hanayama puzzle
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible67.79avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great£15.38avg listing price — sweet spot $15–$100
Price range
Good£9.86–£25.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-26.7%90-day search growth — must beat 0% to launch
Market size
Bad£20K£20K/yr · 23K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, hanayama puzzle is a £20K/yr Amazon United Kingdom market (23K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
hanayama puzzle market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- £15K–£19K
- units × avg price
- Conversion rate
- 5.6%
- Avg BSR
- #953
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 25%
- Out of stock
- 1.9%
- Avg brand age
- 62 months
- Avg seller age
- 218 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
48%
Top 20: 98%
Open market
0%
- Hanayama and Crux Puzzles57%
- Hanayama and Crux29%
- Crux Puzzles11%
- Holzsammlung3%
Demand
Weekly Amazon search volume, last 22 weeks — -26.7% search growth over the last 90 days.Top hanayama puzzle search terms
- hanayama puzzle11K/yr
- crux puzzles7K/yr
- hanayama and crux puzzles5K/yr
Top hanayama puzzle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hanayama Cast Marble Puzzle - Level 5 of 6 - Difficult Puzzle - Includes Crux Sticker
Hanayama and Crux Puzzles£14.084.6★111 rev
Hanayama Cast Key III Puzzle - Level 6 of 6 Grandmaster - Incredibly Difficult Puzzle - Includes Crux Sticker
Hanayama and Crux£14.664.8★17 rev
Hanayama Cast News Puzzle - Level 6 of 6 - Grandmaster Difficulty - Includes Crux Sticker
Hanayama and Crux Puzzles£14.104.5★123 rev
Hanayama Cast Cylinder Puzzle - Level 4 of 6 Difficulty - Includes Crux Sticker
Hanayama and Crux£13.304.6★120 rev
Hanayama Cast Hourglass Puzzle - Level 6 of 6 - Grandmaster Difficulty - Includes Crux Sticker
Hanayama and Crux Puzzles£14.204.5★60 rev
Newest
by launch date
Holzsammlung 9pcs Brain Teaser Metal Puzzles Mind Puzzles IQ Challenge Puzzle Games IQ Test Toy Puzzle Gift Set for Adults Teens Men Women Birthday Present Cracker Christmas Stocking Filler
Holzsammlung£18.32701 rev
Hanayama Zelda Master Sword Puzzle - Level 6 of 6 - Grandmaster Difficulty - Includes Crux Sticker
Hanayama and Crux Puzzles£25.1418 rev
Hanayama Triforce Puzzle - Level 5 of 6 - Very Difficult Puzzle - Includes Crux Sticker
Hanayama and Crux Puzzles£24.8314 rev
Hanayama Cast UFO Puzzle - Level 4 of 6 - Fairly Hard - Includes Crux Sticker
Hanayama and Crux Puzzles£12.8219 rev
Hanayama Cast Equa Puzzle - Level 5 of 6 - Grandmaster Difficulty - Includes Crux Sticker
Hanayama and Crux Puzzles£14.6239 rev
Trending
90-day click momentum
Egyptian Puzzle Box by Crux Puzzles - Fun Wooden Puzzle Box With Three Hidden Compartments
Crux Puzzles£16.795.0★
Crux Classic Metal Puzzles - Set Of 6 - Metal Brainteasers For Adults - STEM Gift
Crux Puzzles£9.865.0★
Holzsammlung 9pcs Brain Teaser Metal Puzzles Mind Puzzles IQ Challenge Puzzle Games IQ Test Toy Puzzle Gift Set for Adults Teens Men Women Birthday Present Cracker Christmas Stocking Filler
Holzsammlung£18.324.6★
Hanayama Cast Enigma Puzzle - Level 6 of 6 - Grandmaster Difficulty - Includes Crux Sticker
Hanayama and Crux Puzzles£15.064.8★
Hanayama Cast Marble Puzzle - Level 5 of 6 - Difficult Puzzle - Includes Crux Sticker
Hanayama and Crux Puzzles£14.084.6★
What buyers say about hanayama puzzle
What buyers praise and complain about, mined from review topics.What buyers love
“great fun”
“A well made”
“Inexpensive to buy and very moreish”
“The two different colours are a big plus for these as is the size”
“seems to hold well”
“Great gift, beautifully crafted”
“Felt it was sturdy and good value”
“Very touchy feely in the hands :”
“Beautifully crafted”
“Not too difficult to solve”
What buyers complain about
“this feels too expensive”
“it doesn't feel as well made as the normal ones: There's a large amount of slop in the fit of the pieces. although I suppose that could be deliberate to mislead you”
“Too easy”
Top return reasons
Common questions
- Is hanayama puzzle profitable to sell on Amazon United Kingdom?
- The niche generates £20K/yr across 24 tracked products. 90-day search growth is -26.7%. Flapen's verdict: Skip it (43/100).
- How competitive is the hanayama puzzle niche?
- 4 brands and 6 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in hanayama puzzle?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Ease Of Use. The return rate is 0.7%.
- What does it cost to enter the hanayama puzzle niche?
- Listings span £9.86–£25.14; the average listing price is £15.38 (sweet spot $15–$100). The average incumbent carries 68 reviews — the moat a new listing must climb.