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Hammond Collection Spinosaurus

Fail

Shoppers spend only $0 a year here, so Hammond Collection Spinosaurus is a Fail.

Flapen Score
34
34 / 100
Ranks 1,428 of 1,773 Toys & Games niches · −10 vs the category median of 44
Market size
£0/yr37K searches / yr
90-day growth
-5.6%search demand this quarter
Competition
67%top-5 click share · 3 brands · 105 sellers

Flapen Score

Hammond Collection Spinosaurus against its category

The dotted line is the Toys & Games average. Past it, Hammond Collection Spinosaurus is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hammond Collection Spinosaurus market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hammond Collection Spinosaurus 37K times last year and spent an estimated £0. All 3 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-5.6%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Top search term
hammond collection spinosaurus31K searches a year

02 · Price

A sale here is worth £36.94.

Listings sell for £36.94 on average, from £15.22 to £121.17. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £36.94 that is £0 to £4K a year per listing.

Average price
£36.94inside the $15 to $100 sweet spot
Price range
£15.22–£121.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

35% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 31.4% of listings are out of stock. The average listing ranks #1,063 within Play Figures. It carries 595 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
35%
Prime listings
76%
Out of stock, average day
31.4%
Average rank
#1,063in Play Figures
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
595per listing
Listings tracked
17

04 · Newcomers

Amazon counts 8 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
8Amazon's first-year sales bar
Average brand age
38 months

Products

Top Hammond Collection Spinosaurus products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£0£0£0£0101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

105

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Mattel67%
  • Magnetoe19%
  • Jurassic World14%

Demand

Hammond Collection Spinosaurus search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Holiday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.8× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Hammond Collection Spinosaurus

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall26%+0.30

joints are loose

small

Smaller than expected

Value For Money22%−0.14

Overpriced

No where near worth the price

Overpriced for what it actually is

Quality-Overall19%−0.04

Although these are decent quality toys I think they are incredibly overpriced

Poor quality

perhaps not the best Ive seen from the range

Accuracy-Overall6%+0.20

slight inaccuracies which are frustrating on an 'Premium Adult Collectible'

Adhesion/Stickiness2%−0.01

looks more like glue

Love

Quality-Overall31%−0.04

Very happy boy for Christmas it came everywhere with us good quality great raw

Good quality

Very well made and looks great

Collectibles19%+0.96

it's now part of his collection

Great dinosaur for collection

it is a very good toy for a collector

Fun/Entertainment Experience13%+1.97

Kids love it

interchangeable parts which makes for fabulous imaginative play

Great toy

Design-Overall8%−0.02

Extremely good on how good the design was

Love the design for the most parts

The artwork is good

Gifting Purpose6%+0.85

A gift

Ideal gift for a twelve year old boy

Return

1.3% Return rate 21% Fixable by listing

Defective Material/Parts19%▁▅███▆
Size-Overall10%▁█▁▆▂▃

joints are loose

small

Smaller than expected

Quality-Overall10%▁█▃▁▅▄

Although these are decent quality toys I think they are incredibly overpriced

Poor quality

perhaps not the best Ive seen from the range

Functionality-Overall8%▁▁█▁▄▁
Battery Inclusion7%▁▁▁█▁▁

FAQ

Common Hammond Collection Spinosaurus questions

Answered from the same tracked data.