Hama Beads
MaybeReturns run at only 1.1% of orders. But demand is soft, at -14.6% this quarter, so Hama Beads is a Maybe.
- Flapen Score
- 56 / 100Top 14% of 1,773 Toys & Games niches · +12 vs the category median of 4456
- Market size
- £327K/yr589K searches / yr
- 90-day growth
- -14.6%search demand this quarter
- Competition
- 42%top-5 click share · 20 brands · 66 sellers
Flapen Score
Hama Beads against its category
The dotted line is the Toys & Games average. Past it, Hama Beads is stronger. Inside it, weaker.
Market
The Hama Beads market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hama Beads 589K times last year and spent an estimated £327K. The top 5 brands take 71% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
4.3% of searches ended in a purchase last week.
Shoppers searched for this 589K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £327K a year.
- Searches, last 12 months
- 589K
- Growth, 90 days vs prior 90
- -14.6%
- Conversion, latest week
- 4.3%
- Market size, estimated
- £327Ka year
- Peak month
- November2.8× the quietest month
- Top search term
- hama beads247K searches a year
02 · Price
A sale here is worth £13.04.
Listings sell for £13.04 on average, from £2.60 to £25.52. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £13.04 that is £7K to £10K a year per listing.
- Average price
- £13.04under the $15 to $100 sweet spot
- Price range
- £2.60–£25.52
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £7K–£10K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #138 within Arts & Crafts. It carries 1,401 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 97%
- Out of stock, average day
- 2.7%
- Average rank
- #138in Arts & Crafts
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,401per listing
- Listings tracked
- 38
04 · Newcomers
Amazon counts 0 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Hama Beads products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hama Beads and Pegboards in Tub 4000 Beads & 3 Pegboards Official Arts and Crafts Set for Boys and Girls Ages 5+ Pink
- Price
- £9.89
- Rating
- 4.7/5
- Reviews
- 6,318
- Age
- 13y ago

YueXing 2.6mm Fuse Beads Set 29200pcs 72 Colors DIY Craft Kit with Pegboard Keyrings & Storage Complete Creative Art Supplies
- Price
- £12.29
- Rating
- 3.6/5
- Reviews
- 13
- Age
- 7mo ago

Fuse Beads Kit 24 Colors 5mm Iron Beads for Kids with Pegboards Tweezers Ironing Papers Keyrings Fuse Bead Craft Kit for Boys Girls DIY Crafts
- Price
- £11.03
- Rating
- 4.6/5
- Reviews
- 746
- Age
- 4y ago

MerryXGift Fuse Beads Set 11000pcs 36 Colours 5mm Iron Beads for 5+ Year Old Boys Girls Toys DIY Arts & Crafts Gifts
- Price
- £18.30
- Rating
- 4.6/5
- Reviews
- 207
- Age
- 2y ago

Hama Midi Beads Bucket Approx.10.000 Fuse Beads Pastel Colour
- Price
- £12.50
- Rating
- 4.2/5
- Reviews
- 23
- Age
- 2y ago
Trending
90-day click momentum
24000Pcs Fuse Beads Perler Beads Hama Beads Iron Beads for Kids 24000 Pcs Creative Craft Set 19x13x1.9 cm Storage Box for Artistic Projects and Educational Activities
- Price
- £9.14
- Rating
- 1.6/5
- Reviews
- 4
- Age
- 3mo ago

Mini Fuse Beads Kit 20800pcs 2.6mm Iron Beads Set for Girls Boys DIY Crafts 48 Colors DIY Art Craft Fuse Beads Bead Melting Arts Crafts Kit with Pegboards Ironing Papers Tweezers Bead Pen 10 Chain
- Price
- £11.41
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

YueXing 2.6mm Fuse Beads Set 10400pcs 24 Colors DIY Craft Kit with Pegboard Keyrings & Storage Complete Creative Art Supplies
- Price
- £7.29
- Rating
- 3.6/5
- Reviews
- 13
- Age
- 7mo ago

YueXing 2.6mm Fuse Beads Set 29200pcs 72 Colors DIY Craft Kit with Pegboard Keyrings & Storage Complete Creative Art Supplies
- Price
- £12.29
- Rating
- 3.6/5
- Reviews
- 13
- Age
- 7mo ago

11000 Fuse Beads Kit for Kids-20 Colors 5mm Bead Craft Set with Storage Box Pegboard Ironing Paper and Accessories DIY Craft Kits Arts and Crafts Set Toys Gifts for Girls & Boys Birthday Christmas
- Price
- £17.27
- Rating
- 4.4/5
- Reviews
- 223
- Age
- 1y ago
Newest
by launch date
24000Pcs Fuse Beads Perler Beads Hama Beads Iron Beads for Kids 24000 Pcs Creative Craft Set 19x13x1.9 cm Storage Box for Artistic Projects and Educational Activities
- Price
- £9.14
- Rating
- 1.6/5
- Reviews
- 4
- Age
- 3mo ago

Mini Fuse Beads Kit 20800pcs 2.6mm Iron Beads Set for Girls Boys DIY Crafts 48 Colors DIY Art Craft Fuse Beads Bead Melting Arts Crafts Kit with Pegboards Ironing Papers Tweezers Bead Pen 10 Chain
- Price
- £11.41
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

YueXing 2.6mm Fuse Beads Set 29200pcs 72 Colors DIY Craft Kit with Pegboard Keyrings & Storage Complete Creative Art Supplies
- Price
- £12.29
- Rating
- 3.6/5
- Reviews
- 13
- Age
- 7mo ago

YueXing 2.6mm Fuse Beads Set 10400pcs 24 Colors DIY Craft Kit with Pegboard Keyrings & Storage Complete Creative Art Supplies
- Price
- £7.29
- Rating
- 3.6/5
- Reviews
- 13
- Age
- 7mo ago

Hama Bluey Fuse Beads Craft Kit 2000 Iron-On Beads with Pegboard Design Sheet & Instructions Arts & Crafts Toy for Kids Ages 5+
- Price
- £8.22
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 rising
Sellers
66
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
42%
Top 20: 84%
Open market
24%
- Hama33%
- YueXing13%
- FunzBo9%
- BLOT8%
- MerryXGift8%
- AJAZPER5%
Demand
Hama Beads search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
Search terms
Top Hama Beads search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hama beads247K/yr
- hama beads set84K/yr
- fuse beads62K/yr
- perler beads41K/yr
- hammer beads35K/yr
- iron beads21K/yr
- perler beads kit10K/yr
- fuse beads kit14K/yr
- hamma beads11K/yr
- hama15K/yr
Reviews and returns
What reviews say buyers love and hate about Hama Beads
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Tiny beads
They are tiny
Small beads
Only wish that the colours were more diverse
Does not come with the 5 colored boards
feels very flimsy
the flimsy box that doesn't shut correctly is the biggest let down
Product not as advertised
Bad storage box
Love
Entertaining Toy
Hours of fun
Hours of entertainment
lovely colours
Good variety of colours
The variety of colors is amazing
Good value
Great value for money
worth the money
Bought as a gift
Great gift
Great as a birthday gift
The variety really helps them experiment
Great quality
They work really well
Return
1.1% Return rate 89% Fixable by listing
Tiny beads
They are tiny
Small beads
Only wish that the colours were more diverse
Does not come with the 5 colored boards
Product not as advertised
Poor quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hama Beads questions
Answered from the same tracked data.









