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Hanayama Puzzle

Fail

The top 5 brands take 100% of clicks, so Hanayama Puzzle is a Fail.

Flapen Score
43
43 / 100
Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 44
Market size
£20K/yr23K searches / yr
90-day growth
-26.7%search demand this quarter
Competition
48%top-5 click share · 4 brands · 6 sellers

Flapen Score

Hanayama Puzzle against its category

The dotted line is the Toys & Games average. Past it, Hanayama Puzzle is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hanayama Puzzle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hanayama Puzzle 23K times last year and spent an estimated £20K. All 4 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
-26.7%
Conversion, latest week
5.6%
Market size, estimated
£20Ka year
Top search term
hanayama puzzle11K searches a year

02 · Price

A sale here is worth £15.38.

Listings sell for £15.38 on average, from £9.86 to £25.14. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £15.38 that is £0 to £2K a year per listing.

Average price
£15.38inside the $15 to $100 sweet spot
Price range
£9.86–£25.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #953 within Jigsaws & Puzzles. It carries 68 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#953in Jigsaws & Puzzles
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
68per listing
Listings tracked
24

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Hanayama Puzzle products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.

£0£784£2K£2K£3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

6

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

48%

Top 20: 98%

Open market

0%

  • Hanayama and Crux Puzzles57%
  • Hanayama and Crux29%
  • Crux Puzzles11%
  • Holzsammlung3%

Demand

Hanayama Puzzle search demand

Weekly searches over the year. Pick a range.

300200Spike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Hanayama Puzzle search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hanayama puzzle11K/yr
  • crux puzzles7K/yr
  • hanayama and crux puzzles5K/yr

Reviews and returns

What reviews say buyers love and hate about Hanayama Puzzle

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Fun/Entertainment Experience”
50%of negative reviews mention “Value For Money”
0.7%of orders come back
“this feels too expensive”
A buyer, on “Value For Money”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Hanayama Puzzle questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data