Hammond Collection
FailThe top 5 brands take 100% of clicks, so Hammond Collection is a Fail.
- Flapen Score
- 42 / 100Ranks 971 of 1,773 Toys & Games niches · −2 vs the category median of 4442
- Market size
- £71K/yr419K searches / yr
- 90-day growth
- +10.1%search demand this quarter
- Competition
- 62%top-5 click share · 3 brands · 96 sellers
Flapen Score
Hammond Collection against its category
The dotted line is the Toys & Games average. Past it, Hammond Collection is stronger. Inside it, weaker.
Market
The Hammond Collection market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hammond Collection 419K times last year and spent an estimated £71K. All 3 brands take every click. Demand peaks in Aug–Nov. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 419K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.
- Searches, last 12 months
- 419K
- Growth, 90 days vs prior 90
- +10.1%
- Conversion, latest week
- 0.5%
- Market size, estimated
- £71Ka year
- Peak month
- August2.0× the quietest month
- Top search term
- hammond collection226K searches a year
02 · Price
A sale here is worth £31.93.
Listings sell for £31.93 on average, from £12.80 to £121.17. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £31.93 that is £3K to £8K a year per listing.
- Average price
- £31.93inside the $15 to $100 sweet spot
- Price range
- £12.80–£121.17
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£8K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
24% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 19.5% of listings are out of stock. The average listing ranks #1,264 within Play Figures. It carries 259 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 24%
- Prime listings
- 82%
- Out of stock, average day
- 19.5%
- Average rank
- #1,264in Play Figures
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 259per listing
- Listings tracked
- 17
04 · Newcomers
8 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Hammond Collection products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Mattel Jurassic World Hammond Collection Indominus Rex Dinosaur Figure
- Price
- £50.35
- Rating
- 4.0/5
- Reviews
- 38
- Age
- 3mo ago

Jurassic World Hammond Collection Mutadon JKM90
- Price
- £18.75
- Rating
- 4.1/5
- Reviews
- 18
- Age
- 2mo ago

Mattel Jurassic World Hammond Collection Dilophosaurus Figure
- Price
- £17.74
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 3mo ago

Mattel Jurassic World Hammond Collection Dinosaur Action Figure Ornitholestes Premium Design with Realistic Eyes 18 Articulated Joints & Extra Hands JKM91
- Price
- £15.74
- Rating
- 4.4/5
- Reviews
- 73
- Age
- 8mo ago

Mattel Jurassic World Hammond Collection Sinoceratops Deluxe Articulated Action Figure Large Size Posable Tail JKG88
- Price
- £24.35
- Rating
- 4.6/5
- Reviews
- 116
- Age
- 7mo ago
Trending
estimated 90-day click momentum
Mattel Jurassic World Hammond Collection Dilophosaurus Figure
- Price
- £17.74
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 3mo ago

Mattel Jurassic World Hammond Collection Indominus Rex Dinosaur Figure
- Price
- £50.35
- Rating
- 4.0/5
- Reviews
- 38
- Age
- 3mo ago

Jurassic World Hammond Collection Mutadon JKM90
- Price
- £18.75
- Rating
- 4.1/5
- Reviews
- 18
- Age
- 2mo ago

Mattel Jurassic World Hammond Collection Hypsilophodon Figure
- Price
- £18.33
- Rating
- 4.4/5
- Reviews
- 8
- Age
- 3mo ago

Mattel Jurassic World Hammond Collection Scorpios Rex Action Figure
- Price
- £36.91
- Rating
- 4.0/5
- Reviews
- 32
- Age
- 5mo ago
Newest
by launch date
Jurassic World Hammond Collection Mutadon JKM90
- Price
- £18.75
- Rating
- 4.1/5
- Reviews
- 18
- Age
- 2mo ago

Mattel Jurassic World Hammond Collection Indominus Rex Dinosaur Figure
- Price
- £50.35
- Rating
- 4.0/5
- Reviews
- 38
- Age
- 3mo ago

Mattel Jurassic World Hammond Collection Dilophosaurus Figure
- Price
- £17.74
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 3mo ago

Mattel Jurassic World Hammond Collection Hypsilophodon Figure
- Price
- £18.33
- Rating
- 4.4/5
- Reviews
- 8
- Age
- 3mo ago

Mattel Jurassic World Hammond Collection Scorpios Rex Action Figure
- Price
- £36.91
- Rating
- 4.0/5
- Reviews
- 32
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 rising
Sellers
96
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 100%
Open market
0%
- Mattel73%
- Jurassic World24%
- Magnetoe3%
Demand
Hammond Collection search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Nov · busiest ÷ quietest = 2.0×
Search terms
Top Hammond Collection search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hammond collection226K/yr
- jurassic world hammond collection83K/yr
- hammond collection spinosaurus31K/yr
- hammond collection dinosaurs20K/yr
- hammond collection t rex7K/yr
- hammond collection allosaurus6K/yr
- hammond6K/yr
- hammond collection carnotaurus8K/yr
- hammond collection jurassic6K/yr
- hammond collection giganotosaurus8K/yr
Reviews and returns
What reviews say buyers love and hate about Hammond Collection
We read the reviews and the return reasons for every product selling here.
“joints are loose”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hammond Collection questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









