How competitive is the Hammond Collection niche on Amazon United Kingdom?

3 brands and 96 sellers compete in Hammond Collection on Amazon United Kingdom. The top 5 Hammond Collection products take 62% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Hammond Collection?

Hammond Collection buyers on Amazon United Kingdom complain most about Size-Overall, Value For Money, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 1.1%.

What does it cost to enter the Hammond Collection niche?

Hammond Collection sells for £31.93 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £12.80–£121.17. The average incumbent carries 259 reviews — the moat a new listing must climb.

Hammond Collection

brand-locked demand (top 5 brands take 100% of clicks) — Hammond Collection doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Hammond Collection profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hammond Collection is a £71K/yr Amazon United Kingdom market (419K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Nov. Verdict: Skip it — 42/100.

Hammond Collection: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +10.1% over the last 90 days and 0.5% of searches end in a purchase.

£71K

revenue / yr

Units sold / yr5K

Search volume / yr+10.1%419K

Conversion rate0.5%

Avg price£31.93

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 96

Top-5 product click share62%

Open market0%

Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 17 products

Top Hammond Collection products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Mattel Jurassic World Hammond Collection Indominus Rex Dinosaur Figure

Price: £50.35
Rating: 4.0/5
Reviews: 38
Age: 3mo ago

Jurassic World Hammond Collection Mutadon JKM90

Price: £18.75
Rating: 4.1/5
Reviews: 18
Age: 2mo ago

Mattel Jurassic World Hammond Collection Dilophosaurus Figure

Price: £17.74
Rating: 4.4/5
Reviews: 35
Age: 3mo ago

Mattel Jurassic World Hammond Collection Dinosaur Action Figure Ornitholestes Premium Design with Realistic Eyes 18 Articulated Joints & Extra Hands JKM91

Price: £15.74
Rating: 4.4/5
Reviews: 73
Age: 8mo ago

Mattel Jurassic World Hammond Collection Sinoceratops Deluxe Articulated Action Figure Large Size Posable Tail JKG88

Price: £24.35
Rating: 4.6/5
Reviews: 116
Age: 7mo ago

Newest

by launch date

Jurassic World Hammond Collection Mutadon JKM90

Price: £18.75
Rating: 4.1/5
Reviews: 18
Age: 2mo ago

Mattel Jurassic World Hammond Collection Indominus Rex Dinosaur Figure

Price: £50.35
Rating: 4.0/5
Reviews: 38
Age: 3mo ago

Mattel Jurassic World Hammond Collection Dilophosaurus Figure

Price: £17.74
Rating: 4.4/5
Reviews: 35
Age: 3mo ago

Mattel Jurassic World Hammond Collection Hypsilophodon Figure

Price: £18.33
Rating: 4.4/5
Reviews: 8
Age: 3mo ago

Mattel Jurassic World Hammond Collection Scorpios Rex Action Figure

Price: £36.91
Rating: 4.0/5
Reviews: 32
Age: 5mo ago

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

Mattel73%
Jurassic World24%
Magnetoe3%

Hammond Collection demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume419KCVR0.5%Products17Brands3Top 5 Brands100%OOS Rate19.5%Rating4.5★Reviews259Avg BSR#1,264

Peak months: Aug, Nov · busiest ÷ quietest = 2.0×

Top Hammond Collection search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hammond collection226K/yr +21.4%1.1% conv.
jurassic world hammond collection83K/yr +23.0%1.0% conv.
hammond collection spinosaurus31K/yr -6.0%0.1% conv.
hammond collection dinosaurs20K/yr -54.2%1.3% conv.
hammond collection t rex7K/yr +63.2%0.1% conv.
hammond collection allosaurus6K/yr -20.4%0.4% conv.
hammond6K/yr +4.7%0.5% conv.
hammond collection carnotaurus8K/yr -8.6%0.2% conv.
hammond collection jurassic6K/yr -13.7%0.3% conv.
hammond collection giganotosaurus8K/yr -34.6%0.3% conv.

What reviews say buyers love and hate about Hammond Collection

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Quality-Overall32%

“Good quality”

Collectibles24%

“it's now part of his collection”

Design-Overall10%

“Extremely good on how good the design was”

Gifting Purpose7%

“A gift”

Fun/Entertainment Experience6%

“Kids love it”

What buyers complain about

84% of reviews

Size-Overall35%

“joints are loose”

Value For Money20%

“Overpriced”

Quality-Overall17%

“Although these are decent quality toys I think they are incredibly overpriced”

Gifting Purpose5%

“Cant send it back because its part of a birthday present”

Accuracy-Overall5%

“slight inaccuracies which are frustrating on an 'Premium Adult Collectible'”

Hammond Collection return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

13%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defective Material/Parts

24%

2Quality-Overall

16%

3Size-Overall

12%

4Functionality-Overall

5Product Condition

Common Hammond Collection questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hammond Collection 42/100 on Amazon United Kingdom — Skip it. The niche generates £71K/yr across 17 tracked products. 8 of 9 products launched in the last 360 days are still selling. Search demand moved +10.1% over the last 90 days.