hammond collection
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible£31.93avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great259.35avg incumbent reviews — the moat a new listing must climb
Price range
Great£12.80–£121.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Okay+10.1%90-day search growth — must beat 0% to launch
Market size
Bad£71K£71K/yr · 419K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, hammond collection is a £71K/yr Amazon United Kingdom market (419K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Nov. Verdict: Skip it — 42/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
hammond collection market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £128K–£160K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #1,264
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 24%
- Out of stock
- 19.5%
- Avg brand age
- 35 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
3 rising
Sellers
96
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
0%
- Mattel73%
- Jurassic World24%
- Magnetoe3%
Demand & seasonality
Weekly Amazon search volume, last 87 weeks — +10.1% search growth over the last 90 days.Peak months: Aug, Nov · busiest ÷ quietest = 2.0×
Top hammond collection search terms
- hammond collection226K/yr
- jurassic world hammond collection83K/yr
- hammond collection spinosaurus31K/yr
- hammond collection dinosaurs20K/yr
- hammond collection t rex7K/yr
- hammond collection allosaurus6K/yr
- hammond6K/yr
- hammond collection carnotaurus8K/yr
- hammond collection jurassic6K/yr
- hammond collection giganotosaurus8K/yr
Top hammond collection products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mattel Jurassic World Hammond Collection Indominus Rex Dinosaur Figure
Jurassic World£50.354.0★38 rev
Jurassic World Hammond Collection Mutadon JKM90
Mattel£18.754.1★18 rev
Mattel Jurassic World Hammond Collection Dilophosaurus Figure
Mattel£17.744.4★35 rev
Mattel Jurassic World Hammond Collection Dinosaur Action Figure Ornitholestes Premium Design with Realistic Eyes 18 Articulated Joints & Extra Hands JKM91
Mattel£15.744.4★73 rev
Mattel Jurassic World Hammond Collection Sinoceratops Deluxe Articulated Action Figure Large Size Posable Tail JKG88
Mattel£24.354.6★116 rev
Newest
by launch dateJurassic World Hammond Collection Mutadon JKM90
Mattel£18.7518 rev
Mattel Jurassic World Hammond Collection Indominus Rex Dinosaur Figure
Jurassic World£50.3538 rev
Mattel Jurassic World Hammond Collection Dilophosaurus Figure
Mattel£17.7435 rev
Mattel Jurassic World Hammond Collection Hypsilophodon Figure
Jurassic World£18.338 rev
Mattel Jurassic World Hammond Collection Scorpios Rex Action Figure
Mattel£36.9132 rev
Trending
90-day click momentumMattel Jurassic World Hammond Collection Dilophosaurus Figure
Mattel£17.744.4★
Mattel Jurassic World Hammond Collection Indominus Rex Dinosaur Figure
Jurassic World£50.354.0★
Jurassic World Hammond Collection Mutadon JKM90
Mattel£18.754.1★
Mattel Jurassic World Hammond Collection Hypsilophodon Figure
Jurassic World£18.334.4★
Mattel Jurassic World Hammond Collection Scorpios Rex Action Figure
Mattel£36.914.0★
What buyers say about hammond collection
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“it's now part of his collection”
“Extremely good on how good the design was”
“A gift”
“Kids love it”
“Great colours”
“the best articulation for the price”
“Excellent for anyone who likes to display there dinosaurs”
“The paint job is the stand out aspect of this figure”
“It feels heavy, robust and premium”
What buyers complain about
“joints are loose”
“Overpriced”
“Although these are decent quality toys I think they are incredibly overpriced”
“Cant send it back because its part of a birthday present”
“slight inaccuracies which are frustrating on an 'Premium Adult Collectible'”
“looks more like glue”
Top return reasons
Common questions
- Is hammond collection profitable to sell on Amazon United Kingdom?
- The niche generates £71K/yr across 17 tracked products. 8 of 9 products launched in the last 360 days are still selling. 90-day search growth is +10.1%. Flapen's verdict: Skip it (42/100).
- How competitive is the hammond collection niche?
- 3 brands and 96 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in hammond collection?
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 1.1%.
- When does demand for hammond collection peak?
- Demand peaks in Aug–Nov; the busiest month runs 2.0× the quietest.
- What does it cost to enter the hammond collection niche?
- Listings span £12.80–£121.17; the average listing price is £31.93 (sweet spot $15–$100). The average incumbent carries 259 reviews — the moat a new listing must climb.