Hammond Collection
FailThe top 5 brands take 100% of clicks, so Hammond Collection is a Fail.
- Flapen Score
- 42 / 100Ranks 971 of 1,773 Toys & Games niches · −2 vs the category median of 4442
- Market size
- £71K/yr419K searches / yr
- 90-day growth
- +10.1%search demand this quarter
- Competition
- 62%top-5 click share · 3 brands · 96 sellers
Flapen Score
Hammond Collection against its category
The dotted line is the Toys & Games average. Past it, Hammond Collection is stronger. Inside it, weaker.
Market
The Hammond Collection market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hammond Collection 419K times last year and spent an estimated £71K. All 3 brands take every click. Demand peaks in Aug–Nov. Flapen scores it 42 out of 100, a Fail.
01 · Demand
0.5% of searches ended in a purchase last week.
Shoppers searched for this 419K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.
- Searches, last 12 months
- 419K
- Growth, 90 days vs prior 90
- +10.1%
- Conversion, latest week
- 0.5%
- Market size, estimated
- £71Ka year
- Peak month
- August2.0× the quietest month
- Top search term
- hammond collection226K searches a year
02 · Price
A sale here is worth £31.93.
Listings sell for £31.93 on average, from £12.80 to £121.17. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £31.93 that is £3K to £8K a year per listing.
- Average price
- £31.93inside the $15 to $100 sweet spot
- Price range
- £12.80–£121.17
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£8K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
24% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 19.5% of listings are out of stock. The average listing ranks #1,264 within Play Figures. It carries 259 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 24%
- Prime listings
- 82%
- Out of stock, average day
- 19.5%
- Average rank
- #1,264in Play Figures
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 259per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 8 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Hammond Collection products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mattel Jurassic World Hammond Collection Indominus Rex Dinosaur Figure
- Price
- £50.35
- Rating
- 4.0/5
- Reviews
- 38
- Age
- 3mo ago

Jurassic World Hammond Collection Mutadon JKM90
- Price
- £18.75
- Rating
- 4.1/5
- Reviews
- 18
- Age
- 2mo ago

Mattel Jurassic World Hammond Collection Dilophosaurus Figure
- Price
- £17.74
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 3mo ago

Mattel Jurassic World Hammond Collection Dinosaur Action Figure Ornitholestes Premium Design with Realistic Eyes 18 Articulated Joints & Extra Hands JKM91
- Price
- £15.74
- Rating
- 4.4/5
- Reviews
- 73
- Age
- 8mo ago

Mattel Jurassic World Hammond Collection Sinoceratops Deluxe Articulated Action Figure Large Size Posable Tail JKG88
- Price
- £24.35
- Rating
- 4.6/5
- Reviews
- 116
- Age
- 7mo ago
Trending
90-day click momentum
Mattel Jurassic World Hammond Collection Dilophosaurus Figure
- Price
- £17.74
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 3mo ago

Mattel Jurassic World Hammond Collection Indominus Rex Dinosaur Figure
- Price
- £50.35
- Rating
- 4.0/5
- Reviews
- 38
- Age
- 3mo ago

Jurassic World Hammond Collection Mutadon JKM90
- Price
- £18.75
- Rating
- 4.1/5
- Reviews
- 18
- Age
- 2mo ago

Mattel Jurassic World Hammond Collection Hypsilophodon Figure
- Price
- £18.33
- Rating
- 4.4/5
- Reviews
- 8
- Age
- 3mo ago

Mattel Jurassic World Hammond Collection Scorpios Rex Action Figure
- Price
- £36.91
- Rating
- 4.0/5
- Reviews
- 32
- Age
- 5mo ago
Newest
by launch date
Jurassic World Hammond Collection Mutadon JKM90
- Price
- £18.75
- Rating
- 4.1/5
- Reviews
- 18
- Age
- 2mo ago

Mattel Jurassic World Hammond Collection Indominus Rex Dinosaur Figure
- Price
- £50.35
- Rating
- 4.0/5
- Reviews
- 38
- Age
- 3mo ago

Mattel Jurassic World Hammond Collection Dilophosaurus Figure
- Price
- £17.74
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 3mo ago

Mattel Jurassic World Hammond Collection Hypsilophodon Figure
- Price
- £18.33
- Rating
- 4.4/5
- Reviews
- 8
- Age
- 3mo ago

Mattel Jurassic World Hammond Collection Scorpios Rex Action Figure
- Price
- £36.91
- Rating
- 4.0/5
- Reviews
- 32
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 rising
Sellers
96
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
0%
- Mattel73%
- Jurassic World24%
- Magnetoe3%
Demand
Hammond Collection search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Nov · busiest ÷ quietest = 2.0×
Search terms
Top Hammond Collection search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hammond collection226K/yr
- jurassic world hammond collection83K/yr
- hammond collection spinosaurus31K/yr
- hammond collection dinosaurs20K/yr
- hammond collection t rex7K/yr
- hammond collection allosaurus6K/yr
- hammond6K/yr
- hammond collection carnotaurus8K/yr
- hammond collection jurassic6K/yr
- hammond collection giganotosaurus8K/yr
Reviews and returns
What reviews say buyers love and hate about Hammond Collection
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
joints are loose
It's not massive
Small
Overpriced
No where near worth the price
Overpriced for what it actually is
Although these are decent quality toys I think they are incredibly overpriced
Poor quality
perhaps not the best Ive seen from the range
Cant send it back because its part of a birthday present
slight inaccuracies which are frustrating on an 'Premium Adult Collectible'
Love
Good quality
Very well made and looks great
they are just excellent
it's now part of his collection
Great dinosaur for collection
it is a very good toy for a collector
Extremely good on how good the design was
Love the design for the most parts
The artwork is good
A gift
Ideal gift for a twelve year old boy
Kids love it
interchangeable parts which makes for fabulous imaginative play
he love dinosaurs is a good quality toy
Return
1.1% Return rate 13% Fixable by listing
Although these are decent quality toys I think they are incredibly overpriced
Poor quality
perhaps not the best Ive seen from the range
joints are loose
It's not massive
Small
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hammond Collection questions
Answered from the same tracked data.









