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Hama Beads

Maybe

An estimated 1.1% of orders come back. But demand is soft, at -14.6% this quarter, so Hama Beads is a Maybe.

Flapen Score
56
56 / 100
Top 14% of 1,773 Toys & Games niches · +12 vs the category median of 44
Market size
£327K/yr589K searches / yr
90-day growth
-14.6%search demand this quarter
Competition
42%top-5 click share · 20 brands · 66 sellers

Flapen Score

Hama Beads against its category

The dotted line is the Toys & Games average. Past it, Hama Beads is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hama Beads market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hama Beads 589K times last year and spent an estimated £327K. The top 5 brands take 71% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 589K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £327K a year.

Searches, last 12 months
589K
Growth, 90 days vs prior 90
-14.6%
Conversion, latest week
4.3%
Market size, estimated
£327Ka year
Peak month
November2.8× the quietest month
Top search term
hama beads247K searches a year

02 · Price

A sale here is worth £13.04.

Listings sell for £13.04 on average, from £2.60 to £25.52. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £13.04 that is £7K to £10K a year per listing.

Average price
£13.04under the $15 to $100 sweet spot
Price range
£2.60–£25.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£7K–£10K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #138 within Arts & Crafts. It carries 1,401 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
97%
Out of stock, average day
2.7%
Average rank
#138in Arts & Crafts
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,401per listing
Listings tracked
38

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Hama Beads products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£29K£39K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

20 rising

Sellers

66

Est. top-5 brand share

71%

Top 20: 100%

Est. top-5 click share

42%

Top 20: 84%

Open market

24%

  • Hama33%
  • YueXing13%
  • FunzBo9%
  • BLOT8%
  • MerryXGift8%
  • AJAZPER5%

Demand

Hama Beads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Hama Beads search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hama beads247K/yr
  • hama beads set84K/yr
  • fuse beads62K/yr
  • perler beads41K/yr
  • hammer beads35K/yr
  • iron beads21K/yr
  • perler beads kit10K/yr
  • fuse beads kit14K/yr
  • hamma beads11K/yr
  • hama15K/yr

Reviews and returns

What reviews say buyers love and hate about Hama Beads

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Fun/Entertainment Experience”
44%of negative reviews mention “Size-Overall”
1.1%of orders come back
“Tiny beads”
A buyer, on “Size-Overall”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Hama Beads questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data