Hanayama Puzzle
brand-locked demand (top 5 brands take 100% of clicks) — Hanayama Puzzle doesn't clear our bar today.
Flapen Score
Is Hanayama Puzzle profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Hanayama Puzzle is a £20K/yr Amazon United Kingdom market (23K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Hanayama Puzzle: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -26.7% over the last 90 days and 5.6% of searches end in a purchase.
£20K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 24 products
Top Hanayama Puzzle products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Hanayama Cast Marble Puzzle - Level 5 of 6 - Difficult Puzzle - Includes Crux Sticker
- Price
- £14.08
- Rating
- 4.6/5
- Reviews
- 111
- Age
- 6y ago
Hanayama Cast Key III Puzzle - Level 6 of 6 Grandmaster - Incredibly Difficult Puzzle - Includes Crux Sticker
- Price
- £14.66
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 6y ago
Hanayama Cast News Puzzle - Level 6 of 6 - Grandmaster Difficulty - Includes Crux Sticker
- Price
- £14.10
- Rating
- 4.5/5
- Reviews
- 123
- Age
- 6y ago
Hanayama Cast Cylinder Puzzle - Level 4 of 6 Difficulty - Includes Crux Sticker
- Price
- £13.30
- Rating
- 4.6/5
- Reviews
- 120
- Age
- 6y ago
Hanayama Cast Hourglass Puzzle - Level 6 of 6 - Grandmaster Difficulty - Includes Crux Sticker
- Price
- £14.20
- Rating
- 4.5/5
- Reviews
- 60
- Age
- 6y ago
Trending
90-day click momentum
Egyptian Puzzle Box by Crux Puzzles - Fun Wooden Puzzle Box With Three Hidden Compartments
- Price
- £16.79
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6y ago
Crux Classic Metal Puzzles - Set Of 6 - Metal Brainteasers For Adults - STEM Gift
- Price
- £9.86
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 6y ago
Holzsammlung 9pcs Brain Teaser Metal Puzzles Mind Puzzles IQ Challenge Puzzle Games IQ Test Toy Puzzle Gift Set for Adults Teens Men Women Birthday Present Cracker Christmas Stocking Filler
- Price
- £18.32
- Rating
- 4.6/5
- Reviews
- 701
- Age
- 3y ago
Hanayama Cast Enigma Puzzle - Level 6 of 6 - Grandmaster Difficulty - Includes Crux Sticker
- Price
- £15.06
- Rating
- 4.8/5
- Reviews
- 31
- Age
- 6y ago
Hanayama Cast Marble Puzzle - Level 5 of 6 - Difficult Puzzle - Includes Crux Sticker
- Price
- £14.08
- Rating
- 4.6/5
- Reviews
- 111
- Age
- 6y ago
Newest
by launch dateHolzsammlung 9pcs Brain Teaser Metal Puzzles Mind Puzzles IQ Challenge Puzzle Games IQ Test Toy Puzzle Gift Set for Adults Teens Men Women Birthday Present Cracker Christmas Stocking Filler
- Price
- £18.32
- Rating
- 4.6/5
- Reviews
- 701
- Age
- 3y ago
Hanayama Zelda Master Sword Puzzle - Level 6 of 6 - Grandmaster Difficulty - Includes Crux Sticker
- Price
- £25.14
- Rating
- 4.3/5
- Reviews
- 18
- Age
- 5y ago
Hanayama Triforce Puzzle - Level 5 of 6 - Very Difficult Puzzle - Includes Crux Sticker
- Price
- £24.83
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 5y ago
Hanayama Cast UFO Puzzle - Level 4 of 6 - Fairly Hard - Includes Crux Sticker
- Price
- £12.82
- Rating
- 4.2/5
- Reviews
- 19
- Age
- 5y ago
Hanayama Cast Equa Puzzle - Level 5 of 6 - Grandmaster Difficulty - Includes Crux Sticker
- Price
- £14.62
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
Brands
4 falling
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
48%
Top 20: 98%
Open market
0%
- Hanayama and Crux Puzzles57%
- Hanayama and Crux29%
- Crux Puzzles11%
- Holzsammlung3%
Hanayama Puzzle demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Hanayama Puzzle search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- hanayama puzzle11K/yr
- crux puzzles7K/yr
- hanayama and crux puzzles5K/yr
What reviews say buyers love and hate about Hanayama Puzzle
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“great fun”
“A well made”
“Inexpensive to buy and very moreish”
“The two different colours are a big plus for these as is the size”
“seems to hold well”
What buyers complain about
100% of reviews“this feels too expensive”
“it doesn't feel as well made as the normal ones: There's a large amount of slop in the fit of the pieces. although I suppose that could be deliberate to mislead you”
“Too easy”
Hanayama Puzzle return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Hanayama Puzzle questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
