Skip to content

Hangboard

Fail

Shoppers spend only $39K a year here, so Hangboard is a Fail.

Flapen Score
47
47 / 100
Top 38% of 1,773 Toys & Games niches · +3 vs the category median of 44
Market size
£39K/yr56K searches / yr
90-day growth
-30.6%search demand this quarter
Competition
56%top-5 click share · 13 brands · 41 sellers

Flapen Score

Hangboard against its category

The dotted line is the Toys & Games average. Past it, Hangboard is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hangboard market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hangboard 56K times last year and spent an estimated £39K. The top 5 brands take 72% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-30.6%
Conversion, latest week
1.6%
Market size, estimated
£39Ka year
Peak month
December2.5× the quietest month
Top search term
hangboard22K searches a year

02 · Price

A sale here is worth £44.17.

Listings sell for £44.17 on average, from £12.05 to £113.13. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £44.17 that is £0 to £4K a year per listing.

Average price
£44.17inside the $15 to $100 sweet spot
Price range
£12.05–£113.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #208 within Sports Toys & Outdoor. It carries 69 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
82%
Out of stock, average day
8.4%
Average rank
#208in Sports Toys & Outdoor
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
69per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Hangboard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

13 falling

Sellers

41

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

56%

Top 20: 98%

Open market

22%

  • TWO STONES25%
  • Cnwinu15%
  • POWER GUIDANCE15%
  • Generic9%
  • YY Vertical7%
  • UPROZIL6%

Demand

Hangboard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Holiday '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Hangboard search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hangboard22K/yr
  • fingerboard climbing6K/yr
  • hangboard climbing5K/yr
  • climbing hangboard5K/yr
  • hang board4K/yr
  • climbing board4K/yr
  • finger board climbing training5K/yr
  • climbing fingerboard5K/yr

Reviews and returns

What reviews say buyers love and hate about Hangboard

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Wood Quality25%−0.09

Cheap wood and even cheaper installation materials

The wood is raw so have sanded mine a bit in some places

Measurement/Reading Accuracy17%−0.12

wrong measurement

Size-Overall8%+0.31

Small wish was a little wider

Quality-Overall8%+0.46

Poor quality

Ease Of Cleaning8%−0.06

This one requires lots of cleaning

Love

Quality-Overall17%+0.46

Quality hangboard at a good price

Good quality

Good build quality

Grip10%+0.83

Sturdy with challenging holds

super smooth on the fingers yet great grip

Suitability Beginner8%−0.04

Ok for beginners

Portability8%+0.65

Excellent portable training

Durability7%

Otherwise it's lasted well

Its been up & working here for months

Return

0.9% Return rate 17% Fixable by listing

Size-Overall17%▁▁▁▁█▃

Small wish was a little wider

Defective Material/Parts17%▁▁▆▁▁█
Material Quality8%
Assembly/Installation8%
Design-Overall8%▁▁█▁▁▁

FAQ

Common Hangboard questions

Answered from the same tracked data.