Hanayama Puzzle
FailThe top 5 brands take 100% of clicks, so Hanayama Puzzle is a Fail.
- Flapen Score
- 43 / 100Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 4443
- Market size
- £20K/yr23K searches / yr
- 90-day growth
- -26.7%search demand this quarter
- Competition
- 48%top-5 click share · 4 brands · 6 sellers
Flapen Score
Hanayama Puzzle against its category
The dotted line is the Toys & Games average. Past it, Hanayama Puzzle is stronger. Inside it, weaker.
Market
The Hanayama Puzzle market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hanayama Puzzle 23K times last year and spent an estimated £20K. All 4 brands take every click. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 5.6% of those searches ended in a purchase.
Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.
- Searches, last 12 months
- 23K
- Growth, 90 days vs prior 90
- -26.7%
- Conversion, latest week
- 5.6%
- Market size, estimated
- £20Ka year
- Top search term
- hanayama puzzle11K searches a year
02 · Price
A sale here is worth £15.38.
Listings sell for £15.38 on average, from £9.86 to £25.14. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £15.38 that is £0 to £2K a year per listing.
- Average price
- £15.38inside the $15 to $100 sweet spot
- Price range
- £9.86–£25.14
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #953 within Jigsaws & Puzzles. It carries 68 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 25%
- Prime listings
- 100%
- Out of stock, average day
- 1.9%
- Average rank
- #953in Jigsaws & Puzzles
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 68per listing
- Listings tracked
- 24
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Hanayama Puzzle products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Hanayama Cast Marble Puzzle - Level 5 of 6 - Difficult Puzzle - Includes Crux Sticker
- Price
- £14.08
- Rating
- 4.6/5
- Reviews
- 111
- Age
- 6y ago

Hanayama Cast Key III Puzzle - Level 6 of 6 Grandmaster - Incredibly Difficult Puzzle - Includes Crux Sticker
- Price
- £14.66
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 6y ago

Hanayama Cast News Puzzle - Level 6 of 6 - Grandmaster Difficulty - Includes Crux Sticker
- Price
- £14.10
- Rating
- 4.5/5
- Reviews
- 123
- Age
- 6y ago

Hanayama Cast Cylinder Puzzle - Level 4 of 6 Difficulty - Includes Crux Sticker
- Price
- £13.30
- Rating
- 4.6/5
- Reviews
- 120
- Age
- 6y ago

Hanayama Cast Hourglass Puzzle - Level 6 of 6 - Grandmaster Difficulty - Includes Crux Sticker
- Price
- £14.20
- Rating
- 4.5/5
- Reviews
- 60
- Age
- 6y ago
Trending
estimated 90-day click momentum
Egyptian Puzzle Box by Crux Puzzles - Fun Wooden Puzzle Box With Three Hidden Compartments
- Price
- £16.79
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6y ago

Crux Classic Metal Puzzles - Set Of 6 - Metal Brainteasers For Adults - STEM Gift
- Price
- £9.86
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 6y ago

Holzsammlung 9pcs Brain Teaser Metal Puzzles Mind Puzzles IQ Challenge Puzzle Games IQ Test Toy Puzzle Gift Set for Adults Teens Men Women Birthday Present Cracker Christmas Stocking Filler
- Price
- £18.32
- Rating
- 4.6/5
- Reviews
- 701
- Age
- 3y ago

Hanayama Cast Enigma Puzzle - Level 6 of 6 - Grandmaster Difficulty - Includes Crux Sticker
- Price
- £15.06
- Rating
- 4.8/5
- Reviews
- 31
- Age
- 6y ago

Hanayama Cast Marble Puzzle - Level 5 of 6 - Difficult Puzzle - Includes Crux Sticker
- Price
- £14.08
- Rating
- 4.6/5
- Reviews
- 111
- Age
- 6y ago
Newest
by launch date
Holzsammlung 9pcs Brain Teaser Metal Puzzles Mind Puzzles IQ Challenge Puzzle Games IQ Test Toy Puzzle Gift Set for Adults Teens Men Women Birthday Present Cracker Christmas Stocking Filler
- Price
- £18.32
- Rating
- 4.6/5
- Reviews
- 701
- Age
- 3y ago

Hanayama Zelda Master Sword Puzzle - Level 6 of 6 - Grandmaster Difficulty - Includes Crux Sticker
- Price
- £25.14
- Rating
- 4.3/5
- Reviews
- 18
- Age
- 5y ago

Hanayama Triforce Puzzle - Level 5 of 6 - Very Difficult Puzzle - Includes Crux Sticker
- Price
- £24.83
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 5y ago

Hanayama Cast UFO Puzzle - Level 4 of 6 - Fairly Hard - Includes Crux Sticker
- Price
- £12.82
- Rating
- 4.2/5
- Reviews
- 19
- Age
- 5y ago

Hanayama Cast Equa Puzzle - Level 5 of 6 - Grandmaster Difficulty - Includes Crux Sticker
- Price
- £14.62
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
6
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
48%
Top 20: 98%
Open market
0%
- Hanayama and Crux Puzzles57%
- Hanayama and Crux29%
- Crux Puzzles11%
- Holzsammlung3%
Demand
Hanayama Puzzle search demand
Weekly searches over the year. Pick a range.
Search terms
Top Hanayama Puzzle search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hanayama puzzle11K/yr
- crux puzzles7K/yr
- hanayama and crux puzzles5K/yr
Reviews and returns
What reviews say buyers love and hate about Hanayama Puzzle
We read the reviews and the return reasons for every product selling here.
“this feels too expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hanayama Puzzle questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









