the year. Pick a range.
Search terms
Top Happy Puzzle Company search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- happy puzzle company14K/yr
- happy puzzle company games6K/yr
- the happy puzzle company8K/yr
- genius games5K/yr
- genius game6K/yr
Reviews and returns
What reviews say buyers love and hate about Happy Puzzle Company
We read the reviews and the return reasons for every product selling here.
“Could be improved”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Happy Puzzle Company questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









