Hama Beads
Hama Beads shows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Hama Beads profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Hama Beads is a £327K/yr Amazon United Kingdom market (589K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.
Hama Beads: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -14.6% over the last 90 days and 4.3% of searches end in a purchase.
£327K
revenue / yr
Who owns the niche?
The top 5 brands hold 71% of demand, so 29% of the market is open.
29%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 38 products
Top Hama Beads products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Hama Beads and Pegboards in Tub 4000 Beads & 3 Pegboards Official Arts and Crafts Set for Boys and Girls Ages 5+ Pink
- Price
- £9.89
- Rating
- 4.7/5
- Reviews
- 6,318
- Age
- 13y ago
YueXing 2.6mm Fuse Beads Set 29200pcs 72 Colors DIY Craft Kit with Pegboard Keyrings & Storage Complete Creative Art Supplies
- Price
- £12.29
- Rating
- 3.6/5
- Reviews
- 13
- Age
- 7mo ago
Fuse Beads Kit 24 Colors 5mm Iron Beads for Kids with Pegboards Tweezers Ironing Papers Keyrings Fuse Bead Craft Kit for Boys Girls DIY Crafts
- Price
- £11.03
- Rating
- 4.6/5
- Reviews
- 746
- Age
- 4y ago
MerryXGift Fuse Beads Set 11000pcs 36 Colours 5mm Iron Beads for 5+ Year Old Boys Girls Toys DIY Arts & Crafts Gifts
- Price
- £18.30
- Rating
- 4.6/5
- Reviews
- 207
- Age
- 2y ago
Hama Midi Beads Bucket Approx.10.000 Fuse Beads Pastel Colour
- Price
- £12.50
- Rating
- 4.2/5
- Reviews
- 23
- Age
- 2y ago
Trending
90-day click momentum
24000Pcs Fuse Beads Perler Beads Hama Beads Iron Beads for Kids 24000 Pcs Creative Craft Set 19x13x1.9 cm Storage Box for Artistic Projects and Educational Activities
- Price
- £9.14
- Rating
- 1.6/5
- Reviews
- 4
- Age
- 3mo ago
Mini Fuse Beads Kit 20800pcs 2.6mm Iron Beads Set for Girls Boys DIY Crafts 48 Colors DIY Art Craft Fuse Beads Bead Melting Arts Crafts Kit with Pegboards Ironing Papers Tweezers Bead Pen 10 Chain
- Price
- £11.41
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
YueXing 2.6mm Fuse Beads Set 10400pcs 24 Colors DIY Craft Kit with Pegboard Keyrings & Storage Complete Creative Art Supplies
- Price
- £7.29
- Rating
- 3.6/5
- Reviews
- 13
- Age
- 7mo ago
YueXing 2.6mm Fuse Beads Set 29200pcs 72 Colors DIY Craft Kit with Pegboard Keyrings & Storage Complete Creative Art Supplies
- Price
- £12.29
- Rating
- 3.6/5
- Reviews
- 13
- Age
- 7mo ago
11000 Fuse Beads Kit for Kids-20 Colors 5mm Bead Craft Set with Storage Box Pegboard Ironing Paper and Accessories DIY Craft Kits Arts and Crafts Set Toys Gifts for Girls & Boys Birthday Christmas
- Price
- £17.27
- Rating
- 4.4/5
- Reviews
- 223
- Age
- 1y ago
Newest
by launch date24000Pcs Fuse Beads Perler Beads Hama Beads Iron Beads for Kids 24000 Pcs Creative Craft Set 19x13x1.9 cm Storage Box for Artistic Projects and Educational Activities
- Price
- £9.14
- Rating
- 1.6/5
- Reviews
- 4
- Age
- 3mo ago
Mini Fuse Beads Kit 20800pcs 2.6mm Iron Beads Set for Girls Boys DIY Crafts 48 Colors DIY Art Craft Fuse Beads Bead Melting Arts Crafts Kit with Pegboards Ironing Papers Tweezers Bead Pen 10 Chain
- Price
- £11.41
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
YueXing 2.6mm Fuse Beads Set 29200pcs 72 Colors DIY Craft Kit with Pegboard Keyrings & Storage Complete Creative Art Supplies
- Price
- £12.29
- Rating
- 3.6/5
- Reviews
- 13
- Age
- 7mo ago
YueXing 2.6mm Fuse Beads Set 10400pcs 24 Colors DIY Craft Kit with Pegboard Keyrings & Storage Complete Creative Art Supplies
- Price
- £7.29
- Rating
- 3.6/5
- Reviews
- 13
- Age
- 7mo ago
Hama Bluey Fuse Beads Craft Kit 2000 Iron-On Beads with Pegboard Design Sheet & Instructions Arts & Crafts Toy for Kids Ages 5+
- Price
- £8.22
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 11mo ago
Competition: brands, sellers & click share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
Brands
20 rising
Sellers
66
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
42%
Top 20: 84%
Open market
24%
- Hama33%
- YueXing13%
- FunzBo9%
- BLOT8%
- MerryXGift8%
- AJAZPER5%
Hama Beads demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
Top Hama Beads search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- hama beads247K/yr
- hama beads set84K/yr
- fuse beads62K/yr
- perler beads41K/yr
- hammer beads35K/yr
- iron beads21K/yr
- perler beads kit10K/yr
- fuse beads kit14K/yr
- hamma beads11K/yr
- hama15K/yr
What reviews say buyers love and hate about Hama Beads
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Entertaining Toy”
“lovely colours”
“Good value”
“Bought as a gift”
“The variety really helps them experiment”
What buyers complain about
77% of reviews“Tiny beads”
“Only wish that the colours were more diverse”
“feels very flimsy”
“Product not as advertised”
“Bad storage box”
Hama Beads return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
89%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Hama Beads questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
