Is hama beads profitable to sell on Amazon United Kingdom?

The niche generates £327K/yr across 38 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -14.6%. Flapen's verdict: Worth a look (56/100).

How competitive is the hama beads niche?

20 brands and 66 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in hama beads?

Top complaints mined from reviews: Size-Overall, Color, Strength. The return rate is 1.1%.

When does demand for hama beads peak?

Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.

What does it cost to enter the hama beads niche?

Listings span £2.60–£25.52; the average listing price is £13.04 (sweet spot $15–$100). The average incumbent carries 1,401 reviews — the moat a new listing must climb.

hama beads

Worth a look

Shows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Good£13.04

avg listing price — sweet spot $15–$100

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Market size

Good£327K

£327K/yr · 589K searches

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,401.26

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£2.60–£25.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-14.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, hama beads is a £327K/yr Amazon United Kingdom market (589K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

hama beads market data

Units sold / yr: 20K–25K; avg 500–750/product
Revenue / yr: £261K–£326K; units × avg price
Conversion rate: 4.3%
Avg BSR: #138
Page quality: 0%
Prime: 97%
Sponsored: 79%
Out of stock: 2.7%
Avg brand age: 28 months
Avg seller age: 186 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 rising

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

42%

Top 20: 84%

Open market

24%

Hama33%
YueXing13%
FunzBo9%
BLOT8%
MerryXGift8%
AJAZPER5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Open Trend

Top hama beads search terms

hama beads247K/yr -6.7%3.6% conv.
hama beads set84K/yr -32.7%3.5% conv.
fuse beads62K/yr -17.3%2.4% conv.
perler beads41K/yr -1.9%1.9% conv.
hammer beads35K/yr -15.6%2.8% conv.
iron beads21K/yr -12.4%2.1% conv.
perler beads kit10K/yr +8.3%2.1% conv.
fuse beads kit14K/yr -13.6%3.6% conv.
hamma beads11K/yr +7.0%5.5% conv.
hama15K/yr -40.3%0.6% conv.

All search terms

Top hama beads products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hama Beads and Pegboards in Tub 4000 Beads & 3 Pegboards Official Arts and Crafts Set for Boys and Girls Ages 5+ Pink

Hama£9.894.7★6,318 rev

YueXing 2.6mm Fuse Beads Set 29200pcs 72 Colors DIY Craft Kit with Pegboard Keyrings & Storage Complete Creative Art Supplies

YueXing£12.293.6★13 rev

Fuse Beads Kit 24 Colors 5mm Iron Beads for Kids with Pegboards Tweezers Ironing Papers Keyrings Fuse Bead Craft Kit for Boys Girls DIY Crafts

BLOT£11.034.6★746 rev

MerryXGift Fuse Beads Set 11000pcs 36 Colours 5mm Iron Beads for 5+ Year Old Boys Girls Toys DIY Arts & Crafts Gifts

MerryXGift£18.304.6★207 rev

Hama Midi Beads Bucket Approx.10.000 Fuse Beads Pastel Colour

Hama£12.504.2★23 rev

Newest

by launch date

24000Pcs Fuse Beads Perler Beads Hama Beads Iron Beads for Kids 24000 Pcs Creative Craft Set 19x13x1.9 cm Storage Box for Artistic Projects and Educational Activities

WORUIB£9.144 rev

3mo ago

Mini Fuse Beads Kit 20800pcs 2.6mm Iron Beads Set for Girls Boys DIY Crafts 48 Colors DIY Art Craft Fuse Beads Bead Melting Arts Crafts Kit with Pegboards Ironing Papers Tweezers Bead Pen 10 Chain

livager£11.410 rev

4mo ago

YueXing 2.6mm Fuse Beads Set 29200pcs 72 Colors DIY Craft Kit with Pegboard Keyrings & Storage Complete Creative Art Supplies

YueXing£12.2913 rev

7mo ago

YueXing 2.6mm Fuse Beads Set 10400pcs 24 Colors DIY Craft Kit with Pegboard Keyrings & Storage Complete Creative Art Supplies

YueXing£7.2913 rev

7mo ago

Hama Bluey Fuse Beads Craft Kit 2000 Iron-On Beads with Pegboard Design Sheet & Instructions Arts & Crafts Toy for Kids Ages 5+

Hama£8.2211 rev

11mo ago

What buyers say about hama beads

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience28%

“Entertaining Toy”

Color17%

“lovely colours”

Value For Money12%

“Good value”

Gifting Purpose9%

“Bought as a gift”

Quality-Overall7%

“The variety really helps them experiment”

Ease Of Use6%

“easy to use”

Design-Overall3%

“You can easily make any design you want”

Advertised Vs Actual Product2%

“As described”

Instructions/User Manual/Troubleshooting2%

“great little instruction book to go with it”

Stitch/Finish/Polish2%

“I made a lovely finished piece with it”

What buyers complain about

Size-Overall44%

“Tiny beads”

Color7%

“Only wish that the colours were more diverse”

Strength6%

“feels very flimsy”

Advertised Vs Actual Product5%

“Product not as advertised”

Storage Capacity5%

“Bad storage box”

Quality-Overall5%

“Poor quality”

Smell2%

“First of all I've noticed there is strong smell of plastic when I've open the box”

Add-Ons/Attachments2%

“Lid does not attach properly”

Durability2%

“1 chance out of 50 it would break”

Ease Of Use2%

“harder to handle”

Top return reasons

Size-Overall79%

Color6%

Advertised Vs Actual Product4%

Quality-Overall3%

Defective Material/Parts2%

Gifting Purpose2%

Compatibility-Overall2%

Adhesion/Stickiness1%

Functionality-Overall1%

Value For Money1%

Common questions

Is hama beads profitable to sell on Amazon United Kingdom?: The niche generates £327K/yr across 38 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -14.6%. Flapen's verdict: Worth a look (56/100).
How competitive is the hama beads niche?: 20 brands and 66 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in hama beads?: Top complaints mined from reviews: Size-Overall, Color, Strength. The return rate is 1.1%.
When does demand for hama beads peak?: Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
What does it cost to enter the hama beads niche?: Listings span £2.60–£25.52; the average listing price is £13.04 (sweet spot $15–$100). The average incumbent carries 1,401 reviews — the moat a new listing must climb.