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Hammond Collection

Fail

The top 5 brands take 100% of clicks, so Hammond Collection is a Fail.

Flapen Score
42
42 / 100
Ranks 971 of 1,773 Toys & Games niches · −2 vs the category median of 44
Market size
£71K/yr419K searches / yr
90-day growth
+10.1%search demand this quarter
Competition
62%top-5 click share · 3 brands · 96 sellers

Flapen Score

Hammond Collection against its category

The dotted line is the Toys & Games average. Past it, Hammond Collection is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hammond Collection market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hammond Collection 419K times last year and spent an estimated £71K. All 3 brands take every click. Demand peaks in Aug–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 419K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months
419K
Growth, 90 days vs prior 90
+10.1%
Conversion, latest week
0.5%
Market size, estimated
£71Ka year
Peak month
August2.0× the quietest month
Top search term
hammond collection226K searches a year

02 · Price

A sale here is worth £31.93.

Listings sell for £31.93 on average, from £12.80 to £121.17. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £31.93 that is £3K to £8K a year per listing.

Average price
£31.93inside the $15 to $100 sweet spot
Price range
£12.80–£121.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£3K–£8K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

24% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 19.5% of listings are out of stock. The average listing ranks #1,264 within Play Figures. It carries 259 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
24%
Prime listings
82%
Out of stock, average day
19.5%
Average rank
#1,264in Play Figures
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
259per listing
Listings tracked
17

04 · Newcomers

8 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
8Amazon's first-year sales bar
Average brand age
35 months

Products

Top Hammond Collection products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

96

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 100%

Open market

0%

  • Mattel73%
  • Jurassic World24%
  • Magnetoe3%

Demand

Hammond Collection search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Nov · busiest ÷ quietest = 2.0×

Search terms

Top Hammond Collection search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hammond collection226K/yr
  • jurassic world hammond collection83K/yr
  • hammond collection spinosaurus31K/yr
  • hammond collection dinosaurs20K/yr
  • hammond collection t rex7K/yr
  • hammond collection allosaurus6K/yr
  • hammond6K/yr
  • hammond collection carnotaurus8K/yr
  • hammond collection jurassic6K/yr
  • hammond collection giganotosaurus8K/yr

Reviews and returns

What reviews say buyers love and hate about Hammond Collection

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Quality-Overall”
35%of negative reviews mention “Size-Overall”
1.1%of orders come back
“joints are loose”
A buyer, on “Size-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Hammond Collection questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data